Welcome to the Strategy Hour, everybody! Today's show is all about our upcoming summit! Yup, it is our fourth summit, can you believe it? This time we are focused on helping you make the most of the end of the year and soaring into the new year like a rockstar! It is going to be so awesome and we can hardly contain our excitement about it! There is so much potential for the last part of the year and we probably do not need to tell you that Q4 is a really big one for small business owners. 

Our summit is going to set you up to tie a big, beautiful bow around 2019 and kickstart the new year on the right foot with the best energy. It can also be used as a great way to take stock and move into the next phase based on the lessons available. We wanted to bring you a complete package that offers a selection of things you need for now, the end of the year and the new year too! These time-sensitive strategies and ideas will cover Black Friday, Cyber Monday, the holiday season, planning, questions and setting goals. We want to help you commit to the right things and give you the right stuff to implement in your business for the better. Join us as we give a preview of what to expect!

Today we are super glad to welcome business and NLP coach Jen Casey to the show! Hailing from NYC, Jen is focused on helping coaches sell profitable group programs by incorporating psychology into their sales techniques. She also has her own podcast called the Inner Boss Podcast, so make sure to check that out! As you probably know, here at The Strategy Hour we are pretty obsessed with psychology! Jen is all about perfecting sales language for webinars and in-person meetings and uses her techniques to change deep-rooted beliefs and alter the neural pathways that hold us back. 

She has action steps for repeating patterns that create new pathways and habits that are more in line with our goals and ambitions and by learning these ideas you can help your customers do the same thing! This is a long episode with lots to think about, so you might want to grab a notepad to take part in the exercises! Make sure to share your experiences on our Instagram, we love hearing from you!

Today on the show we are so happy to welcome back Christine McAlister! If you are not already familiar with Christine, she helps high achievers replace income and continue to grow their businesses and be generally awesome! This episode is a look behind the scenes on coaching, group courses and one-on-one programs. We want to help you decide which might be the right one for you at any particular time. All of us on the show believe that different times require specific approaches, the trick is to know what you need and then follow that path to success! 

In order to do this, you need to establish expectations and clarify your goals. This relaxed conversation will feature all of us sharing our opinions and experiences in this realm, seeing our students progress and helping you figure out what is the best fit for you. We are going to hash it all out for you listening, so sit tight and do not forget to hit up our Instagram and DM us any thoughts, questions or reflection you might have!

Would you ever consider deleting your Instagram account if you had nearly 40,000 followers? Businesses go through different seasons and for a long time we had not focused on Instagram because we were otherwise occupied. But for some reason, our account remained semi-active and we were still slowly but surely gaining followers, even though we only really posted about the podcast and random bits in between. But the engagement was poor, so much so that we no longer saw the need to post at all or to have the account, and this set us on a rollercoaster of a journey of trying to figure out whether we should delete our existing account and start all over again. This might sound crazy, but we had what we believed were legitimate reasons for wanting to do that, and our intentions were so good! 

We were absolutely convinced that this was the way to go, that is, until a comment or two from our audience and friends threw a wrench in the works and forced us back to square one. This was an amazing educational process that we came though as we learned a ton about ourselves, our business and what our approach to our followers should be. If you are thinking about deleting your account and starting off with a clean slate or just looking to grow your Instagram engagement, this episode is perfect for you, so be sure to listen in! 

Today we talk about a fascinating topic, one that affects every single one of you in one way or another in your business. When we think about marketing, we tend to think about psychology in general and the things that inherently appeal to all people. But, there is a better way to approach marketing and it pertains to the different generations. Ever thought about why people of different ages think and behave so differently from one another and often bump heads, whether in families or in business? What we discuss today will shed a whole lot of light on this subject. We compare and contrast the generations, from the traditionalists up to Gen Z and everything in between. 

Each new generation is constructed in a unique way with different things that impact how they view the world and what kinds of consumers they are. For this reason, marketing efforts should be adjusted accordingly to ensure that you speak to the needs of the generation you are targeting, and so you can better understand why certain initiatives will be more effective than others. We have relied heavily on the research of the amazing Jason Dorsey for this episode, so a lot of the information provided here is from his work on the topic. Definitely check out his website if you want to find out more. Jason also speaks about a very interesting new thought about millennials, one which we will get into on this episode, so be sure to tune in! 

We’ve previously done an episode about what you need to consider before starting a podcast, and we admit that it was a bit of a Debbie Downer, so today we want to do a follow up of that where we go over some of the things we’ve learned in the meantime. We talk about the reasons for starting a podcast and about everything you should have set up before you can start, including deciding on the extent to which you will be involved and the equipment you will need to record and where to find it. 

On a more serious note, we talk about the profitability of podcasting and what you can expect to get out of it as well as different ways you might think of monetizing it. We then switch to chatting about bringing guests on the show and finding fun topics and conclude with our number one tip for getting your show noticed and sponsored, so be sure to join in on the conversation! 

With all these transitions going on lately, we’ve had to do some reflection because as we move forward, it’s important to figure out what we want and where we’ve been and so we decided to share some things you probably didn’t know about us starting our business. Emylee might be remembering everything as perfect, but it definitely wasn’t! 

On this episode we make a few confessions and share some of the behind the scenes info that we haven’t talked about before. You might find these seven things surprising, you might find them relatable, but maybe you find it encouraging to hear that we did not have everything figured out before we started our business. A lot of stuff we had to learn along the way – stuff we’re happy to share with you, so be sure to join us for this episode! 

So as you may or may not know, Abagail is completely addicted to The Bachelorette and all the associated shows! She has been following them for ages and seems to know almost all of the rotating cast of characters from each season and the ins and outs of this huge TV show. So she thought, why not use the show as a way to draw out some important life and business lessons seeing as though they are exemplified so well during the action of the latest season and the format in general? 

Even if you are not particularly in love with or follow the show that closely, there is a whole lot here for you! We draw out a few of these lessons and explain how they can impact your business in the long run, and all thanks to The Bachelorette. So make sure to tune in to a new twist on the regular Strategy Hour Show!

So, we get questions all the time about which app is the best for each task. On today's episode of The Strategy Hour, we thought we would give you all of that and break down all of our favorite tools and tips for getting the most for your biz! We will go through each section of our business and give you a selection of what we use, recommend, do not like, and even some things that might be beyond your scope right now. 

Remember, just because we use it does not make it the best or the one you should use. Often you have to patch together a toolbox that is best for your specific needs, but we are here to show you the lay of the land! We want to be as transparent as possible and often the reason we use a certain tool at this time is that it was just the one we selected first! So all that being said we are sure you will get a lot from this episode and might just find your new favorite thing out there! Let's get into some strategy!

Something that we repeatedly get asked about is content, specifically around what should be free and what should come at a cost, which platforms should be used to deliver the content in the best way. This is especially relevant for those of you who want to transition from services to digital offerings where you teach what you know. Truth is, there are so many different ways to approach this and this gets us overwhelmed very quickly. First of all, we’re going to give you permission to do less! So if you feel like you are doing too much and overcomplicating it, you probably are. 

If you’re running a strictly service-based business and you do not have a consistent income in that $5000 to $8000 range yet, then creating content is a massive distraction that is taking your time away from getting more clients. But if you have reached that six-figure goal, there’s really two main ways you can progress from here. One, you create an agency model, take yourself out of the work and hire people to do the work and scale from there by adding more people. Or two, you start doing less of what you’re doing now by transitioning to teaching other people how to do what you do. And this is what we’re talking about today: dos and don’ts when pivoting from services to courses, so stay tuned!   

Today on the show we are so happy to welcome the combined force behind the The Product Boss Podcast, Jacqueline and Minna! Through their show, they teach business owners how to grow product-based businesses with strategies and a strong community. Each of them have their own business as well and have taken their personal work into their joint venture, offering their expertise as a great service to other creatives out there!

Today's talk is all about taking your products further and the idea of going deeper instead of wider. Although Jacqueline and Minna mainly focus on product-based business, these strategies can be applied to whatever you are working on with the basic idea being to make more of the customers you already have rather than going to find new customers from scratch. So let's dive in and hear what they have to say!

Today on The Strategy Hour we’re diving deeper into what exactly we mean when we say that is should be easy and fun to make $100k from your service based business, within a year. There’s a misconception that money cannot be earned without really hard work, and to an extent this is true, especially for certain types of businesses. But you also have to be smart about it! Just to reiterate, when we say it’s easy to make six figures, we are talking about offering services like copywriting, designing and photography. And this is by doing the basic work only, aside from all the other side offerings like podcasts and training courses.

In fact, you should keep it as simple as possible, focusing on doing one thing really well instead of doing a bunch of different things. These other ideas are not bad, but until you’ve done the one thing properly, you won’t enjoy its full benefits. We’re also guilty of this and we’ve seen many of our mentees battling with the same thing. Today we’re breaking this down in a way that we hope will help you not to fall into the trap of believing that diversifying will necessarily expand your business and make you more money. Whether you’re thinking of adding on products or offering more services, you think that the single solid service you’re offering will not get you to your financial goals. Today we’re busting that myth, and we’re going to show you have it is totally possible to achieve your goals by sticking to the basics.   

Hey, everyone! Welcome to another episode of the Strategy Hour Podcast. Today's show is dedicated to chatting about all the latest things we are addicted to, the things we are digging and what we are into right now! Sound exciting? We hope so! Luckily for all of you, most of these things are all things you can buy, so you can use this as a fantasy shopping list if you so please, no one is stopping you!

So basically, in this episode we are going to chat about stuff today; stuff that helps you get one step closer to your own personal success. Take your cues from us! We have scoured our lives to find what is making them better and are bringing them to you. We are talking the last six or so months in gadgets, ideas, aids and plans. And believe us, there is no shortage of it! So without further ado, let's get to the list!

Here at Boss Project we remember being young in the game; it was not that long ago! It is easy to look around and feel frustrated at everyone else's success, the success you are so badly lusting after. We usually try and figure out what our heroes are doing and how we can mimic it to get to where they are. Something that flipped this whole dynamic for us was the idea that you should never be comparing your beginnings to someone else's middle. This sentence stuck with us for a long time and helped us to take down our guard and look backwards to where other people started instead of where they are now.

Try this with us; think about a popular business or business person that you admire, one that makes you think, 'Damn! I want a piece of that!' If you want a business like theirs or something similar, the chances are you keep them in mind pretty often. Now believe us when we tell you that almost all of them started with services! That's why we have launched our new program this week! It is called Start with Services and it is the bomb! We know that for most of you, the biggest hurdle is not that you have nothing to sell or no great ideas, but rather that you need more leads and buyers. We teach the exact methods for these things. We want you to be able to go to your inbox and find new and interesting leads there every morning! Wouldn't that be great? So we made this program just for you to get there. Let's start this journey together!

Hey everybody and welcome to a really, really epic episode! We are so excited to share some amazing stuff with all of you today, we can barely control ourselves! Okay, so we have a brand new program that we are launching and it is probably the best thing that has ever existed, anywhere, at any time. It is called the Start with Services Program and we are going to be digging into all its great benefits and telling you exactly why you should be signing up yesterday. We do not say this lightly, you could just go straight over the website and sign up immediately, it's that good! So if you are interested in getting booked out in your business, which you obviously are, look no further!

The thing that we have noticed is that most of you have amazing services, that is definitely not the problem. You have skills, ideas and all the rest in bucket loads. You know your craft and we would never claim to be able to teach you that side of things any better. We just want you to have more opportunities to share these gifts with more people and more clients. That's where the program comes in, it will guarantee and we mean guarantee, you more leads. In fact you will most probably have more leads than you will know what to do with, so what are you waiting for?