We recently wrote about whether or not service providers should pivot your offer or start over (you can read that post over here). We wouldn’t be Boss Project if we didn’t practice what we preached, so we’ve had a change in the works regarding our program, The Incubator. After 18+ months of data from clients going through our program, we saw a need for our own pivot. We’ve always prioritized not adding fluff and making sure that our offers aren’t overwhelming, so we analyzed our data and cut what wasn’t making a difference.

We were recently asked what was one of the biggest mistakes we had made in our business and one of our answers was how we structured our business. In the past our business was running on accomplishing task-based activities, rather than bringing in a team of permanent employees with outcome-based deliverables.

What do we mean by this? When Boss Project first started we had focused on hiring all contractors and less employees. The problem is that contractors are hired on to fulfill tasks. They do not hold the responsibility to fulfill actual outcomes in your business. For example, a social media contractor has the responsibility to create “x” amount of posts for you a month but at the end of the day you’re responsible for the follow-through and the outcomes. It’s still your job to convert social media leads into sales, make sure your sales page is up-to-date, have an opt-in, set up automations and systems etc.

In terms of content sharing, specifically blog post sharing, Pinterest is Queen. It’s hands down the best platform to get your content in front of the most people organically (they don’t need to be following you to see your content), so spending time here as an online business owner is a no-brainer.

We’ve gone over our daily Pinterest formula and strategies to harness the power of Pinterest before, but today we’re letting you know about a secret weapon that makes it all happen….faster.