business insights
I’m officially building my first Al app. No code. No hoodie-wearing co-founder. Just me, my idea, a no-code tool called Lovable.dev, and two years of quietly training an Al on everything I know about marketing, messaging, and digital products.
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100 Profitable Digital Product Ideas
Plus, a totally free challenge to kick you into action and get this baby launched.
How to Automate and Personalize Your Client Experience Using Dubsado
As a service provider whose calendar is quickly filling to the brim, it’s imperative to find ways to free up space so that you can feel less stressed and overwhelmed, plus have more time to take care of your clients. The key method of getting back as much time as possible is automation.
Automation, quite simply, is when you put certain tasks or processes on autopilot in your business. (Personally, any and everything that’s able to be automated, we automate it.) These tasks either completely run on their own, or they require extremely little effort from you to make it happen.
Our Top Time Saving Secrets to Managing Clients
When you’re working with clients, saving time is the biggest concern for our audience. An overflowing task list is like a dark shadow that keeps looming over you because you know it’s coming soon, but you’re trying everything in your power to stop it.
We’ve been to that point, especially when we were offering 1:1 services, but we’ve picked up a few time saving secrets to managing clients over the years. In this blog post, we want to share these secrets with you!
5 Ways to 5x the Value of Your Services (Without Increasing Your Time)
When it comes to serving clients, we’re big on making sure you’re providing an exceptional client experience, care, and value through your services. But when you think of the word “services”, what comes to mind? It’s much more than just doing the work that you offer— it also encompasses every aspect of their time with you from onboarding to offboarding.
However, while we think the value of your services is important, we think that saving time where you can is just as important. So, in this blog post, we’ll be breaking down 5 ways to 5x the value of your services without increasing your time!
Our 5 Favorite Ways to Repurpose Content in 2021 (Number 3 will surprise you!)
We have content come out monthly in many places. It feels like we’re posting everywhere all the time, but it’s what works for us and helps us get our message across to more people in more places. On an average monthly basis, we have 8-10 blog posts, around 15 Instagram feed posts (not including daily Stories), 12+ total emails, 8-10 podcast episodes, and multiple posts to our Facebook groups.
For a small business, this is a LOT of content, which means a lot of time creating it. However, we definitely aren’t creating a lot of it from scratch. The key to saving time with content creation is to repurpose as much as you can. There’s no need to reinvent the wheel with everything you post!
So, in this blog post, we’re going to break down our top 5 favorite ways to repurpose content in 2021. (Spoiler alert: Number 3 will surprise you!)
How Content Creation is the Key to Building a Sustainable Business
What is the key to building a sustainable business? Sure, you can keep getting referrals, cold pitching, or paying for ads, but there’s one marketing strategy that will guarantee eyes on your business for years to come. Content creation. Let’s dig into what exactly this means and how it’s the key to building a sustainable business!
10 Evergreen Content Ideas to Keep the Traffic Coming
The culture of blog posts has changed drastically in the last 10 years. Back then, you were able to get away with writing 500-word fluff stuffed to the brim with keywords for a better ranking on Google. In today’s online world, though, it’s more important than ever that your posts provide genuine value and teach a comprehensive lesson of some sort.
Timeless value, at that. And you do that by creating evergreen content.
Let’s dive into what exactly “evergreen” content is, why it’s important, and 10 content ideas to get you started going evergreen with your posts.
Why You Should Create Long Form Content in 2021
You’ve likely heard some mixed things about creating long-form content as a marketing strategy for your business. Some say it’s worth the time, others disagree.
Some people say it’s worth it for SEO purposes-- stuffing a bunch of keywords into some fluff so you can rank higher on Google, and others believe it’s a great tactic of actually engaging with and building a reputation and relationship with your audience.
Of course, we believe the latter… Maybe even a little of both? While it’s a must to make sure your SEO is optimized to help your website traffic and search engine rankings, it’s equally or more important that the content is actually providing value and that your audience will take something away from it.
So, why should you create long-form content in 2021? And what does that word “long-form” really mean?
The Anatomy of a Perfect Blog Post
We know that you're probably hearing every single day how important it is to have a blog. The numbers don't lie, the interaction with your audience is incredible, and the value of what you can give can be a game changer. Blog posts are a way to create evergreen content: posts that are always relevant and that your audience can find useful no matter what.
We also know that sometimes you put off something simply because you don't know the best way to go about getting it done. We want to make sure that you're using each and every post to its full advantage– it takes way too much time to prep those posts for them to not be working for you!
Today, we're breaking down a blog post piece by piece. We'll tell you exactly how your post should be laid out, what to include in it, and how to wrap it all up!
15 Ways You Could be Using Canva Right Now
Whenever we need to create quick graphics, Canva is always our go-to. The user-friendly interface and intuitive builder makes it ridiculously easy to create graphics for practically anything we need. It’s the perfect graphic design tool for business owners looking to create marketing assets themselves because anyone can use it, no matter if you have little to no graphic design experience or you’re an award-winning designer. (Our in-house designer for Boss Project, for example, still uses Canva for many of our graphics.)
But what would you actually use Canva for? Anything, really! In fact, we can think of at least 15 ways you could be using Canva right now, which we’ll cover in this blog post.
Maximizing Productivity and Well-being: 8 Strategies for Working Smarter, Not Harder
A kind of shift happens to most people when they become busy business owners. We tend to start putting our own health and happiness on the back burner and pouring all of our energy into the business. We’re guilty of doing this in the past, but we quickly realized the importance of prioritizing those things for the sake of our own sanity. Hustle culture is overrated, and we want more business owners to start working in smarter and healthier ways, consequently maximizing your productivity and well-being.
Here are our top strategies for working smarter, not harder this year and for years to come!
How to Overcome Perfectionism, Procrastination and Imposter Syndrome
Perfectionism, procrastination and imposter syndrome are three struggles that go hand in hand. When perfectionism is discussed in our industry, or in the context of work and running a small business, it often gets paired with negative behavior like procrastination. This causes indecision and feeling like you don’t actually have any idea what you’re doing, otherwise known as imposter syndrome.
Luckily, there are ways to not overcome these feelings– there isn’t some mindset exercise you can do to make them completely disappear, but you can make shifts to prevent them from inhibiting growth in your business and perhaps actually serve you. Keep reading to find out how!
How to Take Action When You’re an Overthinker
We’ve talked before on our podcast about what it means to be the type of person who immediately takes action versus someone who tends to overthink before doing something, if they even do it. In the past, we’ve used the terms “be-er” and “do-er” to describe these two types, and then we learned there’s actually a more scientific Scholarly-level phrase– having a cognitive bias towards action or thinking.
If you have a cognitive bias towards thinking (a be-er), you’re someone who needs to, well, think. A ton. We believe that be-ers need to believe something specific about themselves first before they take action. (Like that you’re actually a productive or organized person before purchasing a planner. Or that you are the type of person who goes to the gym before you actually go to the gym.)
Is it possible to change your cognitive bias and become an action-taker when you’ve historically been an overthinker? Keep reading as we dive into the how-to!
How to Develop an Experimental Mindset and Curiosity Culture in Your Small Business
We have seen too many business owners allow themselves to get stuck in a planning and research phase (because planning is fun!) that the big dreamy goals they have for their business never really come to fruition. The #1 thing that’s helped our business reach 7-figures, employ us and our amazing team, allow us to take time away and live Life-First, grow (when we want to) and sustain is the fact that we’ve created an Experimental mindset for ourselves and a culture of curiosity for our team.
In today’s blog we go over how to develop an experimental mindset not just for you and your business but how to also implement it within your growing business.
The Problem With Burnout (And Why It’s Not Actually The Problem)
If you’ve been following Boss Project for a while then you know we like to reclaim words and then redefine their meanings to what aligns with us AND for you (business owners). We’re at it again and this time we want to take back the word “burnout”.
Burnout has been given a negative reputation and business owners are running away from it as fast as possible. However, we’ve come to find out that burnout isn’t this big, bad thing everyone makes it out to be. In fact, burnout has helped change our business for the better.
In this blog, we’re going to tell you what burnout means to us and how you can reclaim it into something productive and powerful in your business.
Step-by-Step Guide to Creating Dubsado Proposals
Dubsado is an all-in-one CRM that allows you to do many many things right within the software. One of those things includes creating a variety of different forms, like proposals, contracts, questionnaires, and lead capture forms. Proposals are one of our favorite forms because when you send them, you have the option to make it an easy 3-step process for your clients where they can choose a package in your proposal, sign the contract, and pay the invoice all in three streamlined steps
Sending them is easy, and creating them can be even easier. Dubsado has a drag-and-drop form builder that makes building your proposal a breeze, which we’ll be diving into later. So, keep reading for our step-by-step guide to creating Dubsado proposals!
Welcome to My Blog
Hey, I’m Abagail Pumphrey!
You know when you are so deeply passionate about something you can’t help but share it? That’s how this blog has felt for the last decade. I’ve written about my latest strategies, tech how-tos, experience with scaling and so much more. I hope you find just what you’re looking for. We’re here to help!
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