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Optimize, Services Abagail Pumphrey Optimize, Services Abagail Pumphrey

How to Create a Signature Service for Your Virtual Assistant Business

As a Virtual Assistant, likely one of the best ways to describe your services is “flexible.” Especially as a General VA, flexibility is one thing that seemingly allows you to keep growing your business. Because you probably don’t specialize in one specific area, you’re able to keep adjusting and bending to your clients’ needs and adding more skills to your bucket.

However, another common theme within the VA world is one that we believe can become detrimental: hourly pricing. As you become more efficient in your work and take less time to complete things, this comes back to bite you in the rear.

The solution? Honing into a signature service that you can offer at a package rate. In this blog post, we’ll be diving into what a signature service is and how you can create one for your Virtual Assistant business!

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What is a Signature Service and Why You Need One in 2022

We’ve talked a lot about how to create a signature service here on the blog (like here, here, and also here). Creating a signature service is the best way to eliminate competition, stand out in your niche, and do exactly what you love for exactly who you love to work for. In fact, we help our clients refine their offer into a High-Touch Signature Service™ inside The Incubator. (Psst.. you can learn more and apply here.)

Before we dive into what this could look like for you, let’s get clear on what a signature service actually is!

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Group Coaching vs. 1:1 Coaching: Which is Better for Your Business Growth?

As Business Service Providers it’s important to get clear on the education you want for yourself as a business leader. How are you adding value to your business and to your team? There are a lot of options out there so we wanted to give our perspective on group coaching services vs 1:1 coaching services and which is better for your business's growth.

We have heard all the apprehensions when it comes to group coaching programs. Anything from, people are afraid of not getting enough individual attention, or they won’t get their questions answered or they’re afraid they’ll get lost in the noise. If you’ve ever been avoidant of group coaching sessions for those reasons, we’re here to give you a different perspective.

Not only that, but from teaching our own group coaching program (The Incubator) AND investing in other people’s programs, we’ve learned the best ways you can stand out and get the most out of your group coaching experience.

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Grow, Services Abagail Pumphrey Grow, Services Abagail Pumphrey

Introducing the Freedom Era: How to Reignite Your High Level Service Based Business Before Burnout Defines You

Do you know how to actually prioritize life-first, work less, enjoy your personal time more, develop hobbies, not be so consumed by work, all the while making good moolah? The answer is probably not, even though literally every business owner ever aims to accomplish all of this.

Instead, we’re met with regurgitated tactics like waking up early to meditate, sell thousands of a low-ticket offer to a nonexistent audience, and “level up” our mindset. It’s no surprise that those tactics don’t cut it for us.

So, after trial and error, hunkered down in isolation, we realized we’d unlocked something that thousands of other service-based business owners and consultants have been searching for. Now, we’re bringing in a new era of business, and we want you to be a part of it.
Welcome to The Freedom Era: Reignite Your Business Before Burnout Defines You. We’re hosting this 1-day event on March 29, 2022, and you’re invited to grab your ticket right now for just $47.

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The Top 19 Resources for Serviced Based Business Owners in 2022

Although we serve all kinds of businesses in various ways, 1:1 service providers most definitely make up the majority of our audience. A big issue we see them having is being unable to find information to help with all of the specific issues and nuances that come with serving clients.

We’ve cranked out tons of great content tailored to our friends in the service-based industry. Now, we’ve compiled these resources into a list that you can bookmark or save to keep with you during 2022 and beyond!

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How to Grow Your Service-Based Business with a High-Touch Signature Service

Running a 1:1 service-based business isn’t all flowers and rainbows, and we know you’re ready to grow your biz and take it to the next level. You’re ready to finally:

  • Free up your hours and stop wasting precious time on so many low-paying clients

  • Achieve those 5-figure months you’ve been dreaming about since you started

  • Feel confident in your client onboarding process and overall client experience

  • Have systems in place like a well-oiled machine instead of feeling like everything is on fire all the time

Well, the best way to accomplish all of those things is by growing your service-based business with a High-Touch Signature Service™. In this blog post, we’ll explain how developing one is the key to unlocking your goals, working less, and making more.

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7 Tips to Streamline Your Services so You Can Boost Your Team’s Productivity

We see you, frazzled service provider. We see you bustling and overwhelmed, reinventing the wheel every time you perform any admin task in your business. You’re building your proposals and forms from scratch, manually emailing clients repetitive emails in your process, chasing down payments, etc.


The overwhelming majority of service providers are, well, overwhelmed (and quite frankly, underpaid). We understand because we originated as a service-based business. There are 7 tips that massively helped us streamline our services and made a huge difference in our overall productivity, which is what we’ll be sharing in this blog post!

If you want to take this a step further with us to help you create a High-Touch Signature Service on Autopilot™ so you can work less and make more, we invite you to apply for The Incubator.

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How to Create a High-Touch Signature Service

We recently told the complete truth about the elusive “passive income” trend and how it’s a total sham. We also told you what you should do instead, and that’s create a High-Touch Signature Service.™


In a nutshell, a High-Touch Signature Service is what will allow you to go from working with 12 clients per month (and barely breaking even) to 4 clients per month (and making much more than before). It’s what will save your sanity, capacity, time, and pockets in the long run because you’re able to work less while making more!

In this post, we’re going to break down the 4 key phases to creating a High-Touch Signature Service, so you can be well on your way to putting your life first in your business while surpassing your financial goals.

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