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Funnels: What They Are, Where They Came From, and Why Most Are Built Backward

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Blog

Funnels: What They Are, Where They Came From, and Why Most Are Built Backward

A funnel is not a website. It’s not a single email. It’s not an overpriced software platform someone tried to sell you in a webinar. It’s the journey someone takes from “Who are you?” → “This is interesting...” → “I need this in my life” → “Take my money.”

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This Simple Title Shift Can Drastically Increase Your Average Client Value

It’s a no-brainer that if you really pay attention to the language and messaging you use, you start to attract your ideal clients. As a niche service provider, you know that you have the power to change lives and businesses with your service.

But one of the most important pieces of messaging that, with a simple shift, could change how you feel, your lead generation, conversions, pricing, and how you show up as an expert is what you call yourself.

We’re inviting you to try a new phrase to use outside of the usual “one-to-one service provider,” “creative entrepreneur,” “small business owner” terms that are so common in this tightly knit space.

Instead, what if you called yourself a “consultant” (whether that’s a marketing consultant, operations consultant, or [insert industry type] consultant)?

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Work Less, Make More: How to Streamline Your Work Week & Increase Your Client Capacity

It probably wouldn’t be too far-fetched to say that a common dream amongst business owners is to be able to work less but make more money. It sounds like a contradiction, but it’s actually entirely possible to achieve. By streamlining your work week and increasing your client capacity, you’re able to get back more time in your business and make more money.

There are really only two levers to pull in order to do this: 1. Increase the price of your package, and 2. Decrease the amount of time it takes to complete a client project. In this blog post, we’ll break down what it means to accomplish each of these, so you can finally reach your “work less, make more” goal.

Abagail Pumphrey 11/11/21 Abagail Pumphrey 11/11/21

How to Start Charging More for Your Services So You Can Work Less

When you think of how you can free up time and make more in your service-based business, what comes to mind first? Your most likely goes to what all the online business marketers are preaching:

Grow your list and audience.
Offer a low price point product.
Make it digital so it’s passive.

But the reality check here is that right there isn’t the fastest way for you to make more and work less (quite the opposite, actually).

So have you ever looked at your services and what you’re currently charging? Have you worked backwards on how much you say you want to make vs. what you’re actually charging?

The real key to putting your life first in your business again is to know exactly what you need to charge + how many clients you need to work with in order to reach your goals. Let’s break it down in this blog post!

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How to Sell On Instagram Without Feeling Like a Slimy Cheeseball

If you’re a product-based business it’s probably no surprise to you that you can make sales from Instagram. You probably do it all the time and it feels natural. However, to those of you that are service based (with a potentially high dollar price range), selling on Instagram seems like a long shot. Who would’ve thought that after less than one year of being very intentional about our Instagram game that we’d see actual, real life, high-dollar clients from it? Well it happened for us, and it can happen for you too. Luckily, it’s not rocket science.

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How to Use Instagram Stories to Get More Sales

Instagram Stories debuted and our biggest complaint is that we don’t know what to call them. InstaSnaps? Instants? Snaps? Insta Stories? #TheStruggleisReal.

Besides that, we’re in love.

We’re not here to debate whether Instagram stole SnapChat’s idea or any of that jazz. We love them, we use them and we know they’re going to help with engagement. If you want to figure out how to make actual sales from them then you’re in the right place. P.S. from here on out we’ll be referring to them as Story or Stories. You can call them whatever you want.

Abagail Pumphrey 11/7/17 Abagail Pumphrey 11/7/17

Pricing Has Nothing To Do With Numbers (BONUS: FREE Download)

Pricing is our jam. Figuring out our worth so we can pay our bills, grow our business and have happy clients and customers is kind of our favorite. In fact, pricing is what brought this whole thing here at TCC together (meaning it’s how Emylee and Abagail met!). The very first program that we launched together was called “Pricing for Profit” (now known as The Money Making Creative). All that to say we’ve had the conversation about pricing with other creatives many a time, and you want to know a big fat spoiler? When it comes to mindset and “do you think they will pay $X?”, pricing has absolutely nothing to do with numbers.

Abagail Pumphrey 9/14/17 Abagail Pumphrey 9/14/17

Money Mindsets: 10 Tips to Trick Yourself into Making More Money

As much as we all want to make a fabulous living while drinking fancy cocktails poolside, as entrepreneurs we don’t always have that luxury! The weeks seem to fly by, and late nights and work overload become common.

What if, instead of spending every waking hour of every day with your nose to the grindstone, you could instead trick yourself into making more money? Spoiler: you can! | Think Creative Collective

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4 Methods to Talk About Price Increases With Your Clients

The best and the worst thing that you can go through as a biz owner is raising your prices. It's awesome, because it means that your business is growing, but it always has the potential to be super awkward and uncomfortable when you need to have a “the price is going up” conversation with your repeat clients. Here are some super simple ways for you to handle a price increase with your clients in a way that will make them love you more than ever.

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Money Mindsets: Are Toxic Thoughts Limiting Your Business and Preventing You From Making More Money

We are labeled in all aspects of our lives. Our gender, age, income level, color, job status - they’re all labels. We often use labels to describe ourselves on both a conscious and subconscious level.

We use labels in business all the time. Sometimes out loud and sometimes subconsciously. We use them to find our tribe and relate to our audiences, to market our services and products, and write blog posts our readers want to read, and to find other business owners with whom to collaborate.

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Welcome to My Blog

Hey, I’m Abagail Pumphrey!

You know when you are so deeply passionate about something you can’t help but share it? That’s how this blog has felt for the last decade. I’ve written about my latest strategies, tech how-tos, experience with scaling and so much more. I hope you find just what you’re looking for. We’re here to help!

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