Top Business Podcast • over 4 million downloads • 900+ episodes

The Strategy Hour Podcast

with abagail pumphrey

Recognized by INC and Forbes as one of the best podcasts for entrepreneurs, join our twice-weekly show as we share business strategies, interviews, and actionable advice for building an online business your way.

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Our Episodes

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The New Way to Work With Boss Project

We’ve been alluding to all of our secret projects in the works for months now but haven’t yet spilled. We are simply dying to talk about the behind-the-scenes projects we’ve been working on, and you can expect an official announcement before this month’s end! Because we’re so close to announcing it, we thought we’d go ahead and let you in on a few of our secrets.

We’ve been working with clients for seven years now, and the past year has seen a bit of a shift. As you know, we’ve been banging on about refocusing on working with fewer clients and dipping our toes back into the service side of things, and now that we have an accountable team of individuals with their own niche set of superpowers, we can! For the first time ever, we have a team that is not just there to support us in project management or client communication, but on deliverables, and it’s truly expanded the scope of what we can offer.

In this episode, you’ll hear about our evolution over the past seven years and get some insights into what we finally have the bandwidth to offer. If you’re looking to build a stable foundation for years to come and 10x your investment, you’ve come to the right place. We’re here to help you!

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The Market Shift: How to Grow Your Service Business in an Unpredictable Climate

The truth of the matter is that the market is shifting. As small business owners, we absolutely have to be paying attention because how this impacts us in the next few years is going to be really important. We all knew things would change after the pandemic, but two years later, we’re seeing the results in unexpected ways.

There just isn’t a recipe anymore. Instead of following predetermined steps to success, we’re all having to figure it out as we go. The strategies that we all once relied on are no longer effective, and we can’t keep doing the same things and expecting to have more reach. Specifically, in the social media space, the strategies that used to bring success are far less effective on the organic side. It’s a gamble.

As a result, businesses across the board are having a much harder time predicting where their attention needs to be, where it makes sense to allocate resources and time, and planning for the future of their business. The conversations we have been having with our clients and peers have confirmed that everyone is having a hard time figuring out where to put their focus, where to commit, and where to go all in. What is it going to take to ride the wave and see growth through this unpredictable time?

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The 2 Ingredients Needed for a Successful Service Based Business

Coming your way today is a mix of math and anticipatory mindset work! It’s all through the lens of, “This is what you actually want.” We’re going to lay out the future a little bit for you so that you can start to understand what’s coming and that you can stop stressing about it! We’re seeing hundreds (if not thousands) of people who are constantly apologizing for doing things they don’t want to do. After today, we want you to understand why you shouldn’t be feeling bad about things like not posting consistently on social media, and what you should be putting energy into instead!

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How Premium Services Function Differently For B2B vs. B2C Businesses

Speaking to hundreds of people on a regular basis about their business has given us so much insight into which structures work for which industries. It’s what positions us to advise clients entering the incubator who find themselves at a fork in the road of how to move forward. We want to give you some guidance, and let you know what we would do if we were in your shoes.

None of these options are wrong, it’s all centered around what works best for you, what feels fun, and what facilitates you playing to your strengths. There are plenty of scenarios that work amazingly for some people, and don’t work at all for others. The question to focus on is not what is right, and what gets the greatest return, but what feels attainable for you. If something is not in step with who you are as a person, it’s not going to work!

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This is The Sign of What's Next For Your Service Based Business

The ‘work smarter not harder club’ tells you that the only way to work smarter, not harder, is to have a low-priced digital offering, and all of a sudden all your dreams of riches will come true. Fact: the reality is you will actually end up working harder, not smarter! We believe in customizing your approach to your business in order to scale. This is something we talk about in the incubator, and the amount of compliments we get out of the gate is nothing short of impressive. If you’re accepted, you’ll get access to some of our best tradings, to help you to double your income by working twenty hours or less per week.

Our goal is to never make anything ‘one size fits all.' Making these decisions by yourself can be so scary. And if you don’t feel comfortable, and the people in your current circle can’t serve you in that way, it’s time to outsource! When you put too much emphasis on other people’s opinions, you are going to get answers guised with keeping you safe. The Incubator’s goal is to show you the options, and the consequences, and then you get to choose what’s right for you.

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The #1 Thing Holding Service Providers Back From Raising Their Prices (and What to Do About it)

We have now done multiple callouts, promotions and launches of the Incubator. We've had hundreds of applications and we’re working with incredible clients inside the program. And if you’re not one of them, you should be! If you’re scared to start a conversation with us, you need to get rid of that feeling right now because we are really not scary at all. You can literally ask us anything, we have no boundaries when it comes to helping our clients. We’re here to help you change your business for the better, so don’t waste any more time stuck where you are!

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7 Positioning Mistakes to Avoid in Your Service Based Business

We may be divided in how aware we currently feel in terms of how we’re spending our time, but one thing we can agree on is that we need to be mindful of it! So many mentors over the years have questioned how we’re utilizing our time and, for as many years, it wasn’t being used as effectively as it could be! As service-based business owners, many of us tend to wear too many hats, which prevents us from focusing on what we do best. We’ve personally been through a really unique season where we've been hiring a lot and we have more help than we’ve ever had! This has allowed for more time to rethink how we’re spending the time we do have, instead of simply filling it with the necessary tasks to keep charging on.

Does that mean we’re working any less? Absolutely not. This is not a slow season by any means, but we have been able to dig into a time where we can be really intentional. In this episode, we discuss the importance of protecting your hours and being intentional with your time, the value of visioning, and the seven most common mistakes we see service-based business owners making. Tune in to find out what needs to shift in order for you to unlock future growth and move towards a life-first business!

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Are Done-For-You Services Going Extinct?

There’s something in the air at the moment; so many people are questioning themselves and their businesses, and there are a whole lot of very valid reasons for this (we are in the midst of a pandemic and heading towards a potential World War, after all). A lot of service providers have, as a result of these feelings of uncertainty and overwhelm, considered pivoting their business by adding different streams of revenue, changing their offerings, and so on. For anyone who is entertaining alternative ideas, we understand the allure, but we want to bring you back to reality and share with you what you should be doing during these challenging times instead!

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Group Coaching vs. 1:1 Coaching vs. Done-For-You Service: Which is Right for Your Business?

Something we feel is getting a little bit confused in the realm of being a service provider consultant, learning from other people, hiring contractors, having employees, and serving clients, is the question of how we serve said clients, how we learn, and how we get work done in our own business. The conversation around working one-on-one with people, using done-for-you services, and learning in different aspects by buying books, hiring a coach, or being in a group coaching program, all start to get a little muddy when we’re also service providers in that very business.

We want to clear this up and provide some perspectives and clarification on the buckets we see us providing, our clients providing, our clients hiring for, and really how things can be structured to have purpose within these different containers. Today, specifically, we’re talking about what the heck group coaching is and when it’s actually beneficial, versus one-on-one coaching and done-for-you services, both as a provider and the consumer.

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Introducing the Freedom Era: The Must-Attend Event for Industry Experts and Consultants

If you follow us on social media you may be aware that we have just announced our first virtual conference! While the conference will no doubt share some similarities with our online summits, we anticipate that previous attendees will be shocked by how incredibly different this experience truly is. One of the developments that we are most excited about is the fact the entire event will be live, giving us the scope to connect with attendees in real-time! We are also deeply aware that our participants are incredibly busy which is why we’re so proud that the entire conference will take place over the course of one day within four sessions!

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The End of The Girlboss Era and What That Means for the Service-Based Industry in 2022

This episode is inspired by a 45-second TikTok we stumbled upon about what’s going on in the online business world. We specifically loved the phrase, “We’re at the end of the Girlboss era” because, honestly, we couldn’t agree more! Today, we talk about what the landscape of online business looked like five or six years ago, what it’s looking like in 2022, and why we think there is so much more access and opportunity than ever before. However, it is going to take a shift! We are in a new season, we are in a new world, and people have different expectations.

Let's take it back in time and investigate what the Girlboss Era is, what started it, and why we think it’s on its way out! We take a look at the radical shift required to move forward in business and as a society, the realization required to shift your mindset, and where we really and truly hope the online business world isn’t heading!

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Going All In With One Client with Kimberly Crossland

Hey everybody and welcome back to The Strategy Hour Podcast! Today we are joined by Kimberly Crossland who is the former founder, owner, and operator of Savvy Copywriters, a communication and digital marketing agency based in Tucson, Arizona. However, she has now transitioned into a role as Content and Marketing Manager at Rocket Source and she is going to be talking to us all about this transition and how she went from a business owner to working directly and solely for one client. You might recall that this is the second conversation we are having of this type but today we are offering a slightly different perspective on the idea. We will be talking work-life balance, mental time and space, motherhood and creativity.

This episode will hopefully show you a way that you can trim the fat off your work, if that is something you have been considering, and this roadmap might be just the inspiration you need to keep moving forward. This conversation is applicable to both service and product based businesses and from Kimberly’s specific journey, many applicable lessons can be extrapolated. These types of ideas definitely seem to be popping up more and more since we did our first episode on the subject and the online biz community is increasingly interested in scaling back and working more directly and with more focus. We hope you enjoy!

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Our NEW Online Shop + Book Club

Yes, you read that heading right! We feel like one of our dreams came true recently. We have been dying for physical products for God knows how long. Well, instead of developing our own products, which will probably happen at some point in the future, this feels like a major stepping stone in the right direction for us. We’re SUPER excited to announce it and we can’t wait to tell you all about it.

We officially have our own online shop! You can literally go buy anything from there. It’s curated to have our most favorite items from the most important categories in our lives and it’s hosted on your favorite platform ever! If you want to screw this whole episode and rather go shop, you can — we won’t hold it against you! However, if you want to know more about it, listen up first and then you can go shop til you drop!

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This Episode Is For You If....

Today, we are tackling a concept and question that we get asked ALL THE TIME. Specifically, we are going to answer it around the framework of The Strategy Academy because in case you haven’t been paying attention, the doors are opening again soon and we are pretty freaking pumped about it. But, regardless of whether you are considering The Strategy Academy or any other program, or you’ve asked this question from us in the past, maybe this kind of walkthrough, mindset or framework will help you answer this question next time it pops up for you. The question we get asked all the time is, “Ok, but who is this program perfect for? What type of person is this program for; someone who is just starting out or someone who has been in business and needs to up a level?”

It’s one of those questions we have always had a hard time answering. We have always felt like we need to box ourselves in but it turns out that we kinda gave the middle finger to that rule and did what we wanted to anyways. This program isn’t just for someone brand new in business. It isn’t just for someone who is ready to move up a level and take things seriously. It isn’t just for someone who is not profitable yet. It isn’t just for someone who is profitable. It’s for all of those people — for different reasons. Today, we are diving into the why, the how and the benefit of why opening it up to so many different people has created a community in which all these different types of people thrive. So, keep listening to hear more!

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meet your host

I don’t believe there’s one right way to build a business.

I’m your host, Abagail Pumphrey. And I’m dedicated to supporting online businesses.

I’m here to help you build business your way: one that supports not only the life you have but the life you want. I’m on a personal mission to help you become financially free.

I’m talking about all the lessons learned as I turned a layoff into a 7-figure online business. I’m here to help you prioritize your life every step of the way, whether you’re creating your first digital product, growing an email list, or scaling an already profitable business.

I want to hear your hot takes, your biggest takeaways, or the genius ideas that pop in your head as you’re listening to the show.

My DMs are always open on Instagram, so head over and introduce yourself so I can get to know you!

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