It’s one thing to launch a product or service (Go you by the way!), but it’s a whole other beast to actually maintain that offer after it’s all said and done. You want to make sure no one forgets about your offer and that you’re still tending to the leads that are cold, warm, hot, and everything in between. Otherwise, how would you convert anyone?

A big piece of getting conversions is keeping your audience engaged and providing value, AKA nurturing them. You’re nurturing your audience about 80% of the time, or at least you should be, which means it’s important to find ways and avenues to talk to them that work best. Here at Boss Project, we have three top ways that we nurture our people to increase our conversions, and that’s what we want to share with you today!

If you’re anything like us, you like to make sure your money is going to something with a positive ROI before you invest in it. And we mean doing lots of research to be at least 99% positive that it’s worth the time and cash. Especially when you’re a new business, you don’t have the extra money to just throw spaghetti at the wall, so it’s really important that it’s going to stick. The same applies to all things graphic design.

Graphic design is a huge part of every business. It’s your social media content, your marketing assets, your website, your brand collateral, it’s pretty much everything visible about your business. And even though it’s super important, that doesn’t directly correlate with needing to spend big dollar bills on it.

In this blog post, we want to show you how you can make all things graphic design happen without breaking the bank. Welcome to the frugal business owner’s guide to graphic design!

Whenever we need to create quick graphics, Canva is always our go-to. The user-friendly interface and intuitive builder makes it ridiculously easy to create graphics for practically anything we need. It’s the perfect graphic design tool for business owners looking to create marketing assets themselves because anyone can use it, no matter if you have little to no graphic design experience or you’re an award-winning designer. (Our in-house designer for Boss Project, for example, still uses Canva for many of our graphics.)

But what would you actually use Canva for? Anything, really! In fact, we can think of at least 15 ways you could be using Canva right now, which we’ll cover in this blog post.

Canva and Picmonkey are two of the largest editors for those looking for a quick and simple way to create designs. If you’re a beginner in graphic design or photo editing, you’ll probably find these two tools to be lifesavers. There’s always the question, though, of which one is the best and why?

In this blog post, we’re going to give a side-by-side comparison of Canva and Picmonkey, so you can decide which would be best for your needs and business!

As a business owner looking to design and create graphics and other marketing materials, it can be super difficult to decide what kind of software you should be using, especially if you have little to no graphic design experience. However, not everyone is at a place where they can (or want to) outsource these things to someone else.

We’re big fans of Canva but with backgrounds in graphic design, we’re no stranger to the Adobe software, like Photoshop and Illustrator. So, we want to give you a comparison so that you can make the final decision on which software is right for your business and needs!

We preach a lot about consistent branding and how that’s important to your audience and to the client experience. However, it’s often thought that we mean the “big” places, like across your social media accounts or public-facing materials (think freebies and client documents). Yeah, consistent branding on these things is super crucial, but there are also smaller spots that are often overlooked.

Take your email signature for example. That one small piece of your business can upgrade your presence with almost no time at all. Depending on how many people you’re emailing and how often, your signature can come into contact with tons, if not hundreds, of people per day!

So why can it have such a big impact on your business, and how can you make it stand out?

We. Love. Pinterest. Seriously, it’s helped us tremendously increase the traffic we have to our website and blog, in turn increasing our conversion rates. However, as much as we love Pinterest, it isn’t the platform alone that gets us our results– it’s the tools that we pair it with that allow us to do wonderful things! Technically, Pinterest is really only doing half the work.

Today, we’ll be walking you through our top 3 (in no particular order) favorite, must-have tools that will up your Pinterest game and get you the results you’ve been striving for!

When you think of “branding”, what comes to mind first? We’d venture to guess a popular logo popped up in your head, or a specific color palette. In all actuality, branding is much more than just the visuals that represent a company. It’s also the voice, personality, mission, and tone that make up a brand.

Even if the brand is run by multiple individuals, the brand as a whole should have its own personality that, well, personifies it! It should coax certain feelings from an audience and specifically target a certain group of people.

It all seems very confusing, but by following just a few steps, you’ll be able to intertwine your personality into elements of your branding and successfully convey that to your audience, whether you’re just starting out or in the midst of a rebrand!

As small businesses competing against larger or more well-known businesses, it isn’t as effective to just talk about what you do as a business. The key to standing out is the brand that you build. A recognizable and loved brand is one of the most valuable assets a business owns.

However, a brand is much more than just a name, tagline, logo, and other visuals. Even though these pieces do play a role in the bigger picture, there are other elements that bring it all together.