Top Business Podcast • over 4 million downloads • 900+ episodes

The Strategy Hour Podcast

with abagail pumphrey

Recognized by INC and Forbes as one of the best podcasts for entrepreneurs, join our twice-weekly show as we share business strategies, interviews, and actionable advice for building an online business your way.

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Our Episodes

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How You Invest Based On Your Personality Type with Jessica Eley

Today on the show, we welcome back Jessica Eley, a woman who sets our souls on fire in all the best ways! Jessica is a mindset coach for high-achieving entrepreneurs. She also brings clean water to hundreds of people through her Workshops for Water Program while helping small business owners with their money mindset. Today, we are talking through money mindsets and how they vary based on your personality. We are offering ourselves to Jessica on a silver platter for her to pick apart and call out all of our “bad” money habits.

Money mindset is the underlying structure and core beliefs you have that are running your show around money. The things you don’t even question and the beliefs you “absorb” from your parents, friends and society. This forms a sort of cocktail, if you will, of how you perceive money and your own personal relationship with it. Some cocktails are well-mixed and others are just a really bad blend! In this episode, we’ll be breaking down four types of spenders and equipping you with the right questions to ask yourself before making a purchase. By the end of this episode, you’ll feel more confident in making better money decisions and investments and ensure they’re not coming from a place of fear.

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Podcast, Leadership Guest User Podcast, Leadership Guest User

Our October Monthly Breakdown

Today on the show we are back for another monthly review session! This is something we do on the regular here at TCC so today we thought we’d share it will all of you. We break down all the stats, all the data, everything we did, crunch the numbers and check in on our goals every 30 days. So this is us doing it for October 2017. As you all know by now, we love sharing the behind-the-scenes with y’all and giving you the step-by-step breakdown of what we have been up to in our business, what worked and what didn’t.

We start by going over all of our goals, reviewing what went down and how we could have done things differently. Next, we go over what we actually accomplished and what the outcomes were. We also check in on all of our stats including social media audiences, website pages views, and all of our other end of month audience numbers. As part of our breakdown, we also do an in-depth quarterly check-in from September and set new goals for November. We end it all off with new goals of our end of month audience numbers as well as setting an affirmation for the month of November. So if you want a little behind-the-scenes look at how we get it done, listen in and get writing!

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Podcast, Marketing Guest User Podcast, Marketing Guest User

Psychology Driven Brand Strategy and An Opt-in that 55k People Have Dived Into with Kaye Putnam

Today on the podcast we have Kaye Putnam. Kaye is is a psychology-driven brand strategist for entrepreneurs. Through work with over a 100 clients, from Fortune 50’s to entrepreneurs, she developed the In Demand Brand method. She has had some crazy success though with her famous opt-in. 55,000 people have taken her psychology quiz all about branding and y’all need to take it too. Inside this episode, all three of us nerd out pretty hardcore. We talk about the psychology behind understanding your competition and establishing your brand presence. We uncover a couple of the most popular archetypes and the least popular ones.

 

Kaye brings to the conversation a different way of looking at your brand, your messaging and what you’re serving to your clients based off what you are actually best at and who you are as a human being, which is the easiest and best thing to do, right? Of course, we also talk about her quiz, the strategy behind how she set that up, how she has collected the leads and what it’s meant for her financially. This a good one to listen to just to uncover a little bit more about yourself and how you can use that to craft your brand messaging to your benefit.

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Why We Made Changes to Our Signature Program (pssst...Doors Are Opening Soon!)

Today on the show we are digging into our whole new sales and launch strategy. Previously when we launched programs, we did not really talk about it. It kind of came as a sneak attack or an added bonus for those who have already had a little taste of what we have to offer. This time around we did things a little differently. Instead of waiting until launch time to actually talk about it, we let y’all know early on that the doors would be opening soon and created some buzz around the pre-launch time. This really took the “ick” out of selling and a lot of people were really excited about the program coming back. Plus, everyone gets to have some anticipation about what we’re about to put out into the universe.

Now we are backing it up even further, letting you guys know way ahead of time that a program, like our Signature Program, is coming back! Doors are opening really soon and we wanted to come on the show to let you all know when it’s coming back so you can be ready for it. Plus, we are stepping out and breaking one of the marketing rules — we are actually going to be talking about pricing! We are also going to be talking about how you can get your butt inside and what it’s all about. We love doing it this way because it definitely takes off the pressure of making a surprise sell at the end of a webinar, and instead, it gets people legit ready for it and in the mindset of investing in themselves. So if you need to switch up your sales game and get your tribe excited, listen in to this episode!

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Bootstrapping a Brick and Mortar Business with Amber Budd

Today on the podcast we welcome Amber Budd. Amber is a self-described skincare nerd and the founder and creator of her own skincare line, Amber Budd Skincare. Starting out with just a $500 loan, Amber left her job at one of the best spa’s in the country and founded her own. She has since managed to scale her clients from only ten to hundreds by growing her business one small step at a time. In Amber’s industry, the client return rate is 20%, but Amber, on the other hand, knocks that figure out the park, seeing an 80% return rate with her clients! Amber’s customer care philosophy is “take the time to nurture every client relationship”.

Today, we find out how Amber found a manufacturer, got her products approved by the FDA and grew her skincare line from just an idea. We will also find out how she bootstrapped a brick and mortar business and the strategies she has recently implemented to grow her business even further! Amber reiterates the importance of taking one small step at a time and the value of consistent, steady growth in your business and client relationships. So get your notebooks out, put your feet up and let’s get ready to hear some strategy!

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Podcast, Marketing Guest User Podcast, Marketing Guest User

23 Launch Mistakes Your Business Can’t Afford

Today we are going to be talking about the 23 launch mistakes that your business can’t afford to make. But before we get started, first and foremost, we want to encourage you to get into the mindset of treating every single thing in your business like a launch. Whether that’s an Instagram post, a blog post, creating a course, new brand colors – treat it like a launch. Because if you don’t treat it like a launch, it becomes one of those things that sits on your to-do list and doesn’t actually get done! As soon as you treat it like a launch, you will take the steps you need to in order to make it happen.

We have gone through the process of launching an obscene amount of times, and we have helped so many others do the same. Through these experiences we have noticed a pattern of common mistakes made throughout the launch process and today we want to share the top 23 mistakes we see happening in a launch. From aiming for perfection, to poor planning and promotion, or just not reaching out for support. There are small (and big) things we can do to maximize any launch and keep our sanity in the process! We believe in you and if you’re thinking about launching, you are in the process of launching, or you are just wondering how you can improve on your next launch – this episode is an absolute must!

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#5DaysToLaunch Challenge is Back!

The #5DaysToLaunch Challenge is back and we are beyond pumped! The #5DaysToLaunch Challenge is a free and designed to help you go from figuring out what your product should be to selling it by the end of the week. You might be thinking, “What!? That’s impossible!” But the truth is, it’s absolutely possible! We have had hundreds of students accomplish this, and much more, in this five-day challenge. We created this course because so many of you are just sitting on your laurels.

“It’s not good enough.” “It’s not ready.” “This thing is not perfect.” Sound familiar? Well, we are tired of it because we believe in you guys more than you believe in yourselves. We know you have some brilliant ideas and your audience deserves to see your good stuff! So the #5DaysToLaunch Challenge is a way for us to get your booty into gear push you, ever so kindly, every step of the way. If you’ve been on the fence about launching a product or just putting yourself out there, now is the time to do it and we’re going to show you how.

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Podcast, Marketing Guest User Podcast, Marketing Guest User

P.S. We Also Run an MLM Business

Surprise! We also have another business that’s not TCC! If you haven’t already heard, the truth is, we are actually oily, hippie weirdos. The cat’s out the bag and this is what we are going to be talking about today; our discovery, love and business venture into Young Living Oils and how it blends into our full-time job at TCC. Young Living Oils has been life-changing for both of us. We started using them to help with our migraines, insomnia and recurrent illnesses. They helped us feel amazing, be healthier and make clearer decisions in all aspects of our lives. Then, we realized, “Hey, wait. There could be a business opportunity in this.”

So today, we are going to be sharing our unique strategies for our side business in oils, how it has become a creative outlet for us and changed the way we live. If you are wanting to improve your approach to brands and products as well as your side-hustle, then this is an episode for you. Get those notebooks out and start writing, babes!

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Overcoming Crisis and Pivoting Your Business with Erin Shebish

On today’s episode, we are so excited to welcome on Erin Shebish. Erin is a certified mindset coach for solo entrepreneurs and she helps women find their version of success by gaining clarity, direction and confidence. Today, we are talking about Erin’s personal journey where she went from a little bit of a hot mess to setting boundaries and creating systems within her business. We will also hear more about her journey throughout The Strategy Academy and how she was able to handle all of that with some major health crises.

There are very few business programs that also offer an emotional component and this is something Erin has managed to balance beautifully with her business. In this episode, we find out how she was able to re-discover her real passion, pivot her business and implement it without any real hiccups. Erin gives us actionable steps we can start implementing today for our own emotional well-being and business processes. We hope you will take her experience and learn how to apply it to your own life and business today.

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Podcast, Leadership Guest User Podcast, Leadership Guest User

Starving Artist to Instagram All-Star With Amira Rahim

We are so excited for today! On the show, we welcome Amira Rahim, also known as Amira The Abstract. If your eyeballs want some glorious material, you need to check her out. She is a contemporary abstract expressionist painter and she’s legit. Amira has been featured in numerous magazines and basically, in addition to being a painting bad-ass, she is also an educator. She has a program that helps other fine artists learn how to master Instagram.

Inside this episode, we take a really raw behind-the-scenes look of how Amira went from starving artist to Instagram all-star. We are talking about the real and raw emotions people have and go through, connecting with people and creating a community. We also find out how that has evolved into teaching and helping others create beautiful and strategic feeds that allow them to succeed in their own businesses. This is definitely more raw than normal, in all the best ways, so keep listening to hear more!

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Our September Monthly Breakdown (AKA That Time We had a 6-Figure Month)

Six-figure September! Yep, last month was the biggest month in TTC history. So today we are going to be breaking down our successful launch by taking an in-depth look at our actual numbers, our growth and our stumbling blocks. We both celebrate our birthdays in September and so did TCC. TCC turned two in September! Reaching a six-figures this month is a very sweet gift from the universe. By that, we mean the cash came in and landed in our bank account. This blew our minds and is more money than we have ever made!


Want to hear another cool thing? Not only did we reach six figures, but we reached it by September 19th. That’s a little less than three weeks. Want to hear another cool thing? We reached $110,000 – that’s an additional $10,000, just for fun! And this number happened without us even reaching the projected numbers during our September launch. If you want to hear more about that launch, definitely go back a couple of episodes and check that out. Because today, we are going to be reviewing the process step by step and finding out how the heck we got to a six-figure month? An exciting milestone for us. Take a listen, you know we’ve got tips to share!

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Podcast, Leadership Guest User Podcast, Leadership Guest User

Celebrating Two Years For TCC: Reflecting Back and Looking Ahead

Happy Birthday to us (cue birthday song). Did you know Think Creative Collective just turned two? We are worried now, because the you know the terrible two’s, does that happen in business too? We certainly hope not! We want to tell you everything we’ve worked on, everything that’s kinda worked for us, some stats to get you familiar with how things have been going and talk a little bit about the future of TCC.

Also, we have opened and started and closed seven businesses together, so this ain’t our first rodeo, babes. It might be our first rodeo together and our most successful business, but we have been in so many other businesses and we have been through all the ups and downs. So we get it, we get it all. Want to find out how we have made this business work? 

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Podcast, Leadership Guest User Podcast, Leadership Guest User

Our Second Rock Your Biz Launch Breakdown

We are here for another launch breakdown, and we hope you are as excited as we are! Today we are breaking down our second Rock Your Biz launch. We are giving you the inside scoop and, believe me, it’s something you’ll want to hear. We learned a lot and we have a lot of stats to cover with you today because we like sharing the nitty gritty details, but you already know that!

In case you are brand spanking new and don't know what the heck Rock Your Biz is, it’s a program that we opened and then closed just this month. We ran a free four-day challenge to kind of warm people up to the concept of what was going to be so good once we opened the doors. We had three webinars and it was awesome. To say we were the most baffled by this launch, ever, would be an understatement and babes, you’re hearing it all here first. So keep listening to hear more!

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Managing Your Small Business Finances with Geily Romero of Cutting Edge Financial Solutions

Today on the podcast we have the numbers queen Geily Romero. Geily is a financial consultant and business strategist. She has some amazing knowledge all about getting your business financially stable, setting goals and growing your business. On today’s show we’re going over one of our favorite things: profit and loss statements!

We are talking numbers and all the things you need to do to get setup so you can start analyzing the financial side of your business, what mistakes you might be making and how you can start paying more attention to this very important piece of your business. We are also giving you some free solutions on how to make it all happen! Yeah, you heard that right, so stay tuned!

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When Your Spouse Is Your Employee with Megan Stone of Sweet Chubby Cheeks

We have a crowd favorite on the podcast today: Megan Stone, owner of Sweet Chubby Cheeks. Megan is a proud Momma of two wonderful kiddos. Her designs are inspired by her daughter, and the need she had to find quality outfits for photo sessions and headbands for everyday wear. She quickly found that other moms had the same desire and Sweet Chubby Cheeks was born!

Today we are getting super deep, super real, a little personal, crossing those those boundaries of what you should and shouldn’t talk about. Yeah, we are talking all about when your spouse is your employee and how the dynamics of that really works. We are talking about “retiring” your husband / wife and how Megan has been able to successfully do so. She is giving us an idea of the work that she took to get there and some of the stumbling blocks she faced in the beginning. We are diving into it, so keep listening to hear more!

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meet your host

I don’t believe there’s one right way to build a business.

I’m your host, Abagail Pumphrey. And I’m dedicated to supporting online businesses.

I’m here to help you build business your way: one that supports not only the life you have but the life you want. I’m on a personal mission to help you become financially free.

I’m talking about all the lessons learned as I turned a layoff into a 7-figure online business. I’m here to help you prioritize your life every step of the way, whether you’re creating your first digital product, growing an email list, or scaling an already profitable business.

I want to hear your hot takes, your biggest takeaways, or the genius ideas that pop in your head as you’re listening to the show.

My DMs are always open on Instagram, so head over and introduce yourself so I can get to know you!

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