business insights
I’m officially building my first Al app. No code. No hoodie-wearing co-founder. Just me, my idea, a no-code tool called Lovable.dev, and two years of quietly training an Al on everything I know about marketing, messaging, and digital products.
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100 Profitable Digital Product Ideas
Plus, a totally free challenge to kick you into action and get this baby launched.
The 5 Myths about Productivity that are Wasting Your Time, Energy & Money
We’ve all done it. We’ve all fallen into the trap of implementing productivity “hacks” we learn from others, but realize that it actually harmed our results instead of helped them. We like to think that if we lean into the “buzz words” that get tossed around about trying to be more productive, that it will somehow be different for us.
Well, babe. These productivity myths are all BS. Whether we hear them from the latest book, magazine article or “that one guy” at the office, they are all old and outdated and they don’t work. Period.
How to Create a Quiz in Three Easy Steps
From the pages of glossy Seventeen and Cosmopolitan magazines to our ever-growing obsession with Buzzfeed, quizzes are as addictive as a Game of Thrones marathon (and I do NOT say that lightly). We love quizzes because they teach us about ourselves. As humans, it’s in our nature to want to understand ourselves better and test ourselves. Beyond that, we want to see how we stack up against our friends. This curiosity is what makes quizzes such a fabulously effective lead generation tool.
How to Create an Animated GIF without using Photoshop
You’ve seen them on Social Media, and you’re curious, “How on earth do I make a GIF?” Graphics Interchange Format (GIFs) are files that show animation or simple movement. They are a great way to add a little fun to your feed, show off some personality, stand out and change things up a bit. They’re the perfect mix between the two leading forms of communication, visuals and video.
How to Use Tailwind to Automatically Grow Your Blog Traffic Month After Month
In terms of content sharing, specifically blog post sharing, Pinterest is Queen. It’s hands down the best platform to get your content in front of the most people organically (they don’t need to be following you to see your content), so spending time here as an online business owner is a no-brainer.
We’ve gone over our daily Pinterest formula and strategies to harness the power of Pinterest before, but today we’re letting you know about a secret weapon that makes it all happen….faster.
Want to Quit Your Day Job and Work from Home Full-Time?
One of the most exciting milestones for any solopreneur is getting to the point where they’re ready to quit your 9 to 5 job… and work as a full-time home-based business owner. The mistake that many solopreneurs make? Quitting their 9 to 5 jobs without a strategic plan in place for doing it in the most effective way possible.
Here’s the thing: if you give your two weeks’ notice and start working from home full-time without a strategic plan in place, you’re going to run into problems.
21 Tips to Rock Your Next Trade Show and Make the Most of Your Investment
It’s Trade Show season!! Trade Shows are one of my FAVORITE ways to build wholesale business, grow brand recognition and connect with retail stores. There’s a special magic that happens when you get to spend a few days with similar small businesses, in a booth that was once only a concept on a piece of paper. You make tons of new friends (even though yes, they are technically the competition) and get to connect with some of the BEST buyers and retailers throughout the country. It’s as exciting as it is exhausting!
Trade Shows can cost your business thousands of dollars, so when you decide to take the leap you want to be as prepared as possible. Whether it’s your first show or fiftieth, the key to a successful show is plenty of preparation. These are my top 21 tips to make sure you rock your next trade show and make the most of your investment!
How to Use Butler for Trello So You Can Automate More Things
Are you ready to fall even MORE in love with Trello?!
Yes?
Well ok then, buckle up buttercup.
Butler for Trello is legit like a BUTLER for Trello. It makes things more automated and more awesome in general, and really fills a gap that you didn’t even know existed.
The basics: You give Butler a command and it does it automatically for you from that point on.
5 Things You Must Do Before Shouting "I Need a VA!"
There comes a point in every entrepreneur’s life when they realize they need a little bit of help. Or a lot a bit of help (yes, “a lot a bit” is a thing, thank you). Most of the time when someone finally admits this to themselves or out loud on social media, they don’t know where to start — they just know they’re overwhelmed. Now, I’ll say this and leave it here — there are many different types of virtual assistants and it can get cray-cray sorting through them all, but by knowing your business, you’ll be able to wade through the different types easier. But today we’re focusing on what to do before you decide to hire someone.
7 Things You Forget to Deduct on Your Taxes (+ 3 That You Can't)
When you own your own business, you don't have the luxury of filling out a quick form and handing it into your boss for reimbursement. You are the boss. And there are a lot more things that all of us entrepreneurs need to take into account when filing taxes for our small business. One of the major things that gets forgotten or not taken advantage of is deductions. Today, the amazing Amy Northard, the Accountant for Creatives, is filling us in about deductions!
There are so many deductions available to small businesses that it’s easy to overlook some of them. While you’re working on your taxes, keep these deductions in mind so you don’t miss out and overpay.
Honest Teachable Review - Why I’m Loyal After 8 Years
You’re ready to diversify your income by adding a digital product or course to your offer lineup? You’ve come to the right place. I’ve been in business 9 years, run a multi-7-figure online education business, and have built 388 digital products, 25 courses, 5 online summits, 3 group coaching programs, and 4 memberships. Nearly all of them in some variation or another have landed on Teachable.
The Brand New Incubator
We recently wrote about whether or not service providers should pivot your offer or start over (you can read that post over here). We wouldn’t be Boss Project if we didn’t practice what we preached, so we’ve had a change in the works regarding our program, The Incubator. After 18+ months of data from clients going through our program, we saw a need for our own pivot. We’ve always prioritized not adding fluff and making sure that our offers aren’t overwhelming, so we analyzed our data and cut what wasn’t making a difference.
How to Know When You Should Pivot or Start Over in Your Business
There comes a point in every service-based business owner’s journey (especially in this market) where they hit what feels like a huge cement wall. Leads feel harder to come by, prospects feel harder to close, and it seems the only way to get through it is to either demolish the wall or change directions. In this case, that would mean pivoting your offer or scrapping everything you’ve built and starting over.
Master the Art of Connecting With Your Ideal Clients: How to Use Your Website to Speak Their Language
When designing websites, our clients’ ideal clients are always in the back of our minds. With every word we decide on when writing copy and every page of their website we design, we want to ensure that the ideal client will feel tuned in and that much closer to becoming a lead. You want your website to speak your ideal client’s language so that they’ll feel comfortable in their decision reaching out to you and, after a couple of calls, booking with you.
Some may say you could even call this an art (“some” as in us, lol). And in this post, we want to deep dive into what factors of your website have the potential to spark a connection with your ideal clients.
3 Proven Ways to Drive More Leads on Your Website and Grow Your Business
One of our biggest goals at Boss Project when designing websites is to turn them into lead funnels that will work for you to convert visitors into leads. We do that by focusing on three major pillars when it comes to design and copy. These are surefire ways to ensure you’re putting your best foot forward and encouraging visitors to book a call or complete your lead form. Keep reading as we break down these fundamental steps!
Uncover Hidden Growth Opportunities with our Free Website Audit
Marketing as a service provider can sometimes feel like driving a car blindfolded. Other than surefire networking and referral strategies, you aren’t exactly sure where you should be heading next in order to land more clients. We see many business owners focus on their social media strategy, and while that’s great if it works for you, we’ve realized that the opportunity for growth constantly goes unnoticed when it comes to your website. Many service providers have a website just to have a sort of front for their business, but more often than not it sits collecting dust.
We want to help you grab the reins on your website by knowing exactly what areas to focus on. Keep reading as we break down critical aspects to focus on that are going to turn your website into a lead engine. (Spoiler alert: Stick around till the end for a free website audit!)
Welcome to My Blog
Hey, I’m Abagail Pumphrey!
You know when you are so deeply passionate about something you can’t help but share it? That’s how this blog has felt for the last decade. I’ve written about my latest strategies, tech how-tos, experience with scaling and so much more. I hope you find just what you’re looking for. We’re here to help!
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