business insights
A funnel is not a website. It’s not a single email. It’s not an overpriced software platform someone tried to sell you in a webinar. It’s the journey someone takes from “Who are you?” → “This is interesting...” → “I need this in my life” → “Take my money.”
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100 Profitable Digital Product Ideas
Plus, a totally free challenge to kick you into action and get this baby launched.
How Blogging 5x A Week Got Me Zero Clients + The Secret Tool I Used Instead to Get Booked
Blogging is a long game strategy - meaning it’s effects are best measured months and years after a blog is posted. It can be a fantastic way to add valuable keywords to your website and to up your search rankings through the power of SEO (search engine optimization).
But here’s a secret about blogs that no one is talking about. Blogs are likely not reaching your potential clients. Blogs are reaching people who want solutions to a problem (think how to type content), not people looking to hire.
Super Saucy Blog Post Anatomy
We know that you're probably hearing every single day how important it is to have a blog. The numbers don't lie, the interaction with you audience is incredible and the value of what you can give can be a game changer. We also know that sometimes you put off something simply because you don't know the best way to go about getting it done. We want to make sure that you're using each and every post to its full advantage - it takes way to much time to prep those posts for them to not be working for you!
Today we're breaking down a blog post piece by piece. We'll tell you exactly what how your post should be laid out, what to include in it and how to wrap it all up.
The Ultimate Blogging Getting Started Guide
The impact that blogging has had on our small business has been incredible. When we first started, we knew blogging would be a great strategy, but we didn’t quite understand the reaches it would have. We knew we had stories to tell, strategy to dish out and tactics to teach, so we went for it.
Over the course of our blogging career we’ve pivoted our content, cut back on the amount that we blog and have since welcomed on guest bloggers to generate fresh stories and tactics for you guys. We continue to reach people from over 189 countries, bring in over 75k visitors every month, and are able to use this platform to showcase our products (i.e. make money). We know that this outcome is the goal for a lot of you, but it’s hard to get started.
6 Ways to Repurpose Your Content and Save Your Creative Sanity
From ideation to outlining, drafting, editing, to formatting, consistently creating content for your business can feel like a never-ending to-do list. No sooner are you done with one blog post, vlog, or podcast episode, and it’s time to move on to the next one.
But what if instead of creating more content, you could just add just a few extra steps to the content you’re already taking the time to create and turn it into two, three, or even four additional pieces of content?
That, my friends, is what’s called content repurposing, and if you do it strategically, you can save a ton of time along with your creative sanity.
6 Free Ways to Market and Promote Your Blog
So you’ve created a stylish blog with a beautiful layout and creative content. You have all of your social media accounts linked and a brand new subscriber list ready to be filled to its capacity, and your feelings of accomplishment are out of this world! After being in a world of blogging bliss, few months or so go by and you realize with a quick look at your analytics that nothing is happening on your website.
Want to know the worst part? It’s actually true. Ain’t nobody reading your blog but your momma and maybe your best friend when she has the time. This is the painful reality for the majority of bloggers. It’s a vicious cycle that happens continuously and that I see all too often, even having been there myself. It's frustrating to think that you're actually an amazing blogger who has a powerful message to share and the only thing holding you back is an audience. In this day and age, it isn’t enough to put up a blog and post content. You need a strategic marketing plan to get people to come to know who you are and read what you have to say.
How to Create a Stylish Blog for Under $20 Dollars
f you are a gal like me, you like to save that money, honey! I'm so honored to have the opportunity to share to share the secrets on creating a stylish blog for under twenty dollars (yes, it's possible!) with new bloggers.
If you've read my previous post: "The Broke Girl's Guide to Starting a Blog" you may remember me talking a little bit about how I created a really cute blog that cost me the equivalent of what I pay for at Starbucks in a week. Of course going with a pro is always the best option. I got nothing but love for those amazing website developers! But if you want to start a blog and the cash is lookin' a little low, there is a way for you to still have an impressive, user-friendly website on a budget.
How Service Providers Can Identify Their Result and Deliver a Profitable Offer
Looking back there is something magical about the beginning stages of business. It’s like we all had this young naive way of thinking at the beginning. You’re learning all the things, you’re hustling, you’re saying yes a lot (probably more than you should have) but you’re doing it. You’re building something that is yours.
And then you get to a point where you’re hitting 10K months consistently. You did the thing! You’ve become an established business owner BUT you’re still holding onto that “beginner” energy. Yeah, you might be making more money but you’re still feeling stressed, overwhelmed, and stretched thin.
Complete Guide to Dubsado’s New Form Builder 2022
As two self-dubbed Dubsado connoisseurs, we were over the moon when we first learned about the updates to Dubsado’s form builder. While it wasn’t terrible to use before, this upgrade that just rolled out for all accounts in July has increased our love for the platform times a thousand. Even though all of the blocks and options are basically the same, the form builder now has a whole new look that the majority of users will find more intuitive and easy to use.
We were part of the lucky group who were able to use the beta version of the new form builder for months, so we’ve already gotten used to the upgrade and have been sticking to it exclusively. Because of that, we knew we had to put out this unofficial guide to Dubsado’s new form builder!
How to Develop an Experimental Mindset and Curiosity Culture in Your Small Business
We have seen too many business owners allow themselves to get stuck in a planning and research phase (because planning is fun!) that the big dreamy goals they have for their business never really come to fruition. The #1 thing that’s helped our business reach 7-figures, employ us and our amazing team, allow us to take time away and live Life-First, grow (when we want to) and sustain is the fact that we’ve created an Experimental mindset for ourselves and a culture of curiosity for our team.
In today’s blog we go over how to develop an experimental mindset not just for you and your business but how to also implement it within your growing business.
How to Fire a Client (Without Ruining Your Reputation)
As dreamy as it would be to only ever work with clients we love, we know that isn’t always the case. There are even the few that put on a good front and seem like they’ll be a really great fit, but something goes astray during the relationship. It could be an issue as simple as miscommunication, lost expectations, scope creep, etc.
No matter the root issue, it’s hard! It may even be so hard that you’ve come to a point where you’re ready to fire a client and finally part ways for good. Before you let anxiety get the best of you, keep reading as we dive into how to determine if you actually need to say goodbye, some other ways to get back on track, and– if it comes down to it– how to fire a client without ruining your reputation.
How to Set up Business Systems That Work for You
Not many people would say systems get them excited but at Boss Project we feel passionately that systems are THE THING that gets us excited. (yeah, you heard us right!) Systems are what give you more time and freedom, they give you the opportunity to step away, they run your business smoothly, and they provide your clients with an excellent experience.
We’ve heard many business owners say that systems and automations are overwhelming to tackle because it’s one more thing to think about. If that’s the case for you then you really NEED systems. With some up front work, you’ll actually have less things to think about and more time to do other things.
The Art of the Customer Experience
When talking about the customer experience, there’s one word in particular that should come to mind: feelings. After all, that’s what it revolves around– how you make your customers or clients feel before, during, and after working with you.
But because the experience is based around feelings, that raises a ton of questions. How can you track feelings as a measurable KPI? What parts of your process should you focus on to invoke those positive feelings? Why the heck is all of this so important to begin with?
Keep reading for the answers to all of your questions as it relates to the art of the customer or client experience!
Welcome to My Blog
Hey, I’m Abagail Pumphrey!
You know when you are so deeply passionate about something you can’t help but share it? That’s how this blog has felt for the last decade. I’ve written about my latest strategies, tech how-tos, experience with scaling and so much more. I hope you find just what you’re looking for. We’re here to help!
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