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Funnels: What They Are, Where They Came From, and Why Most Are Built Backward

business insights

Blog

Funnels: What They Are, Where They Came From, and Why Most Are Built Backward

A funnel is not a website. It’s not a single email. It’s not an overpriced software platform someone tried to sell you in a webinar. It’s the journey someone takes from “Who are you?” → “This is interesting...” → “I need this in my life” → “Take my money.”

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100 Profitable Digital Product Ideas

Plus, a totally free challenge to kick you into action and get this baby launched.

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Guest User 5/29/18 Guest User 5/29/18

Busting the Top 10 Social Media Myths

We have taught thousands of creative entrepreneurs from all over the world. We teach what we know, what works for us, and the strategies that are totally doable for you and your small business. We teach not for you to get a flood of thousands of followers, but a flood of followers that are authentic and totally “your people”. We haven’t fallen into the “follower obsession” and we don’t want to make you fall into that negative space either. We only focus on finding truly targeted, amazing, and engaged followers who will become brand advocates, clients, and online friends.

By following the same steps that we use to grow our audience you will curate a tribe of dreamy clients and forever friends. This is why having a social media game plan is worth it. When you put your energy into growing the right tribe, it will pay off in referrals and sales. Period. We see it happen constantly for us so we know the engagement is ready for you right around the corner.

Abagail Pumphrey 3/18/25 Abagail Pumphrey 3/18/25

Funnels: What They Are, Where They Came From, and Why Most Are Built Backward

Guest User 5/3/18 Guest User 5/3/18

The Power of Unplugging from Social Media

Do you ever notice how you read one post online about a topic and next thing you know you’re being served up ads or related content out the wazoo? Yeah, the secret that our phones are listening to us 24/7 is out. Although this is fantastic for a personalized ad experience it certainly doesn’t help our already overwhelmed minds. When we sit down to read just one thing, all of a sudden we look up and we’ve zombie-style zonked out, staring at our phone for hours on end.

When this happens it makes us begin to hate our phones. It makes resentful of social media apps that may not be at fault in the first place. So what do we normally do when we feel this way? We shut down completely and never look back. Well, since our businesses rely on the buzz of social media, we can’t leave it for too long.

Abagail Pumphrey 2/18/25 Abagail Pumphrey 2/18/25

How I’m Using Instagram Carousels to Grow My Audience & Make Actual Sales

For the first time since Reels rolled out, my organic reach to non-followers is higher on posts than any other content type. And in large part, that’s thanks to carousels. What’s working today looks completely different, and if you’re still treating carousels like it’s 2019, you’re missing out on one of the biggest organic growth opportunities on Instagram right now. This guide is a full strategy for making carousels your most effective tool for follower growth, engagement, and conversions.

Abagail Pumphrey 12/5/16 Abagail Pumphrey 12/5/16

6 Steps to Master Holiday Facebook Advertising

If you sell physical products, then holiday season is your make-it-rain season, and you don't want to leave a single stone unturned in the rocky landscape of marketing. Here's how to squeeze every once of possibility out of Facebook advertising so you get in front of your audience and make an impact on them that makes an equal impact on your bottom line.

Abagail Pumphrey 2/4/25 Abagail Pumphrey 2/4/25

How to Use AI When Writing a Blog

Blogging is quietly making a comeback. Not because people suddenly love to read again, but because various AI tools (Google & ChatGPT included) are handpicking blog content to surface for AI Overviews, driving tens of thousands of clicks in the process. And while big businesses have kept their content game strong, most small business owners have been too distracted chasing social media trends, trying to outsmart ever-changing algorithms.

Abagail Pumphrey 10/25/16 Abagail Pumphrey 10/25/16

15 Essential Free Tools for Your Social Media Marketing

It is so easy to get overwhelmed when trying to devise a plan to make your social media not only work for you, but also to prepare your business to be more profitable. What if we could put you through a social media bootcamp and tell you EVERYTHING we know?

Well, lucky you, that’s what’s about to go down.

We have rounded up every tip, trick and secret to not only up your marketing game, but to give you tools to get started right now. Grab a cup of coffee and a notebook, and clear your space of distractions. We have a feeling you might be here for a while so put on some cozy socks and throw that hair up into a top knot. Let’s get to business.

Abagail Pumphrey 1/21/25 Abagail Pumphrey 1/21/25

Top Digital Products to Sell Online in 2025

The online business space is growing faster than a new Netflix docuseries hits trending, and everyone’s racing to sell their genius ideas. But there’s one thing keeping many of these digital products from flying off the (virtual) shelves. It’s not your pricing. It’s not your platform. And it’s not because your arch nemesis (who doesn’t even know you exist) launched their own course last week. It’s so much simpler than that. It’s commitment.

Abagail Pumphrey 10/12/15 Abagail Pumphrey 10/12/15

How Facebook Groups Can Grow Your Raving Audience

Abagail Pumphrey 12/17/24 Abagail Pumphrey 12/17/24

The Ultimate Roadmap to Starting Your Coaching Business

Let’s get real for a second. You’ve been out in the wild, wild west running a creative business—managing 1:1 client projects, juggling deadlines, and delivering work that leaves people picking their jaws off the floor.

You want more freedom, less burnout, and—let’s be honest—a few more zeros in your income. Spoiler alert: you’re in the right place.

Good news—you don’t need a magic wand or to wait for Mercury to exit retrograde. You just need a solid plan, a platform that makes you look like you have your life (and tech) together, and a little wit. Lucky for you, I’ve got all of that lined up right here.

Abagail Pumphrey 9/2/15 Abagail Pumphrey 9/2/15

Our Secret Creative Society

Abagail Pumphrey 10/1/24 Abagail Pumphrey 10/1/24

Honest Flodesk Review - Why I’ve Been Loyal Since Beta

Need to prioritize building your email list as a small business, but struggling to pin down which platform to start with? During the last ten years, I’ve been with four different email marketing software companies, and Flodesk by far the longest. If I had to start over and choose again, I’d STILL pick Flodesk.

Abagail Pumphrey 5/8/15 Abagail Pumphrey 5/8/15

How the Heck to use a Hashtag

Abagail Pumphrey 9/17/24 Abagail Pumphrey 9/17/24

How to Prepare Your Small Business for Black Friday: 16 Proven Strategies to Boost Sales

The holiday sales season is just around the corner, and it’s no time to sit back and watch the action from the sidelines. With 30.7 million small businesses in the United States (SBA) driving our economy forward, the stakes have never been higher. This year, online sales are projected to soar by 9.5%, reaching a staggering $271.58 billion (eMarketer). That’s a massive pie, and your business deserves a big slice. So, are you ready to jump in and claim your share? Let’s dive into how you can turn this holiday season into your most profitable one yet!

Abagail Pumphrey 4/22/15 Abagail Pumphrey 4/22/15

Facebook Reinvented: The New Way to Combat Tricky Algorithms

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Welcome to My Blog

Hey, I’m Abagail Pumphrey!

You know when you are so deeply passionate about something you can’t help but share it? That’s how this blog has felt for the last decade. I’ve written about my latest strategies, tech how-tos, experience with scaling and so much more. I hope you find just what you’re looking for. We’re here to help!

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