business insights
I’m officially building my first Al app. No code. No hoodie-wearing co-founder. Just me, my idea, a no-code tool called Lovable.dev, and two years of quietly training an Al on everything I know about marketing, messaging, and digital products.
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100 Profitable Digital Product Ideas
Plus, a totally free challenge to kick you into action and get this baby launched.
How to Figure Out What You Really Want to Do: 7 Steps to Build Your Dream Business
Hey, you. Yeah, you over there who has this passion that fuels your soul. This passion that you think deep down inside might just be able to turn into a business, but you’re maybe more than a little bit nervous about even thinking that. I mean, who makes money from doing something they actually love? We do. And so can you. We believe in treating your business (what you might be calling a hobby) like a business from day zero. Before we had clients or raving customers. Before it helped pay the bills and allowed us to work from home and make our own schedule. Before we had to pay quarterly taxes and consider an LLC. Before any of that, we decided that this little ole passion was going to be a full blown, soul fulfilling, freaking profitable business.
Defining Your Goals: For Your Business & Your Life
Sure every one of you has heard you should set goals, but do you know why it is important for both your business and your life? No, this isn't some silly method to keep that New Year's Resolution you already gave up on. It's about defining specific, measurable goals that will motivate you to achieve them. Also, find out how Jim Carrey made $10 million dollars through positive visualization.
7 Habits of Highly Productive Biz Bosses
Before you go assuming that you know what I am going to say, no, this is not a review of Stephen Covey’s Book, “7 Habits of Highly Effective People.” That being said, it totally sounds like a book I’d be into. Rather, this is my personal rendition of the 7 most important habits that you, as a small business owner, NEED to be highly productive.
These do not require a master's degree from Yale or years of first hand experience. Anyone who’s willing to give it a go can achieve this state of, as Emylee and I like to call it, Beyonce-like productivity.
Setting Oprah-Sized Goals and Making Them a Reality
I have big dreams. And I am just going to guess that because you managed your way onto this specific page, you do as well.
But when you dream big…. Like Oprah big, things can get a little overwhelming.
Let me ease your troubled heart for a bit. Oprah never knew she was going to be Oprah. Beyoncé didn’t know she was going to be Beyoncé. Mark Zuckerberg didn’t know he was going to invent Facebook. And Steve Jobs, had no idea what Apple would become.
Email Marketing Basics for Creative Business Owners
So you keep hearing the following statement, “As a business you should probably get around to sending out some ‘professional’ email.” And you may be wondering where the heck you should start or if it is even worth your time.
Email Marketing has some powerful benefits, but to be successful it has to be well thought out and carefully managed. Today, we will cover some of the benefits, how and where to get started and then the ideal anatomy for your newsletter.
How to Get People to Follow, Like & Buy from You
Sounds pretty dreamy right? Someone finds you online. They are interested in what you have to offer and learn to more about you. They like what you do, say, and sell and eventually buy. Well folks, to make this happen you really have to focus on a couple of key things.
How to Sell On Instagram Without Feeling Like a Slimy Cheeseball
If you’re a product-based business it’s probably no surprise to you that you can make sales from Instagram. You probably do it all the time and it feels natural. However, to those of you that are service based (with a potentially high dollar price range), selling on Instagram seems like a long shot. Who would’ve thought that after less than one year of being very intentional about our Instagram game that we’d see actual, real life, high-dollar clients from it? Well it happened for us, and it can happen for you too. Luckily, it’s not rocket science.
Followers Ain’t Nothin’ But A Number
So you own a business, startup or blog, or all of the above. You continue to push out social media post after social media post. And you keep praying that follower number increases. You obsessively check your phone to see who added you on Instagram and Twitter. You await new subscribers. And celebrate every time you gain a new follower on Bloglovin’. STOP WHAT YOU ARE DOING! That number doesn’t matter. Whether it is 200 or 20,000 it is moot. Your focus needs to shift.
How to Use Instagram Stories to Get More Sales
Instagram Stories debuted and our biggest complaint is that we don’t know what to call them. InstaSnaps? Instants? Snaps? Insta Stories? #TheStruggleisReal.
Besides that, we’re in love.
We’re not here to debate whether Instagram stole SnapChat’s idea or any of that jazz. We love them, we use them and we know they’re going to help with engagement. If you want to figure out how to make actual sales from them then you’re in the right place. P.S. from here on out we’ll be referring to them as Story or Stories. You can call them whatever you want.
How to Use Facebook Live to Grow Your Small Business
As a small business owner, Facebook is definitely not the hot place to be. With less than 5.5% referring traffic for our own site, Facebook was never the platform that made sense for us to invest our time on. Until they changed the live streaming landscape in August 2015.
Now, it wasn’t until February of 2016 that all accounts were able to use the streaming capabilities on their own pages. From August to February the only type of accounts able to use live streaming were celebrities and journalists. But it’s interesting to note that these two (very different types of people) were using Facebook Live in the exact ways that would be helpful for small business owners (see, our obsession with Amy Schumer was for research!).
The Power of Unplugging from Social Media
Do you ever notice how you read one post online about a topic and next thing you know you’re being served up ads or related content out the wazoo? Yeah, the secret that our phones are listening to us 24/7 is out. Although this is fantastic for a personalized ad experience it certainly doesn’t help our already overwhelmed minds. When we sit down to read just one thing, all of a sudden we look up and we’ve zombie-style zonked out, staring at our phone for hours on end.
When this happens it makes us begin to hate our phones. It makes resentful of social media apps that may not be at fault in the first place. So what do we normally do when we feel this way? We shut down completely and never look back. Well, since our businesses rely on the buzz of social media, we can’t leave it for too long.
How to Schedule Social Media Content using Post Planner
When it comes to social media schedulers it seems that it’s usually a bit of a piecemeal to get all the functionality you need for your business. The terms of service for each platform varies so much that it’s hard for one scheduler to be an “all-in-one”. So, while we still use and love Later for our Instagram scheduling, we haven’t really been in love with our options for posting to Twitter and our Facebook group.
When we were voicing our frustrations with our options someone in a Facebook group suggested we check out Post Planner. Holy Moly, were we impressed! First off, it’s $2.00 a month cheaper than what we were using (#DollaBills y’all) and it had some unique features that we didn’t even realize we were missing. If you’ve been considering Post Planner or if you already have it, but not quite sure how to use it, then read below for a full tour of our favorite features.
7 Reasons Why We Chose Squarespace (Over Wordpress, Muse, Wix, Godaddy, etc.)
We have been around the block once or twice online and have tried our hand in many platforms, hosting services, and domain providers, but when it came time to rebrand we were stuck. We pondered for months over who or what we should choose, but once we finally made the decision we never looked back! Squarespace is by far the easiest platform to use, with the cleanest interface. Choosing them is hands down the best decision we’ve made for our business and blog.
The Quick Start Guide to Launching Your Next Big Thing
Launching does not have to be hard. Let me repeat: it does NOT have to be hard! Today I'm sharing my quick-start guide for getting your big idea from your brain to your bank account and busting launch myths along the way. If you have any kind of idea you want to launch, this one's for you.
10 Ways to Maximize Your Blog Posts and Increase Your Traffic
How many times have you heard you need to blog regularly? All the time, right?
And whether you are a natural or reluctant blogger you need to ensure that you are optimizing your blog to maximize the visibility of each post, your blog, and business.
Does this scenario sound familiar?
You finally write an awesome blog post that you are so so pleased with.
You lovingly publish it on your website.
Then you share on your social media profiles once…and then you stop.
You wonder why no one is reading it, no one is leaving comments, and you’re not getting traffic to your site. Zero…zilch…nada.
Welcome to My Blog
Hey, I’m Abagail Pumphrey!
You know when you are so deeply passionate about something you can’t help but share it? That’s how this blog has felt for the last decade. I’ve written about my latest strategies, tech how-tos, experience with scaling and so much more. I hope you find just what you’re looking for. We’re here to help!
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