business insights
A funnel is not a website. It’s not a single email. It’s not an overpriced software platform someone tried to sell you in a webinar. It’s the journey someone takes from “Who are you?” → “This is interesting...” → “I need this in my life” → “Take my money.”
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100 Profitable Digital Product Ideas
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10 Reasons Why Outsourcing Your Podcast Editing is a Game-Changer
The podcasting industry is continually and consistently growing, with the current market size clocking in at over $20 billion. Celebrities, individuals, and brands are all finding that a podcast is a fantastic way to build their authority in their niche and connect on a very personal level with their audience. And while it’s certainly possible to find podcast success using a DIY approach, many are realizing that outsourcing certain aspects of their podcasting journey can be a game-changer. One such aspect is podcast editing. In this blog, we'll explore the compelling reasons why you should consider outsourcing your podcast editing.
One Week to More Clients (Without Paid Ads or Social Media)
The thing about paid ads and social media is that no matter how excellent your strategy is, more often than not, you’re bombarded with leads that aren’t at the quality you need them to be. Heck, any kind of marketing can be confusing because of all of the new trends that come in hot and go just as quickly. We’ve said it a million times before, but relationship building and networking is where you’ll find your highest quality leads and potential clients. It’s even possible to do this and gain new clients in just one week.
In this post, we’ll be teaching you how to narrow down your offer, find your network, reach out to potential clients, and hold discovery calls and coffee dates all in the span of a week.
$118k In Contracted Revenue in 30 Days - Here’s How We Did It
For the last seven years, we’ve worked with clients in a variety of capacities. When we first joined forces and started offering services, we were a local branding and marketing boutique. Then we flourished in the online course industry, but over the last year, we’ve been working with a handful of clients outside of our typical education products inside the Incubator. We loved getting back to the 1:1 experience, so we decided to open up a waitlist for our done-for-you services to a wider audience.
Lots of tweaking and repeating took place, but in 30 days we’d contracted $118k at a 60% close rate. Keep reading as we break down how we did it!
How to Overcome Perfectionism, Procrastination and Imposter Syndrome
Perfectionism, procrastination and imposter syndrome are three struggles that go hand in hand. When perfectionism is discussed in our industry, or in the context of work and running a small business, it often gets paired with negative behavior like procrastination. This causes indecision and feeling like you don’t actually have any idea what you’re doing, otherwise known as imposter syndrome.
Luckily, there are ways to not overcome these feelings– there isn’t some mindset exercise you can do to make them completely disappear, but you can make shifts to prevent them from inhibiting growth in your business and perhaps actually serve you. Keep reading to find out how!
Why You Should Use Hello Audio to Create a Private Podcast Feed for Clients
There are 2 main things that every service provider strives to do:
Perform your services amazingly.
Give your clients an even more amazing experience working with you.
Unfortunately, number 2 falls short way too often for so many service-based business owners. Even though you’re the bomb at what you do, it isn’t just about your skill set when it comes to working with clients. You could be the #1 service provider in your industry, but if there’s someone else whose services are above par yet they always provide a phenomenal experience for their clients, they’re going to get the most business.
It all comes down to simple science-- humans like to feel good. They like to be happy and have positive experiences. It doesn’t always matter if the work is perfect, it’s how they felt during that process.
We love to go all-in when it comes to providing exceptional, VIP client experiences. And one of those ways is by harnessing the power of a private podcast using Hello Audio.
If that sounds totally wacky, keep reading to find out why it’s actually a great idea, plus some tips and ideas for how you can implement a private podcast in your business!
The Hard Reality of Pivoting From Services to Courses or Digital Products
Raise your hand if you’ve been personally victimized by the idea that the only way to really grow your service-based business the way you want to is by pivoting to courses or digital products. Don’t worry, we’ll wait.
It’s a resounding message in the online business world, and it’s an idea that gets circulated through so many service-providers’ brains a hundred times or more. They fall in love with those sexy phrases associated with pivoting to courses, like “passive income”, “work less while making more”, “make money while you sleep”, etc.
3 Reasons Why We Use Canva
Canva is hands-down the most popular graphic design tool we see used almost every single day by creative business owners. It’s the perfect tool for beginners, people who just want to make a quick graphic, and anyone who values ease-of-use and a moderate amount of tools without having to use and learn robust software.
Here at Boss Project, we definitely fit in with that crowd! Although we have professional designers on our team that are trained in those robust softwares, nothing beats using Canva to whip up jaw-dropping graphics for all purposes.
In fact, there are 5 main reasons why we use Canva (and why you should, too!), which is what we’re going to cover in this blog post!
Dubsado vs. HoneyBook Feature and Interface Comparison
There are two top dogs in the CRM game right and now, and they’re crushing it: Dubsado and HoneyBook. About half of the service providers you talk to will be Team Dubsado, while the other half are Team HoneyBook.
No matter which team you choose, though, having a CRM is a massively important piece of running a service-based business. You need some type of system to help you streamline your processes, leads, client communication, and more, and either of these platforms will help you do so.
So, which team are we? Today we’re going to dive into comparing Dubsado vs. HoneyBook’s features and interface. For us and many others we know, these are the two main deal breakers when it comes to choosing any sort of software, not just CRMs. Keep reading if you want to find out who comes out on top!
How to Start Charging More for Your Services So You Can Work Less
When you think of how you can free up time and make more in your service-based business, what comes to mind first? Your most likely goes to what all the online business marketers are preaching:
Grow your list and audience.
Offer a low price point product.
Make it digital so it’s passive.
But the reality check here is that right there isn’t the fastest way for you to make more and work less (quite the opposite, actually).
So have you ever looked at your services and what you’re currently charging? Have you worked backwards on how much you say you want to make vs. what you’re actually charging?
The real key to putting your life first in your business again is to know exactly what you need to charge + how many clients you need to work with in order to reach your goals. Let’s break it down in this blog post!
Everything You Need to Know About Dubsado Before You Buy
There’s definitely no shortage of CRMs available out there for service providers, but the difficulty is choosing which one. If you’ve already started your research, chances are you’ve seen Dubsado pop up quite a few times as being one of the top CRMs. We’ll be the first to back up those claims and say they’re absolutely true!
Dubsado is the #1 CRM that we personally recommend to every service provider who’s struggling to maintain an organized system of managing and streamlining their client processes. However, what makes Dubsado different from the rest, and what are some things you need to know about Dubsado before you even buy?
You Can Scale Your Service-Based Business Without Adding Courses or Digital Products - Here’s How
When we count to 3, we want you to name the first thing that comes to your mind when you think of scaling your service-based business beyond just growing a team. Ready?
1.. 2.. 3..
If you said anything along the lines of “creating courses or digital products”, then this blog post is for you. Because— real talk?— we would basically get on our knees at this very moment and beg you to not go down that path right now.
How to Double Your Income While Working 20 Hours a Week (or Less)
You’re at the point where you feel like you’re really killing it in your business. Your marketing efforts seem to be paying off because there’s rarely a shortage of clients. If anything, you have too many clients, too many tasks filling up your calendar, and too many empty cups of coffee sitting at your desk.
This isn’t the life for you, babe. This isn’t where you imagined your business would be when you first started with a big dream and the energy to make it happen. (Where the heck did that energy go?!)
Having all these clients means you should be hitting those big-figure months consistently, right? So... why does it feel like you’re back at a full-time corporate job working 40 hours per week with almost no considerable income to show for it?
We want to let you in on a little secret. You can double your income while working only 20 hours a week or even less. Here’s how.
7 Places You Should be Showcasing Client + Customer Testimonials
Client and customer testimonials are one of the most crucial pieces of your marketing strategy. The journey you want to take people on to lead them to a sale consists of three main parts:
The “Are you in my head?” stage when you relay their pain points to them
The “Yeah, that actually would be nice..” stage when you have them envision what their life would be like if those problems weren’t problems
The “Okay, I’m ready to buy!” stage when you present the solution as your product or service
But– hold on a minute– hardly any one is just going to be ready to buy after seeing your thing. First they want to know if it will even work, and that’s when you bring in the big guns. (Big guns being testimonials, if that wasn’t clear.)
Testimonials can sometimes be the single defining moment of someone ready to hand their money over, or not. You probably wouldn’t purchase a product on Amazon if it didn't have a single review, would it? We as consumers count on those reviews as the proof of a product being worth the investment or not.
So, what makes your products or services any different? You can use those testimonials strategically in your marketing plan to be the final push that gets someone over the line and to the checkout page or paying their first invoice.
That’s why we’re going to share with you 7 places you should be showcasing client or customer testimonials, if you aren’t already.
How to Automate Your Client Testimonial Process
We all know that testimonials are a crucial part to a functioning business. Unfortunately, many of us are met with fear and anxiety just from the thought of having to ask clients for testimonials/feedback.
“What if I’m actually not doing a good enough job to warrant a great testimonial?”
Thinking of actually bringing it up to your clients almost makes you want to run away or barf (or both). It can even seem like a super awkward conversation, like you’re saying, “Hey, I know we’ve working together for a while, and I think I’ve been doing a great job, but can you just confirm that by writing a testimonial that will potentially be shared with thousands of people depending on how good it is?”
Okay, so you won’t actually say it that way, but it can seem like it! So today, we’re going to walk you through how you can put this task on autopilot so that you can avoid the testimonial-asking anxiety. Or if you’re just simply the worst at remembering to ask for them, these tips are also for you!
Welcome to My Blog
Hey, I’m Abagail Pumphrey!
You know when you are so deeply passionate about something you can’t help but share it? That’s how this blog has felt for the last decade. I’ve written about my latest strategies, tech how-tos, experience with scaling and so much more. I hope you find just what you’re looking for. We’re here to help!
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