During today’s episode, I’m speaking with my partner in life and employee in business. Jared and I have been together for 15 years, married for 10, and working together since 2018. He’s been full-time at Boss Project for two years now, and under my management for about 90 days. Today, I’m answering all your questions about what it’s like to work and run a business with a spouse, and nothing is off the table!

Joining us in this episode is Boss Project’s Program Manager and Creative Director, Caitlin O’Bryant. She is an integral part of the team and contributes to a broad mix of things, but she’s here today to discuss our development cycle, how we go from idea to launch to product, and offer improvement!

One of the number one things I see business owners wrestling with is leads: how to get them, how to secure more of them, and how to pull them in with less effort. I want to assure you that it's fully possible to amass all the leads you could ever want and have your business entirely booked without doing all the legwork yourself!

Lately, I’ve shared a lot of the behind-the-scenes of my marketing and messaging pivot that has happened within my business but what I haven’t shared are the changes to my actual offer. This was not a small decision because I undid three and a half years of work to make my business more sellable and focused on what would give my clients better results. Today, I am going to share all of the changes I made in my business over the last three years. In order to give you the full behind-the-scenes, I need to back up quite a bit. I desperately wanted a product shop from 2016 and it was so far removed from the kind of business I was running. As time has passed, I have become more and more aware of the challenges associated with running one so I began to think about a digital shop. I saw a hole in the market for tools that help business owners enhance their client experience, present themselves more professionally, and speed up their sales process.

I’m sure you have all heard of the adoption bell curve and the truth is that there are people at all different stages of that wave. This is usually discussed with reference buyers but it doesn’t just apply to consumers, it applies to business too! You can be a pioneering innovator at the forefront of your industry or you can ride the curve. You do not have to be first at something to be the best! Industry giants are built by observation and I would argue that your ability to observe is far more important than your ability to innovate. Now, this doesn’t mean that you should copy someone else's work, because copying is not what will make you successful. But learning from others and adapting can be such an incredible way to grow and make an existing idea even better!

Over the last 12 months, I've been doing an experiment. I wanted to prove that even after nearly a decade, the same principles still apply, still work, and still let you build a business that earns a reasonable salary and can support the life you want to live. When I first started my own business, I replaced my corporate salary 30 days after being laid off. And in eight months, I made $100,000. Four months after that, I doubled it.

A lot has changed in the intervening years — IRS technology is different, social media is constantly evolving — but do the same principles hold up? Last August, I quietly reopened the agency side of my business, calling it BP Studio. In 12 months, I pulled in $264,000 in revenue from high-end services. No paid ads, no social, no trendy marketing strategies. This growth? It's been 100% organic, all from warm leads that were already in my network. So if I did it once and then did it all over again eight years later, how did I pull it off? What changed and why? I can't wait to get into all of this with you in today's episode!

A legacy can be the impact you have within the four walls of your own home and how you’ve affected family and friends or it can even stretch far beyond that. It’s not just a sum of money but rather the accomplishments that last a lifetime, your values, your ongoing influence, the good deeds you do, and so much more. If it’s not required to leave a legacy, then why is it so important to so many people? Well, because it gives you the opportunity to live for a purpose that’s bigger than yourself! According to Psychology Today, there are five reasons that people want to be remembered. So, let’s talk about them!

I’ve dedicated today’s episode to telling you how I increased my downloads by a whopping 43% in just 30 days while multiplying my new subscribers by 12! These are crazy numbers at this scale. This is usually the kind of growth you would see over a year when you already have millions of subscribers. Today I’m sharing what I did differently and how I was able to drive so much more traffic and so many more sign-ups in real-time.

Tuning in, you’ll learn why there’s no one-size-fits-all approach to marketing, and how you should tailor your marketing strategy depending on your business model, whether that’s one-to-one, hybrid, or one-to-many. I unpack the answers to some commonly asked questions, including how niche you should go and how to identify who you’re talking to, before taking a look at how audiences have changed over the past few years. You’ll also find out how your audience impacts your efforts to be more visible and nurture leads, plus advice on what you can do to take your next steps!