We’re nearing the end of 2022 and auditing season is upon us! The time is ripe to start looking at how you want 2023 to pan out personally and operationally within your business. We want you to conquer the world, so today, we’re going to share some tips for setting yourself up for success in the new year. Although auditing might not sound sexy, it’s one of our favorite things to do. In this episode, we share some of the strategies we’ve used over the years to carry out an effective audit. You’ll learn how best to take stock of which areas need tweaking in order for you to reach your goals in 2023! Bear in mind that this doesn’t have to be your final iteration but making decisions in advance and working backwards from your goal is essential. Tune in to find out how to identify your financial goal and gap, find a plausible method to fill that gap, and reach your goals!

The festive season is upon us! And for service providers that means navigating the immense pressure to take part in retail-centric holidays like Black Friday Sales. In today’s episode, we answer some of the most common listener questions that come up over the holiday season. Like how to handle pressures around Black Friday Sales, when to allow discounts, when free collaborations are worth it, and whether you should work with friends and family.

It may seem like the benefits of some of those things are worth it, but they also come with plenty of hidden costs. Tuning in you’ll hear us share some of the key things we’ve learned from working with relatives, taking part in Black Friday sales, and offering our services for free. These things are a lot more complicated than they seem at first glance! Today’s episode is all about uncovering the true cost of these kinds of discounts, optimizing your price plans, and learning how to give your time the value it deserves. Because if you’re going to spend time away from work, we want it to be spent regenerating and being present with your family, not chasing false leads!

We’ve been working with our clients behind the scenes and noticing some commitment issues when it comes to setting goals and deciding on how to reach them. On some level, the hesitation stems from perfectionism and feelings of Imposter Syndrome. But there’s more to it than that. Today we want to talk about an article that we read recently which delves into the things that we’ve been talking about for years, but from a different angle. Ultimately, perfectionism, Imposter Syndrome and all the related feelings come from a place of worrying about making the wrong decisions. So, we’re going to unpack the principles of creating a regret-free business and life!

It has been really interesting for us to see how centric defining our values has been in ultimately operating our team. We didn’t realize how much we relied on them until some things came to light with our clients. So, what are values to a company? We all understand what our values are in our personal lives, but when we start talking about business values, these things are often assumed. As you grow, you have to be incredibly strategic about identifying your values.

We want to encourage you to identify three values that can help you get focused around how you are going to serve your clients. Asking questions about your boundaries, communication preferences, work style and ethic can lead to clarity around your business values. Having an internal value that is very specific around how your team runs is also critical to your culture. These values make it possible to get everyone on the same page and settle a lot of conversations around what should happen!

We’ve been working on something exciting for a really long time and today’s episode exists to introduce you to our newest offering, which includes taking on clients for our business incubator! Our business was working. We could have successfully continued with our existing plan. Instead, we made an intentional move, looked at what we wanted to do, saw that the mission was the same as when we started, and then asked ourselves how we could achieve even more of that!

If you can focus less on what you want and more on the problem you are actively solving for your audience, the doors will open. Your business should take care of you, NOT drain you! We want you to know that where we are today is the result of having a full staff of people, an audience in the millions, and six whole years of hard work, which is why we are sharing some insight into our hiring process, the art of simmering, our desire to take on clients again, and so much more in our October profit report for 2021! Join us today!

In today’s episode, we gain a really interesting perspective on the topic of branding from Shaunda Head, an Atlanta-based brand strategist and digital marketer who helps women align ALL THE THINGS in their brand so that their brand message can impact more powerfully! We chat about Shaunda’s experience of building her expertise in corporate institutions and the challenges of the transition between that world and going out on her own. Shaunda also shares the process she went through to uncover who she really is, rather than who she was when she was working for someone else.

A lot of our clients are in the same position; you guys are highly skilled, you know your shit, and you can serve people in incredible ways, but figuring out how to do that outside of someone else’s umbrella can be what is holding you back. This episode will give you some amazing ideas on how to rebrand yourself so you can step into who you truly are, so make sure to join us today to learn more from the amazing Shaunda Head!

We recently brought in an amazing cohort of clients inside of the incubator. Throughout that process we’ve read hundreds of applications, and there are two sentences that we found as a recurring theme and desire within these applications which we really want to respond to. We’ve got a lot to say on this topic, and we feel very passionately about it, so get ready for the rant! People have this elusive idea that they want to earn a passive income. In other words, they want to earn money in their sleep.

There is a version of this that does exist, and we’ll happily share that with you, but passive income isn’t what you think it is. If you believe that if you’re not chasing passive income then you’re doing business wrong, you need to listen to this. The way passive income is framed in the online industry is toxic, and can cause you to miss out on so many great opportunities. We know that passive income sounds like a perfect scenario, but today you’ll hear why it’s really not all that cracked up to be!