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Funnels: What They Are, Where They Came From, and Why Most Are Built Backward

business insights

Blog

Funnels: What They Are, Where They Came From, and Why Most Are Built Backward

A funnel is not a website. It’s not a single email. It’s not an overpriced software platform someone tried to sell you in a webinar. It’s the journey someone takes from “Who are you?” → “This is interesting...” → “I need this in my life” → “Take my money.”

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100 Profitable Digital Product Ideas

Plus, a totally free challenge to kick you into action and get this baby launched.

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How to Have the Most Productive Biz Year Ever

Cut through the clutter in every form of your life and make this your most productive year yet. This is not another KonMari manifesto (although you totally should read that book!), it's a no BS, start-now kind of system for making your business work for you, not the other way around. You've got this, lady.

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25 Tips to Take Your Business Seriously

When you begin to treat your business like a business, things start to shift. It’s really simple. If you’re still treating your business like a “hobby” or “side hustle” it will only ever be one of those things. Even if your business isn’t exactly where you want or need it to be today you can still treat it like it’s on its way to getting there. Just because your business hasn’t reached the figure you want it to (yet!) doesn’t mean you can’t treat it like it’s the next best thing since the dollar section at Target! Here are the ways we treat our jobs like the big biz they are.

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Uncover Your Personal Productivity Spirit Animal

You’ve tried planners, apps, notebooks, post-it notes and even set up entire walls of “organization” in order to master your productivity. Babe, quit trying so hard. You just need to know your productivity spirit animal and you will be set for life. You’ll know the environment you thrive in, where you get stuck and what you should do next.

But first, it only seemed right that we arm you with a few tips to get more done right away!

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5 Ways You Should Legally Protect Your Business

You pour hours and hours of hard work into your latest content, course, product or service only to wonder, “what if someone steals this and sells it as their own? Can you contact them and ask them to remove it? What if they don’t take it down? Or what if they’ve been selling it as their own and making money off it?”

Or you’re 3 months into a 6-month service contract with a client when they suddenly change their credit card number and bails. Now what? You were relying on that money coming in and can’t afford to just let it go. But you didn’t have them sign anything, so how can you hold them accountable?

Abagail Pumphrey 2/1/18 Abagail Pumphrey 2/1/18

The Secret to Success is Smaller Than You Think

Success itself is arbitrary. It doesn’t mean you make a certain amount of money or have reached a level of fame. It is self defined. Success to me may not mean what success is to you at all. The thing about success, however, is that regardless of what you are seeking, there are always people seeking answers. “How do I get there?” There being the magical location where it all seems to fall into place.

People tend to ask those they view as successful, “How did you do it?” They assume that if they take the same steps, or follow the same path, they too will get there. Well, I am about to tell you that there is no answer, and there is no magic pill or pre-charted course. Success is made up of all the minute decisions that begin to add up. The small choices that make a radical change.

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5 Tips to Help You Focus on Your Business (After Your 9 to 5)

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What To Do When Time Blocking Doesn't Work for You

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3 Essential Automation Strategies that will Rapidly Improve Your Productivity

We all wish we could snap our fingers and have that list of to-dos magically turn into a list of things we’ve accomplished. Sometimes we are so knee deep in the muck of it all that it’s super hard to clearly see the next steps that need to be taken. In the same way you might go through your house and separate items into 3 piles – Keep, Donate and Trash – I believe tasks in your business should be divided up as well, helping you to tackle them in the most productive way possible.

Abagail Pumphrey 1/18/18 Abagail Pumphrey 1/18/18

44 Quick Tips to Becoming the Most Productive Person You Know

Superhuman productivity is possible. Just like anything else it takes practice, dedication, and hard work. But once you unlock new levels you will not only feel like a total badass, but you are bound to see bigger results in your business, less stress in your everyday life, and the accomplishment of your big scary goals more quickly than you ever thought possible.

Abagail Pumphrey 6/7/18 Abagail Pumphrey 6/7/18

Email Marketing Basics for Creative Business Owners

So you keep hearing the following statement, “As a business you should probably get around to sending out some ‘professional’ email.” And you may be wondering where the heck you should start or if it is even worth your time.

Email Marketing has some powerful benefits, but to be successful it has to be well thought out and carefully managed. Today, we will cover some of the benefits, how and where to get started and then the ideal anatomy for your newsletter.

Abagail Pumphrey 6/5/18 Abagail Pumphrey 6/5/18

How to Get People to Follow, Like & Buy from You

Sounds pretty dreamy right? Someone finds you online. They are interested in what you have to offer and learn to more about you. They like what you do, say, and sell and eventually buy. Well folks, to make this happen you really have to focus on a couple of key things.

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How to Sell On Instagram Without Feeling Like a Slimy Cheeseball

If you’re a product-based business it’s probably no surprise to you that you can make sales from Instagram. You probably do it all the time and it feels natural. However, to those of you that are service based (with a potentially high dollar price range), selling on Instagram seems like a long shot. Who would’ve thought that after less than one year of being very intentional about our Instagram game that we’d see actual, real life, high-dollar clients from it? Well it happened for us, and it can happen for you too. Luckily, it’s not rocket science.

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Followers Ain’t Nothin’ But A Number

So you own a business, startup or blog, or all of the above. You continue to push out social media post after social media post. And you keep praying that follower number increases. You obsessively check your phone to see who added you on Instagram and Twitter. You await new subscribers. And celebrate every time you gain a new follower on Bloglovin’. STOP WHAT YOU ARE DOING! That number doesn’t matter. Whether it is 200 or 20,000 it is moot. Your focus needs to shift.

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How to Use Instagram Stories to Get More Sales

Instagram Stories debuted and our biggest complaint is that we don’t know what to call them. InstaSnaps? Instants? Snaps? Insta Stories? #TheStruggleisReal.

Besides that, we’re in love.

We’re not here to debate whether Instagram stole SnapChat’s idea or any of that jazz. We love them, we use them and we know they’re going to help with engagement. If you want to figure out how to make actual sales from them then you’re in the right place. P.S. from here on out we’ll be referring to them as Story or Stories. You can call them whatever you want.

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How to Use Facebook Live to Grow Your Small Business

As a small business owner, Facebook is definitely not the hot place to be. With less than 5.5% referring traffic for our own site, Facebook was never the platform that made sense for us to invest our time on. Until they changed the live streaming landscape in August 2015.

Now, it wasn’t until February of 2016 that all accounts were able to use the streaming capabilities on their own pages. From August to February the only type of accounts able to use live streaming were celebrities and journalists. But it’s interesting to note that these two (very different types of people) were using Facebook Live in the exact ways that would be helpful for small business owners (see, our obsession with Amy Schumer was for research!).

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Welcome to My Blog

Hey, I’m Abagail Pumphrey!

You know when you are so deeply passionate about something you can’t help but share it? That’s how this blog has felt for the last decade. I’ve written about my latest strategies, tech how-tos, experience with scaling and so much more. I hope you find just what you’re looking for. We’re here to help!

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