Business, Ideal Client, Services

You're Building The Wrong Business (And It's Making You Broke)

Many service based business owners look in the mirror and feel like they’re not enough.

You know what I’m talking about…

It feels like you’re still playing “pretend business” and you’re wondering if you’re even smart enough to figure this all out like it seems like everyone else has.

This convinces you that the only way to get clients is to do what works for everyone else - posting 3x a day on Instagram, blogging “value add” content, showing up in Facebook groups where you *think* your client might be and so on…

You’re listening to countless other business owners tell you that doing all that ^ is what’s going to work for you...so why isn’t it?

Here’s the truth: it’s not you. It is the strategies you’re using. They aren’t right for YOUR business.

And when you rely on strategies that weren’t built for your business, you are tricked into thinking that you are inadequate.

You start using these tactics as your guiding light; judging yourself on how well you’re implementing them or getting results from them...even when they aren’t working for you.

Here’s the truth: it’s not you. It is the strategies you’re using. They aren’t right for YOUR business.  |  Boss Project

The Big Mistake: You’re Missing The Real Problem

The reason you and SO many talented service-providers fall into this try-all-the-tactics trap, is that you need clients.

Right?

Every new tactic that pops up in front of you seems like something that could work to get that next client in the door, to get you paid, to make it so you can actually make your business work.

So the REAL problem at the foundation of everything is this: You don’t have a predictable and proven way to get clients.

And when you’re constantly concerned about where your next client is going to come from, it’s nearly impossible to grow your business with abundance.

Scarcity takes over…

...and that’s when you make the crucial, but oh-so-common mistake: you continue to add on layers and layers of “shiny objects” to your business (think about when you’ve added on a digital product, started talking to a larger audience, decided you suddenly need to start a membership…). These decisions cost you money and are absolutely putting the potential of your business at risk.

Your drive is there, but your clarity is missing.

Your focus is in the wrong place.

You’re trying to make tactics work, rather than just going back to the foundation and simplifying: first get clients, get booked out, THEN work on growth from there.

You just need a system that focuses on getting that foundation strong.

One that’s actually designed for how your service based business operates.

Without it, you will continue to feel like you aren’t cut out for this.

We were there and we were sick of it.

That’s when we clearly saw that to create a sustainable service we had to focus on getting consistent clients. Period.

No more chasing down “everyone else is doing this” tactics. No more distractions that look good from the outside but don’t fill up a client roster.

Because there are countless service based business who are just getting started or are trying to get more clients that fall victim to this lack of focus. Let me show you.

Lesson 1 - The Tale of the Two Businesses

Especially when it comes to the creative service based industry many business owners come online (hello, you’re here) to learn how they should go about growing their business.

You’re promised “freedom”. And endless clients. And the ability to “make six figures without ever leaving your house”.

You’re inundated with strategies to help you… grow online.

“Get 10,000 blog readers in 30 days!”

“Get your first 1k Instagram followers!”

“Design your opt-in to get your next 100 subscribers!”

The problem is, those strategies aren’t designed for your business. They were designed for businesses that don’t have a 1:1 client model. Ones that NEED high numbers of blog readers, Instagram followers, and subscribers. Think about online education companies, like ours.

Remember, we don’t have 1:1 clients.

So our tactic to fill our courses and podcast listenership is going to look SO different from how we’re showing you to book out your service-based business.

But that distinction is SO easy to forget in today’s shiny online world!

So here’s what happens: You spend your nights and weekends totally crushing it learning strategies for a business you’re not running.

And so weeks and months and *gasp* years go by and when you’re still struggling to build your client base. You’re left wondering what’s wrong with you.

Because you did everything right. Truly.

You were simply deploying the wrong strategies for your business.

Those strategies, in and of themselves, aren’t wrong. We love them.

But they’re Long Term Strategies. With a capital L.

And you’re expecting them (heck, needing them) to work right now.

If you continue down the path of learning these sexy and fun strategies you will probably get some clients. I can’t say that you won’t.

However, what I can say is that it will feel like you’re constantly hustling for that next client. That you’re always having to refine who you’re talking to, how you’re getting content out, and who you’re getting in front of. It’ll be extremely difficult to track exactly what’s working (aka landing you clients).

You will feel like you have your mind in 17 different places. Your brain will never shut off.

You’ll begin to lack confidence that what you offer is any good and that maybe you aren’t cut out for this.

Are you beginning to feel any of that coming?

Compare all that ick to the small business owner that no longer thinks about where her next client is coming from (or if they’re the right fit, or if they’ll pay). When that business owner goes about her work she’s literally freed up an entire part of her brain that no longer has to worry about where the next paycheck is coming from.

She gets to think about fun things like…

“What can I add to this experience to make my client happier?”

“What can I improve in my process to speed up the project?”

“What do I want to watch on Netflix tonight?”

When that brain space is freed up you get to work on your business instead of just in it. And that’s the secret sauce, my friend.

The advantages of ignoring online (for a while) and focusing on perfecting your client acquisition process first is crucial for the success and sustainability of your entire business. But how do you do that when you don’t have any more time in your day?

Lesson 2 - Identify Your Tasks

Right now it’s pretty much a guarantee that you’ve monopolized your time with tasks that aren’t actually revenue generating. You’ve convinced yourself that they’re worth it for the growth of your business, but your business needs money to grow, not an audience.

Before we can teach you strategies to land clients quickly you’ve got to clear up your schedule first. Here’s what I want you to do…

I want you to look back at your last week or so of work and right down the tasks you did. For every single day. If you’re memory won’t go that far back (#guilty) then just start today. From the time you stepped into your office to the time you stopped work, what were you doing?

Once you have all of those items listed I want you to run them through an evaluation filter. Ask yourself these three questions: (Put a check mark next to each task for every time you answer “yes”.)

  1. “Do I enjoy this task?”

  2. “Am I efficient at this task?”

  3. “Is this task effective in landing me (or keeping my) clients?” i.e. there is a direct return (yes, $$) OR it is required/vital/necessary to keep your business running

quote_evaluation triangle.jpg

Now we’re going to categorize these tasks so you know what to do with them.

2 CHECK MARKS OR MORE

For everything that got 2 check marks or more I want you to make a decision:

You either need to:

  1. Do

  2. Decide

  3. Delegate

There are some things that you won’t be able to delegate (just yet), but I bet there’s more than you think.

BTW: When we talk about delegating here we’re not always talking about hiring it out to a VA or a contractor. There are plenty of systems and tools you can utilize to take something off your plate (like invoicing, email reminders, project management tools, etc).

quote_eisenhower chart.jpg

1 OR 2 CHECK MARKS

For any tasks that only got one checkmark you need to make a decision:

  1. Do

  2. Decide

  3. Delegate

  4. Delete

I’m going to go out on a limb here and say that the majority of those tasks just need to be deleted. Without pause.

However, there are going to be some that your business might still need to have done to function (like bookkeeping). That’s one that you can easily delegate to a person or a software or just work on getting more efficient at.

Spend some time really evaluating each individual task. Repeat this process for every task you run into in an average week.

By the end of this exercise I want you to have taken tasks off of your plate so you can create time to focus.

This exercise will be tough. You’ll need to be able to defend everything that’s on your plate, especially if you just “enjoy it”. Trust me, I get it.

You might even trick yourself into thinking all those tasks are effective in landing you clients. When that happens, you need to find the receipts. I want you to trace back where your last few inquiries and clients came from. If they DM’d you on Instagram, how did they originally find you? If they filled out the form on your website, how did they originally find you?

Take it back to the source so you can begin to work with true data instead of what you think is happening. This is where the magic and ease happens.

You are going to be shocked at how FEW activities you actually need to be doing to actually get clients.

When you have this new focus and you are spending your time on fewer things the more effective you become.

What Life Looks Like Now

Once you’ve gone through this process, you should have a good idea of exactly what’s working to get clients and you can seriously focus on those areas.

A word of warning: it's going to seem too easy. In a word that’s telling you to do all. the. things. to market your business online, I want you to resist the temptation to keep adding tactics back in. Remember, the goal is to create a process personalized to YOUR business so YOU can rock it.

And to FOCUS on what will actually get you clients and get you paid.

We’d love to have you share what you’re deleting off your plate. We want to cheer you on as you work through this exercise and begin to shift your mindset on how you get clients.

We’re happy to welcome you to our exclusive Facebook community, The Booked Out Creative. You can apply to join by hitting the button below.

Blog, Ideal Client

Finding Your Blog's Ideal Audience and Why We're So Over Customer Profiles

Marketing can do pretty amazing stuff for your business. But the one part of it that's not that cool is customer profiles. And that's especially true if you're starting a brand new blog from scratch.

What's a customer profile anyways?

Customer profiles are semi-fictional representations of the people you want to reach. These profiles, also known as buyer personas, include details such as:

  • Who you want to reach
  • What they do for a living
  • How old they are
  • Problems that they face daily that might impact their decision to buy things.
Marketing can do pretty amazing stuff for your business. But the one part of it that's not that cool is customer profiles. And that's especially true if you're starting a brand new blog from scratch.  What's a customer profile anyways? Customer profiles are semi-fictional representations of the people you want to reach.  |  Think Creative Collective

Why they're not the greatest strategy:

Buyer personas only scratch the surface of what kinds of people you're trying to reach. And people are a lot more complicated than a one-dimensional character type. So there are always surprises. This is especially the case for new blogs, because when you’re creating your first blog, your audience is likely one big question mark.

I have a confession to make:

When I started my first blog, I had no idea what I was doing. I was a gal that liked to write and hoped to do something about it. But the low numbers I had when I first started blogging didn't discourage me.

And here's why...

I was goal-oriented from day one. If you're a bit overwhelmed by the idea of keeping yourself goal-oriented even with a low readership, I feel your pain..

Here are some strategies for keeping yourself goal-oriented when starting your blog:

1) Soul search

Getting your blog's focus right starts with you. If you're starting a blog because some guru told you it's a good idea, then don't do it! If you want to make a real connection with a real person, then that's a good starting point. Don't invest money or time into your blog until you do some serious soul searching.

Stop thinking of your audience as some sort of mythical character type.

Instead, treat them like real people. And treat them like treasured guests in your lovely little corner of the Internet. Then they'll want to subscribe, share, etc., and you won’t have to do much about it!

What can you feature on your blog to make your audience feel at home, and actually want to keep on coming back?

Once you work on being a good host or hostess for your reader, you’ll be well on your way to creating a blog that you can actually be proud of.

2) Push yourself to get super specific.

Vague statements such as, "I want to make money on my online course" aren't enough. Take it one step further by being all like:

"I want to make money on my online course by reaching X type of person and writing content about X, Y, and Z."

And then, take that one step further. Ask yourself how you can make things relevant to your goals, as well as your reader's goals. Sound daunting? Think of it this way…

How can you improve the lives of the people you want to reach?

If you do that, then you'll bring your bounce rates down a notch or two.

3) Just listen!

Once you’ve figured out your blog's goal, it's time to focus on listening. I could rant for hours about why I hate customer profiles, because they overlook something pretty crucial:

The power of listening.

And listening is your greatest weapon, because it helps you build a meaningful, reciprocal relationship with the people that you're actually dealing with.

And if you have no idea what your audience wants, just ask.

In fact, over on the TCC Facebook group, I saw someone excel at that:

She wasn't sure what confused the heck out of her audience about writing web copy, so she just went ahead and asked TCC's audience of female entrepreneurs.

Some of the group members are new to the whole online business thing, so they want to learn more about how they can get loyal customers.

And that's exactly why it's such a smart decision to start listening! If you're not sure what you're interested in, this is an approach that can work.

Let’s use this as a case study. You could do your research in any of the following ways:

  • Go to meet-up groups in your area where your ideal audience hangs out. Ask people what's confusing the heck out of them, about whatever you want to write about.
  • Join Facebook and LinkedIn groups where your ideal audience hangs out. Don't be shy about asking them questions about what freaks them out about what you want to write about.
  • Survey the followers you already have (and no, a small following is not an excuse to not try this out). Interfaces such as Typeform, Surveymonkey, and Google Forms are recommended.
  • Try forums such as Quora, and find out what questions people have about your blog's area of expertise.

Want to get something valuable out of all your hard work? I recommend putting more than one of these strategies in place.

4) Read similar blogs, with similar audiences

I'm not saying that you should steal ideas or anything.

Ugh, don't do that!

Instead, read blogs with similar audiences. This will help you get to know what does and doesn't work. Following blogs that write about similar stuff will help you get to know what your readers might respond well to.

For instance, let's pretend that you're a web designer and you want to reach other web designers. In that case, you might want to follow web design blogs so that you can always be up to date on what's new in your industry. There's a lot that you can learn from reading other people's content, because it will inform your process over the long-term. Make sure that you read diverse blogs that cover the same subject, to get a lot of different perspectives.

5) What happens after someone reads your posts?

Want to be goal-oriented and get a valuable return on investment? If that's the case, you also have to know what you want readers to do after they read your post. Because the consequences of not telling them what to do kind of suck!

They might:

  • Lose interest
  • Have an "oh look, a squirrel" moment and forget what they're reading
  • Start watching the latest viral video, and never come back again
  • Hit the back button and read someone else's blog instead.

And that's not the result that you want. Especially if you want to make people interested in what you have to offer. And you don't want that either!

So how can you tell your readers exactly what to do next?

Let's go ahead and use the online course example again. And let's pretend that...

Your course focuses on DIY printing your own comic strip, and you want to reach stay-at-home moms.

6) What do you want your readers to do after they read your post?

You'll likely want to get them to either learn more or buy now. So that should also inform your content too. A great way to do this is to focus on "how-to" posts, and anything else that gives readers a peek behind the scenes.

This will help you...

Stick out, and personalize your message, no matter how saturated your niche happens to be. Above all else, what you should be doing is getting to know your customers on a personal level, from day one onwards. Because creating an avatar of someone that doesn't exist will force you to create posts that are based on the fact that...

All (insert age, relationship status, occupation, etc here) people struggle with a specific thing.

And if you do that, you'll alienate your readers and no one will read your blog. If you incorporate these steps into your blog planning process, then you'll be well on your way to creating content that readers will love.



We give you all the Behind the Scenes over on Instagram!

Business, Testimonial, Ideal Client

How to Get Raving Testimonials For Your Products and Services

One of the biggest excuses we get from people wanting to move from 1:1 client service work to the 1:many model in the digital world, is that it’ll be harder to grow because there is no referral based system. In the service world (in-person) we know you rely heavily on the testimonials and referrals of others who love your service. So, when looking at moving to the 1:many model you clam up by thinking that you’ll have to find each and every one of your clients or customers yourself.

Well, clam up no further, boss! There are tools you can easily implement to recreate the power of word-of-mouth (bonus: they’re free!).

One of the biggest excuses we get from people wanting to move from 1:1 client service work to the 1:many model in the digital world, is that it’ll be harder to grow because there is no referral based system. In the service world (in-person) we know you rely heavily on the testimonials and referrals of others who love your service. So, when looking at moving to the 1:many model you clam up by thinking that you’ll have to find each and every one of your clients or customers yourself. Well, clam up no further, boss! There are tools you can easily implement to recreate the power of word-of-mouth (bonus: they’re free!). | Think Creative Collective

So, we all know that asking for testimonials and reviews is great for business. It helps you get feedback from that client or customer so you can tweak your process if need be, and it gives you copy to use to market your product or service in the future. The issue at hand is not that you don’t know you should be asking for reviews or testimonials, but how you’re asking for them.

WHAT TO ASK

We tend to base our asking for the referral or testimony in the way that we are asked for them as consumers. Think to when you get that extra code on the bottom of your Target or Starbucks receipt for you to answer a quick survey for a chance to win a million dollar gift card.

They ask questions like:

  • How would you rate your experience (insert number or star rating scale)

  • Would you come back to this establishment?

  • Was it clean?

  • Was the service you received a good value you for the money?

Did those questions just put you to sleep? Sorry, we nodded off. 

The problem with questions like this is not only are the boring, but you get boring responses in return. You get a lot of “yeses” “5’s” and some arbitrary star rating with no context. This does nothing for you.

For Target, yes, it helps them meet certain data stats that they can then use to make high level decisions. That data isn’t useful for the small business owner, so stop asking for it.

Instead we need to be reframing our way of asking so we begin to get the answers we’re wanting. No, we’re not saying you can hack a positive review with just how you ask it, but you can begin to formulate glowing (lengthy) testimonies just by how you phrase the question.

Consider the questions we ask our students after they complete our recent Trello for Business course. First, we name the survey “Tell Us How Trello Changed Your Life”. Here is a quick glance at the survey our students fill out.

Can you begin to see how we could turn around and use their responses to market our program? We could say X number of students say they’re “totally addicted to Trello” because of Trello for Business. We could say here’s an example of what your life might look like right now (insert someone’s Pre-Trello for Business life) and here are they things you could begin to accomplish (insert someone’s a-ha moments since using Trello for Business).

Bam. Word-of-freaking-mouth!

So, take a look at your own products or services. What things would you want to be able to say about them? How could you form that into a question so you know when your clients or customers answer them you’ll get useable data?

HOW TO ASK

Now that you know the super sexy enticing questions that will get you the response you need for future marketing materials how do you actually get the questions in front of your clients or customers?

It doesn’t have to be rocket science.

We personally like doing survey or form type questionnaires that are simple, short, and sweet. We personally make ours inside our website, Squarespace, we just keep the page unlinked so you can only find it if we give it to you.

We like making course and product specific surveys so we can fine tune our responses even more. For the survey that our Trello for Business students take, we’ve built it right into the program as a lesson. So their profile doesn’t even look “complete” until they click to take the survey. It’s built into Teachable as a lesson with just a link that takes them to the form we’ve built on our site.

If you don’t have Squarespace, or you want more  customizing options you can check out other platforms like Survey Monkey or Jotform.  

Now, you’ve just got to deliver it to them. You can either follow our method and add the link or embed the form directly into your offer (could be at the end of a PDF lesson or built into the course page), email them the direct link, or make it a public page on your site.

It truly depends on what you offer or how you want your audience to see your survey. Adding incentive is something you could try, but it’s not something we’ve ever done. We just focus on creating a bombass product that people are chomping at the bit to tell us how they feel about it.

ALTERNATIVES TO THE SURVEY

Maybe a survey doesn’t make sense or you’ve done the survey and you’re wanting even more personalized feedback. For a few of our programs that are more in-depth like Biz Chic Co-op or The Money Making Creative we include a chance to give us a testimony as part of an email sequence.

It’s setup similar to this:

  1. Purchase the program

  2. Get welcome email with program info

  3. Get at least one check in email to see progress

  4. Get a final email after they’ve been enrolled for at least 90 days asking for their story

This 4th email is titled “Make us ugly cry at our desks”. We thank them again for investing, ask them how the program is or was going, and ask them to get real with us. We want the whole enchilada. Why did they buy? What’s happened in their business since buying? We want to feel like proud mama bears so it’s their chance to go to bragtown.

People love this email.

They never know when they might be a case study or be featured on the sales page or social media when we talk about the course so they truly give it all.

Does this route of asking for testimonies make sense for your business?

Okay, so now we’ve got the testimonies and reviews down, but what about referrals? How can you get word-of-mouth about what you’ve got to offer spread like wildfire?

Just ask. 

Seriously, it’s that easy and one of the biggest missing pieces for today’s online entrepreneur. Here’s how we do it. When we host a webinar you have to pop in your email to sign up for it. Once you do you’ll get added to a webinar email sequence. The first email is your confirmation that you’re registered and the second is asking you to share about it. But we don’t just ask….

  • We use the subject line “open if you need something to post on Instagram today”

  • We provide at least two images/graphics for you to share

  • We provide a full paragraph or two for you to add to your caption that’s ready to simply copy and paste

  • We provide a tweetable that’s as easy as click-to-tweet

  • We thank you for doing it

We’ve gotten so much great feedback from these emails. People are excited that they have a post taken care of for that day (we know you’re flying by the seat of your pants) and we’ve made it super simple for them to do so.

It may start small with just a few people sharing here and there, but that’s okay. It’s still nice to see the tag pop up on Instagram that someone shared your image and about your offer. This isn’t just limited to webinars either! We’ve done this same strategy when we’ve sold seats to workshops, courses, etc. You can tweak this strategy to fit whatever makes sense for your business.


So there you have it. The meat and potatoes of how we capture raving reviews and glowing testimonials from our audience. The goal here is to create an easy to use system not only for you, but for your purchaser as well. The simpler the better.

  • Formulate the questions to get the answers you need

  • Make it simple to use and access

  • Ask your audience to share for you

Can you try any of these methods in your own business?

Let us know which one you’re going to implement in the comments!


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Ideal Client

Defining Who You Want to Work With: The All New Way of Finding Your Ideal Client

There’s something special about being your own boss and owning your own business. It’s one of those things that we may not think we have control over, but at the end of the day you are the one with the power. One of the things that we all forget from time to time is simple: we get to pick, define and choose who we work for (i.e. our clients, customers and dream team). 

Since there’s no sense in spending time and effort in attracting people you can’t stand, there are clear steps you can perfect to attract your dreamiest of clients and customers. By defining who this person is and targeting them specifically, you can begin to attract them in every way, while filtering out the rest. 

There’s something special about being your own boss and owning your own business. It’s one of those things that we may not think we have control over, but at the end of the day you are the one with the power. One of the things that we all forget from time to time is simple: we get to pick, define and choose who we work for (i.e. our clients, customers and dream team) | Think Creative Collective

If you try to market to everyone, you will end up appealing to no one. As unfortunate as that may sound, it is overwhelmingly true! This has been overwhelming clear to us in the last few months as we have shifted what we do and who we talk to. We’ve had to make small adjustments here and there in our copy, pitches and even product offerings based on who we wanted to serve.

We know at first it might be easier (or so you think) to want to appeal to everyone. When you’re just starting out you think “Well I don’t want to exclude this type of person”, but your message just ends up unclear and scattered. Try to hone in very specifically who you want to talk to and only worry about addressing them. Talk to them like they’re the only one in the room. By default you will get some other clients and customers that resonate with part of what you speak about, but if you’re only worried about convincing that one person your job gets a whole lot easier.

When it comes to figuring out your ideal client there are some mixed messages and some old school methods. We completely revamped the old school way of finding your target audience. We had been thinking for a while that there could be a new way to find our muse. We continued to see a gap in the traditional demographic questions, it was neglecting a whole group of people we had in mind.


The Old School Method

If you feel like the old school method of finding your target audience feels like filling out a voter registration form you aren’t too far off. Getting answers to questions like “age range”, “race”, “marital status” or “income bracket” we were barely scratching the surface of who our audience was. The clients we want to work with could fall into many different buckets. This isn’t a matter of who they look like they are, but who they are on the inside. Our muse is likely female, but not necessarily. She could be married with kids in a suburban neighborhood, or shacking it in a small apartment in Brooklyn. But that isn’t to say these women aren’t the same. They have something huge in common. We found that we needed to dig deeper and ask more psychological questions to find the foundation of what makes up our dream team instead of who they appear to be on the outside.

The Modern Muse

Our muse may or may not be in their small business full time. Our muse might make a little money or a lot. But our muse definitely dreams big, is optimistic, and has clear expectations for their future. The only way to find out if your own muse or dream team feels or thinks this way is to ask them directly. You can’t pull these answers out by asking generic questions. You have to get specific, ask the hard stuff and be willing to dig below the surface. People are much more complicated than who they appear to be on a simple survey.  


Why It Works

When you begin to learn more about your muse’s personality, beliefs, and goals you can not only relate more but you can provide more. You will know exactly how your service or offer can help them and you can point it out. You’re not trying to work with everybody here, you’re just targeting your specific dream team. When you are able to niche down this far you also get clear ideas on how to market to this audience. How handy would it be to know that your client prefers Instagram over Facebook or that they love catching up on blogs but never check their email? 
By asking deeper, more specific, psychographic questions you may think you will weed too many people out, but you are actually widening the door even further. By using the old school methods people like us were excluded from a lot of audiences. You need to ask questions that will reveal the common thread. For instance, our audience (our dreamiest of peeps) have a creative passion that they want to use to build a profitable and soul fulfilling business. They want a life beyond hustling and Instagramming. They want to put in the work (strategically) so they can see exponential results while also living a LIFE. What’s the common thread of your audience?


How to Define Your Own Muse

After mapping out our own Muse we realized we couldn’t just leave you hanging. You needed this information too. You needed a clear way to find these people, to know who they are and to target them specifically. To help you with this we created a FREE guide for you that is available right here. Let this guide you in your marketing, offers, service creation and brand definition. Go find your dream team!


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Facebook Groups, Facebook, Ideal Client

How Facebook Groups Can Grow Your Raving Audience

Facebook groups are far from new, but as they continue to grow in popularity their potential benefits to your business also magnify. What if you could be seen by thousands of new people, the kind that need your product or service and are already primed to buy? What if you could gain highly valuable survey data without fumbling with forms and spreadsheets? What if you could sell in your sleep? All this and more is possible by utilizing Facebook Groups.

How Facebook Groups Can Grow Your Raving Audience  |  Think Creative Collective

Whether you have your own group or intend to just participate in a few, you have the power to grow a raving audience. See all the crazy benefits and how you can start gaining momentum today.

Get High Visibility

When participating in groups specific to your niche you are automatically in a virtual room full of all the right kind of people. And bonus, more of those same kind of people join every day. By speaking up and participating you have the opportunity for high visibility for yourself and the brand you represent.

Sense of Community

Over time and with consistency you start to learn about these people. Who they really are, what they really do and how you could work together. This is a community in which everyone wants to support everyone (and if you are in a group in which this isn’t the case, unfollow!) I don’t know about you but I could use all the love, support and encouragement I can get. Air fives and Friday celebrations are always welcome!

Mastermind with Top Industry Professionals

Have a business idea? This is your time to speak up. There are TOP industry professionals lurking in groups all over Facebook. Find them, talk to them and learn. They are in the group because they want to help. Don’t just private message people, ask the whole group, you never know who is going to have the answer you are looking for.

Market Research

This is where your watching and listening skills come in. What are other people posting about? What are their struggles, pain points and biggest hurdles? How can you tweak what you offer to continue to serve this audience better? Seems a little crazy, but consider this the never ending Focus Group primed for your business.

Sell in Your Sleep

By watching, listening and participating you continue to become a more prominent and visible member in the group. Overtime people know how you can help and will often tag you if they feel you are the best (wo)man for the job. Ripe referrals can lead to hot hot hot sales. You might even start selling in your sleep!

Ideal Clients, Friendships, Networking or maybe your next Biz Partner

It seems odd that you could find all this in one place, but it is exactly what happened to us. Emylee and I continued to see success in our business through active participation online. We struck friendships around the country and across the globe. Seriously, who else do you know in South Africa? 

You might be surprised, you could be exactly the person someone else was dreaming of connecting with. I never imagined I would have a business partner and even more so I never imagined I would meet her online. 

You can read more about our crazy story over here.

At the end of the day we want you to be a successful company on and offline. Since opening our doors just a couple months ago we have opened the doors to over 500 creative entrepreneurs. Everyday we see people growing, learning and striking up new valuable relationships. 

Join our private community and as a bonus you will get instant access to a library of resources for small business owners, creative entrepreneurs and bloggers.


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