business insights

More to Read


fan favorite

100 Profitable Digital Product Ideas

Plus, a totally free challenge to kick you into action and get this baby launched.

Grow, Marketing Guest User Grow, Marketing Guest User

How to Find + Collaborate with Instagram Influencers to Grow Your Brand

Instagrammers. Influencers. Tastemakers. These are a lot of the buzzwords that have been circling the marketing realm in the past few years. It may seem super daunting and corporate but influencer marketing is something that can be scaled back to work for your small business. But how?

Getting your brand out of the shadows and reaching out to Instagram influencers can be terrifying. You’re putting yourself out there and you're getting visible. The idea of this makes a lot of us recoil and want to get back into bed. (Try to resist that temptation and hear me out. I know it’s hard!)

But, it can also bring invaluable results to your business. By creating meaningful collaborations with Instagrammers, you can increase your brand exposure, grow a community  and build trust in your brand. Let’s get started!

Read More
Optimize, Marketing Guest User Optimize, Marketing Guest User

5 Easy Ways to Ensure Your Instagram Branding Is On Point

By now, we all know that Instagram is the place to be for creatives. This network provides an amazing opportunity to build authentic relationships that feel intimate and true. Plus, Instagram is all about beautiful, artistic, bold images. But while we pride ourselves on being creative, let’s be honest here: it is hard to post stunning content every single day. At the same time, we stumble upon these gorgeous feeds with hundreds of thousands of followers and we start doubting our abilities. We get impostor syndrome, and think that our Insta feed will never look nearly as cool and polished.

Read More
Learn, Branding & Design Guest User Learn, Branding & Design Guest User

How to Create an Animated GIF without using Photoshop

You’ve seen them on Social Media, and you’re curious, “How on earth do I make a GIF?” Graphics Interchange Format (GIFs) are files that show animation or simple movement. They are a great way to add a little fun to your feed, show off some personality, stand out and change things up a bit. They’re the perfect mix between the two leading forms of communication, visuals and video.

Read More
Learn, Marketing Guest User Learn, Marketing Guest User

20 Secrets Makers Use on Instagram to See Growth and Engagement

If you’re a product based business, chances are you’re already on Instagram (if you aren’t yet, you should be!). Being a predominantly visual platform, Instagram is a vital business tool for those of us who are makers and creatives.

So you’ve made some beautiful things and you’re ready to take the photos and share them with the world... But what do you actually SAY?

Ultimately you want people to buy your work, but you need to write something other than “I made a thing, go buy it” for every post.

I’m going to let you in on four super-secret golden rules of using Instagram as a maker.

Read More
Optimize, Systems & Automation Guest User Optimize, Systems & Automation Guest User

How to Use Later to Save you Time, Create Consistency and Not Miss Half of Your Instagram Audience

If you’ve ever joined any of our free trainings, then you know that half the power of the success of your business relies on consistency - Instagram growth is no different. By showing up multiple times a day or trying new posting times, you’re able to track your engagement results (hello, Instagram Analytics) and know when you should spend your time on Instagram. But we know it’s easy for the day to slip away from you. You’re busy hustling all day and all of a sudden you look up and realize that it’s 8:00 p.m. and you haven’t posted in three days. No bueno.

Read More
Learn, Marketing Guest User Learn, Marketing Guest User

The Easiest Way to Insert Hashtags on Instagram Ever

Get out your champagne flutes because once you master this E-A-S-Y hack you'll want to spend all that time you used to spend writing #allthehashtags sipping that bottle of Veuve Clicquot you've been saving--it's that wonderful. This little hack embodies our 'work smarter not harder' mentality, so take a sip and enjoy, darlings! 

Read More
Optimize, Marketing Abagail Pumphrey Optimize, Marketing Abagail Pumphrey

How to Create a Foolproof Social Media Marketing Strategy

Social media is ever-changing. It feels like you blink and the “kids” are into some new platform, chatting about some new trend. As much as we’d love to tell you if you follow these 5 steps that you would magically have it all figured out - sorry, that ain’t happening.

What we can tell you, however, is that it isn’t as complicated as you keep making it in your head. This isn’t plastic surgery. No one is in mortal danger if you “do something wrong”. Social Media is one giant science experiment. You get to test, hypothesize, and analyze results. Once that’s all done you just start over. The learning game is never really over. You just keep going and adapting.

Read More
Optimize, Marketing Abagail Pumphrey Optimize, Marketing Abagail Pumphrey

15 Essential Free Tools for Your Social Media Marketing

It is so easy to get overwhelmed when trying to devise a plan to make your social media not only work for you, but also to prepare your business to be more profitable. What if we could put you through a social media bootcamp and tell you EVERYTHING we know?

Well, lucky you, that’s what’s about to go down.

We have rounded up every tip, trick and secret to not only up your marketing game, but to give you tools to get started right now. Grab a cup of coffee and a notebook, and clear your space of distractions. We have a feeling you might be here for a while so put on some cozy socks and throw that hair up into a top knot. Let’s get to business.

Read More
Grow, Services Abagail Pumphrey Grow, Services Abagail Pumphrey

Honest Teachable Review - Why I’m Loyal After 8 Years

You’re ready to diversify your income by adding a digital product or course to your offer lineup? You’ve come to the right place. I’ve been in business 9 years, run a multi-7-figure online education business, and have built 388 digital products, 25 courses, 5 online summits, 3 group coaching programs, and 4 memberships. Nearly all of them in some variation or another have landed on Teachable.

Read More
Grow, Marketing Abagail Pumphrey Grow, Marketing Abagail Pumphrey

10 Reasons Why Outsourcing Your Podcast Editing is a Game-Changer

The podcasting industry is continually and consistently growing, with the current market size clocking in at over $20 billion. Celebrities, individuals, and brands are all finding that a podcast is a fantastic way to build their authority in their niche and connect on a very personal level with their audience. And while it’s certainly possible to find podcast success using a DIY approach, many are realizing that outsourcing certain aspects of their podcasting journey can be a game-changer. One such aspect is podcast editing. In this blog, we'll explore the compelling reasons why you should consider outsourcing your podcast editing.

Read More
Grow, Systems & Automation Abagail Pumphrey Grow, Systems & Automation Abagail Pumphrey

Empowering Managers: Harnessing AI for Effective Employee Development and Productive 1:1s

In today's fast-paced and technology-driven workplace, managers are constantly seeking innovative ways to support their employees' career development and maximize the impact of their 1:1 meetings. Artificial intelligence (AI) has emerged as a powerful tool that can assist managers in achieving these goals. By leveraging AI-powered solutions, managers can gain valuable insights, facilitate personalized discussions, and provide tailored guidance to their team members. In this blog post, we will explore how managers can harness the potential of AI to develop their employees and have more effective 1:1s. We will also provide specific prompts that you can ask an AI language model like Chat GPT to enhance your 1:1 interactions and empower your employees' career growth.

Read More
Grow, Marketing Abagail Pumphrey Grow, Marketing Abagail Pumphrey

The Ultimate Guide to Hiring a Web Designer: Finding the Perfect Match for Your Website Design Needs

Designing a website that captures the essence of your brand and converts visitors into leads is a critical aspect of building an online presence and growing your client base. To ensure you achieve the best results, it's important to find a skilled web designer who understands your vision and can bring it to life. In this comprehensive guide, we'll walk you through the process of hiring a web designer, comparing popular platforms like WordPress, Showit, and Squarespace, scheduling consultations, providing essential tips for a successful collaboration, and highlighting the benefits of working with our team here at Boss Project.

Read More
Grow, Marketing Abagail Pumphrey Grow, Marketing Abagail Pumphrey

Top 5 Time-Saving Tips for Managing Your Social Media

Social media has become an essential part of any business or individual's marketing strategy. However, managing multiple social media platforms can be time-consuming, especially if you're doing it all yourself. The good news is that there are several time-saving tips that can help you streamline your efforts and increase your productivity. Read on to learn our top 5 time-saving social media management tips!

Read More
Grow, Scaling Abagail Pumphrey Grow, Scaling Abagail Pumphrey

Mastering the Transition from Business Owner to CEO: A Comprehensive Guide for a Successful Shift in Role

As a business owner, you inherently are a CEO, but it’s how you show up in that role that makes all the difference. CEOs play a super specific role in the company that evolves as the business grows. Right now, you may still be doing a lot of things related to your skill set and the results you bring to clients. After all, getting paid to do the things you love are part of the whole reason you started your business in the first place. But in order to run a successful and sustainable business, this involves doing things and having conversations that are otherwise out of your comfort zone.

Keep reading as we help you define what it means to step into your true CEO role and essential skills needed to run your business as the founder.

Read More
Woman leaning against back of chair and smiling at camera

Welcome to My Blog

Hey, I’m Abagail Pumphrey!

You know when you are so deeply passionate about something you can’t help but share it? That’s how this blog has felt for the last decade. I’ve written about my latest strategies, tech how-tos, experience with scaling and so much more. I hope you find just what you’re looking for. We’re here to help!

Forbes logo
CNBC logo
Marie Claire Logo
INC. logo
HuffPost logo
Forbes logo
CNBC logo
INC. logo
Marie Claire Logo

Join 50k+ Subscribers Who Are Building Businesses Their Way