Today on the podcast we are doing Q&A style episode, but can you guess what the theme is? Yeah, that’s right — Facebook! We asked in the group for y’all to send us your questions about Facebook strategy and being successful on the platform. Now that we kinda know a thing or two, we feel that we can answer your questions and make sure you guys are on a good solid foundation and that your Facebook game is strong. We are jumping right in, so keep listening if you would like to know more about Facebook and how to use it as a tool in your business.

Today on the podcast, we have Dr. Beth Brombosz. Beth is an author, copywriter, content creator, and the host of the Blogger to Author Podcast. In 2015, she turned some of her own blog posts into a book titled Yoga for Runners, which is now available on Amazon. Beth’s book has helped her build a platform as an expert in her field. She is passionate about helping fellow bloggers turn their content into books so they can build authority in their niche, share their passion with the world, and earn passive income.

In this episode, you’re going to hear all about that process. From repurposing your content to creating a book, to self-publishing, pricing, layout and sales, Beth really breaks it down into an easy step-by-step process. She self-published her book in just 30 days! She proves that it’s totally doable, with no publishing experience needed. If you’ve never written a book in your life, but are thinking about it, then today’s podcast is for you.

In Part I of Our Journey to Facebook Ads, we talked about video, text, and graphic ads. Today, we are talking about all the nitty-gritty’s and diving into the different types of Facebook ads you’ll find inside the Power Editor. We will also be looking at the differences between conversion ads, engagement ads, and click-through ads. Next, we will be investigating the value of the Power Editor and helping you to become a smarter booster.

If you are wanting to start running your own video Facebook ads, we are also going to be sharing the behind the scenes of our $37,000 and $97,000 launch videos, giving you some action strategy tips for getting professional video ads on a small budget, and simply using what you’ve got. Still feeling overwhelmed? We’ve got you covered. Stay tuned to find out more about the free online FB Everything course that is sure to make you kickass at doing these Facebook ads! Take a listen for this, and so much more.

Today we are joined by Tara Bosler of T. Bosler Writing. She is a copywriter, y’all, for creatives just like you. We are super excited for you to learn from Tara and we want you to have your ears perked up because there’s a funny noise in this audio that we are not going to cut out and we want you to try to guess what it is before she tells us. Because to me, it doesn’t sound anything like what it actually is. Suspenseful!

Inside this episode, we are talking about how to be authentic in your writing and how to use your conversations with not only your friends, but also your clients, as intel to use on the things that you spit out into the world. We are talking about whether or not it’s okay to be grammatically incorrect and we get into some details about how to hire a copywriter. We know this sounds simple, but Tara breaks it down to make it even better for you inside your business. We can’t wait for you to jump in and start writing some copy, and we are super excited for you to listen to this episode!

For part one of ‘Our Journey to Facebook Ads’, we are diving into all the creative nooks and crannies of Facebook ads. Here, we look at the specific ads that we’ve run and how they performed to ultimately answer the fundamental question you’re all wondering about: Are Facebook ads worth it? Today, we’re looking at what worked for our campaigns, what types of Facebook ads performed better for us (video or graphic), targeting cold audiences versus establishing warm audiences and tons of tricks and tips to maximize your Facebook ad spend.

We went from knowing zilch about Facebook ads to knowing so much that we had to break this episode into two parts. If you are someone who is easily freaked out by Facebook ads, don’t be, because after this episode, you’ll realize it’s way easier than it seems and it’s worth every darn penny! But before you even start running your ads, let’s take a look at a few of the things you need to establish first.

Today we’re chatting with our friend, fellow unicorn and amazing red-headed beauty, Courtney Foster-Donahue. Courtney is an Atlanta-based four-time entrepreneur and business strategist who specializes in video content creation and Facebook marketing and advertising. Courtney helps entrepreneurs to win using Facebook through her new programme called Facebook Everything.

With over 1.96 billion people around the world on Facebook today, why are so many businesses claiming that Facebook is dead, turning away from Facebook Ads, or not seeing any benefits in them? We are covering everything from Facebook page optimization, your business Facebook page, Facebook ads, to all the tiny tips to get you maximizing your reach and growing your business. On today’s show we are busting the Facebook myths that will help you turn your business around!

When people think of hiring, they often think that it is a complicated, convoluted, crazy process. But the truth is, it really doesn’t have to be. On today’s show, we break down the logistics of hiring into five basic action steps. First, by recognizing the gap in your business. Second, by putting your feelers out into the hiring marker. Then third, once you’ve got your list, narrowing it down to a promising employee selection. Next, negotiating pricing and then finally, locking it down with a contract. See, not too complicated, right?

Today we’re going to give you the inside scoop into how we do this in our own business as well as give you the resources to enable you to free up some time, protect yourself and your employees and get everyone on the same page and #winning! Whether you’re an employer looking to hire or an employee looking to be hired, take a listen for some tips for a more empowering experience.

Today we have Trena Little on the show, a YouTube queen and Video Content Strategist. She has grown her YouTube channel and audience with video content, and it has really impacted the way that she does business. Not only that, it has also made a big difference in the way that she engages with her people and she is breaking all of that down for us today. Trena has been featured everywhere from The Huffington Post to Modern Entrepreneur, as well as the All Up in Your Lady Business Podcast.

Together, we are talking through all of the major benefits of having your own YouTube channel. Next, we dive into how to get past the overwhelm of creating video content, examples of ways to brainstorm awesome ideas, plus the exact process you should go through for setting up your YouTube channel and posting your video content. We even go over some awesome ways to get your videos to rank on Google. Trena is a powerhouse of information and we are so looking forward to sharing all of her great advice with you.

On today’s show we literally take you behind the scenes of the biggest launch of our careers! After two years of hard work and thinking about what we could offer the world that’s really going to change the landscape for creative entrepreneurs, we launched The Strategy Academy. We don’t think you guys realize the amount of excitement that we have to bring you this episode. Not only are we excited because it means the launch is over and we can finally breathe, but we are also excited because it’s the biggest launch of our careers, ever! It also meant a lot of lessons learned, a lot of successful decisions, a few minor tweaks and pivots, and some crazy data and stats that absolutely blew our minds!

A lot of people plateau because they don’t know how to automate and they don’t know how to grow a team. So we took everything a step further in the Strategy Academy and really gave people like a full blown roadmap! The launch took off in June this year and had some unexpected highs, some surprising lows and some exciting turns! Today, we are giving you the launch breakdown 101. The data, the results and the digits — because y’all know we hold nothing back — of our most recent $94,936 Strategy Academy launch. Hear how we did it and how you can do it too!