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Funnels: What They Are, Where They Came From, and Why Most Are Built Backward

business insights

Blog

Funnels: What They Are, Where They Came From, and Why Most Are Built Backward

A funnel is not a website. It’s not a single email. It’s not an overpriced software platform someone tried to sell you in a webinar. It’s the journey someone takes from “Who are you?” → “This is interesting...” → “I need this in my life” → “Take my money.”

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100 Profitable Digital Product Ideas

Plus, a totally free challenge to kick you into action and get this baby launched.

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Abagail Pumphrey 1/21/25 Abagail Pumphrey 1/21/25

Top Digital Products to Sell Online in 2025

The online business space is growing faster than a new Netflix docuseries hits trending, and everyone’s racing to sell their genius ideas. But there’s one thing keeping many of these digital products from flying off the (virtual) shelves. It’s not your pricing. It’s not your platform. And it’s not because your arch nemesis (who doesn’t even know you exist) launched their own course last week. It’s so much simpler than that. It’s commitment.

Abagail Pumphrey 2/1/23 Abagail Pumphrey 2/1/23

Maximizing Productivity and Well-being: 8 Strategies for Working Smarter, Not Harder

A kind of shift happens to most people when they become busy business owners. We tend to start putting our own health and happiness on the back burner and pouring all of our energy into the business. We’re guilty of doing this in the past, but we quickly realized the importance of prioritizing those things for the sake of our own sanity. Hustle culture is overrated, and we want more business owners to start working in smarter and healthier ways, consequently maximizing your productivity and well-being.

Here are our top strategies for working smarter, not harder this year and for years to come!

Abagail Pumphrey 1/25/23 Abagail Pumphrey 1/25/23

How to Identify and Define Values That Your Business Can Actually Live In

Something we’ve noticed is overlooked by many new or growing business owners is creating brand values. You may think since your business is small or because you may not have a team, that means they aren’t important at the moment, but that couldn’t be farther from the truth. If you want to ensure you’re developing a clear and concise brand, creating consistent brand awareness, and attracting the right kinds of clients and audience to your business, then you need to identify and define your brand values.

Abagail Pumphrey 1/18/23 Abagail Pumphrey 1/18/23

Go From Service Provider to Agency: How to Scale Your Marketing Business

Being a lone service provider is fine in the beginning, but to really scale and grow your marketing business to the next level that will allow you to hit big financial goals and actually spend less time in the weeds, you have to scale to an agency. This means you outsource many of the services through your team that you were previously doing yourself. As you hire team members who specialize in certain services, you can even expand your business offering to market to a larger audience.

But first, there are critical action steps to take before growing to that next level. Keep reading as we dive into how to scale your marketing business to go from service provider to agency!

Abagail Pumphrey 1/11/23 Abagail Pumphrey 1/11/23

The Best Way to Grow Your Service Business in 2023

We’re fresh into the new year, which comes the usual phase of absorbing as much information as there is available to help you better your business over the next year. To many service providers, this is actually a pretty fun time! Learning new tips and strategies is so exciting and motivates you to tackle them head-on and reach your goals.

As two gals with lots to share and talk about, we’ve released a massive amount of content about marketing, lead generation, relationship building, pricing and packaging your offers, getting referrals, building teams, the list goes on. So to make it easier on you without having to dig around, here’s a roundup of our top podcast episodes and blog posts on these topics!

Abagail Pumphrey 1/25/22 Abagail Pumphrey 1/25/22

How to Become the Creative Director of Your Small Business

So often when starting a creative service-based business, you start to feel disconnected with the reason you even started your business in the first place. Even when you’re absolutely crushing it in your business, landing clients left and right, and are super busy, that often comes with more things outside of client deliverables.

Taking on the CEO role means you have to deal with more things that may feel out of alignment with the thing you really love doing. What we’ve learned from being in that position is that feeling that connection to what you’re creating is the most important thing for a service provider to protect.

In this blog post, we’ll be sharing how to become the creative director of your small business, so you can still deliver on your services while building a high caliber business!

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How to Create Financial Freedom in Your Service Based Business

Everyone’s goal is financial freedom. We know that’s what you want! We understand you want to do things like bring your partner home to help you run your business, maybe even retire them early, be fully present for your kids, take more vacations, etc.

These are the things that make life that much better, and financial freedom is ultimately how you’re going to get there. But first, there’s a very important mindset shift you need to make, and that’s what we’re going to talk about in today’s blog post.

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How to Create a High-Touch Signature Service

We recently told the complete truth about the elusive “passive income” trend and how it’s a total sham. We also told you what you should do instead, and that’s create a High-Touch Signature Service.™

In a nutshell, a High-Touch Signature Service is what will allow you to go from working with 12 clients per month (and barely breaking even) to 4 clients per month (and making much more than before). It’s what will save your sanity, capacity, time, and pockets in the long run because you’re able to work less while making more!

In this post, we’re going to break down the 4 key phases to creating a High-Touch Signature Service, so you can be well on your way to putting your life first in your business while surpassing your financial goals.

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How Your Enneagram Type Affects Your Life & Business

In the age of Myers Briggs and the Enneagram, personality types have never been more of a topic of conversation in the online business world than they are now. This increased popularity is leading to more talks about strengths and weaknesses, which we think is absolutely wonderful!

Knowing this information about yourself allows you to learn how to leverage those qualities in the way you do business. Not only that, but you’re also able to find business companions that you fit along with really nicely, which can be especially useful when growing a team.

But in what other ways does your Enneagram affect your life and business?

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Welcome to My Blog

Hey, I’m Abagail Pumphrey!

You know when you are so deeply passionate about something you can’t help but share it? That’s how this blog has felt for the last decade. I’ve written about my latest strategies, tech how-tos, experience with scaling and so much more. I hope you find just what you’re looking for. We’re here to help!

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