Top Business Podcast • over 4 million downloads • 900+ episodes

The Strategy Hour Podcast

with abagail pumphrey

Recognized by INC and Forbes as one of the best podcasts for entrepreneurs, join our twice-weekly show as we share business strategies, interviews, and actionable advice for building an online business your way.

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Our Episodes

Podcast, Scaling Guest User Podcast, Scaling Guest User

Behind the Scenes: Our $94,936 Strategy Academy Launch and the Lessons We Learned

On today’s show we literally take you behind the scenes of the biggest launch of our careers! After two years of hard work and thinking about what we could offer the world that’s really going to change the landscape for creative entrepreneurs, we launched The Strategy Academy. We don’t think you guys realize the amount of excitement that we have to bring you this episode. Not only are we excited because it means the launch is over and we can finally breathe, but we are also excited because it’s the biggest launch of our careers, ever! It also meant a lot of lessons learned, a lot of successful decisions, a few minor tweaks and pivots, and some crazy data and stats that absolutely blew our minds!

A lot of people plateau because they don’t know how to automate and they don’t know how to grow a team. So we took everything a step further in the Strategy Academy and really gave people like a full blown roadmap! The launch took off in June this year and had some unexpected highs, some surprising lows and some exciting turns! Today, we are giving you the launch breakdown 101. The data, the results and the digits — because y’all know we hold nothing back — of our most recent $94,936 Strategy Academy launch. Hear how we did it and how you can do it too!

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Podcast, Marketing Guest User Podcast, Marketing Guest User

Being a Premium Coach without Fancy Funnels or a Giant Email List with Jessica Yarbrough, The Mompreneur Coach

Today on the podcast we have Jessica Yarbrough, The Mompreneur Coach. Jessica is a successful entrepreneur, marketing strategist, and business coach who helps other women create high-end coaching programs so they can create their own amazing enterprises.

We’re talking about how to shift your mindset to not only own your worth but charge the big bucks for your offers. We dive into talking about the best practices of whether you should charge hourly rates or bundle up your offers in premium, high-end packages. Jessica shares all about how she was able to build her six figure coaching business without fancy funnels, without a large email list, and without spending any money on ads. So you grass-roots people who think that a premium business with premium services and offerings is out of your reach if you’re not putting a whole bunch of money into it, we know you are really going to like this episode!

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Podcast, Mindset Guest User Podcast, Mindset Guest User

Q & A with Abagail & Emylee: Personal and Business

We are coming in with a little light episode today. Actually, it might not be so light with the questions that have been coming in right now. We get a crap ton of questions from you guys all the time, both personal and business related, and usually we have already recorded or written something about it. But sometimes we just get this kind of hodgepodge of questions from you guys that just don’t quite fit into any particular topic.

So today we decided to tackle them in a Q&A format. This isn’t fancy, it isn’t organized, but it is going to answer those burning questions that y’all have for us! We are just going to go down the list and answer your questions, one by one. We are giving the people what they want. As simple as that!

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Podcast, Marketing Guest User Podcast, Marketing Guest User

Crossing the Rainbow into Online Sales + New Ways to Get Your Dreamies on Your List with Allison Marshall of Wonderlass

Today on the podcast, be prepared to laugh a lot because Allison Marshall is a handful. We had a ton of fun interviewing her, as we go back a while. We met up with her for coffee sometime last year and since then, we have partnered up on a few creative projects and it has been really fun to see her and her business grow as she’s transitioned from a full-time wedding photographer into teaching other creative entrepreneurs how to grow a profitable online business. She is here to share her story and the steps that she took to make all of that happen, so if that’s something that you’re wanting to be doing, then this is the episode for you.

Be sure to listen to how Allison transitioned from wedding photography to online sales. We also talk about the things that actually helped her make it happen, like getting people on her list and attracting the right kind of people. She shares her thoughts and processes on being yourself in your brand and things you can create for an opt-in to get people on your list, and also does a quick brainstorm of all the different tactics that she uses and how she is successful at getting people on her list. You can copy and paste those with some freebies that we’re mentioning today! We had a lot of giggles, a lot of passionate yelling and a really good time. Can’t wait for you to get into this one.

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Podcast, Marketing Guest User Podcast, Marketing Guest User

Our Mega Launch Challenge Stats (copy + paste this strategy)

As you may or may not know, we had a Five Days to Launch Challenge earlier this June and we ran it literally just for five days, but we did a lot of promotion leading up to it and we wanted to talk to you today about everything that worked, the things we would've changed, how our engagement went throughout and how it's affected our launch so far. While recording this podcast, we’re literally still in the middle of launching, so can't give you final numbers, but we can tell you what we think it did in the beginning. We’re excited to jump in.

We are going to talk all about the challenges of launching and how to use these challenges to launch better, faster, stronger, awesomer, and smarter. We also dive into how to build more engagement, be more valuable, get more people on your list, and have a damn fun time doing it! So if you are ready to have some fun while making some money, then you better not miss this episode.

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Podcast, Mindset Guest User Podcast, Mindset Guest User

Letting Go of Mom and Boss Babe Guilt with Dana Malstaff of Boss Mom

Today on the podcast, we have Dana Malstaff of Boss Mom. She is a mother, author, business owner, content strategist, coach, podcaster and blind spot reducer. Dana is a big deal! We have known Dana for quite some time now, but she has been guiding moms all over the internet for a while and helping them nurture their businesses and figure out this whole game of growing an empire while growing a family.

We’re covering a lot today, trying to get to all the topics and questions that you guys have brought up over and over but we just haven’t been equipped to deal with yet. So we brought on Dana to cover the good stuff, like how the heck do you handle mom guilt and business guilt? Can you actually build an empire with little ones at home? What’s this whole myth of balance, and what can we reframe our mindsets around in order to make sure that we are being awesome parents and awesome business owners and awesome people in general? We’re talking about some really great tactical items that you guys are going to walk away with to really let go of that guilt, and reframe your focus around what you are doing in parenthood and business ownership.

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Podcast, Scaling Guest User Podcast, Scaling Guest User

Turning Your Craft into a Thriving Business with the Strategy Academy

You guys, today is kind of an incredible day. We are introducing you to our newest creation, The Strategy Academy. It’s our digital baby, the thing that we have been working on literally from day one. We wanted to create this new movement and program and opportunity for small business owners, specifically creative small business owners. The reactions have been amazing, the support, the cheerleading, everything around this program has just made our hearts go super warm and fuzzy.

Today, we’re going to introduce you to the Strategy Academy, we’re going to walk you through what’s inside, why it’s amazing and kind of explain more of the choose your own adventure that we have built inside this program. This will help make those decisions a little easier and really give you some guidance as to what you’re going to get out of the program and why we invested so much time and energy into it.

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Podcast, Marketing Guest User Podcast, Marketing Guest User

How to Launch a Podcast in 7 Days with Sagan Morrow of Candid Conversations

Today we are chatting with Sagan Morrow, who is a small business strategist, published author, and blogger at SaganMorrow.com. With nearly a decade of experience as a freelance writer/editor/social media manager, Sagan now teaches struggling solopreneurs how to create their own customized, actionable strategies for starting and building their own successful, profitable home-based businesses, without the overwhelm. Sagan is an intersectional feminist with a degree in Rhetoric. She recently launched the Candid Conversations small business podcast with her business partner to share the behind-the-scenes real, raw stories of entrepreneurship, in an effort to inspire and guide others through the uncertain landscape that is being a small business owner.

Sagan and her now business partner launched their podcast in seven days and today we’re going through the steps of how they made that happen, how they figured out the tech, and how they landed a sponsor. We also go over exactly how they got onto iTunes, what kind of hours they put in, and advice that they have for people who are wanting to launch anything in a small amount of time. So if you are ready to get off the fence and get your ideas out into the real world, then you should definitely tune in to today’s episode!

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Podcast, Marketing Guest User Podcast, Marketing Guest User

How to Launch in Five Days and the 8 Secret Steps to Success

We are here today to congratulate all of you who just came through on the other side of the glorious hill after finishing our free Five Days to Launch Challenge. In this episode, we are going to do a quick recap of what the heck you all learned in the challenge and maybe try to give you one more boost of energy to keep trucking forward. Plus, we are going to give you an invitation to another free challenge for you to learn even more awesome, amazing things for your business.

We have been so impressed by the community that was able to take an idea that they had, turn it into a product, and get it to market in five days. We are briefly going to go over the steps the participants took, so if you missed the challenge and you want to figure out what the heck they did, definitely stay tuned because you can participate in our next one for sure. We are definitely going to do this again because it was an absolute party and, as you know, we will be here again probably in like a week or so giving you a full recap of the challenge and a behind the scenes look from our end. So if this is something that you guys are wanting to incorporate in your own business, you can just copy and paste what we did because we had a blast!

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Podcast, Mindset Guest User Podcast, Mindset Guest User

Getting Out of Your Creative Funk and Making White Space with Mary Hyatt

Today on the podcast you’re going to hear from Mary Hyatt. Mary is a personal life and business coach who helps people get into the raw side of themselves, fall back in love, and believe in their potential. She believes that every person has the ability to create the life they love and helps her clients to wake up, find their voices, and become fully alive. Creative entrepreneurs, seriously, this one was recorded for you!

We talk about how to stay in a place of inspiration so you can keep putting out valuable content, why you may be in a creative funk, and how to get that creative white space back. Mary also breaks down the bare methods, and we talk about believing in something so it actually happens. We dive into the mythical balance, how you can blend your life, and really what you need to have at the front and center of your mind before you can tackle anything in your business. We are super excited! Seriously, it was such a joy to hear from Mary, and you are going to love this episode.

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Podcast, Leadership Guest User Podcast, Leadership Guest User

Our Business Roadblocks and How You can Avoid Them

Well, ya’ll know by now that we are pretty much transparent about everything we learn in our business. We immediately take it and we turn around and teach it because we don’t like to hold back. We are over-sharers by nature. You get the good, bad, and the ugly with us and that’s what we are doing today; over-sharing again. Today, we wanted to dive in deeper about the business roadblocks that we have faced.

 

At the beginning, we consumed a lot of content from people who we knew and who we trusted, and who we saw were doing big things. One of the important pieces that not everyone talks about are the mistakes that they have made in their business and what held them back and prevented them from making more money, faster. So that’s what we’re going to talk about today. We are just human and we make mistakes like everybody else and the thing is, if we could do anything, we want to help you avoid them or at least make them less bumpy, less crazy, less long and drawn out, and help you find the solution quickly. So let’s jump in and get started!

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Podcast, Systems & Automation Guest User Podcast, Systems & Automation Guest User

Part 2: The Secret Parallel Universe of Wholesale with Katie Hunt of Trade Show Bootcamp

Today on the podcast, we welcome back Katie Hunt of Trade Show Bootcamp. Katie is our very first second-time guest! We met Katie last summer at the Savvy Experience and have been friends ever since. Katie has this depth of knowledge about an entirely different world of wholesale and the stationery industry that we are just not privy to, and she is not holding back! In fact, she doesn’t hold back, ever.

She gives so much insight in this episode; we are talking all about saving for trade shows, how to budget for them so that there are no surprise costs, and the pros and cons of going to a national show versus a smaller local show. We also dive into how to balance retail and wholesale, and how to nurture those relationships after you snag some wholesale clients. We even go into more on how to add value, how to get your customers ordering more, and how to bring them on like they are family and VIPs. There are a lot of ideas in this episode and a lot of action steps, so we can’t wait for you to dive in!

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Podcast, Marketing Guest User Podcast, Marketing Guest User

14 Launching Mistakes That You're Definitely Making in Your Business

Today, we are talking about all the frigging mistakes we have ever made and mistakes we see you all making when it comes to launching. So, we are just going to call them for what they are and give you the flip side of what you could be doing to correct or prevent them so you can be way more successful than anyone else you have ever met in your life. Does that sound like a plan?

We are excited to talk to you about all these mistakes so that you can really get in the right mindset. Because a lot of it comes down to mindset, more than anything else. Most of the other problems are technical issues that y’all just need to get with someone and figure out. So get comfy, pull out those notepads, and get ready to pack in some strategy to avoid these pesky mistakes.

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Podcast, Marketing Guest User Podcast, Marketing Guest User

Writing the Perfect Sales Page with Courtney Johnston of the Rule Breakers Club

Today on the podcast, you are meeting one of our favorite people. Courtney Johnston is here from the Rule Breaker’s Club. We love Courtney because she cuts right to the meat, just like we do, so you can be guaranteed that this is an absolutely no-fluff episode. Courtney is the go-to person for all things sales copy and we are so excited for you to hear all the amazing things she has to share about how to create and sell your signature services.

In this episode, we talk about common mistakes that people make on their sales pages, key areas that every single sales page should have, and how to brag about yourself without it being weird or awkward. Courtney even has some tips on how you can make a very sexy sales page super convincing to the people you want to be talking to, without worrying about a really lengthy, long copy. We also dive into how to grab testimonials and what to include in your frequently asked questions, so you can make sure that you are protected and that you are getting the right people buying the stuff that you are selling. This is a meaty one, and we cover each topic in a ton of detail. We also reference even more free valuable content inside this episode, so stay tuned!

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Podcast, Scaling Guest User Podcast, Scaling Guest User

#5DaysToLaunchChallenge: Go From Idea to Launch in 5 Days with Abagail and Emylee

Word on the street is, you have some pretty bomb ideas but, for whatever reason, you just keep them in your pocket, you sit on them, you hold onto them, and you don’t launch them. What the heck? What are you waiting for, lady? There is a valuable opportunity there that can earn you some real cash dollar bills for your business. So many of you come to us saying that you have this amazing dreamy idea, but you are frozen, you are stuck, and you are on the fence. A lot of you live in Sitting-on-the-fence-ville, right? But the reality of it all is, it is not comfortable or really beneficial for anyone.

We want to help you to get into the launch mindset and so we have created the 5 Days to Launch Challenge to arm you with the strategies and the steps you need to get there. We have determined that launching something and launching it well really just comes down to five steps. That’s it. Five steps. You can do one step a day and at the end of five days, you will have launched a product and made actual money. So get ready to jump into your very own launch by signing up for the challenge today!

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Woman leaning on back of chair and smiling at camera

meet your host

I don’t believe there’s one right way to build a business.

I’m your host, Abagail Pumphrey. And I’m dedicated to supporting online businesses.

I’m here to help you build business your way: one that supports not only the life you have but the life you want. I’m on a personal mission to help you become financially free.

I’m talking about all the lessons learned as I turned a layoff into a 7-figure online business. I’m here to help you prioritize your life every step of the way, whether you’re creating your first digital product, growing an email list, or scaling an already profitable business.

I want to hear your hot takes, your biggest takeaways, or the genius ideas that pop in your head as you’re listening to the show.

My DMs are always open on Instagram, so head over and introduce yourself so I can get to know you!

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Software & Services We Swear By

Meet Our Partners

The links below are affiliate links. We receive a commission (at no additional cost to you) when you purchase through these links.

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Digital Product Jumpstart

Build your list and grow your revenue at the same time!

I’ve kept these details to myself for far too long. I’m ready to spill everything and give you the exact steps that’ve helped me generate tens of thousands of qualified leads and MILLIONS in low-ticket digital product sales. I won’t just show you what I did, I’ll teach you how you can do it too.

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