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Funnels: What They Are, Where They Came From, and Why Most Are Built Backward

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Blog

Funnels: What They Are, Where They Came From, and Why Most Are Built Backward

A funnel is not a website. It’s not a single email. It’s not an overpriced software platform someone tried to sell you in a webinar. It’s the journey someone takes from “Who are you?” → “This is interesting...” → “I need this in my life” → “Take my money.”

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Abagail Pumphrey 3/15/22 Abagail Pumphrey 3/15/22

When is the "Right" Time to Work on Your Business

You’re technically working “on your business” all the time, but what about the time you take out to learn from someone else? To get new insights and ideas, what to do differently, growth strategies and guidance? Your schedule is so full that you hardly even have time to do the things outside of work that you enjoy, much less focus on business education.

You know that you need outside help, but you continue to push it back because you’re waiting for the “right” time, for a moment where you feel like you have more time on your calendar to dedicate to it. The thing is, how many other things are you waiting until that calendar space opens up for you to get to it?

Keep reading to find out when is actually the right time to work on your business and the importance of actively prioritizing education, so you can start seeing drastic changes quickly.

Abagail Pumphrey 2/8/22 Abagail Pumphrey 2/8/22

3 Strategies to Successfully Streamline Tasks and Projects in Asana

We’ve tried many project management systems throughout the different stages of our business, and the one that’s allowed us to completely revolutionize how we complete projects and daily tasks is Asana. It’s the perfect fit for our team and, honestly, Boss Project has never been more organized and streamlined!

We’re learning new things and ways to refine our systems in Asana every single day. Even though our project management is ever-developing, we’ve still picked up on 3 strategies that have really amped our overall experience with the platform. Keep reading to find out what they are!

Abagail Pumphrey 12/16/21 Abagail Pumphrey 12/16/21

5 Apps We Use to Keep our Team Happy and Productive

We’ve been outsourcing for a while now and have always had some sort of team regardless of the size. Over the years, we’ve had various highs and lows with our team, and team members have come and gone. However, now we’re at a place with our current team where we feel really good about the energy and cadence we’ve built in the workplace, no matter the fact that we’re virtual.

Our team members are happy to come to work, they know that this is a safe space, that we value life first in our business, and that they’ll be recognized for their achievements. We’re able to keep them happy and productive using 5 apps and tools, which we’re going to share in this blog post!

Abagail Pumphrey 12/9/21 Abagail Pumphrey 12/9/21

How to Set Goals and Achieve Them in 2022

One of our favorite activities to do in our business is goal setting. We love planning where we want our business to be in the coming months, quarters, or years. There’s just something so refreshing and exciting about envisioning hitting those milestones!

However, we don’t set goals by just making up a financial number that we’d like to see our business hit. We really dig into our numbers and use our lifestyle/business wants and needs in tandem with evaluating our current offerings to give us a number that’s realistically reachable.

Keep reading if you want to learn our process of goal setting, so you can actually achieve them in 2022!

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Our Top 10 Favorite Productivity Tools for 2021

Owning and operating your own business generally means that you end up wearing lots of hats, especially when you haven’t yet formed a team. You’re not only the director of pushing out and creating all the content, but the one who markets it, organizes getting paid, communicates with clients, and so much more.

Needless to say, all of this can be beyond overwhelming, unless you have the tools and systems in place to help you save energy, time, and money. If you know anything about us at all, it’s probably that we’re all about tools and systems. It’s like therapy for us knowing that we have a system for every part of our business.

Today, we want to share our top 10 favorite productivity tools for 2021 and how they impact our business, in hopes that they can help you in your business, too! And, yes, we actually use and love the tools on this list!

Guest User 12/31/20 Guest User 12/31/20

Launch Simply in 2021

If there’s anyone that knows a thing or two about launching, it’s us. In the past 5 years we’ve been in business, we’ve launched more times than we can count with a multitude of different products and services as our business transitioned and grew.

During the different seasons of our business, we’ve had big launches, small launches, and everything in between, so we’ve also picked up on how to do it without being so stressed. We think the number one important thing about launching is that it’s fun and simple. Otherwise, who the heck would ever want to launch anything?

So, today, we’re going to share with you a little about our plan for launching simply, and show you our little secret for making launching even easier.

Guest User 12/24/20 Guest User 12/24/20

A New Way to Plan 2021 That Actually Works

2021 is right around the corner, and last week we talked all about the never-ending cycle of being super super motivated to crush your goals in the new year, and then as the year goes on, momentum starts to fade ever so slowly.

We even talked about the importance of reflecting on your goals the week before and how doing so can help you plan strategically and intentionally, so you aren’t just writing down goals that aren’t realistic or reachable.

Now, what about the actual planning process? At the end of 2019, we tried a new technique that helped us plan for 2020 tremendously, and we’re going to break that down for you today.

Guest User 12/17/20 Guest User 12/17/20

How to Stay Motivated by Making Your Goals Visible

The month of December (a.k.a. the month of goal-setting) is one of our favorite times of the year. Nothing fuels us more than to sit down with each other and discuss our aspirations for what we aim to achieve in the new year. For some reason we’re especially fueled this month, probably because we can’t wait to leave behind the chaos that is 2020 (or soon to be was).

However, a struggle for many of our fellow creatives is actually staying motivated all year long. We know the feeling– you’re pumped to crush your goals while you’re planning them, and you still have the ball rolling through Q1, but then.. it slows down.

And it keeps getting slower.. and slower.. and slower until you reflect on your year, realize how shitty it’s been, aim to change that in the next year, get all pumped up again, and the cycle repeats.

So, how do you break the cycle?

Guest User 12/10/20 Guest User 12/10/20

Why Reflecting on Your Goals is Vital to Your Business Growth

With the new year right around the corner, you may already be thinking about all of the things you want to accomplish in 2021. Will this be the year you launch that new product or service? Will this be the year you bring in enough revenue that you can hire a web designer? Will this be the year you reach 6-figures?

It’s so fun and refreshing to list out all of the goals we want to accomplish in the new year. The thing is, cooking up new goals and ideas is easy, but unless you’re reflecting on your past goals, you’ll have a harder time bringing them to fruition, if at all.

We think one of the biggest mistakes you can make in your business is not dedicating recurring time to reflect on what you’ve accomplished (or not) in the past. It’s imperative to look back on previous years before jumping the gun and setting new goals, and here’s why.

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Welcome to My Blog

Hey, I’m Abagail Pumphrey!

You know when you are so deeply passionate about something you can’t help but share it? That’s how this blog has felt for the last decade. I’ve written about my latest strategies, tech how-tos, experience with scaling and so much more. I hope you find just what you’re looking for. We’re here to help!

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