Instagram recently released their new feature, Instagram Reels, and it’s catching like wildfire due to the similarities with its rival, TikTok. The reason TikTok is such an amazing platform for businesses is all thanks to the possibilities you have of organically reaching a large audience, and now Instagram has adopted this capability.

Accounts have been able to grow by the thousands after landing on Instagram’s explore page and gaining views from hundreds of thousands of people (similar to what happens when a TikTok video lands on the For You page). If you tailor your content to catch the attention of the right people, the opportunity to grow on Instagram is higher now more than ever.

But for those people who aren’t experienced with TikTok and the culture that’s now been brought over to Instagram, it can be super difficult determining what kind of content to post, how it works, etc. So, with that, we want to give a breakdown of Instagram Reels, how to use it, and what kind of content to post so you can increase your organic reach!

There are nearly 300 million daily users on Pinterest. That’s 300 million potential customers and clients out there just waiting to scroll upon your content. In fact, 97% of searches on Pinterest are unbranded, which leaves a huge opportunity for your content to show up. But how do you make them stop scrolling to check it out?

Since Pinterest is a visual search engine, you can bet that there are millions of beautifully stunning images already, but images are static, so a great way to catch someone’s eye is by creating a video Pin.

They’ve been around for a while, but their popularity has been rising exponentially in the past couple of years with the amount in 2019 increasing six times what it was in 2018. Even though video Pins are gaining traction, they’re still less used than images, which means there’s a huge opportunity just waiting for you to increase your visibility on the platform.

Another great thing about video Pins is that they automatically start playing when they’re halfway on a user’s screen. In a sea of static images, that’ll immediately catch someone’s eye and, hopefully, entice them to click through to your website. Why else should you create video Pins, though, and how do you create them?

Email marketing isn't as simple as compiling a list, writing a message and then sending it out. Of course, if it were that easy every company would be doing an effective job with their email marketing campaigns. There is much more that goes into a successful and highly effective email marketing effort, but once you've realized the mistakes you may be making and work towards fixing them, you'll almost certainly see a significant increase in the conversion rates you see and the amount of traffic being driven to your website.

Social media is ever-changing. It feels like you blink and the “kids” are into some new platform, chatting about some new trend. As much as we’d love to tell you if you follow these 5 steps that you would magically have it all figured out - sorry, that ain’t happening.

What we can tell you, however, is that it isn’t as complicated as you keep making it in your head. This isn’t plastic surgery. No one is in mortal danger if you “do something wrong”. Social Media is one giant science experiment. You get to test, hypothesize, and analyze results. Once that’s all done you just start over. The learning game is never really over. You just keep going and adapting.