business insights
I’m officially building my first Al app. No code. No hoodie-wearing co-founder. Just me, my idea, a no-code tool called Lovable.dev, and two years of quietly training an Al on everything I know about marketing, messaging, and digital products.
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100 Profitable Digital Product Ideas
Plus, a totally free challenge to kick you into action and get this baby launched.
15 Ways You Could be Using Canva Right Now
Whenever we need to create quick graphics, Canva is always our go-to. The user-friendly interface and intuitive builder makes it ridiculously easy to create graphics for practically anything we need. It’s the perfect graphic design tool for business owners looking to create marketing assets themselves because anyone can use it, no matter if you have little to no graphic design experience or you’re an award-winning designer. (Our in-house designer for Boss Project, for example, still uses Canva for many of our graphics.)
But what would you actually use Canva for? Anything, really! In fact, we can think of at least 15 ways you could be using Canva right now, which we’ll cover in this blog post.
Canva vs. Picmonkey, Which is the best photo editor and why
Canva and Picmonkey are two of the largest editors for those looking for a quick and simple way to create designs. If you’re a beginner in graphic design or photo editing, you’ll probably find these two tools to be lifesavers. There’s always the question, though, of which one is the best and why?
In this blog post, we’re going to give a side-by-side comparison of Canva and Picmonkey, so you can decide which would be best for your needs and business!
How to Use Dubsado as a Coach
When it comes to all the different options of CRMs for service providers, Dubsado takes the cake. It's all-in-one capabilities mean that not only do you have easy access to basically all the tools you could possibly need to run your business, but also that you no longer have to pay separately for each one.
Because of this versatility, it’s perfect for all types of service-based businesses, and we want to show you how. We’ve previously walked through how to use Dubsado as a virtual assistant, photographer, and wedding planner. Today, we’ll be covering how to use Dubsado as a coach!
Why You Shouldn't Overlook Your Email Signature
We preach a lot about consistent branding and how that’s important to your audience and to the client experience. However, it’s often thought that we mean the “big” places, like across your social media accounts or public-facing materials (think freebies and client documents). Yeah, consistent branding on these things is super crucial, but there are also smaller spots that are often overlooked.
Take your email signature for example. That one small piece of your business can upgrade your presence with almost no time at all. Depending on how many people you’re emailing and how often, your signature can come into contact with tons, if not hundreds, of people per day!
So why can it have such a big impact on your business, and how can you make it stand out?
How to Convey Your Personality Through Your Branding
When you think of “branding”, what comes to mind first? We’d venture to guess a popular logo popped up in your head, or a specific color palette. In all actuality, branding is much more than just the visuals that represent a company. It’s also the voice, personality, mission, and tone that make up a brand.
Even if the brand is run by multiple individuals, the brand as a whole should have its own personality that, well, personifies it! It should coax certain feelings from an audience and specifically target a certain group of people.
It all seems very confusing, but by following just a few steps, you’ll be able to intertwine your personality into elements of your branding and successfully convey that to your audience, whether you’re just starting out or in the midst of a rebrand!
The Components of a Successful Brand (6 key elements for success)
As small businesses competing against larger or more well-known businesses, it isn’t as effective to just talk about what you do as a business. The key to standing out is the brand that you build. A recognizable and loved brand is one of the most valuable assets a business owns.
However, a brand is much more than just a name, tagline, logo, and other visuals. Even though these pieces do play a role in the bigger picture, there are other elements that bring it all together.
The Ultimate List of Tools for New Service-Based Businesses
it’s super easy to fall down the rabbit hole of Googling which tools are best for which purpose, signing up for free trial after free trial, and getting lost in a sea of overwhelm when you notice that you’re 50 applications deep yet you only use about 2 or 3 semi-consistently.
So, to prevent you from going anywhere near that rabbit hole and save the time that you would otherwise be spending on trial and error, we’re going to break down our ultimate list of tools for new service-based businesses! We’ll be listing a few options for different categories so as to not overwhelm you. Some of these we currently use and some we’ve used in the past before our business grew and evolved.
How to Take Your Dubsado Forms to the Next Level Using Code Blocks
One of our favorite features of Dubsado are the forms. They’re easy to design and even easier to send off to clients or embed on your website. In fact, the design possibilities are endless, and with Dubsado’s drag-and-drop builder, you’ll have them created in no time!
You’re able to add text boxes, images, questions, drop-down menus, columns, and more to your forms, but one of the most versatile blocks in the code block. With it, you’re able to integrate third party applications directly into your proposals, questionnaires, and lead capture forms!
This means that you can completely take your forms to the next level and amp up your client experience. The possibilities for what you can embed are endless, but we’re here to give you 5 ideas for how to take your Dubsado forms to the next level using code blocks!
Why We Moved Our 100k+ Email List to Flodesk
Listen, we’ve been around the block a few times when it comes to email marketing platforms. Over the years, we’ve migrated and re-migrated to a handful of different ones to find the best fit, yet we always ended up leaving. After our recent switch last year to Flodesk, we definitely aren’t planning to leave any time soon.
While we’re aware that moving over such a large email list with over 100k subscribers to a beta platform seems completely absurd and irrational, but honestly? It was absolutely the most no-brainer migration we’ve ever done, and here’s why.
Mastering the Transition from Business Owner to CEO: A Comprehensive Guide for a Successful Shift in Role
As a business owner, you inherently are a CEO, but it’s how you show up in that role that makes all the difference. CEOs play a super specific role in the company that evolves as the business grows. Right now, you may still be doing a lot of things related to your skill set and the results you bring to clients. After all, getting paid to do the things you love are part of the whole reason you started your business in the first place. But in order to run a successful and sustainable business, this involves doing things and having conversations that are otherwise out of your comfort zone.
Keep reading as we help you define what it means to step into your true CEO role and essential skills needed to run your business as the founder.
Service Providers Making More Than $20k Per Month: Essential Skills You Need For Sustaining & Growing Your Business
We know firsthand how challenging it can be to build and grow a business that can withstand the ups and downs of entrepreneurship. We’ve worked with service providers in all stages of business, and while they can all equally be difficult to navigate, they each come with their own unique struggles. For the service providers who are already hitting $20k months and beyond, there are essential skills needed in order to continue building a sustainable business and experience continued growth.
The Brand New Incubator
We recently wrote about whether or not service providers should pivot your offer or start over (you can read that post over here). We wouldn’t be Boss Project if we didn’t practice what we preached, so we’ve had a change in the works regarding our program, The Incubator. After 18+ months of data from clients going through our program, we saw a need for our own pivot. We’ve always prioritized not adding fluff and making sure that our offers aren’t overwhelming, so we analyzed our data and cut what wasn’t making a difference.
Go From Service Provider to Agency: How to Scale Your Marketing Business
Being a lone service provider is fine in the beginning, but to really scale and grow your marketing business to the next level that will allow you to hit big financial goals and actually spend less time in the weeds, you have to scale to an agency. This means you outsource many of the services through your team that you were previously doing yourself. As you hire team members who specialize in certain services, you can even expand your business offering to market to a larger audience.
But first, there are critical action steps to take before growing to that next level. Keep reading as we dive into how to scale your marketing business to go from service provider to agency!
One Week to More Clients (Without Paid Ads or Social Media)
The thing about paid ads and social media is that no matter how excellent your strategy is, more often than not, you’re bombarded with leads that aren’t at the quality you need them to be. Heck, any kind of marketing can be confusing because of all of the new trends that come in hot and go just as quickly. We’ve said it a million times before, but relationship building and networking is where you’ll find your highest quality leads and potential clients. It’s even possible to do this and gain new clients in just one week.
In this post, we’ll be teaching you how to narrow down your offer, find your network, reach out to potential clients, and hold discovery calls and coffee dates all in the span of a week.
$118k In Contracted Revenue in 30 Days - Here’s How We Did It
For the last seven years, we’ve worked with clients in a variety of capacities. When we first joined forces and started offering services, we were a local branding and marketing boutique. Then we flourished in the online course industry, but over the last year, we’ve been working with a handful of clients outside of our typical education products inside the Incubator. We loved getting back to the 1:1 experience, so we decided to open up a waitlist for our done-for-you services to a wider audience.
Lots of tweaking and repeating took place, but in 30 days we’d contracted $118k at a 60% close rate. Keep reading as we break down how we did it!
Welcome to My Blog
Hey, I’m Abagail Pumphrey!
You know when you are so deeply passionate about something you can’t help but share it? That’s how this blog has felt for the last decade. I’ve written about my latest strategies, tech how-tos, experience with scaling and so much more. I hope you find just what you’re looking for. We’re here to help!
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