We think hiring a business coach is one of the best decisions you can make for your business (we might be a tad bit biased 😜). But having someone who can help you with your business’s ups and downs is great for your sanity and for getting actionable advice to help you uplevel your business.

In this blog, we’re talking about three reasons why you need a business coach. And here’s the thing, we’re talking to all you established business owners out there because, from our experience, you could use someone in your corner.

What we often see in the service-based industry is after 6-figures have been reached (sometimes multiple 6-figures), service providers will try to replace their current offer with something completely brand new. We know this is super tempting, especially when you’ve reached the point where you’ve started to tap out of what you can personally do within your business.

However, pricing is one of your greatest opportunities for expansion, especially when you can work with fewer people and make more money. While many may acknowledge price shifts over time, they aren’t seeing premium pricing as an opportunity to grow their team.

Looking back there is something magical about the beginning stages of business. It’s like we all had this young naive way of thinking at the beginning. You’re learning all the things, you’re hustling, you’re saying yes a lot (probably more than you should have) but you’re doing it. You’re building something that is yours.

And then you get to a point where you’re hitting 10K months consistently. You did the thing! You’ve become an established business owner BUT you’re still holding onto that “beginner” energy. Yeah, you might be making more money but you’re still feeling stressed, overwhelmed, and stretched thin.

There are a lot of established business owners who are, to say the least, freaking out with the current marketing and lead generation climate. A lot of you are taking clients under the table or starting to offer agency or 1:1 services even though you’ve been building a 1:many business the last few years. While we don’t think this is a bad strategy at all (we actually love it and think you should continue doing it), there are some things to consider first.

More often than not, you’ve gotten used to the digital marketing world where quantity is better than quality; where going viral and getting all the leads, likes, follows, and shares is what’s going to help you get more eyeballs. In a not-so-distant past, that was true. Now, though, there are some mindset shifts that should happen.

And the reason we’re bringing this up now is because we’ve also seen a lot of established business owners (some 7-figure!) that are closing up shop because this is the part where ish gets hard.

Have you considered pivoting or adding on 1:1 services to your existing business?

We know you can’t be an expert in every area of your business so there are some positions this tip doesn’t apply to. But let’s say you want to hire someone to be a salesperson to close client deals. The question you should be asking yourself is have you done those tasks in your business yet? Like do you have a process that you follow already for getting leads, sending out follow-up emails or DMs, what do you say, what has worked for you? This is important because knowing what that process looks like helps you decide who you need to hire and how to train them.

Or understanding this process gives you insight into what areas you can create systems and automate to free up more of your time. Cultivating sales is an important part of your business so if you can free up time in other areas then you can keep sales as a priority on your to-do list.

You started your service-based business because you had dreams you wanted to achieve and goals to accomplish. Unfortunately, you just haven’t quite been able to get there yet.

It seems like you keep signing low-ticket clients and doing triple the work than you actually have time for. Your personal life? Virtually non-existent at this point because of how deep you’re buried in client work, yet you have little to no income or growth to show for it.

There’s no secret to making all the problems in your business disappear, and that’s because we don’t want to keep signature services a secret! Creating a signature service is what will enable you to open so many doors in your business that you’ve barely been able to crack thus far.

In this blog post, we’ll be covering how to create a signature service in 30 days or less, so keep reading as we break it down by four tangible weeks!

Have you ever felt like this? It’s a weekday morning, you know you need to get out of bed and work on your business but you just do NOT have the energy or the brain power. You’ve lost the gumption you had when you first started your business and now you’re just feeling burnt out, and in a Cycle of Doom™.

As a Virtual Assistant, likely one of the best ways to describe your services is “flexible.” Especially as a General VA, flexibility is one thing that seemingly allows you to keep growing your business. Because you probably don’t specialize in one specific area, you’re able to keep adjusting and bending to your clients’ needs and adding more skills to your bucket.

However, another common theme within the VA world is one that we believe can become detrimental: hourly pricing. As you become more efficient in your work and take less time to complete things, this comes back to bite you in the rear.

The solution? Honing into a signature service that you can offer at a package rate. In this blog post, we’ll be diving into what a signature service is and how you can create one for your Virtual Assistant business!

We’ve talked a lot about how to create a signature service here on the blog (like here, here, and also here). Creating a signature service is the best way to eliminate competition, stand out in your niche, and do exactly what you love for exactly who you love to work for. In fact, we help our clients refine their offer into a High-Touch Signature Service™ inside The Incubator. (Psst.. you can learn more and apply here.)

Before we dive into what this could look like for you, let’s get clear on what a signature service actually is!