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Funnels: What They Are, Where They Came From, and Why Most Are Built Backward

business insights

Blog

Funnels: What They Are, Where They Came From, and Why Most Are Built Backward

A funnel is not a website. It’s not a single email. It’s not an overpriced software platform someone tried to sell you in a webinar. It’s the journey someone takes from “Who are you?” → “This is interesting...” → “I need this in my life” → “Take my money.”

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100 Profitable Digital Product Ideas

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Abagail Pumphrey 10/28/21 Abagail Pumphrey 10/28/21

How to Use Testimonials to Attract Your Dream Clients

Client testimonials are the proof in the pudding to potential clients about how amazing you are. You need to be able to back up your claims of being able to achieve XYZ results for your clients and the wonderful experience you provide. Not only do they serve as a diverse marketing asset that you can repurpose in numerous ways, but they’re also like hanging those sticky fly traps.

The fact of the matter is that dreamy clients know other dreamy clients. As soon as you land who you consider a dream client, you have to use that person and their testimonial for every referral or potential client that you can because you’ll get even more like-minded clients from them.

So in what ways can you use testimonials to signal more dream clients that they should work with you?

Abagail Pumphrey 10/26/21 Abagail Pumphrey 10/26/21

How to Collect Powerful Testimonials on Autopilot

Marketing your business as a service provider can be super nerve wracking and awkward. You might be thinking, “So I’m just supposed to talk about how good I am all day long and hope people believe me?”

The short answer: not exactly. You don’t always have to be the one doing the talking. There’s one single marketing asset for service-based business that’s the most powerful…

The client testimonial.

Abagail Pumphrey 10/21/21 Abagail Pumphrey 10/21/21

3 Easy Ways to Make New Clients Feel Valued

There are essentially two sides to every service-based business: 1) The actual delivery of the services, and 2) The client experience. Even if you can perform your services exceptionally well and get your clients amazing results, making sure your clients feel valued is equally as crucial. There’s no better time to start than from the very beginning.

By making new clients feel valued, you’re ensuring that they actually enjoyed working with you. They can enjoy the results your work brought them, but you’re less likely to receive a great testimonial, repeat business, or referrals if they didn’t feel like their experience was a positive one.

So to avoid all of that, we’re here to show you three extremely easy and effective ways to make new clients feel valued!

Abagail Pumphrey 10/19/21 Abagail Pumphrey 10/19/21

4 Marketing Strategies That Work for 1:1 Service Providers

We’ll be the first to admit, there’s a lot of noise when it comes to marketing strategies for small business owners. The online marketing space has exploded in recent years and with that, inevitably, comes some confusion. With the focus of those strategies being mostly geared for folks who have the desire (and skill) to move to a 1:many model (i.e. offering digital products like courses, memberships and downloads), 1:1 service providers have been left in the dust.

These same service providers are left thinking those same strategies will work for them, or worse, that the only way for them to reach their goals is to change up their entire business model.

Abagail Pumphrey 10/14/21 Abagail Pumphrey 10/14/21

What is a VIP Client Experience + How to Create One Easily

As a service provider, besides delivering your services well, there’s only one other thing that can truly make or break your business. It all ties into how you make your clients feel while working with you, or you may also know it as your client experience.

If you want the technical definition, the client experience is the sum of all interactions a client has with you. It involves every single stage of the client journey, from before they’ve even booked you yet!

The goal is to create a total VIP client experience to make your clients feel like they’re receiving top-notch, exclusive services. And today, we’re going to show you how you can create a VIP client experience and why it’s so important!

Abagail Pumphrey 10/12/21 Abagail Pumphrey 10/12/21

How to Automate and Personalize Your Client Experience Using Dubsado

As a service provider whose calendar is quickly filling to the brim, it’s imperative to find ways to free up space so that you can feel less stressed and overwhelmed, plus have more time to take care of your clients. The key method of getting back as much time as possible is automation.

Automation, quite simply, is when you put certain tasks or processes on autopilot in your business. (Personally, any and everything that’s able to be automated, we automate it.) These tasks either completely run on their own, or they require extremely little effort from you to make it happen.

Abagail Pumphrey 10/7/21 Abagail Pumphrey 10/7/21

Our Top Time Saving Secrets to Managing Clients

When you’re working with clients, saving time is the biggest concern for our audience. An overflowing task list is like a dark shadow that keeps looming over you because you know it’s coming soon, but you’re trying everything in your power to stop it.

We’ve been to that point, especially when we were offering 1:1 services, but we’ve picked up a few time saving secrets to managing clients over the years. In this blog post, we want to share these secrets with you!

Abagail Pumphrey 10/5/21 Abagail Pumphrey 10/5/21

The Ultimate List of Canva Resources to Create Beautiful Designs

Canva is the ultimate graphic design tool for small businesses. It has a user-friendly interface, is super easy to use, and takes almost no time to get the hang of. We use it almost every single day to create designs for our business and will likely continue to use it for years to come, no matter the fact that we have professional designers on our team. That’s just how good it is!

Because we love it so much, we have a million and one resources out there to help you get to know Canva and begin using it for different purposes in your business. So with that said, enjoy this ultimate list of Canva resources to get you creating beautiful designs ASAP!

Abagail Pumphrey 9/30/21 Abagail Pumphrey 9/30/21

5 Ways to 5x the Value of Your Services (Without Increasing Your Time)

When it comes to serving clients, we’re big on making sure you’re providing an exceptional client experience, care, and value through your services. But when you think of the word “services”, what comes to mind? It’s much more than just doing the work that you offer— it also encompasses every aspect of their time with you from onboarding to offboarding.

However, while we think the value of your services is important, we think that saving time where you can is just as important. So, in this blog post, we’ll be breaking down 5 ways to 5x the value of your services without increasing your time!

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Welcome to My Blog

Hey, I’m Abagail Pumphrey!

You know when you are so deeply passionate about something you can’t help but share it? That’s how this blog has felt for the last decade. I’ve written about my latest strategies, tech how-tos, experience with scaling and so much more. I hope you find just what you’re looking for. We’re here to help!

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