business insights
I’m officially building my first Al app. No code. No hoodie-wearing co-founder. Just me, my idea, a no-code tool called Lovable.dev, and two years of quietly training an Al on everything I know about marketing, messaging, and digital products.
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100 Profitable Digital Product Ideas
Plus, a totally free challenge to kick you into action and get this baby launched.
Maximizing Productivity and Well-being: 8 Strategies for Working Smarter, Not Harder
A kind of shift happens to most people when they become busy business owners. We tend to start putting our own health and happiness on the back burner and pouring all of our energy into the business. We’re guilty of doing this in the past, but we quickly realized the importance of prioritizing those things for the sake of our own sanity. Hustle culture is overrated, and we want more business owners to start working in smarter and healthier ways, consequently maximizing your productivity and well-being.
Here are our top strategies for working smarter, not harder this year and for years to come!
How to Identify and Define Values That Your Business Can Actually Live In
Something we’ve noticed is overlooked by many new or growing business owners is creating brand values. You may think since your business is small or because you may not have a team, that means they aren’t important at the moment, but that couldn’t be farther from the truth. If you want to ensure you’re developing a clear and concise brand, creating consistent brand awareness, and attracting the right kinds of clients and audience to your business, then you need to identify and define your brand values.
Go From Service Provider to Agency: How to Scale Your Marketing Business
Being a lone service provider is fine in the beginning, but to really scale and grow your marketing business to the next level that will allow you to hit big financial goals and actually spend less time in the weeds, you have to scale to an agency. This means you outsource many of the services through your team that you were previously doing yourself. As you hire team members who specialize in certain services, you can even expand your business offering to market to a larger audience.
But first, there are critical action steps to take before growing to that next level. Keep reading as we dive into how to scale your marketing business to go from service provider to agency!
The Best Way to Grow Your Service Business in 2023
We’re fresh into the new year, which comes the usual phase of absorbing as much information as there is available to help you better your business over the next year. To many service providers, this is actually a pretty fun time! Learning new tips and strategies is so exciting and motivates you to tackle them head-on and reach your goals.
As two gals with lots to share and talk about, we’ve released a massive amount of content about marketing, lead generation, relationship building, pricing and packaging your offers, getting referrals, building teams, the list goes on. So to make it easier on you without having to dig around, here’s a roundup of our top podcast episodes and blog posts on these topics!
The Best Strategies to Avoiding Burnout in 2022
We know how easy it is to feel totally burnt out in your business. In fact, you may not have even realized that you’re burned out! You may have convinced yourself that this is just the hustle and grind that it takes to get your business going or to scale past where you’re currently stuck.
In reality, this isn’t effective nor ideal. Growth and progress don’t happen during burnout, so you have to come up for air and create a clean slate. Keep reading to find out the best strategies to help you avoid burnout in 2022, so you can continue to grow and scale your business sustainably.
How to Become the Creative Director of Your Small Business
So often when starting a creative service-based business, you start to feel disconnected with the reason you even started your business in the first place. Even when you’re absolutely crushing it in your business, landing clients left and right, and are super busy, that often comes with more things outside of client deliverables.
Taking on the CEO role means you have to deal with more things that may feel out of alignment with the thing you really love doing. What we’ve learned from being in that position is that feeling that connection to what you’re creating is the most important thing for a service provider to protect.
In this blog post, we’ll be sharing how to become the creative director of your small business, so you can still deliver on your services while building a high caliber business!
The Art of Creating a Client Concierge Experience
When you hear the word “concierge”, what comes to mind? Your first thought may be a hotel concierge, the person you can count on to suggest restaurants, answer all your questions, show you the way, and just be your wing person throughout your time there, so you can have a great experience.
Well, you as a service provider can create a concierge-esque experience for your clients. In fact, it’s what we’d suggest you do, especially if you’re wanting to uplevel your offer and market to high-ticket clients.
In this blog post, we’ll be breaking down the art of creating a client concierge experience, so you can be confident that you’re not only delivering a service but also providing a top-notch client experience.
23 Ideas for Better Client Communication, Client Experience & Client Testimonials
When you think about it, client communication, the experience, and testimonials are the holy trifecta of an amazing service-based business. They also work as a kind of cycle– great client communication leads to a great experience, which leads to even greater testimonials when it’s all said and done!
We’ve had our fair share of not only working with clients but also helping other service providers work with their clients. In doing so, we’ve learned a myriad of ways to improve that client cycle. So today, we’ll be sharing our 23 ideas for better client communication, client experience, and client testimonials!
How to Create Financial Freedom in Your Service Based Business
Everyone’s goal is financial freedom. We know that’s what you want! We understand you want to do things like bring your partner home to help you run your business, maybe even retire them early, be fully present for your kids, take more vacations, etc.
These are the things that make life that much better, and financial freedom is ultimately how you’re going to get there. But first, there’s a very important mindset shift you need to make, and that’s what we’re going to talk about in today’s blog post.
7 Tips to Streamline Your Services so You Can Boost Your Team’s Productivity
We see you, frazzled service provider. We see you bustling and overwhelmed, reinventing the wheel every time you perform any admin task in your business. You’re building your proposals and forms from scratch, manually emailing clients repetitive emails in your process, chasing down payments, etc.
The overwhelming majority of service providers are, well, overwhelmed (and quite frankly, underpaid). We understand because we originated as a service-based business. There are 7 tips that massively helped us streamline our services and made a huge difference in our overall productivity, which is what we’ll be sharing in this blog post!
If you want to take this a step further with us to help you create a High-Touch Signature Service on Autopilot™ so you can work less and make more, we invite you to apply for The Incubator.
How to Create a High-Touch Signature Service
We recently told the complete truth about the elusive “passive income” trend and how it’s a total sham. We also told you what you should do instead, and that’s create a High-Touch Signature Service.™
In a nutshell, a High-Touch Signature Service is what will allow you to go from working with 12 clients per month (and barely breaking even) to 4 clients per month (and making much more than before). It’s what will save your sanity, capacity, time, and pockets in the long run because you’re able to work less while making more!
In this post, we’re going to break down the 4 key phases to creating a High-Touch Signature Service, so you can be well on your way to putting your life first in your business while surpassing your financial goals.
Best Passive Income Ideas for Your Small Business in 2022
In this day and age of online business, it’s extremely easy to give into the elusive passive income trend. We talk about it with our family and friends, and we learn from marketing gurus on the internet that the end goal is to “make money while you sleep.”
Sure, it does sound great. Being able to give little to no effort yet still have money rolling in sounds like a dream. Spoiler alert: What they’re teaching you isn’t really passive income.
Keep reading to find out the true definition of passive income, our honest thoughts around it, and what you should do instead.
How Your Enneagram Type Affects Your Life & Business
In the age of Myers Briggs and the Enneagram, personality types have never been more of a topic of conversation in the online business world than they are now. This increased popularity is leading to more talks about strengths and weaknesses, which we think is absolutely wonderful!
Knowing this information about yourself allows you to learn how to leverage those qualities in the way you do business. Not only that, but you’re also able to find business companions that you fit along with really nicely, which can be especially useful when growing a team.
But in what other ways does your Enneagram affect your life and business?
Lessons from 2020: Sales, Setbacks, and Surprises
We’ll gladly join the masses of people saying that they’re so glad that 2020 is over! And it isn’t so much that we expect the pandemic and all of the issues that come with it to just disappear with a new year, but more so that we’re now able to reflect on the year and kick everything in gear for 2021.
For us, 2020 was a whirlwind, but it was actually our best years ever. Of course we still dealt with setbacks just like everyone else, but we changed up the way we did things at the beginning of 2020, and it had a profound impact on how the year played out.
So what did we change? What actually happened for us in 2020? And what lessons did we learn that we’re carrying into 2021?
The Right Way to Grow Your Email List with an Opt-In
We see you, babe.
You’re advertising the shit out of your products or services, talking them up on every social media platform that you can be found on, going live on Facebook and Instagram, spreading your business through word of mouth, and every other thing you can think of.
Still, you just aren’t getting the results you’d like to be, and you’re tired of repeatedly seeing the straight line creeping across your sales chart or– God forbid– a slow decline.
The last thing you need to do is give up. You may think you’re showing up everywhere you possibly can be. You may think you’re directly targeting your audience.
Welcome to My Blog
Hey, I’m Abagail Pumphrey!
You know when you are so deeply passionate about something you can’t help but share it? That’s how this blog has felt for the last decade. I’ve written about my latest strategies, tech how-tos, experience with scaling and so much more. I hope you find just what you’re looking for. We’re here to help!
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