Website Traffic, Blog

10 Ways to Maximize Your Blog Posts and Increase Your Traffic

How many times have you heard that you need to blog regularly? All the time, right?

And whether you are a natural or reluctant blogger, you need to ensure that you are optimizing your blog to maximize the visibility of each post, your blog, and business.

How many times have you heard you need to blog regularly? All the time, right?    And whether you are a natural or reluctant blogger you need to ensure that you are optimizing your blog to maximize the visibility of each post, your blog, and business. | Think Creative Collective

Does this scenario sound familiar?

⏳ You finally write an awesome blog post that you are so so pleased with.

💻 You lovingly publish it on your website.

📲 Then you share on your social media profiles once…and then you stop.

🚫 You wonder why no one is reading it, no one is leaving comments, and you’re not getting traffic to your site. Zero…zilch…nada.

“Why?” We hear you cry,  “What am I doing wrong? Is it the content? Is no one interested? Do I need to change what I am writing about?”

Well, maybe.

But no, what you really need is a social sharing strategy. Ok, we know it’s another thing to worry about but trust us, this works. Basically, you need to have a systematic approach to sharing all your new content multiple times and re-sharing your old content again, too.

Again, imagine if the one time you shared your blog post someone missed it or they were too busy to take a look. And let's face it, not all of us have necessarily got the type of blog (yet) that someone will just log into every day on the off chance that you have written some awesome words (besides, this kind of blog reading behavior is soooooo 2007).

Or, you shared it to Facebook and only 1% of your audience saw it anyway.

What you need is your own sharing strategy, as well as a method to get others to share your content more easily.

So let's get started on a social sharing strategy. Follow these simple suggestions and you’ll be doubling your blog traffic in no time:

1. THINK ABOUT SHARING YOUR NEW CONTENT MULTIPLE TIMES ON ALL OF YOUR SOCIAL MEDIA ACCOUNTS.

Set up a schedule that makes sense for you. For instance, you can share more frequently on Twitter than on Facebook and your audience won’t switch off. Think about what works best on each platform. We personally use Post Planner, and love their feature of recycling old posts to repeat forever.

2. CONTINUE TO SHARE OLD CONTENT.

You should continue to share old content – some of our most popular posts were written over a year ago. There’s no reason we can’t shout that from the rooftops from time to time. You’re constantly gaining new readers and growing your audience and you need to remember that they haven’t seen everything you’ve ever put out so it’s okay to remind them.

3. ENSURE THAT YOU HAVE INTERNAL LINKS IN BLOG POSTS THAT LINK TO OTHER CONTENT YOU HAVE DEVELOPED – IT SPARKS THE INTEREST OF READERS TO GO CHECK THAT OUT TOO.

Remember that you’re adding value and creating an experience for every reader. If there’s another post you’ve written, a post someone else has written, a great news article or resource that might add value, be sure to link it up. If your readers know that you are a source for valuable content, they’ll keep coming back for more.

4. MAKE SURE YOU POST COMPELLING HEADLINES.

When you post to social media channels, mix your headlines up across platforms. As you begin to share multiple times, you'll begin to figure out what works best.

5. REPURPOSE YOUR CONTENT IN VARIOUS WAYS.

This could be as an infographic or a podcast, an intense course or a quick email series. Different things work for different places, so remember that when you are repurposing.

6. BE CONSISTENT WITH YOUR BRANDING AND MAKE IT LOOK VISUALLY APPEALING AND INTERESTING.

We know how enticing it is to want to change up your blog layout, the header, the graphic or even your logo. But every time you do this, you’re potentially taking a reader who recognizes you and confusing them. Create consistency across the board by trying not to change anything for 6 months (at least).

7. MAKE IT EASY FOR OTHERS TO SHARE YOUR CONTENT WITH TOOLS SUCH AS:

  • Clicktotweet: Clicktotweet is the easiest and simplest way to promote and advertise your blog, website, and business on Twitter. Highlight a message you want to promote, generate a Clicktotweet, and you have an instant way for others to easily share your content.

  • Sumome: Sumome share toolbar is a tool that makes it easier for your readers to share your blog posts on their own social profiles. Sumome also has an email capture tool, so you can build your email list at the same time. Bonus!

8. ADD GRAPHICS TO ALL YOUR SOCIAL UPDATES.

Tweets with images are, on average, shared 180% more than those without.

9. USE A SCHEDULING TOOL TO SET UP YOUR POSTS SO YOU DON’T HAVE TO THINK ABOUT IT.

Again, we use Post Planner to share out content across Twitter and Facebook. We utilize Later to schedule our content on Instagram.

10. DEVELOP YOUR OWN CHECKLIST OF THE MULTIPLE TYPES OF CONTENT AND PLACES TO SHARE (SO YOU DON’T FORGET ANYTHING).

Something like this might work initially (it's in Trello, of course!) and once you get going you can add more steps.

Try implementing these simple steps and sharing your content multiple times and see what effect it has on your blog traffic. Spoiler alert: it’s going to help it a ton.



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Pinterest, Tutorial, Squarespace, Website Traffic

The Daily Pinterest Formula to Jumpstart Your Referral Traffic

Way back in 2015, we shared our secrets on how we increased our Pin impressions by 53,285.71% in just two weeks! That is bananas. Since we get asked all the time to share our Pinterest strategy, we’d like to walk you through the tactics we used back then to make it all happen.

Way back in 2015, we shared our secrets on how we increased our Pin impressions by 53,285.71% in just two weeks! That is bananas. Since we get asked all the time to share our Pinterest strategy, we’d like to walk you through the tactics we used back then to make it all happen.  |  Think Creative Collective

You might be aware that we now use Tailwind to make this process even easier, but for those of you on a shoestring budget, this can get you big results for f-r-e-e.

Today, we’re covering the secret daily formula that took us from 3% Pinterest Referral Traffic, to 32.39% without decreasing other traffic sources. We’re also giving you a nice peek at Pinterest Analytics so you can begin to see how your own account is shaping up.

Back when we were just using the daily Pinterest formula (so no Tailwind yet), our Pinterest profile was being seen on average 7,175 times daily. Pins that linked back directly to our website increased by 100% and we began to see average daily impressions in the tens of thousands. How can you make this happen?

Our Daily Pinterest Formula

Fresh Content – You heard it here first (ha!). Blogging is the best avenue to get new and fresh content to share on Pinterest. Back when we were using the Daily Pinterest Formula, you guessed it, we were blogging 5 days a week.

Pinterest Friendly Content – In addition to writing frequently and consistently, we make sure all of our content is super Pinterest friendly. Every blog post includes a “title” photo. This image goes along with the theme of the post and includes the full title. We also make it portrait so when it is on Pinterest it appears larger. You don’t need to have loads of images, just focus on one good Pinterest-worthy image and you’ll be good to go.

Photo Names – Did you know that the title of your photograph is what automatically populates when someone pins your image? We always adjust our photos so at a minimum, the name includes the blog post name and our business name. We also try to pull out keywords or key sentences from the post that might entice someone to come check it out and add those to the title/description.

The SPECIAL Board – Any photo we ever pin from this website first gets pinned to our SPECIAL board. You should have at least 1 board that has 100% your content only. Not only does this allow for lurkers to have a central location to find your content, but it makes someone more likely to follow you. If your pinning is a little all over the place – baby, home, food, blogging and more – not everyone will want to follow every board. Having a special board gives them an easy, no hesitation follow option if they like what they are seeing from you.

The 5-Minute Pin Marathon – There is no reason you need to spend all day on Pinterest (unless you’ve got Tailwind in your toolbelt). This part of the daily ritual is quick and dirty. If you have taken the time to have the initial setup done, then this will take you no time at all.

  • Pin a photo directly from your website to your special board.
  • Navigate to Pinterest.
  • Repin that same Pin to all the group boards you are part of if the topic makes sense
  • Repin that Pin to any special categories it may fall under – i.e. Small Business Advice, Social Media, How to Grow Your Blog, etc.
  • Have more than one Pinterest friendly image? Rinse & Repeat.

That’s it, it is really that simple. Follow this simple formula every day and you can see some amazing results.

How to Up the Odds

Monitor Your Impressions – The time of day you pin no longer greatly affects your impressions. The Pins people see on their homepage are now more “curated” by an algorithm. This has its pros and its cons, but we have personally found it helpful because we no longer need to be pinning at 9 p.m. — we can pin at 9 a.m. and see essentially the same results. At the time this article was first written, we had upped the impressions by 122.78%, and most recently seeing 16,027 impressions on just a single day.

Repins are Your Friend – Repins not only drive additional impressions, but they give you the opportunity to be exposed to people outside your own audience. The more repins, either the better the content you posted or the more “Pinterest friendly” your Pin was. Two of our top repinned posts are infographics which we created.

Clicks = Traffic – Ultimately, you want people to click over to your website, not just see your pretty pictures. See what posts are getting the most clicks. What makes them special? How are they better or different from your other content? This sort of information can give you great insight into what you should do next.

Referral Traffic

Our Pinterest Referral traffic has skyrocketed to 2nd place, just behind Direct. Direct is a combination of people who just know the URL and type it in and Instagram Referrals. By comparing our most popular Pins on Pinterest to the most popular pages/posts on our website, we can draw instant conclusions. To see our web traffic, we use a combination of both Squarespace and Google Analytics. We now have a fairly good idea of what “works” and what “works better”. This sort of insight helps us further tailor our content to our readers’ needs and desires.

How have you utilized Pinterest to drive traffic to your website or blog? What have you found to be useful?



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Pinterest, Social Media, Website Traffic, Blog

How to Use Tailwind to Automatically Grow Your Blog Traffic Month After Month

In terms of content sharing, specifically blog post sharing, Pinterest is Queen. It’s hands down the best platform to get your content in front of the most people organically (they don’t need to be following you to see your content), so spending time here as an online business owner is a no-brainer.

We’ve gone over our daily Pinterest formula and strategies to harness the power of Pinterest before, but today we’re letting you know about a secret weapon that makes it all happen….faster.

Bonus: There’s free stuff for you at the end so keep reading!

In terms of content sharing, specifically blog post sharing, Pinterest is Queen. It’s hands down the best platform to get your content in front of the most people organically (they don’t need to be following you to see your content), so spending time here as an online business owner is a no-brainer.  |  Think Creative Collective

Now, in our post about our daily Pinterest formula we talk about how we used to spend 2-3 minutes a day tops on the platform. We would pin as new content was posted every single weekday (when a blog post would go live). Then, that was it.

It definitely wasn’t a bad strategy. Heck, it meant Pinterest was one of our top referrers (next to Instagram) for traffic, so it was nothing to complain about. Our clicks, repins and traffic would go up consistently every month, but we knew there was more we could be doing.

Since Pinners are on the platform multiple times a day, the analytics are kind of all over the place for “the best time” to pin. We’d heard that other bloggers like to pin up to 20-25 times a day, but the only way we were going to be able to be on the platform that frequently was if we had help.

Enter our new best friend.

Enter the Pinning Automation god.

Enter Tailwind.

Tailwind is a desktop (and phone) app that allows you to bulk pin and schedule pins for days, weeks, and months in advance.

It is a paid app (about $9/month), but keep reading to see how you can try it for free.

We’ve recommended Tailwind to a lot of creative small business owners, but that’s come with a lot of questions about how you actually use the app. So today, that’s what we’re talking about.

We’re walking you through how to use Tailwind to #PinAllTheThings so your biz can be running without you doing a thing.

GETTING TAILWIND FOR FREE

First, let’s get you Tailwind for free. Sound good? If you create your account using this link you’re going to unlock 30 days of Tailwind for free. Try it on for size, see if you like it (you will) and let Tailwind rock your world.

After creating your account in Tailwind, the first thing we recommend doing is downloading the extension for your browser. You’ll be able to find your extension download button under “Publisher” -> “Drafts”. It’s free and it’ll save you a ton of time, we promise.

Once you have the extension downloaded for your browser, go ahead and open up Pinterest. We bulk pin directly from within Pinterest using the Tailwind extension because they make it super easy.

BULK SELECTING PINS

Go to your profile and open a board you’d like to start pinning from. Then click the Tailwind extension in your browser and click on as many of your pins as you’d like to schedule.

You’ll see we currently have three pins selected and we could click “go schedule” if those were the only ones we wanted to bulk schedule at this time.

Pro Tip: Bulk select your pins based on topic and category. We have boards broken down per topic, so we could go through and select all pins related to social media, for instance, and bulk schedule just those. Also, consider bulk pinning other people’s content. The entire point is for you to create a user experience for people who are searching for specific topics. If you can provide an all-encompassing experience for them, they’ll follow you and stick around.

SCHEDULING TO BOARDS

Once we click “Go Schedule”, a new window will pop up letting you tell Tailwind where you want to pin those pins. We’d want to make sure these pins were heading to the boards we wanted them to head to. We can add them all to the same board by typing in the board name(s) under the “Add Board to All” or individually add them to specific boards by typing the board names under each pin.

USING INTERVAL TIME-SLOTS

A very unique feature that Tailwind has is the ability to set pins to go out at intervals. We use this feature mostly when we’re pinning to group boards because there’s usually a rule that pinners can only pin once a day so we don’t want to get on anyone’s bad side. So we usually select all pins that we want to share on our own boards, then reselect pins that we want to share in group boards so we can give them interval timeslots.

Unfortunately, you have to give an interval to each individual pin, so if you’re pinning a lot at once it can get tedious, but it’s worth it. You can see for this pin, we’ve set the interval to have a 2-day, 8-hour time gap between each pin. You can set this to be as little as 10min to as many as 90 days between pins — it’s totally up to you. It’ll give you a nice preview of when those pins will go out so you can be assured that they won’t flood your group boards.

Pro Tip: Create Board Groups in Tailwind to save you even more time. You can do this by heading to the Tailwind app and clicking “Publish” -> “Board Lists”. You can see we’ve grouped ours by topic both for our own boards and group boards that we’re on.

Once you’ve got your pins scheduled, you’ll be able to see them inside your dashboard. From here you can rearrange them, delete them, and track their progress. You can simply click “Shuffle Queue” or physical click to drag and drop pins to the timeslots you want.

Pro Tip: If you’ve given any pins a specific time to post or set pins to intervals you’ll see a lock icon next to that pin in your draft schedule. You’d want to use this feature for time sensitive pins like launches or promotions. Shuffling your queue will not affect these pins.

ADDING TIME-SLOTS

As we said earlier, most people suggest pinning upwards of 25 times a day, so you’ll want to add to the time-slots that Tailwind gives you by default. Tailwind automatically loads you with suggested time-slots based on their extensive research into pinners’ activity, so we wouldn’t change these, we would just add to them. You can easily add new time-slots by hitting “+ Add Time-slot”. You can see we’ve added a lot, ha! One thing we like is that unless you add multiple time-slots of the same time, you can be assured that only one pin will go out at any given time. This is good for you, because your audience won’t feel bombarded by an influx of pins from you at one time.

TAILWIND ANALYTICS

Pinterest does a pretty great job at telling you your analytics already and we gave you a simple breakdown of  how to decode them here. But Tailwind takes this even further inside their app.

You can find a breakdown of your numbers in a few places. One is your dashboard, where you’ll see a quick glance of your entire account progress.

Another spot for you to check out specific analytics is inside “Track Your Brand Page” -> “Profile Performance”.

You can also check out board specific analytics inside the “Board Insights” tab.

You can also get a really neat look at individual pins using the “Pin Inspector” under “Optimize Content”.

Another cool little feature, just really for your viewing pleasure, is your word cloud. You can find this inside “Monitor Your Domain” -> “Organic Activity”. Here’s ours.

So, we know that was a lot, but trust us when we say that diving into Tailwind is so, so worth it. Remember our 2 minute daily formula? Well, our daily formula is now maybe 30 seconds (the time it takes to pin the most recent blog post to our main board). Then we go in about once a month and spend about 15 minutes bulk scheduling all the pins for the next 4 to 6 weeks. We can rest assured that we’re present multiple times a day (25 times, in fact!) without us lifting a finger during the day. Our traffic has steadily gone up on our site and the repins are through the roof (meaning our content is getting seen and loved by new people). We’re talking over 16k clicks to our website from a pin happening every single month (whoa).

Remember to grab your free month of Tailwind by heading here! We can’t wait to see your pins popping up.



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Website Traffic, Marketing

How to Get Traffic to Your Online Store (even with a Zero Dollar Budget)

You just launched your online store and you’re excited about all of the possibilities that having an online business brings, like more money and more freedom. You’ve worked hard to create a really great product and stock your store full of inventory that you know your customers will love. But when your website goes live, all you get is crickets.

You just launched your online store and you’re excited about all of the possibilities that having an online business brings, like more money and more freedom. You’ve worked hard to create a really great product and stock your store full of inventory that you know your customers will love. But when your website goes live, all you get is crickets. | Think Creative Collective

Does this sound familiar?

You’re bootstrapping your business, so you don’t have lots of money to spend on advertising. So how do you get traffic to your online store when you’re on a budget?

When I started my online stationery business, Crafty Pie, I had zero budget to market my business. It took me a whole month until I got my first sale. So I scoured internet marketing blogs and listened to various podcasts. I consumed as much information as I could and implemented different strategies to get traffic to my website and convert that traffic to paying customers. A few months later, I started bringing in consistent sales and was doing 4-5 figures every month.

And here’s what I learned about how to get traffic to your online store when you’re on a budget...

Social Media

Social media is a great place to start while Google is indexing your site and you’re waiting for your SEO efforts to kick in (I’ll get to this later). You can start generating buzz for your online store before you even launch, guaranteeing that you’ll have customers waiting to give you their money.

Because of its highly visual nature, Instagram is a great place to start if you sell products online. Photography really counts here. So make sure you’re posting clear, well-lit photos. If you’re not familiar with how to use Instagram and get engaged followers, I highly recommend starting with Think Creative Collective’s free Instagram bootcamp. They show you how to take awesome photos using just your smartphone and natural lighting.

Also make sure you’re using 5 to 10 relevant hashtags for your niche. For example, if you sell women’s clothing, you could use hashtags like:

#fashion
#womensfashion
#womensstyle
#fashionista
#ootd (outfit of the day)
#onlineshopping
#ecommerce
#sale
#onlineshop
#shopping

Depending on your niche, creating videos on YouTube is another great way to drive traffic to your website. You’ll want to create videos that your audience will find valuable or entertaining like how-to’s, tutorials or funny videos.

Luxy Hair is a company that sells hair extensions. They do a great job of using videos to get more customers by creating hairstyle tutorials using their hair extensions.

For more info on how to use YouTube to drive more traffic to your website, check out Neil Patel’s guide to building a successful YouTube channel.

Pinterest

So you might think that Pinterest falls under social media, but I think Pinterest deserves its own section. Yes, it is considered a social network, but it’s also a search engine. It’s a place where people go to find things they like, need or desire and save those things by “pinning” them. This could include a recipe, a wedding dress, an article on how to start a blog, exercise tutorials or a home decor item that’s perfect for their living room.

Pinterest was the second most popular source of traffic for my online store following organic search traffic. Here’s how to get started on Pinterest:

  • You’ll want to start by creating a business account on Pinterest and verifying your website.

  • Then you’ll want to create boards relevant to your niche. For example, if you sell yoga products, you can create boards on yoga poses for stress relief, yoga poses to lose weight, yoga for cardio, healthy eating, meditation, inspirational quotes, etc. Then start pinning others’ content to those boards, not just your own content. Otherwise, you’ll come off as spammy.

  • Like Instagram, Pinterest is very visual so your images are important here as well. So you’ll want to make sure you’re creating pinnable images like your product photography, blog content, mood boards or infographics. Also, vertical images work best and grab the most attention on Pinterest. So create your images at 735 x 1102 pixels.

  • Then you’ll want to join group boards that you can post your content and other’s content to. You can find group boards by searching your niche + group board and then clicking on “boards.” For example, you sell home decor items, you could search for “home decor group boards.” Once you find group boards, follow the instructions in the description on how to join the group board. If you follow the instructions exactly, you’ll have a better chance of getting accepted to the group board.

For more info on how to use Pinterest to drive traffic to your online store, check out my article on how to use Pinterest to promote your online business.

Search Engine Optimization (SEO)

SEO sounds more complicated than it is, but it’s actually quite simple if you follow these guidelines:

  • Make your product titles descriptive and what people would search for. For example, if you sell jewelry, your product titles would be something like “sapphire stud earrings” or “rose gold necklace.” You can use the Google Keyword Planner Tool to find the long tail keywords people are searching for.

  • Do not duplicate your titles. Google does not like duplicate content.

  • Make sure you are using H1 heading tags and what’s wrapped in these tags should match your product titles.

  • Name your product image files something that describes the product much like the product titles. So for the jewelry example, your product image would be something like rose-gold-necklace.jpeg. This will ensure it comes up in Google Image Search. This worked really well with my invitation business. Also, use this same description in the alt tags.

  • Use the Google Search Console to submit your sitemap as soon as your website goes live. This will ensure that Google crawls your site. It will notify you once your site has been indexed. You can then use it to see what keywords you’re ranking for, any bad links on your site that need to be fixed, how many links there are to your site and lots of other useful info.

Get the basics of your SEO in place from the start and you’ll find your efforts will pay off a few months down the line once you start ranking on Google.

Influencer Marketing

Influencer marketing is when you market to individuals who have influence over a particular audience, specifically the audience who would be interested in your products. The types of influencers include bloggers, instagrammers, youtubers or anyone who has an audience that you can leverage.

This is a great way to get the word out about your online store quickly and cheaply. But it takes a bit of hustle.

There are a couple of ways you can do this:

  • You can find these influencers and send them an email or contact them through their social media channels, or

  • You can use a service like FameBit where you put together a campaign for as little as $100 explaining your company and what you are selling and the influencers will come to you with proposals

To find influencers manually, you can:

  • Search Google for “keyword” blog (example: fashion blog, technology blog, fitness blog)

  • Search http://buzzsumo.com for your keywords to find blogs related to your niche

  • Search instagram hashtags related to your niche

  • Reach out in Facebook groups asking if there are any blogs interesting in partnering up You can offer to share a coupon code or other promotion to their audience as an incentive

When reaching out to influencers, you’ll need to find their contact information. You can do this by searching for their email or contact form on their website, sending them a direct message on their Instagram or their Facebook business page.

Here is an email template you can use:

Hey {{Name}},

I’m {{your name}} with {{company name}}. I love what you’re doing with your blog / Instagram/ YouTube account and I was wondering if I could send you a free {{your product}}. If you like it, feel free to post about it / take a picture of yourself with it.

Thanks!
{{Your_Name}}

Here’s some more ideas on how to partner with influencers in your niche for your eCommerce business.

Blogging

Blogging is another great strategy to get traffic to your website. This was essential for my wedding invitation business.

Like SEO, it can take some time for Google to index your articles, but if done right, it pays off big time after a few months.

The key is being consistent and writing articles geared towards your audience. I see a lot of newbie bloggers who start out just writing about things that have nothing to do with their business. Your audience will be confused if you’re writing about what you ate for dinner when you sell skincare products.

You can get ideas for content by using the Google Keyword Planner tool and searching for keywords in your niche to see what pops up. You’ll want to focus on long tail keywords (3-4 words) that get at least 1k monthly searches and have a low to medium competition.

For example, I searched “skin care how to” and found that “skin care tips” has at least 10k monthly searches and medium competition. I could write an article like “10 Best Skin Care Tips.”

I also found that “sensitive skin” has 10k monthly searches and low competition. So I could combine the two and write an article called “10 Best Skin Care Tips for Sensitive Skin.”

Abagail & Emylee have a great free printable you can use to help plan your blog content.

And don’t forget about guest blogging! It’s a great way to drive more traffic to your website and get those backlinks, which gives you more domain authority making you rank higher in Google.

You can use the same strategies in the influencer marketing section to find blogs in your niche and reach out to them.

I have used all of these strategies for my own eCommerce businesses and I can tell you without a doubt that they all helped drive more traffic to my website, which resulted in more customers.

But don’t get overwhelmed trying to do all of them at once. Try one or two methods to start with and go from there. I guarantee you’ll start seeing results!



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Website Traffic, Social Media, Blog

How to Double Your Blog Traffic Month Over Month (BONUS: Blogging Boost Printable)

When we started our blogging journeys (first apart, and then together), we knew some of what we should be doing, but we were honestly pretty much non-bloggers who had never really read blogs before. We were as new as they come. That being said, we knew how to market and we already understood the social media game. From past experience, it was blatantly obvious that if we didn’t offer new reasons for people to come to our websites, they would sit still and stagnant.

How to Double Your Blog Traffic Month Over Month (BONUS: Blogging Boost Printable)  |  Think Creative Collective

Now, a great day for us is having around 750+ visitors. As you grow, your expectations change. In Abagail’s first 3 months of blogging, she was able to double her blog traffic month over month, which is pretty amazing for a newbie. We can’t guarantee that her methods will work for everyone, but here is what we’ve done to grow our individual blogs, and then Think Creative Collective, into the go-to web home of successful entrepreneurs! 

Quality + Quantity

We are generally the “go big or go home” type of people.  But follow through beyond a week or two for can be hard for us - hence diets failing, workouts petering out, et cetera. Running TCC as partners is also much easier as we can work together and keep each other accountable. We knew that with blogging, if we committed we had to keep going. And seeing the results has definitely made it worth it! OUR READERS ROCK! 

At first, we decided to write 5 blog posts a week. Not just a couple hundred words a day, but quality content. Generally, when we type our posts up in MS Word, they average 2 to 5 pages, single-spaced.

As you build up your library of content you will notice that readers don’t always land on the current stage in your journey. They might end up reading a post that is months old. Make this benefit you! You may reach a point, which we believe we have, where you are adding so much new content that readers can no longer keep up. This does not mean we are any less engaged or that we lower the quality, but we have decided over some time, to start posting slightly less

Planning & Analysis

As we continued to roll out new content week after week, we carefully assess what is working and what isn’t. We use Google Analytics and the built in Squarespace Analytics to see which posts are the most popular and where people linger the longest. 

We have methods to brainstorm new content, and pose questions to ourselves and our readers. We’ve done reader surveys and have also polled our newsletter subscribers.

Here are a few of our favorite posts to help you plan & analyze:

Social Media

Being present online has been a major part of our success. Both for growing and engaging our audience, and also reinventing how we utilize the platform. You will find us present daily on Instagram, Pinterest and Facebook.

Here is some of our best advice on social media use:

Instagram

Pinterest

Facebook

Twitter

Linkedin

Stay Organized

There is no way that we could have grown at the rate or pace we have without staying organized. Knowing when we are going to post, the topic, the outline and all the components needed ahead of time is essential, especially now that there are two of us working together. 

Here are some tips on keeping it all together:

Your Free Blog Boost Weekly Worksheet

At Think Creative Collective we want to continue to help you grow and reach your potential. We want to see you succeed and be proud of how far you have come. We want you to go after a life and a business that you love.

And because we just love our readers and want to encourage them (that's you!) we have created a printable that is perfect for keeping your blog on track. You can use it as your planning tool to title new content. Keep it around to check off your engagement across social media platforms. And assess the results every week - "hearting" your favorites and seeing the real traffic numbers. We suggest printing one a week and using it to track for the next month. See if it helps you stay on task. See if there is new growth. Use it to see what is and isn’t working. Keep it in a binder so you can come back and look at it later. 


What tools or resources have you used to generate new blog traffic?


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