Top Business Podcast • over 4 million downloads • 900+ episodes

The Strategy Hour Podcast

with abagail pumphrey

Recognized by INC and Forbes as one of the best podcasts for entrepreneurs, join our twice-weekly show as we share business strategies, interviews, and actionable advice for building an online business your way.

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Our Episodes

Podcast, Leadership Abagail Pumphrey Podcast, Leadership Abagail Pumphrey

Driving Your Team Forward with a CEO Workcation

When we first decided to take a workcation, there was no way of knowing just how beneficial it would be. We have always added in times to do planning sessions and pin down what we want, but what we have learned is that creating a dedicated time to make sure it happens is so, so important. The only way for our business to move forward in the past was for us to hop on the phone with one another, and brainstorm ideas. But as our roles have shifted, this hasn’t happened as often. That’s why we’ve carved out CEO time on our to-do list, to help us have the correct focus.

We’ve all spent so many years working for businesses that are not structured well, not managed well, and that took all the lessons we didn’t like and implemented them in the workplace. This is the extreme opposite of many of our efforts to create flexible environments that take into account all of our humanity. But what we’ve found is that the answer lies somewhere in the middle. Not having boundaries or expectations doesn’t help anyone either!

To us, knowing that we had the time to think and brainstorm without boundaries, but also adding boundaries to make the follow-through inevitable, was everything! It’s so important to add enough momentum to make sure that you achieve what you’re hoping to achieve. When you take incremental steps, it doesn’t feel like you’re eating the whole pie at once! Our main takeaways from the experience were that there’s a difference between the conversations that are had within leadership and team meetings, and within the room where it’s just you and your business partner. It’s so important that this happens periodically for the good of the business. That’s the high-level stuff that moves everything forward. If you’re not ahead of your people, they’re not going to know where to go.

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Podcast, Leadership Guest User Podcast, Leadership Guest User

January 2022 Recap: The BIG Shift, Our Team of Ten & What's About to Disrupt the Service Industry

We’ve had a very special kick-off to 2022. Not only is our company expanding, but we are also making big shifts in our business and how we lead our teams. While hiring new team members has its challenges, it’s still been an incredibly exciting time. With our shift from contractors to full and part-time employees, we have had an unprecedented opportunity to intentionally build our team culture and empower our employees with a transfer of leadership to various departments!

Our growth as a company has also brought about a change in business needs, particularly when it comes to productivity and organizational systems. Tuning in you’ll learn about the new organizational system we’ve been working on and how it will elevate your offerings. If you’re a fan of what our previous offering Trello for Business brought to the industry, you’ll love what we have in store for you! To learn more about how we’ve been leveling up our leadership skills, as well as exclusive insights into our new offering, make sure you tune in today!

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Podcast, Mindset Abagail Pumphrey Podcast, Mindset Abagail Pumphrey

Slowing Down to Speed Up: The Mindset & Boundaries Required for Growth, Plus Your Opportunity to Work with Us

With all the conversations we’ve been having about learning, scaling, and unlocking new strategies for your business, people have started to worry about how they are going to find the time to add something else to their plate. You may really feel that learning something new will be beneficial to your business, but the thought of doing that when you’re already overwhelmed can be extremely daunting.

But the thing is, it’s mentally taxing to be a human in the world right now, and learning strategies that will help you better manage the hustle and grind that you’re on is one of the best ways to grow! If you’re feeling overwhelmed, this episode is for you, because we’re going to provide you with some mindset and business benchmarks to help you gain some clarity on what you should be focusing on right now!

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Podcast, Marketing Guest User Podcast, Marketing Guest User

Your New Sales Pitch with Aandra Bohlen

Today we welcome Aandra Bohlen, sales guru, inspiring friend, and all-round badass! She is here to demystify the stigmas around selling and the ways it is being taught. Her work is centered on developing and teaching entrepreneurs how to create an amazing enrollment experience that leads to higher conversion rates. She is an expert on sales calls and mentality and if you did not get the point already, she has it going on! We are going to talk about getting your mindset right and some real techniques for conversion so you are not going to want to miss this, we promise!

Aandra has almost 30 years of experience in sales and we are so lucky to get to throw a bunch of questions at her, things we know you would love to have answered. We discuss getting past money-mentality blocks, perfecting your pitch and how to translate sales onto social media and your content creation process. Aandra has a bunch of great reframes of the sales thought process and we promise that this conversation is going to help do better and think better about your sales game. We also have a great activity that we really want you to do, so stay tuned for that!

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Podcast, Leadership Guest User Podcast, Leadership Guest User

January 2021 Profit Report: Hiring and Investing While Maintaining a High Profit Margin

It's 2021, and we are diving into our profit reports. If you are new to this segment of the show, we really like to dive deep into what it takes to run an online business while avoiding comparison and not having to question your every move. So, instead of sharing dollars and cents, we share percentages, and we share strategies. We also dive into sharing behind-the-scenes thoughts and actions so you can see what makes sense for you without having to worry about whether you are in the right place and questioning where you’re at.

We have a good accompanying episode to this one, where we break down the strategies we are trying to tackle for this quarter, and more specifically, we break down the accompanying expenses to those strategies. So if you want to hear more about them, definitely listen to that episode too. Now, without further ado, let’s dive into today’s profit report.

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Podcast, Services Guest User Podcast, Services Guest User

Pivoting From In-Person Services to Online Courses and a Membership with Melissa Fryer of Build a Better Bakery

Today on the podcast we have Melissa Fryer. She is a creative artist, who has been in the professional baking industry for sixteen years and she noticed that people needed to find out more information about building their own baking business. But this was not until after she moved to the middle of the desert, had to leave another business behind, and start all over again with the help of Strategy Academy. Melissa is one of our rockstar, OG Strategy Academy students who has truly taken the program to a T of how it was designed. We brought her on to not only get a peek behind the curtain of her business but to follow along with her thought processes and different strategies that she implemented in her business with how she was learning and what she was learning from the program.

You’ll get a good glimpse today behind Melissa’s business that has succeeded and continues to thrive. She has taken pivots and made different decisions and tweaks based on not only what she is learning from our program but by knowing her audience and herself as her life has changed. This is exactly what we designed the program for – your life and not the other way round. So we are going to talk about the Strategy Academy a lot today but you are also going to get so many good tips about memberships, monetizing a Facebook group, how to grow an email list, and how to identify your offer depending on your lifestyle. Learn more about Strategy Academy here.

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Podcast, Leadership Guest User Podcast, Leadership Guest User

Our Master SEO, Affiliate Program and Social Media Plan for Massive Growth in 2021

Okay, we are finally here for the episode we have said we were going to give you. Today we are going to share a sneak peek behind the scenes of what we are doing and what we are focussing on for Q1, including not just big projects, but also some exciting shifts we’ve had in our team! If you have been following us for any length of time, you know we do a big planning dream-dump and break down our quarters into these “sexy chunks,” as we refer to them.

Historically speaking, Q1 has always been a time for us to reevaluate and to really clean up and optimize our existing systems. That’s worked for us because, in terms of outside obligations, we are home the most in Q1. We also have the least going on with others in our business and we can really focus on what’s going on internally. It’s a great time to hole in and not go anywhere, especially because it’s the worst part of winter. So when we have no choice but to be cooped up inside, we use it as an opportunity to perfect everything for the rest of their year so that when spring blooms, we can come out of our shells ready and prepared. Join us today and get the three-step blueprint to our 2021 Q1 masterplan.

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Podcast, Branding & Design Guest User Podcast, Branding & Design Guest User

Why Your Business Needs a Brand Strategy with Rachel Green

On the Strategy Hour Podcast today, we are joined by the wonderful and amazing Rachel Green! She is one of the first people we connected with when we were starting out in the online business world and she has been in business for the last seven years, helping hundreds of businesses grow and succeed. As a brand strategist, designer and educator, Rachel has generated over 5 million dollars in sales for her clients and her focus on empowering female business owners is truly inspiring!

In this episode, we are breaking down what a brand strategy is, why it is important to start there and the questions that you need to ask when figuring this all out. Rachel offers some great thoughts to work through in order to help you make sure your story and brand are pushing you forward. She is all about progression, not just pretty branding and logos! We really respect Rachel's perspective on the strategic part of branding and we know you will all find it very useful. So buckle up and let's get into some strategy!

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Podcast, Marketing Guest User Podcast, Marketing Guest User

How We are Using These 4 Highly Effective Sales Techniques in our Business

Do you want to increase your sales? Of course, you do, we all do! There are so many strategies out there on how to do this and today we are picking out four that have been highly effective for us! We hope that sharing this with you will help you to decide which strategies are best for you and your hustle. When we speak about our work we are referring to Boss Project, our main thing and then each of our own side gigs. Some of the strategies have worked better in different places but we will be unpacking all of that, do not worry!

The cool thing is that you get to try these out for yourself and see which suits you. We want you to think about which fits with your goals and lifestyle, as well as its conversion efficacy. These are the most important metrics for you to keep an eye on while testing things out. Don't forget to keep the conversation going over on Instagram, you know we love to hear from you, so hit us up with any thoughts or questions!

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Podcast, Project Management Guest User Podcast, Project Management Guest User

Restock Models, Launch Strategies and Growth Tactics for Your Product Business with Rachel Allene and Mia Graves of Honeybee Clay

Today, we have two of our good friends and product-based business gurus on the show. First up is Rachel Allene, who Abagail met years ago at a creative entrepreneur conference. They have stayed friends, and Abagail has watched her hand calligraphy business grow into what it is today. She makes all kinds of products that are not necessarily handmade but rather, hand-lettered. We're comparing and contrasting that with our other guest, Emylee's friend, Mia Graves. We are so excited to hear from her because we love the way her marketing and business brain works. She has two different business models because she makes polymer clay earrings and also sells cutters for polymer clay makers.

In this episode, we are breaking down a deliberate sellout, restock model strategy and the mentality behind it, why it works, why it's hard sometimes, who it's right for, and the pros and cons both for you as the maker and for the customer. We hear about the journeys Rachel and Mia have been on and the slight tweaks they have made to their selling mechanisms, strategies, and marketing in order to please more people and not go absolutely insane. This roundtable discussion will give you some really great insights into the product world. You have asked for more product-focused content, and this information is coming from two very smart women.

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Podcast, Leadership Guest User Podcast, Leadership Guest User

Running an Intuitive Business and Finding Contentment

Hey friends, so we are putting an introduction on the top of this episode because we had every intention to talk about all of our plans for Q1 and the cool, exciting stuff that we are trying, the people we recently hired, and the strategies we are starting. And then, somehow, we got down a rabbit hole of intuitive business ownership, contentment, our problem with happiness, and everything in between!

So we are going to save our episode about Q1 for another time, and what you are hearing today is slightly different than what you think you might be getting ready to hear! But it is still a really good episode, so stay until the very end. We also have a disclaimer that relates to a lot of what we say today at the very end, so you need to stay till then to hear it!

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Podcast, Mindset Guest User Podcast, Mindset Guest User

Life Lessons from Oprah: It's Time to Give Y-O-U a New Focus

It’s probably not much of a long shot to assume many people dream they could meet Oprah in real life. Indeed Abagail spent much of her youth watching the Oprah Winfrey Show as soon as she was old enough. One thing she didn’t realize though was that in all Oprah’s years of her show, she focused so much on everyone else’s story that one rarely heard about her personal life. Oprah protected her personal life for a lot of reasons but Abagail had an opportunity to spend some time with her recently, which sounds unbelievable but it's true!

During her time with Oprah, Abagail learned some really interesting things about how the talk show legend approached habits and intentionality, and the role these played in her huge success. The things Oprah taught Abagail lended huge insight both into her personal life and business, and are tips anybody can take away and apply to themselves. Emylee hadn’t heard much about the trip yet so in this episode, Abagail walks her through some of the exercises around intentionality that Oprah did with her over the weekend to check how they resonate with her. The exercises gave Abagail some new perspectives on things she thought she had a good handle on so make sure you follow along for today’s show.

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Podcast, Leadership Guest User Podcast, Leadership Guest User

Validating Your Offer and Leaning Into Your Role as Founder with Jessica Korthuis of Sohuis

Life as a successful female entrepreneur can be frazzling with all the different responsibilities you have to take on. Sometimes it can be difficult to know which thing to tackle first! Today on the podcast we have Jessica Korthuis, founder of Sohuis, a marketing and branding education resources company that provides on-demand training for early-stage female entrepreneurs. Jessica is a powerhouse brand strategist marketer, and she has worked with brands like Red Bull, TEDxWomen, Girls Who Code, Stanford University, Bloomingdale’s, and Florida Institute of Technology.

In this episode, we are talking about all the differences between small business ownership and entrepreneurship. We cover marketing tips, feeling the need to do everything and be everywhere, and how to prioritize the stuff that is actually working in your business so you can move forward. Joining this discussion, you’ll hear some top tips for validating your product, how to stop being a perfectionist and take action, and the value of being transparent to build audience trust. There is a lot of mindset-related stuff we are tackling today! Jessica is really in tune with female founders, and the different way intuition works when running a business. So, if you’re feeling a little overwhelmed about what is on your plate and what you have to handle, perfect! This episode will definitely provide some clarity for you.

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Podcast, Leadership Guest User Podcast, Leadership Guest User

Why Strangers Support You More Than The People You Actually Know

Oftentimes the people closest to us are the most apprehensive about our business goals and dreams, and this can be isolating. You worry that perhaps you have done the wrong thing as their lack of enthusiasm or support makes you doubt yourself. But have you ever considered that this might be because you going for your dream might remind them that they are stuck? Maybe their skepticism is more about them and how your aspirations make them feel – how it highlights their passivity or the rut they find themselves in. Conversely, it could be your loved ones offer the wrong kind of support or they share their fears around your decisions because they do want you to succeed.

It could be that your spouse is more anxious than you are and that he or she is uncomfortable with you taking risks. As we all know, being an entrepreneur is all about insecurity and unpredictability! In this episode, we share our thoughts about why strangers are often more supportive than our loved ones. We talk about setting boundaries, not giving power to the wrong people, keeping a healthy perspective on the opinions of others, and why it is okay to unfollow people on social media!

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Podcast, Mindset Guest User Podcast, Mindset Guest User

How to Create Authority and Authentic Relationships You Can Leverage In Your Business with Jaclyn Mellone

Relationships can make all the difference in your business and as many of us have learned, focusing on connections and networking in the right way can take your biz from quiet to booming! Our guest today is Jaclyn Mellone and she helps experts exponentially grow their businesses by becoming an authority in their space. One of the ways that she helps them do this is through authentic relationships. Jaclyn is a coach, strategist, keynote speaker, momma, guac lover and host of the Go-to Gal Podcast! In this episode, she shares how to create strategic relationships and how to utilize them as more than friendships without being weird about it!

For Jaclyn, it all starts with an authentic connection and she breaks down exactly what that looks like. We also talk about how this translates into creating more friends in your own space and work environment and how to utilize these to continue to grow your business in the long term. We cover leveraging relationships, creating intimate connections that fill your cup, and how to jumpstart your biz in a big way!

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Woman leaning on back of chair and smiling at camera

meet your host

I don’t believe there’s one right way to build a business.

I’m your host, Abagail Pumphrey. And I’m dedicated to supporting online businesses.

I’m here to help you build business your way: one that supports not only the life you have but the life you want. I’m on a personal mission to help you become financially free.

I’m talking about all the lessons learned as I turned a layoff into a 7-figure online business. I’m here to help you prioritize your life every step of the way, whether you’re creating your first digital product, growing an email list, or scaling an already profitable business.

I want to hear your hot takes, your biggest takeaways, or the genius ideas that pop in your head as you’re listening to the show.

My DMs are always open on Instagram, so head over and introduce yourself so I can get to know you!

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Meet Our Partners

The links below are affiliate links. We receive a commission (at no additional cost to you) when you purchase through these links.

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