Top Business Podcast • over 4 million downloads • 900+ episodes

The Strategy Hour Podcast

with abagail pumphrey

Recognized by INC and Forbes as one of the best podcasts for entrepreneurs, join our twice-weekly show as we share business strategies, interviews, and actionable advice for building an online business your way.

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Our Episodes

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Q & A With Abagail & Emylee: We're Answering Your Burning Questions Live!

We are back for another Q&A with Abagail and Emylee! Sometimes we allow you, our audience, to post up a thread of burning questions in our Facebook Group. These questions could be anything; business or life — literally anything is on the table. We did this a couple of days ago and received a ton of really great questions. We thought we would share them here on the podcast and make it an educational experience for y’all. Hopefully, we get to answer your question on air and give you all a bit of free coaching in today’s episode and even some strategy if you will.

With all the questions, we cover a big range of topics, including launching new products, knowing when to hire out and advice we wish we had known before starting our business. We also dive into the best strategies for creating challenges and let you know how to get those eyes on your prize! So if you have submitted a question to the group or you are just simply dying to hear the answers to all the many questions, stick around to hear us answer them. Now grab that coffee, get yourself comfy and let the answering games begin!

Guest User 11/22/17 Guest User 11/22/17

How You Invest Based On Your Personality Type with Jessica Eley

Today on the show, we welcome back Jessica Eley, a woman who sets our souls on fire in all the best ways! Jessica is a mindset coach for high-achieving entrepreneurs. She also brings clean water to hundreds of people through her Workshops for Water Program while helping small business owners with their money mindset. Today, we are talking through money mindsets and how they vary based on your personality. We are offering ourselves to Jessica on a silver platter for her to pick apart and call out all of our “bad” money habits.

Money mindset is the underlying structure and core beliefs you have that are running your show around money. The things you don’t even question and the beliefs you “absorb” from your parents, friends and society. This forms a sort of cocktail, if you will, of how you perceive money and your own personal relationship with it. Some cocktails are well-mixed and others are just a really bad blend! In this episode, we’ll be breaking down four types of spenders and equipping you with the right questions to ask yourself before making a purchase. By the end of this episode, you’ll feel more confident in making better money decisions and investments and ensure they’re not coming from a place of fear.

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Our October Monthly Breakdown

Today on the show we are back for another monthly review session! This is something we do on the regular here at TCC so today we thought we’d share it will all of you. We break down all the stats, all the data, everything we did, crunch the numbers and check in on our goals every 30 days. So this is us doing it for October 2017. As you all know by now, we love sharing the behind-the-scenes with y’all and giving you the step-by-step breakdown of what we have been up to in our business, what worked and what didn’t.

We start by going over all of our goals, reviewing what went down and how we could have done things differently. Next, we go over what we actually accomplished and what the outcomes were. We also check in on all of our stats including social media audiences, website pages views, and all of our other end of month audience numbers. As part of our breakdown, we also do an in-depth quarterly check-in from September and set new goals for November. We end it all off with new goals of our end of month audience numbers as well as setting an affirmation for the month of November. So if you want a little behind-the-scenes look at how we get it done, listen in and get writing!

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Self-Help Junkie Gives a Behind the Scenes Look at the Strategy Academy with Kendalyn Banks of Sage & Sea Apothecary

We have one of our dreamy students on the show today, Kendalyn Banks. She is a wanna-be mermaid, lightworker and sole proprietor of Sage & Sea Apothecary. She is multi-passionate and believes in taking the holistic approach to self-care and she’s got some amazing natural products in her shop. She is also a pretty smart entrepreneur! We had her on the show to walk you through exactly what she went through from starting her Etsy shop to growing her product-based business.

Kendalyn also shares her experience with Strategy Academy; what she was able to implement from the program and how she really started to see growth, both personally and inside her business. We are diving into nurturing versus growth. We are talking about pivoting, being a self-help junkie and what it’s like being a multi-passionate. At the end, we also go into the topic of meditation! This episode is a really amazing look at the behind-the-scenes of what a student inside Strategy Academy goes through. So if this is something you have been considering, you should definitely have a listen!

Guest User 11/15/17 Guest User 11/15/17

Your Business Needs a Roadmap (Here's What To Do In Your First 2 Years of Business)

On today’s show, we will be answering our most frequently asked question: “How did you get from point A to point B?” We will be sharing what to do, when to do it and how to do it all in your first two years of business. These steps got us from zero dollars to nearly half a million dollars and we want to give you a step-by-step breakdown of everything we did along the way. Even if your goal is not to make half a million dollars, the strategies we implemented and the lessons we have learned can definitely be applied to any business goal. Whatever your ultimate goal, the strategies and order we did them in are the same.

Inside this episode, we give you a business roadmap and the eight main steps we took to reach our goal. The order of these steps is key and that is exactly why we will be sharing them in detail with you! To give you a little taste, here is how we are going to break it all down. 1) Build Your Foundation, 2) Craft Your Message, 3) Nurture Your Dreamies, 4) Streamline With Systems, 5) See The Big Picture, 6) Create Sustainability, 7) Formulate A Passive Business, 8) Reach Those #Squad Goals. Okay, are you ready? Let’s get started!

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Psychology Driven Brand Strategy and An Opt-in that 55k People Have Dived Into with Kaye Putnam

Today on the podcast we have Kaye Putnam. Kaye is is a psychology-driven brand strategist for entrepreneurs. Through work with over a 100 clients, from Fortune 50’s to entrepreneurs, she developed the In Demand Brand method. She has had some crazy success though with her famous opt-in. 55,000 people have taken her psychology quiz all about branding and y’all need to take it too. Inside this episode, all three of us nerd out pretty hardcore. We talk about the psychology behind understanding your competition and establishing your brand presence. We uncover a couple of the most popular archetypes and the least popular ones.

Kaye brings to the conversation a different way of looking at your brand, your messaging and what you’re serving to your clients based off what you are actually best at and who you are as a human being, which is the easiest and best thing to do, right? Of course, we also talk about her quiz, the strategy behind how she set that up, how she has collected the leads and what it’s meant for her financially. This a good one to listen to just to uncover a little bit more about yourself and how you can use that to craft your brand messaging to your benefit.

Guest User 11/10/17 Guest User 11/10/17

Why We Made Changes to Our Signature Program (pssst...Doors Are Opening Soon!)

Today on the show we are digging into our whole new sales and launch strategy. Previously when we launched programs, we did not really talk about it. It kind of came as a sneak attack or an added bonus for those who have already had a little taste of what we have to offer. This time around we did things a little differently. Instead of waiting until launch time to actually talk about it, we let y’all know early on that the doors would be opening soon and created some buzz around the pre-launch time. This really took the “ick” out of selling and a lot of people were really excited about the program coming back. Plus, everyone gets to have some anticipation about what we’re about to put out into the universe.

Now we are backing it up even further, letting you guys know way ahead of time that a program, like our Signature Program, is coming back! Doors are opening really soon and we wanted to come on the show to let you all know when it’s coming back so you can be ready for it. Plus, we are stepping out and breaking one of the marketing rules — we are actually going to be talking about pricing! We are also going to be talking about how you can get your butt inside and what it’s all about. We love doing it this way because it definitely takes off the pressure of making a surprise sell at the end of a webinar, and instead, it gets people legit ready for it and in the mindset of investing in themselves. So if you need to switch up your sales game and get your tribe excited, listen in to this episode!

Guest User 11/8/17 Guest User 11/8/17

Bootstrapping a Brick and Mortar Business with Amber Budd

Today on the podcast we welcome Amber Budd. Amber is a self-described skincare nerd and the founder and creator of her own skincare line, Amber Budd Skincare. Starting out with just a $500 loan, Amber left her job at one of the best spa’s in the country and founded her own. She has since managed to scale her clients from only ten to hundreds by growing her business one small step at a time. In Amber’s industry, the client return rate is 20%, but Amber, on the other hand, knocks that figure out the park, seeing an 80% return rate with her clients! Amber’s customer care philosophy is “take the time to nurture every client relationship”.

Today, we find out how Amber found a manufacturer, got her products approved by the FDA and grew her skincare line from just an idea. We will also find out how she bootstrapped a brick and mortar business and the strategies she has recently implemented to grow her business even further! Amber reiterates the importance of taking one small step at a time and the value of consistent, steady growth in your business and client relationships. So get your notebooks out, put your feet up and let’s get ready to hear some strategy!

Guest User 11/6/17 Guest User 11/6/17

23 Launch Mistakes Your Business Can’t Afford

Today we are going to be talking about the 23 launch mistakes that your business can’t afford to make. But before we get started, first and foremost, we want to encourage you to get into the mindset of treating every single thing in your business like a launch. Whether that’s an Instagram post, a blog post, creating a course, new brand colors – treat it like a launch. Because if you don’t treat it like a launch, it becomes one of those things that sits on your to-do list and doesn’t actually get done! As soon as you treat it like a launch, you will take the steps you need to in order to make it happen.

We have gone through the process of launching an obscene amount of times, and we have helped so many others do the same. Through these experiences we have noticed a pattern of common mistakes made throughout the launch process and today we want to share the top 23 mistakes we see happening in a launch. From aiming for perfection, to poor planning and promotion, or just not reaching out for support. There are small (and big) things we can do to maximize any launch and keep our sanity in the process! We believe in you and if you’re thinking about launching, you are in the process of launching, or you are just wondering how you can improve on your next launch – this episode is an absolute must!

Guest User 11/3/17 Guest User 11/3/17

Be Good to People with Kris Wittenberg

Today on the podcast we have Kris Wittenberg of Be Good to People. We fell in love with her brand and the impact it was making on people around the world. The idea for Be Good to People was inspired by a rude experience that Wittenberg had back in the spring of 2008 while running errands at lunch. Kris has long forgotten the exact bad experience but the idea that people need to be better to one another has stuck with her ever since. We have loved hearing her message and getting to the root of how she got started.

Inside this episode, you are going to hear a pretty crazy story all about how a failed business helped Kris follow her passions and her dreams and then how she landed in front of Oprah and Gayle. Like actually hugging and seeing Gayle in-person. That exposure had huge impacts on her business, her confidence and everything Be Good to People stood for. There are a lot of lessons learned here from an entrepreneur who has been in business for a while, so we hope you take away some good nuggets today!

Guest User 11/1/17 Guest User 11/1/17

#5DaysToLaunch Challenge is Back!

The #5DaysToLaunch Challenge is back and we are beyond pumped! The #5DaysToLaunch Challenge is a free and designed to help you go from figuring out what your product should be to selling it by the end of the week. You might be thinking, “What!? That’s impossible!” But the truth is, it’s absolutely possible! We have had hundreds of students accomplish this, and much more, in this five-day challenge. We created this course because so many of you are just sitting on your laurels.

“It’s not good enough.” “It’s not ready.” “This thing is not perfect.” Sound familiar? Well, we are tired of it because we believe in you guys more than you believe in yourselves. We know you have some brilliant ideas and your audience deserves to see your good stuff! So the #5DaysToLaunch Challenge is a way for us to get your booty into gear push you, ever so kindly, every step of the way. If you’ve been on the fence about launching a product or just putting yourself out there, now is the time to do it and we’re going to show you how.

Guest User 10/31/17 Guest User 10/31/17

Spreading Kindness with Carrie McQuaid

Today on the show we have Carrie McQuaid. If we could describe her in any way, Carrie is truly a kindness spreader. She loves pink, Taylor Swift, confetti, having fun and traveling the world to speak to companies and colleges about the power of kindness and generosity. She is head over heals in love with mason jars, sweet tea and rocking chairs on a front porch. A classic Southern belle at heart. Picture fresh flowers, polka dots and stripes, a day filled with love, laughter and spreading joy to others around — that’s Carrie!

In this episode, Carrie comes with some pretty fantastic ideas for business owners, entrepreneurs and just human beings in general and how we can be nicer people, helping fellow strangers (even in the Target parking lot). She also shares her story of viral kindness success. You might have heard of her on the little Southwest Airlines birthday party that she threw? This is a really upbeat episode and if you have ever wanted to start implementing small acts of kindness in your every day or in your business, Carrie comes full with ideas for you to take away and start implementing right now. So let’s jump in and spread some kindness around like confetti!

Guest User 10/30/17 Guest User 10/30/17

Embracing the Lifestyle Brand We've Become

Today on the podcast, we’re doing things a little differently. We are going to have an actual conversation about how our business is going to evolve after we were hit with some crazy new perspectives. Spoiler alert! We have an agent now, which is super weird! We brought her on to help us deal with sponsor requests for the podcast and land us some opportunities that really fit and say no to opportunities that don’t. It takes an entirely different set of skills that we simply do not possess, and so we brought her on to give it a try.

So there you have it; we have an agent now! We were having a conversation with her to figure out who to say yes to and who to turn down as sponsors. We were kind of struggling with it because as a business focused on strategies we were thinking more along the lines of software and tools. But turns out, without even knowing it, according to our agent we are actually a lifestyle brand! What?! We had to take a step back and have a serious conversation because a B2B “business” brand is a whole different thing from being a B2B “lifestyle” brand. So stay tuned as we unpack what it means to embrace the lifestyle brand and truly focus on evolving our business to be who we are at the core.

Guest User 10/25/17 Guest User 10/25/17

Balancing a Membership and Being a Momma with Heather Crabtree of The Savvy Community

Today on the podcast, we have our friend and our mentor, the lovely Mamma Heather Crabtree from The Savvy Community. If you are not familiar with this woman, what rock have you been hiding under? Her Facebook community and her community in general that she has built over the last few years is phenomenal and literally the online space where we first met. Sparkles and all the confetti for that! We talk a bit about the legendary Savvy Community where we met online, and how it’s transitioned over the years.

In this episode, Heather shares with us how she has grown just a couple hundred members to over 13,000 and how that evolved into her bringing on a membership community where she hosts female entrepreneurs from all over the world and helps train and coach them. We also go into the programs she has brought along with her and even how she has been able to walk with her daughter as she has gone through stage four cancer, what it’s like balancing a business and a chronic illness like cancer and how that has affected her as a person and really made her stronger for the better. This is a little bit of a rollercoaster episode, but know that it comes from a good place and we are so excited to have her on.

Guest User 10/23/17 Guest User 10/23/17

P.S. We Also Run an MLM Business

Surprise! We also have another business that’s not TCC! If you haven’t already heard, the truth is, we are actually oily, hippie weirdos. The cat’s out the bag and this is what we are going to be talking about today; our discovery, love and business venture into Young Living Oils and how it blends into our full-time job at TCC. Young Living Oils has been life-changing for both of us. We started using them to help with our migraines, insomnia and recurrent illnesses. They helped us feel amazing, be healthier and make clearer decisions in all aspects of our lives. Then, we realized, “Hey, wait. There could be a business opportunity in this.”

So today, we are going to be sharing our unique strategies for our side business in oils, how it has become a creative outlet for us and changed the way we live. If you are wanting to improve your approach to brands and products as well as your side-hustle, then this is an episode for you. Get those notebooks out and start writing, babes!

Woman leaning on back of chair and smiling at camera

meet your host

I don’t believe there’s one right way to build a business.

I’m your host, Abagail Pumphrey. And I’m dedicated to supporting online businesses.

I’m here to help you build business your way: one that supports not only the life you have but the life you want. I’m on a personal mission to help you become financially free.

I’m talking about all the lessons learned as I turned a layoff into a 7-figure online business. I’m here to help you prioritize your life every step of the way, whether you’re creating your first digital product, growing an email list, or scaling an already profitable business.

I want to hear your hot takes, your biggest takeaways, or the genius ideas that pop in your head as you’re listening to the show.

My DMs are always open on Instagram, so head over and introduce yourself so I can get to know you!

DM Me on Instagram

Listener Love

paigeamberbacani
Abagail, thank you SO MUCH for this fresh passion! I can hear the genuine excitement in your voice over what is working well for you right now and what you have overcome in the past! Your resilience is truly contagious and I am so grateful for the knowledge that you freely share!
GoodGood Investing
An amazing podcast! From business strategy and systemization, to motivation and inspiration, The Strategy Hour really does cover it all! We love this podcast to bits!
Genevieve0721
I wanted to reach out and let you know how much I’m enjoying your podcast. It’s truly amazing and I’ve learned so many valuable tips and insights on how to scale a business without burning out. Your content is truly awesome and I appreciate you sharing it with us listeners!
Mezar C
Your podcasts are fantastic! The latest episodes highlighing your journey from graphic design to various marketing roles is truly motivating for aspiring entrepreneuers unsure of their career paths. Awesome content!
Fabi Paolini
Love your podcast, you bring so much value to your listeners. Thank you!
Josuediazv
I really enjoyed the episode that covered the importance of building a highly engaged and motivated team to help company scale and grow. I would highly recommend this podcast to everyone interested in learning practical business strategies to start, scale, and grow a business.
Ashao FreeSky
Super valuable. Abagail provides simple and actionable advice for growing your business. Her episodes are super practical. I love how grounded and down-to-earth she is. You can tell she genuinely cares about helping. I definitely recommend giving the podcast a listen!

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Software & Services We Swear By

Meet Our Partners

The links below are affiliate links. We receive a commission (at no additional cost to you) when you purchase through these links.

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Digital Product Jumpstart

Build your list and grow your revenue at the same time!

I’ve kept these details to myself for far too long. I’m ready to spill everything and give you the exact steps that’ve helped me generate tens of thousands of qualified leads and MILLIONS in low-ticket digital product sales. I won’t just show you what I did, I’ll teach you how you can do it too.

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