Blog

Funnels: What They Are, Where They Came From, and Why Most Are Built Backward

business insights

Blog

Funnels: What They Are, Where They Came From, and Why Most Are Built Backward

A funnel is not a website. It’s not a single email. It’s not an overpriced software platform someone tried to sell you in a webinar. It’s the journey someone takes from “Who are you?” → “This is interesting...” → “I need this in my life” → “Take my money.”

fan favorite

100 Profitable Digital Product Ideas

Plus, a totally free challenge to kick you into action and get this baby launched.

Get Your Copy Now

Abagail Pumphrey 9/16/21 Abagail Pumphrey 9/16/21

10 Evergreen Content Ideas to Keep the Traffic Coming

The culture of blog posts has changed drastically in the last 10 years. Back then, you were able to get away with writing 500-word fluff stuffed to the brim with keywords for a better ranking on Google. In today’s online world, though, it’s more important than ever that your posts provide genuine value and teach a comprehensive lesson of some sort.

Timeless value, at that. And you do that by creating evergreen content.

Let’s dive into what exactly “evergreen” content is, why it’s important, and 10 content ideas to get you started going evergreen with your posts.

Abagail Pumphrey 3/18/25 Abagail Pumphrey 3/18/25

Funnels: What They Are, Where They Came From, and Why Most Are Built Backward

Abagail Pumphrey 9/9/21 Abagail Pumphrey 9/9/21

Why You Should Create Long Form Content in 2021

You’ve likely heard some mixed things about creating long-form content as a marketing strategy for your business. Some say it’s worth the time, others disagree.

Some people say it’s worth it for SEO purposes-- stuffing a bunch of keywords into some fluff so you can rank higher on Google, and others believe it’s a great tactic of actually engaging with and building a reputation and relationship with your audience.

Of course, we believe the latter… Maybe even a little of both? While it’s a must to make sure your SEO is optimized to help your website traffic and search engine rankings, it’s equally or more important that the content is actually providing value and that your audience will take something away from it.

So, why should you create long-form content in 2021? And what does that word “long-form” really mean?

Abagail Pumphrey 2/18/25 Abagail Pumphrey 2/18/25

How I’m Using Instagram Carousels to Grow My Audience & Make Actual Sales

For the first time since Reels rolled out, my organic reach to non-followers is higher on posts than any other content type. And in large part, that’s thanks to carousels. What’s working today looks completely different, and if you’re still treating carousels like it’s 2019, you’re missing out on one of the biggest organic growth opportunities on Instagram right now. This guide is a full strategy for making carousels your most effective tool for follower growth, engagement, and conversions.

Guest User 7/13/17 Guest User 7/13/17

How to Humanize Your Business through Copywriting

Do you know how many online businesses there are today? About 1.2 bazillion* (*extreme hyperbole). Or at least, it feels that way, doesn’t it? There’s no doubt that the online business world is full to the brim, and more new businesses keep popping up every day.

With the glut of online businesses out there, you need a way to stand out and to connect with your potential clients and customers. You can’t simply say, “I’m a graphic designer” and have clients flock to you, because there are about 3.4 million* (*yep, hyperbole again) graphic designers out there.

So, what can you do about that? You can humanize your business through the very thing that you share all the time: your copywriting and content.

Abagail Pumphrey 2/4/25 Abagail Pumphrey 2/4/25

How to Use AI When Writing a Blog

Blogging is quietly making a comeback. Not because people suddenly love to read again, but because various AI tools (Google & ChatGPT included) are handpicking blog content to surface for AI Overviews, driving tens of thousands of clicks in the process. And while big businesses have kept their content game strong, most small business owners have been too distracted chasing social media trends, trying to outsmart ever-changing algorithms.

Guest User 5/25/17 Guest User 5/25/17

3 Things to Consider Before You Write Your Welcome Sequence

Have you ever had an email subscriber hop on your list … just to grab the freebie and peace out once you send a weekly newsletter?

Yup, it happens to us all. Which stinks, because you’re just burning the midnight oil to build your list for your upcoming pitch or offer, and it just stays static at a plateau.

What if I told you there was a little hack to getting those folks to stick around AND fall more in love with you and what you have to teach in the process?

Abagail Pumphrey 1/21/25 Abagail Pumphrey 1/21/25

Top Digital Products to Sell Online in 2025

The online business space is growing faster than a new Netflix docuseries hits trending, and everyone’s racing to sell their genius ideas. But there’s one thing keeping many of these digital products from flying off the (virtual) shelves. It’s not your pricing. It’s not your platform. And it’s not because your arch nemesis (who doesn’t even know you exist) launched their own course last week. It’s so much simpler than that. It’s commitment.

Abagail Pumphrey 12/12/16 Abagail Pumphrey 12/12/16

How to Create Compelling Content for Any Industry

Coming up with an endless list of content is hard, and that's if you're in an exciting industry. If you're in a boring industry? As my mom would say, 'bless your heart!'. Here's how to come up with exciting content, no matter your industry. Bonus--get our download for 70+ boring-banishing headlines.

Abagail Pumphrey 12/17/24 Abagail Pumphrey 12/17/24

The Ultimate Roadmap to Starting Your Coaching Business

Let’s get real for a second. You’ve been out in the wild, wild west running a creative business—managing 1:1 client projects, juggling deadlines, and delivering work that leaves people picking their jaws off the floor.

You want more freedom, less burnout, and—let’s be honest—a few more zeros in your income. Spoiler alert: you’re in the right place.

Good news—you don’t need a magic wand or to wait for Mercury to exit retrograde. You just need a solid plan, a platform that makes you look like you have your life (and tech) together, and a little wit. Lucky for you, I’ve got all of that lined up right here.

Guest User 11/15/16 Guest User 11/15/16

6 Reasons Why Editing is Your Blog's Secret Weapon for Success

Abagail Pumphrey 10/1/24 Abagail Pumphrey 10/1/24

Honest Flodesk Review - Why I’ve Been Loyal Since Beta

Need to prioritize building your email list as a small business, but struggling to pin down which platform to start with? During the last ten years, I’ve been with four different email marketing software companies, and Flodesk by far the longest. If I had to start over and choose again, I’d STILL pick Flodesk.

Guest User 4/27/16 Guest User 4/27/16

So, What Do You Do? How to Perfect Your Elevator Pitch

Abagail Pumphrey 9/17/24 Abagail Pumphrey 9/17/24

How to Prepare Your Small Business for Black Friday: 16 Proven Strategies to Boost Sales

The holiday sales season is just around the corner, and it’s no time to sit back and watch the action from the sidelines. With 30.7 million small businesses in the United States (SBA) driving our economy forward, the stakes have never been higher. This year, online sales are projected to soar by 9.5%, reaching a staggering $271.58 billion (eMarketer). That’s a massive pie, and your business deserves a big slice. So, are you ready to jump in and claim your share? Let’s dive into how you can turn this holiday season into your most profitable one yet!

Abagail Pumphrey 9/8/15 Abagail Pumphrey 9/8/15

Your Digital Welcome Mat – i.e. Your Website

Woman leaning against back of chair and smiling at camera

Welcome to My Blog

Hey, I’m Abagail Pumphrey!

You know when you are so deeply passionate about something you can’t help but share it? That’s how this blog has felt for the last decade. I’ve written about my latest strategies, tech how-tos, experience with scaling and so much more. I hope you find just what you’re looking for. We’re here to help!

More About Abagail