Today on the podcast we are doing Q&A style episode, but can you guess what the theme is? Yeah, that’s right — Facebook! We asked in the group for y’all to send us your questions about Facebook strategy and being successful on the platform. Now that we kinda know a thing or two, we feel that we can answer your questions and make sure you guys are on a good solid foundation and that your Facebook game is strong. We are jumping right in, so keep listening if you would like to know more about Facebook and how to use it as a tool in your business.

In Part I of Our Journey to Facebook Ads, we talked about video, text, and graphic ads. Today, we are talking about all the nitty-gritty’s and diving into the different types of Facebook ads you’ll find inside the Power Editor. We will also be looking at the differences between conversion ads, engagement ads, and click-through ads. Next, we will be investigating the value of the Power Editor and helping you to become a smarter booster.

If you are wanting to start running your own video Facebook ads, we are also going to be sharing the behind the scenes of our $37,000 and $97,000 launch videos, giving you some action strategy tips for getting professional video ads on a small budget, and simply using what you’ve got. Still feeling overwhelmed? We’ve got you covered. Stay tuned to find out more about the free online FB Everything course that is sure to make you kickass at doing these Facebook ads! Take a listen for this, and so much more.

For part one of ‘Our Journey to Facebook Ads’, we are diving into all the creative nooks and crannies of Facebook ads. Here, we look at the specific ads that we’ve run and how they performed to ultimately answer the fundamental question you’re all wondering about: Are Facebook ads worth it? Today, we’re looking at what worked for our campaigns, what types of Facebook ads performed better for us (video or graphic), targeting cold audiences versus establishing warm audiences and tons of tricks and tips to maximize your Facebook ad spend.

We went from knowing zilch about Facebook ads to knowing so much that we had to break this episode into two parts. If you are someone who is easily freaked out by Facebook ads, don’t be, because after this episode, you’ll realize it’s way easier than it seems and it’s worth every darn penny! But before you even start running your ads, let’s take a look at a few of the things you need to establish first.

Today we’re chatting with our friend, fellow unicorn and amazing red-headed beauty, Courtney Foster-Donahue. Courtney is an Atlanta-based four-time entrepreneur and business strategist who specializes in video content creation and Facebook marketing and advertising. Courtney helps entrepreneurs to win using Facebook through her new programme called Facebook Everything.

With over 1.96 billion people around the world on Facebook today, why are so many businesses claiming that Facebook is dead, turning away from Facebook Ads, or not seeing any benefits in them? We are covering everything from Facebook page optimization, your business Facebook page, Facebook ads, to all the tiny tips to get you maximizing your reach and growing your business. On today’s show we are busting the Facebook myths that will help you turn your business around!

Today we have Trena Little on the show, a YouTube queen and Video Content Strategist. She has grown her YouTube channel and audience with video content, and it has really impacted the way that she does business. Not only that, it has also made a big difference in the way that she engages with her people and she is breaking all of that down for us today. Trena has been featured everywhere from The Huffington Post to Modern Entrepreneur, as well as the All Up in Your Lady Business Podcast.

Together, we are talking through all of the major benefits of having your own YouTube channel. Next, we dive into how to get past the overwhelm of creating video content, examples of ways to brainstorm awesome ideas, plus the exact process you should go through for setting up your YouTube channel and posting your video content. We even go over some awesome ways to get your videos to rank on Google. Trena is a powerhouse of information and we are so looking forward to sharing all of her great advice with you.

Today on the podcast we have Jessica Yarbrough, The Mompreneur Coach. Jessica is a successful entrepreneur, marketing strategist, and business coach who helps other women create high-end coaching programs so they can create their own amazing enterprises.

We’re talking about how to shift your mindset to not only own your worth but charge the big bucks for your offers. We dive into talking about the best practices of whether you should charge hourly rates or bundle up your offers in premium, high-end packages. Jessica shares all about how she was able to build her six figure coaching business without fancy funnels, without a large email list, and without spending any money on ads. So you grass-roots people who think that a premium business with premium services and offerings is out of your reach if you’re not putting a whole bunch of money into it, we know you are really going to like this episode!

Today on the podcast, be prepared to laugh a lot because Allison Marshall is a handful. We had a ton of fun interviewing her, as we go back a while. We met up with her for coffee sometime last year and since then, we have partnered up on a few creative projects and it has been really fun to see her and her business grow as she’s transitioned from a full-time wedding photographer into teaching other creative entrepreneurs how to grow a profitable online business. She is here to share her story and the steps that she took to make all of that happen, so if that’s something that you’re wanting to be doing, then this is the episode for you.

Be sure to listen to how Allison transitioned from wedding photography to online sales. We also talk about the things that actually helped her make it happen, like getting people on her list and attracting the right kind of people. She shares her thoughts and processes on being yourself in your brand and things you can create for an opt-in to get people on your list, and also does a quick brainstorm of all the different tactics that she uses and how she is successful at getting people on her list. You can copy and paste those with some freebies that we’re mentioning today! We had a lot of giggles, a lot of passionate yelling and a really good time. Can’t wait for you to get into this one.

As you may or may not know, we had a Five Days to Launch Challenge earlier this June and we ran it literally just for five days, but we did a lot of promotion leading up to it and we wanted to talk to you today about everything that worked, the things we would've changed, how our engagement went throughout and how it's affected our launch so far. While recording this podcast, we’re literally still in the middle of launching, so can't give you final numbers, but we can tell you what we think it did in the beginning. We’re excited to jump in.

We are going to talk all about the challenges of launching and how to use these challenges to launch better, faster, stronger, awesomer, and smarter. We also dive into how to build more engagement, be more valuable, get more people on your list, and have a damn fun time doing it! So if you are ready to have some fun while making some money, then you better not miss this episode.

Today we are chatting with Sagan Morrow, who is a small business strategist, published author, and blogger at SaganMorrow.com. With nearly a decade of experience as a freelance writer/editor/social media manager, Sagan now teaches struggling solopreneurs how to create their own customized, actionable strategies for starting and building their own successful, profitable home-based businesses, without the overwhelm. Sagan is an intersectional feminist with a degree in Rhetoric. She recently launched the Candid Conversations small business podcast with her business partner to share the behind-the-scenes real, raw stories of entrepreneurship, in an effort to inspire and guide others through the uncertain landscape that is being a small business owner.

Sagan and her now business partner launched their podcast in seven days and today we’re going through the steps of how they made that happen, how they figured out the tech, and how they landed a sponsor. We also go over exactly how they got onto iTunes, what kind of hours they put in, and advice that they have for people who are wanting to launch anything in a small amount of time. So if you are ready to get off the fence and get your ideas out into the real world, then you should definitely tune in to today’s episode!

We are here today to congratulate all of you who just came through on the other side of the glorious hill after finishing our free Five Days to Launch Challenge. In this episode, we are going to do a quick recap of what the heck you all learned in the challenge and maybe try to give you one more boost of energy to keep trucking forward. Plus, we are going to give you an invitation to another free challenge for you to learn even more awesome, amazing things for your business.

We have been so impressed by the community that was able to take an idea that they had, turn it into a product, and get it to market in five days. We are briefly going to go over the steps the participants took, so if you missed the challenge and you want to figure out what the heck they did, definitely stay tuned because you can participate in our next one for sure. We are definitely going to do this again because it was an absolute party and, as you know, we will be here again probably in like a week or so giving you a full recap of the challenge and a behind the scenes look from our end. So if this is something that you guys are wanting to incorporate in your own business, you can just copy and paste what we did because we had a blast!

Today, we are talking about all the frigging mistakes we have ever made and mistakes we see you all making when it comes to launching. So, we are just going to call them for what they are and give you the flip side of what you could be doing to correct or prevent them so you can be way more successful than anyone else you have ever met in your life. Does that sound like a plan?

We are excited to talk to you about all these mistakes so that you can really get in the right mindset. Because a lot of it comes down to mindset, more than anything else. Most of the other problems are technical issues that y’all just need to get with someone and figure out. So get comfy, pull out those notepads, and get ready to pack in some strategy to avoid these pesky mistakes.

Today on the podcast, you are meeting one of our favorite people. Courtney Johnston is here from the Rule Breaker’s Club. We love Courtney because she cuts right to the meat, just like we do, so you can be guaranteed that this is an absolutely no-fluff episode. Courtney is the go-to person for all things sales copy and we are so excited for you to hear all the amazing things she has to share about how to create and sell your signature services.

In this episode, we talk about common mistakes that people make on their sales pages, key areas that every single sales page should have, and how to brag about yourself without it being weird or awkward. Courtney even has some tips on how you can make a very sexy sales page super convincing to the people you want to be talking to, without worrying about a really lengthy, long copy. We also dive into how to grab testimonials and what to include in your frequently asked questions, so you can make sure that you are protected and that you are getting the right people buying the stuff that you are selling. This is a meaty one, and we cover each topic in a ton of detail. We also reference even more free valuable content inside this episode, so stay tuned!

Hello little business babies! We are so excited to chat to you about reaching our first 100K downloads on the podcast in just four short months. We absolutely cannot believe how great you guys have been, and we are so thankful for the amazing support that we have been given. Each and every download, share, and review makes a huge difference to the impact that we are able to have on all of you creative biz bosses out there.

For today’s episode, we are going to be talking about how we got to a 100,000 downloads, the effect that having a podcast has had on our business, our marketing game plan, and some strategies that we think have helped and made a difference. Keep in mind, there is one major caveat to all of what we are going to be talking about today — with podcasting, there really is no one-size-fits-all formula. It is still such a mysterious medium and people are continuously trying to understand how it works and how to interact with it, which makes it really hard to measure. So please keep that in mind as we are sharing some of our experiences, and find out what you can take and apply to your own podcast.

Today on the podcast, we have Kelly Parker Smith of Hello World Paper Co. For those of you who don’t know, Kelly is a retired third grade teacher who started an Etsy shop and has had a booming business ever since. She has over $400,000 in sales on Etsy and even started her own podcast where she talks all about what it’s like to be an Etsy shop owner and run a product-based business. Kelly has been on Etsy for almost a decade, so she knows the ins and outs of why the platform is such a total rock star for product-based businesses.

On today’s episode, Kelly shares with us why she chose Etsy to sell on in the first place and how to build an audience when you are first getting started. She even talks about some pros and cons of Etsy and how some of those cons can actually work in your favor. Kelly lets you know how to stand out in the sea of many Etsy shops and gives some strategies to communicate with your customers outside of Etsy. She also gives some secret tips and tricks to maximize your presence, improve your SEO on Etsy, and get found quicker. So get out your notebook, especially if you are considering hopping over to Etsy, because there is a lot of good stuff in this episode.

Today on the podcast, we are super excited to have Elise Cripe of Get to Work Book. For those of you who do not know, Elise lives with her husband and her two young daughters in San Diego, California, and not only has she launched the Get to Work Book daily planner, but she has been online since 2005 and she has done a lot! Elise has been a blogger, she has shared DIY projects, and she is quite the artist.

In this episode, we dive into more on the Get to Work Book, an actual, physical book that she created from an Instagram challenge. She is going to tell you exactly how she made that happen and cover some cool Instagram strategies, where she finds a lot of her audience for Get to Work Book. We’re finding out how she built her product-based business from Instagram, why she stopped blogging, and ideas on y’all getting creative again. We go over finding your creative identity and how important that is for us to stay inspired and motivated every day. We can’t wait for you to dive in and get re-inspired today, so go ahead and give this one a listen.