Our Top 3 Must-Have Tools for Pinterest

We. Love. Pinterest. Seriously, it’s helped us tremendously increase the traffic we have to our website and blog, in turn increasing our conversion rates. However, as much as we love Pinterest, it isn’t the platform alone that gets us our results– it’s the tools that we pair it with that allow us to do wonderful things! Technically, Pinterest is really only doing half the work.

Today, we’ll be walking you through our top 3 (in no particular order) favorite, must-have tools that will up your Pinterest game and get you the results you’ve been striving for!

Pinterest Analytics

One thing you certainly cannot overlook when growing your Pinterest account is the native analytics they provide you! You have tons of different options for getting analytics for basically every angle of your account that you could dream of. You’re able view your performance over time, top boards and Pins, as well as filter your analytics by:

• Content type - organic or paid

• Claimed account - Pins that are linked to your other social channels

• Device - mobile, desktop, or tablet

• Source - your Pins or others

• Format - video Pin, standard, product, or idea

You’re also able to view an axis of the performance overtime of various aspects of your account, like:

• Impressions

• Engagement + rate

• Pin clicks + rate

• Outbound clicks + rate

• Saves + rate

• Total audience

• Engaged audience

• Monthly total audience

• Monthly engaged audience

These are all super valuable analytics to have about your account, and what better source to get them from than straight from Pinterest?

Tailwind

Tailwind is a desktop (and phone) app that allows you to bulk pin and schedule pins for days, weeks, and months in advance. You’re able to select multiple boards to schedule a Pin to, and you can even schedule an interval of us to 7 days between the time it publishes to each board to keep from spamming in Pinterest’s eyes.

There’s also the SmartLoop feature which allows you to put your most popular Pins on rotation to be automatically rePinned, so you always have fresh content flowing on your account indefinitely. There are even Seasonal SmartLoops that make sure your seasonal content is only being posted at relevant times of the year.

The real star of the show, though, we’d have to say is the Communities feature. Just imagine being able to search for Pinterest users in the same niche as you and share Pins to repost each other’s content. That’s basically Tailwind Communities! Depending on how large the Community is, you could find communities with tens of thousands of members, meaning you almost constantly have people rePinning your content. Usually, the only rule that’s common among Communities is that you rePin from the group equally the amount that you share into it. Fair enough for the results!

Canva

Canva is a total must have for many other aspects of graphic design in your business, not only just for Pinterest graphics, but we’ve gotta include it on the list. It makes designing beautiful and eye-catching Pins super easy! However, if you’re really not a designer at heart, our Pinterest Templates are just the thing for you.

We’ve created 12 designs that you can one-click add into your Canva account. These templates have been designed by our award-winning in-house designer and have been designed with Pinterest SEO in mind to give you the best results!

You can grab these templates, plus all other templates in The Creative Template Shop, for only $47 per month when you become a member!

Even if you don’t grab our templates, just having Canva in general is such a powerful tool to have in your back pocket! There’s even a mobile app that makes designing on-the-go so much easier. It doesn’t just make our top 3 for Pinterest, but also simply for everyday business use.

And there you have our favorite must-have tools for Pinterest! These tools are very simple, but they can make all of the difference when it comes to running your Pinterest account how you want and getting the results that you want, too.