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What is a Signature Service and Why You Need One in 2022

We’ve talked a lot about how to create a signature service here on the blog (like here, here, and also here). Creating a signature service is the best way to eliminate competition, stand out in your niche, and do exactly what you love for exactly who you love to work for. In fact, we help our clients refine their offer into a High-Touch Signature Service™ inside The Incubator. (Psst.. you can learn more and apply here.)

Before we dive into what this could look like for you, let’s get clear on what a signature service actually is!

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Group Coaching vs. 1:1 Coaching: Which is Better for Your Business Growth?

As Business Service Providers it’s important to get clear on the education you want for yourself as a business leader. How are you adding value to your business and to your team? There are a lot of options out there so we wanted to give our perspective on group coaching services vs 1:1 coaching services and which is better for your business's growth.

We have heard all the apprehensions when it comes to group coaching programs. Anything from, people are afraid of not getting enough individual attention, or they won’t get their questions answered or they’re afraid they’ll get lost in the noise. If you’ve ever been avoidant of group coaching sessions for those reasons, we’re here to give you a different perspective.

Not only that, but from teaching our own group coaching program (The Incubator) AND investing in other people’s programs, we’ve learned the best ways you can stand out and get the most out of your group coaching experience.

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This Simple Title Shift Can Drastically Increase Your Average Client Value

It’s a no-brainer that if you really pay attention to the language and messaging you use, you start to attract your ideal clients. As a niche service provider, you know that you have the power to change lives and businesses with your service.

But one of the most important pieces of messaging that, with a simple shift, could change how you feel, your lead generation, conversions, pricing, and how you show up as an expert is what you call yourself.

We’re inviting you to try a new phrase to use outside of the usual “one-to-one service provider,” “creative entrepreneur,” “small business owner” terms that are so common in this tightly knit space.

Instead, what if you called yourself a “consultant” (whether that’s a marketing consultant, operations consultant, or [insert industry type] consultant)?

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Introducing the Freedom Era: How to Reignite Your High Level Service Based Business Before Burnout Defines You

Do you know how to actually prioritize life-first, work less, enjoy your personal time more, develop hobbies, not be so consumed by work, all the while making good moolah? The answer is probably not, even though literally every business owner ever aims to accomplish all of this.

Instead, we’re met with regurgitated tactics like waking up early to meditate, sell thousands of a low-ticket offer to a nonexistent audience, and “level up” our mindset. It’s no surprise that those tactics don’t cut it for us.

So, after trial and error, hunkered down in isolation, we realized we’d unlocked something that thousands of other service-based business owners and consultants have been searching for. Now, we’re bringing in a new era of business, and we want you to be a part of it.
Welcome to The Freedom Era: Reignite Your Business Before Burnout Defines You. We’re hosting this 1-day event on March 29, 2022, and you’re invited to grab your ticket right now for just $47.

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The Top 19 Resources for Serviced Based Business Owners in 2022

Although we serve all kinds of businesses in various ways, 1:1 service providers most definitely make up the majority of our audience. A big issue we see them having is being unable to find information to help with all of the specific issues and nuances that come with serving clients.

We’ve cranked out tons of great content tailored to our friends in the service-based industry. Now, we’ve compiled these resources into a list that you can bookmark or save to keep with you during 2022 and beyond!

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How to Grow Your Service-Based Business with a High-Touch Signature Service

Running a 1:1 service-based business isn’t all flowers and rainbows, and we know you’re ready to grow your biz and take it to the next level. You’re ready to finally:

  • Free up your hours and stop wasting precious time on so many low-paying clients

  • Achieve those 5-figure months you’ve been dreaming about since you started

  • Feel confident in your client onboarding process and overall client experience

  • Have systems in place like a well-oiled machine instead of feeling like everything is on fire all the time

Well, the best way to accomplish all of those things is by growing your service-based business with a High-Touch Signature Service™. In this blog post, we’ll explain how developing one is the key to unlocking your goals, working less, and making more.

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7 Tips to Streamline Your Services so You Can Boost Your Team’s Productivity

We see you, frazzled service provider. We see you bustling and overwhelmed, reinventing the wheel every time you perform any admin task in your business. You’re building your proposals and forms from scratch, manually emailing clients repetitive emails in your process, chasing down payments, etc.


The overwhelming majority of service providers are, well, overwhelmed (and quite frankly, underpaid). We understand because we originated as a service-based business. There are 7 tips that massively helped us streamline our services and made a huge difference in our overall productivity, which is what we’ll be sharing in this blog post!

If you want to take this a step further with us to help you create a High-Touch Signature Service on Autopilot™ so you can work less and make more, we invite you to apply for The Incubator.

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How to Create a High-Touch Signature Service

We recently told the complete truth about the elusive “passive income” trend and how it’s a total sham. We also told you what you should do instead, and that’s create a High-Touch Signature Service.™


In a nutshell, a High-Touch Signature Service is what will allow you to go from working with 12 clients per month (and barely breaking even) to 4 clients per month (and making much more than before). It’s what will save your sanity, capacity, time, and pockets in the long run because you’re able to work less while making more!

In this post, we’re going to break down the 4 key phases to creating a High-Touch Signature Service, so you can be well on your way to putting your life first in your business while surpassing your financial goals.

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Honest Teachable Review - Why I’m Loyal After 8 Years

You’re ready to diversify your income by adding a digital product or course to your offer lineup? You’ve come to the right place. I’ve been in business 9 years, run a multi-7-figure online education business, and have built 388 digital products, 25 courses, 5 online summits, 3 group coaching programs, and 4 memberships. Nearly all of them in some variation or another have landed on Teachable.

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How We Are Working With Clients in 2023

Sometimes, being in business since 2015, makes us feel a little prehistoric. Our company has certainly had its fair share of evolutions and pivots as not only we have grown, but our clients as well. We’ve had the privilege of working with folks from across the globe whether they tune in to our top-charting podcast, get sucked into our rabbit hole with our Trello for Business course, join our growing community of creatives, work with us in an intimate group setting or hang out with us 1:1 to tackle the big stuff. We thought it was time for us to update you on our suite of offerings and give you insight on how you can make magic happen with us.

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Success in Your Service Based Business: This is the Key Factor You Must Get Right

There is, without a doubt, one thing that can make or break your service-based business: capacity. This is something that has dramatic effects when not practiced carefully or correctly, and the people who are doing it wrong are often those who are overworked and underpaid. By not understanding your capacity in an in-depth and intimate way, you’re constantly sacrificing your mental health and wellbeing, you probably feel like everything is working against you, and you may not be making the progress you’d like to see in your goals.

In this post, we hope to leave you with tons more clarity on how capacity works, its cause-and-effect nature, and how to finally leave the path of burnout.

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The Best Way to Grow Your Service Business in 2023

We’re fresh into the new year, which comes the usual phase of absorbing as much information as there is available to help you better your business over the next year. To many service providers, this is actually a pretty fun time! Learning new tips and strategies is so exciting and motivates you to tackle them head-on and reach your goals.

As two gals with lots to share and talk about, we’ve released a massive amount of content about marketing, lead generation, relationship building, pricing and packaging your offers, getting referrals, building teams, the list goes on. So to make it easier on you without having to dig around, here’s a roundup of our top podcast episodes and blog posts on these topics!

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What is Relationship Marketing: 5 Ways to Create Lifelong Customers

In this day and age of hot trends that dissipate just as quickly as they come, the backbone of marketing tends to be forgotten about: relationships. In every social media strategy, you’re trying to post the things that will build a better relationship with your target audience. When running paid ads, you’re picking and choosing who you want to display the ad to so that you can nurture those relationships. But when you strip away whatever conduit you try to mask it in, relationship marketing will bring so much more reward when implemented as the real, raw thing.

We’ve been able to successfully sell our services over the years mostly thanks to relationship marketing, and we can’t wait to share with you 5 ways to create lifelong customers and clients.

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The Best Way to Streamline Your Client Projects as a Service Provider

Managing your client experience is one thing, but managing and streamlining your client projects is a whole other beast to tackle as a service provider. You might be wondering what the difference is, so when we talk about managing your client experience, we mean all of the communication, appointment scheduling, sending forms, proposals, contracts, getting paid, and all that jazz. (Dubsado’s our trusted CRM for that– here’s why.)

On the other hand, you also have to deal with the actual tasks that come with fulfilling a client project for both you and your team. For this, we recommend using a project management system like Asana. It’s robust enough to handle even the most complex projects, yet simple enough that if you don’t need to use all of the fancy-shmancy extras, you don’t have to.

Today we’ll be diving into the best way to streamline your client projects using Asana!

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Welcome to My Blog

Hey, I’m Abagail Pumphrey!

You know when you are so deeply passionate about something you can’t help but share it? That’s how this blog has felt for the last decade. I’ve written about my latest strategies, tech how-tos, experience with scaling and so much more. I hope you find just what you’re looking for. We’re here to help!

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