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Funnels: What They Are, Where They Came From, and Why Most Are Built Backward

business insights

Blog

Funnels: What They Are, Where They Came From, and Why Most Are Built Backward

A funnel is not a website. It’s not a single email. It’s not an overpriced software platform someone tried to sell you in a webinar. It’s the journey someone takes from “Who are you?” → “This is interesting...” → “I need this in my life” → “Take my money.”

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100 Profitable Digital Product Ideas

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Abagail Pumphrey 3/29/22 Abagail Pumphrey 3/29/22

What Subject Matter Experts Need to Know About Running a Profitable Business

By definition, a Subject Matter Expert (SME) is a person who is an authority in a particular area or topic. They’re knowledgeable about their topic, they focus on a very specific field, and they’re extremely sought after. If you’re a 1:1 service provider whose expertise lies in a specific niche, then you, our friend, are a Subject Matter Expert!

For example, a general Social Media Manager wouldn’t usually be classified as a SME, but an Instagram Strategy Consultant for veterinarians could be. You can fill in the blanks with your specific niche and ideal client. This isn’t to say one is better than the other, but we do want you to understand the difference between a generalist title versus a SME.

In this post, we’ll be covering 4 things that we think SMEs really need to be aware of about running a profitable business!

Guest User 3/3/22 Guest User 3/3/22

This Simple Title Shift Can Drastically Increase Your Average Client Value

It’s a no-brainer that if you really pay attention to the language and messaging you use, you start to attract your ideal clients. As a niche service provider, you know that you have the power to change lives and businesses with your service.

But one of the most important pieces of messaging that, with a simple shift, could change how you feel, your lead generation, conversions, pricing, and how you show up as an expert is what you call yourself.

We’re inviting you to try a new phrase to use outside of the usual “one-to-one service provider,” “creative entrepreneur,” “small business owner” terms that are so common in this tightly knit space.

Instead, what if you called yourself a “consultant” (whether that’s a marketing consultant, operations consultant, or [insert industry type] consultant)?

Guest User 2/24/22 Guest User 2/24/22

The 25 Best Dubsado Resources for 2022

We’re longtime Dubsado users and fans, and we know the impact that this particular CRM has on the way so many service providers are running their businesses. On the other hand, we know that with the implementation of any new or unfamiliar technology comes a learning curve that you have to get over.

To help you expand your knowledge (and therefore your user experience) with Dubsado, we’ve compiled a list of 25 resources that will teach you or guide you through many different aspects of using Dubsado. Stick around at the end for a bonus resource that will be a complete game changer for setting up and using Dubsado in your business!

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11 Things You Need to Know Before Scaling Your Service Based Business

Scaling a service-based business is a special kind of feat. As a service provider, there are only so many hours in the day that you can dedicate to client work after all. This can definitely make scaling seem impossibly difficult or out of reach. After starting off as a service-based business for years and then working directly with service providers to scale their own 1:1 services, we’ve learned that there are 11 things you absolutely need to know before scaling. We’re going to dive into what those are in this blog post!

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The Art of Creating a Client Concierge Experience

When you hear the word “concierge”, what comes to mind? Your first thought may be a hotel concierge, the person you can count on to suggest restaurants, answer all your questions, show you the way, and just be your wing person throughout your time there, so you can have a great experience.

Well, you as a service provider can create a concierge-esque experience for your clients. In fact, it’s what we’d suggest you do, especially if you’re wanting to uplevel your offer and market to high-ticket clients.

In this blog post, we’ll be breaking down the art of creating a client concierge experience, so you can be confident that you’re not only delivering a service but also providing a top-notch client experience.

Abagail Pumphrey 12/21/21 Abagail Pumphrey 12/21/21

How to Host a Virtual Team Mixer or Holiday Party

Not being in the physical presence of team members means that there’s a bit more extra work involved to make sure everyone feels connected. You can absolutely still have a closely knit virtual team, and we absolutely love the workspace tone we’ve set with our team!

One of the ways we get in some much-needed face time is by hosting virtual team mixers. Since the holidays are coming up hot, hosting a virtual holiday party is the perfect way to get your team members chatting and connecting with each other outside of the usual workplace communication!

Keep reading to find out exactly how we host our virtual team mixers, plus some team building questions to ask to keep everyone engaged!

Guest User 12/16/21 Guest User 12/16/21

How to Create Your Vision Board in Canva

Get inspired and stay focused for the new year with a vision board showcasing beautiful imagery. We love to use canva for this for a clean and crisp look, and show you how to get it too in this super handy tutorial--including a free template!

Abagail Pumphrey 12/2/21 Abagail Pumphrey 12/2/21

All the New Canva Features that Released in 2021

You don’t need to have been a long time follower of Boss Project to know that we absolutely adore Canva. We use it for so many different purposes in our business, and we have for years! It’s the perfect tool for business owners who want to make quick, beautiful graphics without needing a design background.

This year, Canva has dropped tons of amazing new features that have been absolute game-changers for how you create graphics. We also know that this year has been a time of major comeback for so many business owners, so we wanted to give you a recap of all the new Canva features that were released in 2021!

Abagail Pumphrey 11/18/21 Abagail Pumphrey 11/18/21

3 Reasons Why We Use Canva

Canva is hands-down the most popular graphic design tool we see used almost every single day by creative business owners. It’s the perfect tool for beginners, people who just want to make a quick graphic, and anyone who values ease-of-use and a moderate amount of tools without having to use and learn robust software.

Here at Boss Project, we definitely fit in with that crowd! Although we have professional designers on our team that are trained in those robust softwares, nothing beats using Canva to whip up jaw-dropping graphics for all purposes.

In fact, there are 5 main reasons why we use Canva (and why you should, too!), which is what we’re going to cover in this blog post!

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Welcome to My Blog

Hey, I’m Abagail Pumphrey!

You know when you are so deeply passionate about something you can’t help but share it? That’s how this blog has felt for the last decade. I’ve written about my latest strategies, tech how-tos, experience with scaling and so much more. I hope you find just what you’re looking for. We’re here to help!

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