Top Business Podcast • over 4 million downloads • 900+ episodes

The Strategy Hour Podcast

with abagail pumphrey

Recognized by INC and Forbes as one of the best podcasts for entrepreneurs, join our twice-weekly show as we share business strategies, interviews, and actionable advice for building an online business your way.

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Our Episodes

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How Volunteerism Impacts Our Business

Hey all you wonderful Wonder Women! We have a super fun episode for you today where we will be talking about our experiences in volunteering and just how much we have benefited from these. Specifically, we will be going over the time both of us have spent in the Kansas City Junior League and the work we have been involved in there. As part of our general mission to help all of our amazing listeners find their power and move with strength through this world, we would highly recommend any type of volunteer work and have extra faith in the Junior League organization which has chapters all over the world. During this episode we give some context to its work and how it operates.

We chat about how many great things the organization has to offer, both to its recipients and participants. We then dive into some of the many lessons we have learned over the last couple of years and Abagail shares her experiences working in partnership with the local animal shelter and anti-cruelty unit. This has been a particularly profound time for her and please excuse us if there are a few tears! Emylee also chats about her evolving position in the League and how trying new things has been such a rewarding process for her. We finish off by rounding up the multiple ways in which you and your business can grow through this type of involvement, a truly symbiotic relationship. So come with us and get inspired to help and grow!

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How To Host Your First (Profitable) Virtual Summit with Kyrsten Sherwood

Hello all you wonderful entrepreneurial unicorns and biz badasses! We have a really kickass buddy on the show today to share some great information and inspiring stories. Please help us welcome Kyrsten Sherwood from Copper Kettle! Kyrsten is here to tell us about her experiences hosting virtual, online summits and hopefully help you think through how you could possibly do it in the future! Isn’t that fun? This episode will get you started on thinking about how you can setup and run your own events and there is a ton of valuable information for those interested. So if you have ever wondered about doing something like this you will love what Kyrsten has to say!

We also believe that online events, like Kyrsten’s summit, are a great stepping stone to bigger, in person events, so who knows what you could be achieving in next to no time! In our discussion, we look at the differences between these types of events and which parts of the online overlap with real world hosting. Kyrsten gives us some insight into Copper Kettle’s business plan and how her virtual summit now fits into that. From there she takes us through some of the setup procedures and how you might go about getting ready for an event before talking about the monetization of free online video summits. You are not going to want to miss this one! We promise!

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Real Talk: Anxiety, Overwhelm and Not Knowing What You Want

Do you know that things need to change but have no idea what change actually means? Do you often get anxious, overwhelmed, and not have a clue what you want? Well, you’re not alone! This is a common season that every entrepreneur goes through at one point or another and it’s something that can happen over and over again. We specifically feel this around contentment; it’s a weird mix of feelings where we don’t know what we like and we’re not too sure of what we don’t like. It ends up being a ton of back and forth and ultimately we’re left feeling overwhelmed.

In today’s episode we’re tackling this head on! We are getting a peek into Emylee’s brain and talking about some of her experiences with anxiety. We’re discussing how to redefine what we want, recognize whether it’s even something we want to be saying yes to, and finding some of sort clarity amongst the chaos. If this sounds like you and something you might be going through, keep listening to hear more!

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The Essential Shift You Need to Make to Conquer Anything with Jessica Eley

Hey amazing TCC tribe! We are so happy to welcome you back to another episode of The Strategy Hour Podcast. Today we have long time favorite and past guest Jessica Eley here to talk about how you can make the important shifts in your life to be able conquer anything and everything. Apart from being one of our “bestest” people in the world, Jessica is a verified badass and has loads of great stuff to share in this episode so you are not going to want to miss this one, we promise! We’ll be talking about finding points of resistance and ease, how to build up your confidence and basically tearing your life apart so you can build it all up again, stronger and better than ever.

Make sure to stay tuned to the very end as we will be making an extra special announcement about an offer you can take advantage of! But before we get there we will be having the type of conversation in which we wish all our listeners will be able to participate. Open, honest and self aware, these are the qualities that are going to take you from where you are now to where you want to be! We talk about that elephant that we find to be in the room just a little too much, this idea that if you are struggling with something you can just pour more money into it and then hope that some change will just miraculously happen. This episode is all about how you can do better by using your potential and taking action!

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The Dos and Don’ts of Your Email Welcome Sequence

Hey everybody and welcome back to the The Strategy Hour! We hope you’re as excited for today’s episode as we are because we have something special for your earbuds that we know you are going to love. Today we will be talking about email welcome sequences and how to do them right. It took us some time and few missteps to get our’s where they are today, and we are happy to share all the blunders we made for you and your business’ benefit! We want to help you get your welcome sequence just right for your needs and most importantly to make it profitable, so buckle up!

During this discussion we’ll be guiding you through our history with email tools and ideas and showing you just what worked...and what didn’t. At the end of the chat we will be sharing something extra special that can take you one step further in your marketing so make sure to listen out for that. We cover the purpose and reasons for having a bomb welcome sequence and do a deep dive into why our first welcome sequence was so bad! (Imagine that!) From there we share some of the reasons why it can be so difficult to get this right, especially in the beginning, and we finish off by emphasizing what you should be focusing on when you are putting your sequence together. Let’s do it!

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How to Massively Increase Your Facebook ROI with Courtney Foster Donahue

Today’s show is an extra special one. In fact it was so special that we had to re-release it to all of our listeners because it was too good for just one run! This was a chat we had a little while ago with our friend, fellow unicorn and amazing red headed beauty, Courtney Foster-Donahue. Courtney Foster-Donahue is an Atlanta-based four-time entrepreneur, business strategist who specializes in video content creation and Facebook marketing and advertising. Courtney helps entrepreneurs to win using Facebook through her new program called FB Framework. The program was previously, and in some portions of this conversation, called FB Everything, just so you do not need to be confused between the two.

With over 1.96 billion people around the world on Facebook today, why are so many businesses claiming Facebook is dead, turning away from Facebook Ads, or not seeing any benefits in them? From Facebook page optimization, your business Facebook page, Facebook ads, to all the tiny tips to get you maximizing your reach and growing your business, we are covering everything. This re-run busts the Facebook myths that will help you turn your business around!

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5 Guiding Principles to Live an Irresistible Life with Aimee Beltran of Irresistible Icing

Welcome back to the Strategy Hour Podcast everyone! Today we have a very special and meaningful episode with a wonderful guest that we cannot wait to share with you. Her name is Aimee Beltran and she started her own business and podcast called Irresistible Icing. We are huge fans and cannot wait for you to hear what Aimee has to say! Our guest has struggled with weight and body issues since she can remember and she has turned this difficulty into a source of support and care though her company. She always felt she needed to get to this idea of the perfect body but after years of bad experiences and self destruction she realized there were other ways to live the life she was dreaming of.

Aimee gives us the scoop on her five guiding principles that have helped her to start living an irresistible life. She takes us through these and gives us many other great insights and personal experiences. This episode is quite a deep one and we would like anyone with any history of body issues to be kind and caring to themselves while listening as we know these kinds of conversations can be very triggering. Nonetheless there are some tears and lots of laughter during our chat and the overwhelming message that we and Aimee really want to bring to our listeners is one of body positivity and acceptance. And remember things do not always have to be perfect!

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The 10 Things No One Ever Tells You About Going Evergreen

We have been working our booties off behind the scenes trying to set up something pretty epic in our business – the evergreen machine. So, in this episode, we’re finally ready to tell you about the pros and cons of this soul-destroying process and why it is so worth it! We all talk about financial freedom, we all want it, but you don’t always hear about the nitty-gritty testing, the waiting, the endless funnels inside the funnels and the insurmountable self-doubt it takes pushing through to get there.

Despite the many cons of evergreening, we managed to maintain our sanity, not kill each other, stick it out and evergreen a $2000 course online. The benefits of this has been more than we ever dreamed, and we want to tell you all about it, and how you can do it too. If you are a six figure business owner and are interested in evergreening one of your courses, then we want you to pay attention to this episode – it could just change your life.

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Boss Talk: How Do You Think Email Marketing is Changing Due to New Regulations? (+The Future of Email)

Today’s Boss Talk question is: How do you think email marketing is changing due to new regulations? We all know the importance of email marketing, but the truth is that the state of email has changed a lot over the past few years and with the new data protection regulations, it is changing even more. Where is it headed and how are we going to have to adapt? Tackling this question here with us today, is our favorite regular, Steph Crowder of Courage & Clarity.

In this episode, we discuss the trending question, “Is email marketing dead?” and how you can make your emails stand out in a way that doesn’t make people kick you to their spam folder. We also discuss the power of in-person marketing, why talking to people like they’re human is the best tactic and how Abbie has been able to have a successful side business with no email marketing at all.

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Feel-Good Marketing: Using Your Personality to Grow Your Biz with Brit Kolo of Jam Marketing Group

Today on the show we welcome Brit Kolo of Jam Marketing Group. Brit is a feel good marketing coach, accountability partner, abundance junkie and hugger of all things plants. Brit coaches boxed-in business owners to become independent, profitable leaders through self-awareness and #MarketingThatFeelsGood. In this episode, we’re diving into all things personality type and this corresponds to marketing plans. Brit believes that you shouldn’t have to feel fake and sales-y in order to grow your business.

By knowing your personality type and using that as a home base for your marketing strategy, she believes that you can truly create marketing that feels good for you. Here we break down what types of things feel good for certain personalities and what things might make us feel icky and uncomfortable, so that you can lean into the thing that is going to help you market faster, better and stronger. By the end of this episode, you’ll have a good sense of how you can make selling feel so right for you in your business.

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May Review Session: The Month We Deleted 21k Subscribers

Hey ya’ll! It’s our May review / June planning session coming to you live from Emylee’s very dirty office. In this episode, we go over some of the things we accomplished and didn’t accomplish in May, some of our daring plans for June and let you in on a little big secret… This June we will be bringing you the biggest launch you have ever witnessed at TCC and share some of our exciting new sponsorship prospects on the horizon.

We also share some successful news from our grueling switch over to Active Campaign and reveal why we deleted 21k subscribers from our list and are as cool as cucumbers about it. We also share the changes we have made to the business with GDPR compliance and why vanity numbers really don’t mean a thing. By the end of this episode, you will have a few great resources to help you take the steps you need to take in your business in order to reach success and sustainability.

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Boss Talk Series: How Do You Maintain Healthy Female Relationships?

For those of you who missed the last Boss Talk Series episode, we brought Steph Crowder of Courage & Clarity on and everybody loved it! We got such good feedback, that we decided to bring her on again. Yep, she’s officially moved in! So today’s question is, how do you maintain healthy female relationships? We’ve touched on this in previous episodes, but today we want to focus specifically on business female friendships. This is a tricky topic and goes hand in hand with the theme: Community VS Competition. So how do you stay in your lane and be friends with someone who is doing what you’re doing? When are you crossing the line of taking advantage of a friendship? And how do you know whether your own helpfulness is being taken advantage of too?

These are the types of tough questions we’ll be digging into in this episode. We also share how we personally manage our business female friendships and how having the support of other business women has radically enhanced our lives and careers. By the end of this episode, you’ll really see the benefits of having business female friendships in your life and will know how to determine whether these friendships are in a healthy give-and-take balance. No more hiding, it’s time to get out there and take a chance on the women in your midst.

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Tactics to Defeat Self-Doubt, Negotiate for What You Want and How to Find a Wing Woman with Mia Scharphie

Today on the show, we welcome Mia "Maya" Scharphie – creative career coach, designer, and agent of change. Mia founded Build Yourself to help women in creative fields move past the obstacles that hold them back in in their careers. This episode goes hand-in-hand with the previous few conversations we have had on the podcast around competition versus community and what empowering women really looks like. Through Mia’s Build Yourself program, services, workshops and courses, she helps women to build confidence in their work and in their work environments – assisting them with practical things such as asking for a raise or a promotion, negotiating better and lead a healthier work-life balance.

Mia also helps women understand and control their inner-critic and become comfortable with the fear of rejection and the heavily-weighted “No’s” that none of us want to receive. Mia also encourages us to find a wing woman and leverage the power of the women in our lives today. In this episode, we unpack our thoughts on empowering women and how we can make the changes necessary to tackle our self-sabotaging thoughts. Mia gives some really great, practical new routines and habits that you can start implementing in your life to see these changes and unlock the power of your own gifts.

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All the Woo-Woo Shiz We are Diggin'

Y'all know that we’re into some woo-woo shit. A big chunk of that woo-woo shit is essential oils – which we know you’ve already heard us talk about. But we have a whole lot of other woo-woo things that we do in our daily lives. Things like DIY cupping, getting Chinese foot massages, wearing crystals in our bras and going on family excursions to The Stinky Store. In this episode, we take you through an entertaining list of ten woo-woo things that make our lives better, that make us better, and in turn, make our business better.

In their own unique ways, these things help us to destress. They help us to keep our energy and our chakras in check. And ultimately, they keep us sane and weird, at the same time. So, if you’re looking for some tips, resources and advice on a few small things you can add to your daily life – then you’ve come to the right place. Come and take a look into our crystal ball and get woo with us – we know you want to! [Sexy radio voice].

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5 Days to Launch is Back

#5DaystoLaunch Challenge is BACK, babe! Word on the street is, you have some pretty bomb ideas but for whatever reason, you just keep them in your pocket, you sit on them, you hold onto them, and you don’t launch them. What the heck? What are you waiting for, lady? There is a valuable opportunity there that can earn you some real cash dollar bills for your business. So many of you come to us saying that you have this amazing dreamy idea, but you are frozen, you are stuck, and you are on the fence. A lot of you live in Sitting-on-the-fence-ville, right? But the reality of it all is, it is not comfortable or really beneficial for anyone.

We want to help you to get into the launch mindset and this is why we created the 5 Days to Launch Challenge to arm you with the strategies and the steps you need to get there. We have determined that launching something and launching it well really just comes down to five steps. That’s it. Five steps. And we’re here to remind you what those steps are with a repeat one of most valuable episode to-date. You can do one step a day and at the end of five days, you will have launched a product and made actual money. So, get ready to jump into your very own launch by signing up for the challenge today! No excuses.

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meet your host

I don’t believe there’s one right way to build a business.

I’m your host, Abagail Pumphrey. And I’m dedicated to supporting online businesses.

I’m here to help you build business your way: one that supports not only the life you have but the life you want. I’m on a personal mission to help you become financially free.

I’m talking about all the lessons learned as I turned a layoff into a 7-figure online business. I’m here to help you prioritize your life every step of the way, whether you’re creating your first digital product, growing an email list, or scaling an already profitable business.

I want to hear your hot takes, your biggest takeaways, or the genius ideas that pop in your head as you’re listening to the show.

My DMs are always open on Instagram, so head over and introduce yourself so I can get to know you!

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Build your list and grow your revenue at the same time!

I’ve kept these details to myself for far too long. I’m ready to spill everything and give you the exact steps that’ve helped me generate tens of thousands of qualified leads and MILLIONS in low-ticket digital product sales. I won’t just show you what I did, I’ll teach you how you can do it too.

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