Tutorial, Social Media

How to Schedule Social Media Content using Post Planner

When it comes to social media schedulers it seems that it’s usually a bit of a piecemeal to get all the functionality you need for your business. The terms of service for each platform varies so much that it’s hard for one scheduler to be an “all-in-one”. So, while we still use and love Later for our Instagram scheduling, we haven’t really been in love with our options for posting to Twitter and our Facebook group.

postplanner-postgraphic.jpg

When we were voicing our frustrations with our options someone in a Facebook group suggested we check out Post Planner. Holy Moly, were we impressed! First off, it’s $2.00 a month cheaper than what we were using (#DollaBills y’all) and it had some unique features that we didn’t even realize we were missing. If you’ve been considering Post Planner or if you already have it, but not quite sure how to use it, then read below for a full tour of our favorite features.

WHAT THE HECK IS POST PLANNER?

And more importantly, why do you need it? Social media can be tricky, and it’s hard to be active on all the platforms during the day without it sucking up your entire calendar. So it’s nice to have your posts scheduled out in advance so you stay on top of your social media game. Heck, anytime we can get a robot to do our work for us we’re going to do so.

Basically, Post Planner allows you to plan and schedule content to your Facebook Page, Facebook Group, and Twitter. Starting at just $7 a month for up to 10 profiles, 100 posts per day and 1000 planned posts it’s a clear winner over other apps like Buffer that cost $10.00 a month and only allow 100 planned posts a month.

We’ve been able to link our Twitter and Facebook Group so we can plan out content to our hearts’ desire, which frees up a ton of time on our part.

LET’S WALK THROUGH THE APP

First, you’re going to want to create your account. We chose to sign in with our Facebook information to make life easier, but you can create an account with your email (you’ll need to sign in to Facebook to connect your Facebook page or group though).

The first tab you’ll land on is the “Find” section. This one is both cool and lame at the same time. It’s cool because it lets you browse various categories such as “marketing”, “business” or “quotes” and related articles or statuses will pop up. We use this feature solely to get ideas on what to share, write ourselves, or just for inspiration. We don’t share these actual articles because we don’t know who they’re coming from. We like to support people we know in real life (even if just virtually) so we hope that they work on this section a bit. It would be nice to be able to load up accounts you actually follow to see what they’ve been sharing with the ability to re-post it within the app.

So you can skim over this section if you want to. We will point out though that the reason why this is neat and we hope they integrate it differently is that it’s super beneficial to share others’ content. It helps provide a smorgasbord of related and valuable content to your audience without it just coming from you. Sharing Karma is a real thing, y’all.

If you did feel inclined to share from this “Find” section, you would simply click on the article and up would pop your share box. We’ll go over more features of this share box below.

The next tab you’ll see is the “plan” section. You can set your default posting times in here if necessary. Say for instance you never want things to post on a Tuesday (weirdo) you would simply click on Tuesday to gray it out (similar to how Saturday and Sunday look). We chose not to set default posting time because we knew we were going to override them elsewhere. More on that below.

Okay, this is where it gets fun. Here is what our “Post” tab for our Facebook Group looks like. One of the features they have here, called the “Recycle”, is hands down the reason why we love this app. What it allows you to do is set a specific post to “Recycle” at a time you designate. We’ll show you how in just a bit. Here’s how that’s different than what Buffer can offer you. Say you want the same Facebook Group prompt to go out every Tuesday at 9 a.m. Well, in Buffer you could schedule in to do that once and save it to your library, but every week or so you’d have to drag it from your library to your Tuesday spot. If you placed too many of the same post (if you wanted to pre-scheduled out Tuesdays for the rest of the year for instance) Buffer would stop you. No bueno.

Another cool thing we want to point out is that if you click on the “Posted” tab you’re going to see all the things that have already gone out. From there you can click on previously posted items, edit (if needed), and repost. This is similar to Buffer’s library, but way more simple.

Here’s how our Twitter feed looks. You’ll notice that we have “Recycle” on every single post here too. What we were finding with Buffer is that since you could only pre-load 100 posts at any given time then we could only schedule so far in advance. That only lets you schedule 3 posts a day on Twitter per month (not counting if you have anything set to your Facebook Page or Group). Three posts a day on Twitter is not enough, folks, so we need more.

With Post Planner’s intro package you can have 33 posts a day on Twitter (whoa) or roughly 10 to 15 like we have because we also account for the posts we have planned in our Facebook Group (to reach their 1000 limit per month).  

Here’s scheduling a tweet in action. We only plan for blog posts to be shared inside Post Planner. We have a IFTTT set up to post our Instagram posts to our Twitter as native posts (i.e. not an Instagram push, but a true Twitter post with an image). So we’re either sharing and repeating our own blog posts or the posts of people we love.

So here we’ve simply copy and pasted the direct URL to a blog posts of ours. Don’t worry about how long the link is, Post Planner automatically turns it to a bit.ly for you. The image that we have on our post automatically loads as the image to share (tweets with images perform better than tweets with just words). If we wanted to add more words we could, but we like to keep it simple (also, #Lazy).

You’ll see that we check “show Sharebar when link is opened” - we’ll go over that in a bit. Now, let’s plan this sucker.

If you click the “Add to Plan” it will pop this tweet up in the next open spot in your queue. If you click the drop-down arrow you’re going to get some more options.

From here you can decide to share as your next tweet no matter what is scheduled, share right now, or to schedule. When you open the “Schedule Post”, this is where the magic happens. You can set the exact time you want to schedule the tweet and select it to repeat if you wish. We select all of the blog posts we share to repeat, because we are very picky about what we share, so since we know it’s valuable we know you’re going to want to see it again.

Once you decide to repeat a post you can change it to repeat every # of weeks, days or months until a certain end date or for forever. WHOA. Think of all the possibilities! Once you pick your repeat plan just hit “Schedule”.

Now, your tweet will show up in your queue with the bit.ly that Post Planner gave it (feel free to make your own custom bit.ly in your bit.ly account, but this is just an extra step). You’ll also know that the “Recycle” is on because you’ll see the grey recycle icon on the left.

If you hover over the tweet, this purple bar will come up. This is your chance to edit, delete or re-schedule. You’ll only need to re-schedule if you didn’t select it to repeat forever.

Oh, one other cool feature is that you can open up Canva directly inside the app if you don’t have a cute graphic to share. In-app friendliness is kind of our jam.

Okay, now let’s talk about what the heck the Sharebar was all about. It’s pretty much our favorite feature ever. So you know how when you share other people’s content you’d kinda sorta like to get them back over to your site too? Well, this is where Sharebar comes in. When you share a blog you can enable the Sharebar to show and this is what it’ll look like.

Here we are on Megan Minns’ website and our information is showing at the top of her webpage. It doesn’t block anything she already has going on it just simply reminds people who sent them there and enables them to head back to our website, Facebook, and Twitter account. If we wanted to show an email opt-in we would need to upgrade to the Guru plan at $15 a month (not bad at all).

In order to enable your Sharebar you have to create it first. You can find the information on how to do so in your Post Planner settings.

Whew! That was a lot of information. Your takeaways are this:

  • Post Planner is awesome

  • Sharing other people’s content is nice

  • Sharebar is totes cool

  • Scheduling this much content saves a buttload of time

We hope this walkthrough gave you some insight into how powerful this app can be for your business. Now get to scheduling, babe! Create your account with Post Planner now.


Instagram is Our Main Jam!


Email Marketing, Tutorial

How to Collect More than just the First Name from Your Convert Kit Forms

Everyone wants to get tailored content. But how can you do that when you just have a huge list of names? How are you supposed to make sure Taylor gets emails about building his brand and that Monisha gets emails about creating systems to streamline her business?

It’s time for you to up your email marketing game and collect more information on your subscribers.

What Do You Really Need to Know?

There are two types of people in the world:

  1. People who don’t think they need to collect more information, and
  2. People who collect more information than they know what to do with.
Everyone wants to get tailored content. But how can you do that when you just have a huge list of names? How are you supposed to make sure Taylor gets emails about building his brand and that Monisha gets emails about creating systems to streamline her business?   It’s time for you to up your email marketing game and collect more information on your subscribers.  What Do You Really Need to Know?  |  Think Creative Collective

I’m asking you to find a nice middle ground between these two common types. I want you to collect just enough so that you can segment your audience and not a data point more.

Take a moment right now and make a list of things you wish you knew about your email subscribers. Your list might look something like this:

  • The category that best describes their business
  • Birthday
  • Their career type
  • Biggest business obstacle they face
  • Location in the world
  • Language preferences (Useful if you have a bilingual audience)
  • Favorite flavor of bubblegum

Now I want you to ruthlessly cut down your list. A data point about your subscribers stays on the list if you can answer yes to at least 2 of the following questions:

1. Are you willing to create content for just this type of audience?

e.g.  Will you create different content based on what their biggest business obstacle is?

2. Is knowing this information about your subscriber going to make them more likely to read your emails?

e.g.   Can knowing someone’s favorite flavor of bubblegum going to be useful information to convince people to read your emails?

3. Is it an easy data point to search for and segment?

e.g. Will it be easy to segment people by birthdays? (That’s potentially 365 segments!)

After using the rules above, your list might look like this:

  • The category that best describes their business ( Y, Y, Y)
  • Birthday (N, N, N—unless you’re sending birthday wishes, but that’s another story.)
  • Their career type (Y, Y, Y)
  • Biggest business obstacle they face (Y, Y, N)
  • Location in the world (N, N, Y—if country based)
  • Language preferences (Y, Y, Y)
  • Favorite flavor of bubblegum ( N, N, Y)

Now that you’re left with the essentials, we’re going to split the list into two columns: Sign up Form Field and Create a Tag. If you don’t often need to search for this information often OR you want the responses to be freeform, they’ll go into a form field. If you need to constantly segment this audience AND its responses can be narrowed to a short list, then create a tag.

Sign up Form Field

  • Biggest business obstacle they face

Create a Tag

  • Language preferences

  • Career Type

  • Category that best describes their business

Note: The Sign Up Form Field requires you to be tech-brave. Read on below to see what it requires. If that’s not your jam, then stick with creating a tag. I promise that even the most tech-shy can accomplish that!

Now that you know what you want to know about your subscribers and how you will store that data, we’re going to create the way you collect that information.

How to Add Other Fields to ConvertKit Forms

Before we jump into the how-tos, a quick and important note: additional fields are not searchable in ConvertKit. If you add a last name field, you cannot search by last name. However, there is a workaround for this. You can always export your email list and find what you need in a CSV file. This workaround is useful if you need to find something in a new field you created.

Tech Shy?

For those that are a bit tech shy, give this a try but don’t feel too bad if it goes over your head. If you find this to be too difficult, then stick with the second method of tagging to collect data. I recommend you watch a video tutorial of how to do this over at ConvertKit.

1. Go To Any Subscriber’s Page and Add a New Field

Go into a subscriber's individual page. There you can add a custom field. Add the custom field and hit update. Then you’ll be able to grab the HTML code. Copy this and paste it in a plain text document for later.

2. Grab the HTML Code of One of Your Forms

Go into one of the forms you want to have these new data points at. You’re going to grab that HTML and paste it into a plain text document.

 

3.  Add the New Code to the Form

Look in the plain text document that has your HTML for your form. Scroll until you find the text label for First Name and Email Address. Now insert your new code right before the email address label.

4. Add the New Form to Your Website

Now that you have the complete form you need, copy all of that HTML and paste it into the text/HTML section of your website where you want the form to appear. The form will now have your new, additional fields.

How to Collect Information Through Sequences and Link Triggers

Now it’s time to collect information that you want to frequently segment. To do this, you’re going to skip the double opt-in, and instead immediately send an email through a sequence to serve as that confirmation.

1. Create Your Tags and Automation Rule Links

First thing to do is to create tags for each of the responses you want. For example, in language preferences you’d create a tag for every language you create content in.

Creating A Tag.gif

Once you have all of the tags created, you can then create Automation Rules for each tag.  

Creating an automation rule for a tag.gif

2. Create a Single-Email Sequence

Go into ConvertKit and create a new sequence. You’ll set the delay to immediately so that the email goes out as soon as they sign up.

Creating a Sequence.gif

In the email body, add your questions and your responses, with the responses being trigger links to add tags to your subscribers. It may look something like this:

Hey everyone!

I love talking with you about making your biz dreams come true, and I’d love to know a bit more about where you are in your business! Just click the link below that best describes you.

  • I‘m thinking about starting my business in the next few months

  • I started my business this year and I need help building my brand

  • I’ve been running my business a while and I want to learn more about streamlining it and creating effective processes

Thanks for letting me know! I’ll be creating even more content tailored just for you.

Not on the list? Hit reply and let me know what best describes your situation!

3. Create the Ultimate Automation Rule

Create an automation rule so that everyone who signs up on any form gets added to this new sequence. Pro-tip: You can add as many forms in the automation rules as you want! No need to create an automation rule per form, create just one ultimate automation rule.

Ultimate Automation Rule.gif

4. Turn Off Double-Opt-in

Go into each of your forms and turn off double-opt ins for all forms that don’t have downloads/incentives. If subscribers are signing up to get a freebie, then don’t turn off the double opt-in, so they can still get the download link. But if the opt-in is still set to the default confirmation, turn off the double opt-in.

Double Opt-ins.gif

Watch the Data Points Flow In

Now that you have your data points flowing in, your job is start segmenting and creating unique, engaging content. You can create a webinar on effective processes and systems in a business and market it directly to Monisha. You can write an amazing blog post about branding and send it just to Taylor.

When you do this, you’re going to see your open rates skyrocket and your content get a lot more engagement. Why? Because you’re sending them exactly what they needed. This is the beauty of knowing who your audience is.



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Trello, Tutorial

The Ultimate List of Trello Hacks that will Make You Dangerously Productive in Your Small Business

We used to be a paper list hoarder. We had tabbed notebooks separated by topic. We had Post-it notes covering our desk at all times. We had meaningless scribbles and scraps of thoughts everywhere. And the funny thing was, we thought that this was the best way to be organized. We thought we had mastered it.

But lo and behold, there is a better way. And without hesitation, we can say it changed our entire business and our lives!

We used to be a paper list hoarder. We had tabbed notebooks separated by topic. We had Post-it notes covering our desk at all times. We had meaningless scribbles and scraps of thoughts everywhere. And the funny thing was, we thought that this was the best way to be organized. We thought we had mastered it. But lo and behold, there is a better way. And without hesitation, we can say it changed our entire business and our lives!  |  Think Creative Collective

Trello For Business is Waiting For You

Every time Emylee and I learn something new that we find valuable, we turn around and teach it. When we mastered Trello (the ultimate organization tool) we knew we had to share. See, straight out of the box Trello looks like a retro 1980s video game — basic and boring. BUT, when we figured out how to customize it (i.e. making it Target-dollar-spot sexy), we decided to bundle up all our boards and give them to you!

OUR FAVORITE HACKS AND ZAPS

Inside our program, we teach you everything you need to know to get started right now (seriously, you could rework your whole business in the next 2 hours). But to make it that much cooler, today I thought I would share with you some of our favorite hacks and zaps.

CREATE RECURRING TASKS IN A SIMPLE ZAP

STEP 1: Account Setup

To get started you will need to create your free Zapier account if you don’t have one already.

STEP 2: Setup the Trigger

Once logged into Zapier, hit the large “Make a Zap” button at the top. You will then be taken to a screen that looks like this:

Search for and select “Schedule”.

Screen Shot 2016-11-16 at 12.12.58 PM.png

You will then need to select the interval you want to be reminded of this task. We chose weekly. Once selected press “Continue”.

You will then be prompted to schedule the day and time of the reminder - keep in mind this isn’t necessarily the time you want to do it, just the time you want the task to appear on your board.

Press “Continue”, run the test, and press “Continue” once more.

STEP 3: Setup the Action
Select “Trello”.

On the “Select Trello Action” screen select “Create Card”. Press “Continue”.

At this time you will be prompted to log into your Trello account, test, and continue.

Select the board you would like the reminder on - I would suggest “My Week”.

Screen Shot 2016-11-16 at 11.48.20 AM.png

Pick the list you want it to appear on - I suggest picking the day that corresponds to the day you picked in Step 2.

You are also required to select a Name - keep in mind this is what the title of the card will appear as on your board - it can literally be ANYTHING you want to be reminded of.

You will also have the option of adding a Description, Label, Card Position, and assigning it to a member of your team. You can add due dates, file attachments and, my favorite, a checklist with pre-loaded checklist items! Once you have finished filling in all the relevant information, press the blue “Continue” button.

Run the test and check that you like the results. Yes, the card just magically went to your Trello board so go check it out. Make any edits as necessary and press “Finish”.

Make sure your Zap is on and you are ready to go to productivity town!

Automatically Add Calendly Events to Your Trello Calendar

If you like to schedule meetings using Calendly then this hack will blow your mind!

STEP 1: Account Setup

To get started you will need to setup Calendly with your different event types and then create your free Zapier account if you don’t have one already.

STEP 2: Setup the Trigger

Once logged into Zapier, hit the large “Make a Zap” button at the top. You will then be taken to a screen that looks like this:

Select “Calendly”.

Select “Invitee Created”. And press “Save + Continue”.

Connect and test your Calendly account - at this time you will be prompted to log in. Once selected press “Save + Continue”.

On the next screen if Calendly is connected correctly you should only have to press “Connect & Continue”.

On the “Test Calendly” it will look like things are spinning, but in fact it’s waiting on you.

In a new tab visit your calendly account as if you were a visitor and schedule an appointment.

After you scheduled a “test” appointment you should get a confirmation screen that looks like this:

Press “Continue”.

STEP 3: Setup the Action
Select “Trello”.

On the “Select Trello Action” screen select “Create Card” and press “Continue”.

At this time you will be prompted to login to your Trello account, test, and continue.

Now we get to the super-fun part! What info do you want to transfer from Calendly to Trello?!

First select the board you want it to appear on:

I would suggest you pick “Big Picture Strategy” if you are utilizing the Trello For Business program.

Then pick the list you want the card to appear on:

In Trello we had made a new list called “Scheduled” to hold all our Calendly appointments.

The “Name” refers to what the card heading will be listed as in Trello. I choose to pick “Invitee Name” from the dropdown menu so I could at a glance see who the appointment is with. If you prefer the time, location or any information the invitee put in when they signed up for the appointment you can have multiple things listed on this line - just select from the + dropdown menu on the right side.

You can choose to leave the description blank if you like, but this is the information I thought would be relevant on the card.

You have the option to also choose a label, card position, and member assignment.

Now in order for this card to be in your Trello Calendar view, you cannot skip this step. Set the “Due Date” to “Event Start Time” in the + dropdown menu.

If this perhaps for a client meeting you can auto attach files and checklists (which is also freaking awesome). Once you are finished with all this information, hit the blue “Continue” button at the bottom of the screen.

At this point you will need to run a Test. If successful the fake meeting you setup in Step 2 will appear as a card on the list you picked in Step 3. At this point I would suggest reviewing it carefully to see if the formatting, and all relevant information you want is listed properly.

And BOOM! You’re almost done.

Press the red “Finish” button and make sure your zap is on.

Now next time someone schedules a meeting all the information you just setup will automatically transfer to your Trello board without you lifting a finger! Party Dance.

22 Time Saving Keyboard Shortcuts

Ready for even more productivity? We’ve put together our top 22 keyboard shortcuts for Trello and Mac users. What the what?! And we’ve conveniently put it in a PDF so you can print it out and reference it anytime you want. Genius, I know. You can thank us later.


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Pinterest, Tutorial, Squarespace, Website Traffic

The Daily Pinterest Formula to Jumpstart Your Referral Traffic

Way back in 2015, we shared our secrets on how we increased our Pin impressions by 53,285.71% in just two weeks! That is bananas. Since we get asked all the time to share our Pinterest strategy, we’d like to walk you through the tactics we used back then to make it all happen.

Way back in 2015, we shared our secrets on how we increased our Pin impressions by 53,285.71% in just two weeks! That is bananas. Since we get asked all the time to share our Pinterest strategy, we’d like to walk you through the tactics we used back then to make it all happen.  |  Think Creative Collective

You might be aware that we now use Tailwind to make this process even easier, but for those of you on a shoestring budget, this can get you big results for f-r-e-e.

Today, we’re covering the secret daily formula that took us from 3% Pinterest Referral Traffic, to 32.39% without decreasing other traffic sources. We’re also giving you a nice peek at Pinterest Analytics so you can begin to see how your own account is shaping up.

Back when we were just using the daily Pinterest formula (so no Tailwind yet), our Pinterest profile was being seen on average 7,175 times daily. Pins that linked back directly to our website increased by 100% and we began to see average daily impressions in the tens of thousands. How can you make this happen?

Our Daily Pinterest Formula

Fresh Content – You heard it here first (ha!). Blogging is the best avenue to get new and fresh content to share on Pinterest. Back when we were using the Daily Pinterest Formula, you guessed it, we were blogging 5 days a week.

Pinterest Friendly Content – In addition to writing frequently and consistently, we make sure all of our content is super Pinterest friendly. Every blog post includes a “title” photo. This image goes along with the theme of the post and includes the full title. We also make it portrait so when it is on Pinterest it appears larger. You don’t need to have loads of images, just focus on one good Pinterest-worthy image and you’ll be good to go.

Photo Names – Did you know that the title of your photograph is what automatically populates when someone pins your image? We always adjust our photos so at a minimum, the name includes the blog post name and our business name. We also try to pull out keywords or key sentences from the post that might entice someone to come check it out and add those to the title/description.

The SPECIAL Board – Any photo we ever pin from this website first gets pinned to our SPECIAL board. You should have at least 1 board that has 100% your content only. Not only does this allow for lurkers to have a central location to find your content, but it makes someone more likely to follow you. If your pinning is a little all over the place – baby, home, food, blogging and more – not everyone will want to follow every board. Having a special board gives them an easy, no hesitation follow option if they like what they are seeing from you.

The 5-Minute Pin Marathon – There is no reason you need to spend all day on Pinterest (unless you’ve got Tailwind in your toolbelt). This part of the daily ritual is quick and dirty. If you have taken the time to have the initial setup done, then this will take you no time at all.

  • Pin a photo directly from your website to your special board.
  • Navigate to Pinterest.
  • Repin that same Pin to all the group boards you are part of if the topic makes sense
  • Repin that Pin to any special categories it may fall under – i.e. Small Business Advice, Social Media, How to Grow Your Blog, etc.
  • Have more than one Pinterest friendly image? Rinse & Repeat.

That’s it, it is really that simple. Follow this simple formula every day and you can see some amazing results.

How to Up the Odds

Monitor Your Impressions – The time of day you pin no longer greatly affects your impressions. The Pins people see on their homepage are now more “curated” by an algorithm. This has its pros and its cons, but we have personally found it helpful because we no longer need to be pinning at 9 p.m. — we can pin at 9 a.m. and see essentially the same results. At the time this article was first written, we had upped the impressions by 122.78%, and most recently seeing 16,027 impressions on just a single day.

Repins are Your Friend – Repins not only drive additional impressions, but they give you the opportunity to be exposed to people outside your own audience. The more repins, either the better the content you posted or the more “Pinterest friendly” your Pin was. Two of our top repinned posts are infographics which we created.

Clicks = Traffic – Ultimately, you want people to click over to your website, not just see your pretty pictures. See what posts are getting the most clicks. What makes them special? How are they better or different from your other content? This sort of information can give you great insight into what you should do next.

Referral Traffic

Our Pinterest Referral traffic has skyrocketed to 2nd place, just behind Direct. Direct is a combination of people who just know the URL and type it in and Instagram Referrals. By comparing our most popular Pins on Pinterest to the most popular pages/posts on our website, we can draw instant conclusions. To see our web traffic, we use a combination of both Squarespace and Google Analytics. We now have a fairly good idea of what “works” and what “works better”. This sort of insight helps us further tailor our content to our readers’ needs and desires.

How have you utilized Pinterest to drive traffic to your website or blog? What have you found to be useful?



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Squarespace, Tutorial

Squarespace 101: Getting Started on Your First Website

You're a new business owner you're small, but you have BIG dreams. When your empire does start to grow, are the platforms your business is built on designed to grow with you, or will they crumble under the weight of your big, badass empire of a business?

Squarespace is a website platform that is going to grow with your business, without blowing your budget when you're just starting out.That's exactly why I love it.

So, why should you make the switch to Squarespace? Here are the top 10 reasons to get on board with this platform.

You're a new business owner – you're small, but you have BIG dreams. When your empire does start to grow, are the platforms your business is built on designed to grow with you, or will they crumble under the weight of your big, badass empire of a business?   Squarespace is a website platform that is going to grow with your business, without blowing your budget when you're just starting out.That's exactly why I love it.   So, why should you make the switch to Squarespace? Here are the top 10 reasons to get on board with this platform. | Think Creative Collective


USER FRIENDLY

This is, without a doubt, the number one reason I use Squarespace. This platform is spectacular, even for the not-so-technically inclined. The backend is easy to utilize with its drag-and-drop features.

Squarespace easily allows you to integrate social media accounts, add text, upload images or create forms. There is little you can’t do with just a few clicks.

The best part? You can take advantage of their free 14-day trial to assess whether you like the platform before purchasing it or not.

AFFORDABLE

There are four plans, ranging from $12 per month to $40 per month, based on your needs. Each plan includes mobile optimization, a free custom domain, fully integrated e-commerce, and more. Considering all the features included, I find the pricing to be very reasonable.

You can view Squarespace's plans here.

INCLUSIVE

Squarespace is truly a one stop shop. Unlike other platforms, it provides a hosting site, domain name, professional email (hello@yourcompany.com) and template, all in one place. It is very beneficial to keep track of login information and billing plans in one area.

With Squarespace you do not have to mess with plugins. It connects with MailChimp and Google Docs (for use with ConvertKit), and also includes excellent e-commerce capabilities for those of you with an online shop.

DESIGN

Whether you're a designer or not, you'll quickly take notice of Squarespace's clean, streamlined design. This platform does an amazing job of making each template look stunning, while remaining versatile.

It's hard to go wrong with their templates, as they are created to appear cohesive and effortless.

MOBILE FRIENDLY

Squarespace templates are designed to ensure that visitors can easily navigate the site on any device they choose, from desktops to tablets to smartphones. All Squarespace sites adjust on smaller browsers and fit the format of whatever device is being used.

They provide:

  • Responsive design – Your content will automatically resize based on the browser window in which the site is being viewed.
  • Mobile styles – Squarespace templates have additional built-in mobile styles that activate when your site detects it’s being viewed on a mobile device. Mobile styles typically affect navigation and design elements to keep your site mobile-friendly and cater to touch gestures.

SUPPORT

I am continuously impressed by Squarespace's support team, a feature which I believe says so much about a company. All accounts come with 24/7 email support and exceptional live chat support.

Squarespace also offers articles, videos, and community forums for extra assistance. Honestly, this could be the best feature of all if you are hesitant about making this transition or lack tech related skills.

BLOGGING

Blogging with Squarespace is seriously a breeze. There is an option to add a Blog Page to any Squarespace template, so you do not need to mess around with plugins or additional features.

Every Blog Page easily allows you to create a blog post, categorize posts, create post excerpts, enable comments, push your posts to social media, and more. I especially enjoy scheduling my blog posts to automatically post on specific dates and at specific times.

E-COMMERCE

Squarespace Online Stores let you sell your products, promote your brand, and manage back-end business operations on a single, beautiful platform. E-commerce can be tricky, but I've found selling physical or digital products to be quite straightforward.

You're able to manage your online store, manage inventory, process orders, print packing slips, and customize emails in one intuitive interface. And don't worry; they've got tax rules and coupon codes covered, too. The best part? If you want a website, but won't be selling just yet, you can upgrade at any time.

EDITING

With Squarespace you do not need any knowledge of code or HTML to edit your website. However, for those who enjoy coding, you have that option.

Unlike other platforms, you are able to see the style changes as you make them. If you make a change to your font or background color, you'll be able to view it instantly, which makes Squarespace's Style Editor wonderful.

SEO

Search engine optimization, or SEO, is the process of improving your site's ranking in search results. While search engines such as Google, Bing and Yahoo's ranking factors are kept secret and change frequently, Squarespace builds all SEO best practices into every Squarespace site.


Squarespace has the technical side covered for you, so there's no need to search for plugins or get under the hood. But, like any new platform, there tends to be a learning curve as you experiment with adding images, editing content, etc.

Here’s an inside look at a few insider tips/shortcuts that many Squarespace users do not even realize exist!

Switching Between Multiple Squarespace Sites

To avoid the hassle of opening a new tab and re-logging into Squarespace, you can easily switch between multiple Squarespace websites by clicking on your profile picture in the lower left hand corner.

Accessing the Backend of your Squarespace Site

You would think that the quickest way to access the backend of your website would be to go to www.squarespace.com, login, etc. However, you can easily access your site by heading to your domain (www.myurl.com) and hitting Escape on your keyboard.

Disabling Pages

If you’re editing or creating a new page and you go to the page’s settings, you will see that you are able to “disable” the page. This will prevent anyone from typing in the page’s URL or accessing it while it’s under construction.

When a page is disabled, you can also leave it in your website’s Main Navigation without it appearing to the public.

Double-Click Magic

It’s easy to get pages deep within the Home Panel. For instance, you click Settings, then Marketing, then Share Buttons, and by the time you want to get back to the Home Panel you’re stuck clicking “Back” what feels like 500 times.

There’s an easier way! Wherever you are in the backend of Squarespace, simply double click on the arrow and you’ll arrive back at the main Home Panel.

Multiple Device Views

We look at our website on our laptop, then a desktop, pull it up on our cell phone, then ask to borrow a friend’s tablet to see how it appears.... We go to crazy lengths to make sure our website appears just right on multiple devices.

Squarespace makes it a breeze to view your website on multiple devices. Simply click on the arrow at the top of your screen and select which device you would like to view your website on.


Hopefully, this post has provided you with clarity on using the Squarespace platform. It can be overwhelming to switch or start with a new website, but this platform's ease-of-use has me sold!

Remember, it’s a platform you can start with and stay with as your business changes, expands and grows.



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