I have observed a need for small business owners to find more leads and I want to talk about why that’s happening and how you can solve this problem. Scaling a business is a numbers game but the problem is, a lot of you have business goals that are confined to what you can do in a limited amount of time – therefore giving your business a growth ceiling.

If you are looking for inspiration for how you can go from small-town to the big leagues, this is the episode for you! Today we are joined by celebrity makeup artist, Harriet Hadfield, affectionately known as “Harry.” While working with celebrities such as Doja Cat, Naomi Watts, and Olivia Rodrigo, Harry has made it her mission to empower creative freelancers to step into the role of CEO. Today we are digging into how she got all of her clients as a freelancer while showing up in the world the way she wants to, as a neurodivergent creative.

I've got a pretty personal tale to spill today—a deep dive into the crisis I faced back in 2022 and how it flipped my world. So, picture this: I'm cruising through life, and bam! I hit a moment where I realize I'm the same age my mom was during her brain surgery three decades ago. Cue the existential crisis! In today’s podcast, I'm laying it all out, sharing my self-reflection journey, and tossing in some cool insights and exercises I picked up along the way. I hope these tools help you move through your own self-reflection and transformation and help you pinpoint what's important to you so you can prioritize those things going forward. Treat this episode like your trusty compass for navigating the sometimes choppy seas of self-discovery!

Today I’m sharing best practices for tailoring your marketing strategy based on your business model. It doesn’t matter if your business serves customers in a one-to-one, one-to-many, or even a hybrid model. There isn’t a one-size-fits-all marketing plan, and at the end of the day, you have to market your business in a way that works best for YOU.

Today on the podcast, I have Jess Cervellon, former VP of Customer Experience at 100 million dollar chocolate venture, Feastables, where she has been laser-focused on crafting an unforgettable experience. She is also a fractional CMO for creators with millions of followers.

We are talking about everything along the way, creating incredible customer experiences, cultivating engagement, creating community, and even how you can leverage opportunities that do good in the world and really have it be an opportunity to create incredible content (with the potential of even going viral).

As we approach the end of the year, it’s natural to reflect on what we truly want and where we would like to go next; to figure out what our plans and aspirations could potentially look like. Today we’re digging into what it looks like to invest in your dream and the things you truly want to pursue. How do you make that happen when there's still so much on your plate, so many areas of your life pulling at you, not to mention the finances required to keep things running? Join me today as I explore what it means to strike that balance and invest in your passion.

I’ve been doing business for long enough to know that the people you love the most aren’t always your biggest supporters. Today, I discuss this slightly unsettling topic and share some advice that will make you feel empowered! I want to provide some insight into why strangers sometimes support you more than the people you actually know and help you see it as an opportunity instead of a source of frustration.

During this episode, I want to dive into what it’s really like to deal with stress and anxiety while you are building a business. How do you continue to be productive? How do you build a support team and a structure that will allow you to drive even when you are struggling with your mental health? It is okay to not be okay all the time! You can still be an incredibly successful person who figures out to manage and cope, and still has bad days.

From the ground up, my team and I have completely rebuilt the Creative Template Shop. I mean literally all of it was changed in some way or another and it was such a massive project for our team! There are some aspects of the site that have changed and you may not even notice those things which is just so incredible to me because that is what truly good design is about! These things are going to make so much sense to you without me even needing to explain them. So much thought went into making this possible. I am so proud of the work that went into this. There have been so many changes and we did it with only five people. I am so excited for you to experience it!

I’ve spent years sharing what it’s like to build a business online, but I haven’t shared much about what it’s like to build a million-dollar membership. Today, I’m answering all your burning questions from logistics to evolution, plus some of my biggest tips and tricks, the things I could never have predicted, and more. We’re diving into all of it!

Believe it or not, we are rapidly approaching the end of 2023. You’re probably thinking, how the heck did we get here?! You’re probably considering how you can wrap up the old year and start the new year fresh. You’re also probably wondering: what should I be doing right now to put myself in a good place for 2024?

Personally, I don’t believe that it’s about what you do. It’s more about how you think. It’s about reflection and documentation. That is why, in today’s episode, I share a little bit about the past 12 months at Boss Project and highlight some of our major successes and challenges. I also offer you some critical questions to ask yourself to prepare you for 2024 and help you frame what you want for your future.

Over the last eight years, Boss Project has had so many offers and today I’m announcing the major simplifications to my offers that I am so excited about. I have been hesitating to do this episode for so long because I wasn’t sure if this was the direction that I wanted to go in and I have always been so ‘married’ to the direction I was committed to and steadfast about how I was going to get there. While that’s great, things change so often and it’s more beneficial to be able to act according to what’s happening in real-time and make pivots to your plan along the way.

Today, on the seventh anniversary of the most traumatic event I have ever experienced, I want to open up about the five-car pile-up that changed the trajectory of my life. It gave me pause to figure out how I can be successful despite all of the seemingly limiting and impossible things going on in my life. I am going to share my experience of what it’s like to build a business, provide for my family, and deal with chronic health conditions all at the same time.

Have you ever felt like your marketing efforts are stuck in a loop, missing out on untapped potential? Join me in this episode as we unlock the secrets of top-of-funnel marketing, a paradigm shift that could supercharge your small business's success. In today's digital age, we often find ourselves focusing on the mid-funnel, trying to convert those who are already aware of us into loyal customers. But what about those who've never heard of our business? How can we connect with them? This is where top-of-funnel marketing steps in, helping us create brand awareness, spark conversations, and engage with a whole new audience.