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I’m officially building my first Al app. No code. No hoodie-wearing co-founder. Just me, my idea, a no-code tool called Lovable.dev, and two years of quietly training an Al on everything I know about marketing, messaging, and digital products.
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How to Boost Your Organic Reach Using Instagram Reels
Instagram recently released their new feature, Instagram Reels, and it’s catching like wildfire due to the similarities with its rival, TikTok. The reason TikTok is such an amazing platform for businesses is all thanks to the possibilities you have of organically reaching a large audience, and now Instagram has adopted this capability.
Accounts have been able to grow by the thousands after landing on Instagram’s explore page and gaining views from hundreds of thousands of people (similar to what happens when a TikTok video lands on the For You page). If you tailor your content to catch the attention of the right people, the opportunity to grow on Instagram is higher now more than ever.
But for those people who aren’t experienced with TikTok and the culture that’s now been brought over to Instagram, it can be super difficult determining what kind of content to post, how it works, etc. So, with that, we want to give a breakdown of Instagram Reels, how to use it, and what kind of content to post so you can increase your organic reach!
What the Heck is the Instagram Algorithm and How Does It Work in 2020?
The Instagram algorithm, A.K.A. this seemingly mythical being that’s confusing the heck out of tons of people. You may see it talked about a lot either by Instagram gurus or in Facebook groups, but one piece of information that seems to get left out is what it is and how it even works.
We’re all aware that a few years ago, Instagram stopped showing posts in users’ home feed by chronological order, so now it almost feels more like a popularity contest. (We miss those simpler times!)
Everyone is scrambling around searching for information on how to beat this beast, so we pulled together a list of our top tips for making Instagram’s algorithm your very best friend.
How to Sell On Instagram Without Feeling Like a Slimy Cheeseball
If you’re a product-based business it’s probably no surprise to you that you can make sales from Instagram. You probably do it all the time and it feels natural. However, to those of you that are service based (with a potentially high dollar price range), selling on Instagram seems like a long shot. Who would’ve thought that after less than one year of being very intentional about our Instagram game that we’d see actual, real life, high-dollar clients from it? Well it happened for us, and it can happen for you too. Luckily, it’s not rocket science.
Busting the Top 10 Social Media Myths
We have taught thousands of creative entrepreneurs from all over the world. We teach what we know, what works for us, and the strategies that are totally doable for you and your small business. We teach not for you to get a flood of thousands of followers, but a flood of followers that are authentic and totally “your people”. We haven’t fallen into the “follower obsession” and we don’t want to make you fall into that negative space either. We only focus on finding truly targeted, amazing, and engaged followers who will become brand advocates, clients, and online friends.
By following the same steps that we use to grow our audience you will curate a tribe of dreamy clients and forever friends. This is why having a social media game plan is worth it. When you put your energy into growing the right tribe, it will pay off in referrals and sales. Period. We see it happen constantly for us so we know the engagement is ready for you right around the corner.
How to Use Instagram Stories to Get More Sales
Instagram Stories debuted and our biggest complaint is that we don’t know what to call them. InstaSnaps? Instants? Snaps? Insta Stories? #TheStruggleisReal.
Besides that, we’re in love.
We’re not here to debate whether Instagram stole SnapChat’s idea or any of that jazz. We love them, we use them and we know they’re going to help with engagement. If you want to figure out how to make actual sales from them then you’re in the right place. P.S. from here on out we’ll be referring to them as Story or Stories. You can call them whatever you want.
The Power of Unplugging from Social Media
Do you ever notice how you read one post online about a topic and next thing you know you’re being served up ads or related content out the wazoo? Yeah, the secret that our phones are listening to us 24/7 is out. Although this is fantastic for a personalized ad experience it certainly doesn’t help our already overwhelmed minds. When we sit down to read just one thing, all of a sudden we look up and we’ve zombie-style zonked out, staring at our phone for hours on end.
When this happens it makes us begin to hate our phones. It makes resentful of social media apps that may not be at fault in the first place. So what do we normally do when we feel this way? We shut down completely and never look back. Well, since our businesses rely on the buzz of social media, we can’t leave it for too long.
How to Prepare Your Instagram Feed for the Holidays
The Holidays are amazing, but between presents, parties, and family, the last thing you want to do is scramble for content for your Instagram feed. Here's our 7 step process for preparing it ahead of time so you can feel free to sit back and sip egg nog (bonus if it's the grown-up version).
5 Easy Ways to Ensure Your Instagram Branding Is On Point
By now, we all know that Instagram is the place to be for creatives. This network provides an amazing opportunity to build authentic relationships that feel intimate and true. Plus, Instagram is all about beautiful, artistic, bold images. But while we pride ourselves on being creative, let’s be honest here: it is hard to post stunning content every single day. At the same time, we stumble upon these gorgeous feeds with hundreds of thousands of followers and we start doubting our abilities. We get impostor syndrome, and think that our Insta feed will never look nearly as cool and polished.
How to Use Later to Save you Time, Create Consistency and Not Miss Half of Your Instagram Audience
If you’ve ever joined any of our free trainings, then you know that half the power of the success of your business relies on consistency - Instagram growth is no different. By showing up multiple times a day or trying new posting times, you’re able to track your engagement results (hello, Instagram Analytics) and know when you should spend your time on Instagram. But we know it’s easy for the day to slip away from you. You’re busy hustling all day and all of a sudden you look up and realize that it’s 8:00 p.m. and you haven’t posted in three days. No bueno.
Step-by-Step Guide to Creating Dubsado Proposals
Dubsado is an all-in-one CRM that allows you to do many many things right within the software. One of those things includes creating a variety of different forms, like proposals, contracts, questionnaires, and lead capture forms. Proposals are one of our favorite forms because when you send them, you have the option to make it an easy 3-step process for your clients where they can choose a package in your proposal, sign the contract, and pay the invoice all in three streamlined steps
Sending them is easy, and creating them can be even easier. Dubsado has a drag-and-drop form builder that makes building your proposal a breeze, which we’ll be diving into later. So, keep reading for our step-by-step guide to creating Dubsado proposals!
10 Tips for Networking When You Hate Networking
Networking is one of those words that can either make the social butterfly beam with excitement or the introverted feel more stressed and anxious. It’s not everyone’s favorite thing to do but if you’re a business owner it’s important to put yourself out there.
Making connections can help your business in so many ways. It enables you to meet influential people, gather info that may be beneficial to your business, and/or even just attain some biz support with like minded people.
Businesses are built around relationships. It’s truly who you know in many instances. So here are our 10 tips for networking when you hate networking.
The #1 Key to Reigniting Your Service-Based Business
Have you ever felt like this? It’s a weekday morning, you know you need to get out of bed and work on your business but you just do NOT have the energy or the brain power. You’ve lost the gumption you had when you first started your business and now you’re just feeling burnt out, and in a Cycle of Doom™.
How to Create a Signature Service for Your Virtual Assistant Business
As a Virtual Assistant, likely one of the best ways to describe your services is “flexible.” Especially as a General VA, flexibility is one thing that seemingly allows you to keep growing your business. Because you probably don’t specialize in one specific area, you’re able to keep adjusting and bending to your clients’ needs and adding more skills to your bucket.
However, another common theme within the VA world is one that we believe can become detrimental: hourly pricing. As you become more efficient in your work and take less time to complete things, this comes back to bite you in the rear.
The solution? Honing into a signature service that you can offer at a package rate. In this blog post, we’ll be diving into what a signature service is and how you can create one for your Virtual Assistant business!
Which is Best for Your Business? Group Coaching or 1 on 1
We’ve heard it many times before and we’re sure it won’t be the last time. You want to burn your business to the ground and rebuild it into something new? We get it, building a business is not easy and sometimes plateaus are hit and building something new feels like the best answer.
We know there’s a ceiling that gets hit over and over again with 1:1 service providers.You’re cruising along and then one day you’ve hit an income ceiling and time ceiling and it seems like the only way out is to pivot. You’re convinced that your done-for-you service is the timesuck (and it is), but your solution is to pivot to serve more people, but less hands on. And it seems sexy at first, we get it! But we’re here to do what we do best and poke holes in your seemingly seamless shift so you can truly find the best solution for you.
When is the "Right" Time to Work on Your Business
You’re technically working “on your business” all the time, but what about the time you take out to learn from someone else? To get new insights and ideas, what to do differently, growth strategies and guidance? Your schedule is so full that you hardly even have time to do the things outside of work that you enjoy, much less focus on business education.
You know that you need outside help, but you continue to push it back because you’re waiting for the “right” time, for a moment where you feel like you have more time on your calendar to dedicate to it. The thing is, how many other things are you waiting until that calendar space opens up for you to get to it?
Keep reading to find out when is actually the right time to work on your business and the importance of actively prioritizing education, so you can start seeing drastic changes quickly.
Welcome to My Blog
Hey, I’m Abagail Pumphrey!
You know when you are so deeply passionate about something you can’t help but share it? That’s how this blog has felt for the last decade. I’ve written about my latest strategies, tech how-tos, experience with scaling and so much more. I hope you find just what you’re looking for. We’re here to help!
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