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Optimize, Scaling Abagail Pumphrey Optimize, Scaling Abagail Pumphrey

How to Start Charging More for Your Services So You Can Work Less

When you think of how you can free up time and make more in your service-based business, what comes to mind first? Your most likely goes to what all the online business marketers are preaching:

  • Grow your list and audience.

  • Offer a low price point product.

  • Make it digital so it’s passive.

But the reality check here is that right there isn’t the fastest way for you to make more and work less (quite the opposite, actually).

So have you ever looked at your services and what you’re currently charging? Have you worked backwards on how much you say you want to make vs. what you’re actually charging?

The real key to putting your life first in your business again is to know exactly what you need to charge + how many clients you need to work with in order to reach your goals. Let’s break it down in this blog post!

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Optimize, Customer Relationship Management Abagail Pumphrey Optimize, Customer Relationship Management Abagail Pumphrey

How to Collect Powerful Testimonials on Autopilot

Marketing your business as a service provider can be super nerve wracking and awkward. You might be thinking, “So I’m just supposed to talk about how good I am all day long and hope people believe me?”

The short answer: not exactly. You don’t always have to be the one doing the talking. There’s one single marketing asset for service-based business that’s the most powerful…

The client testimonial.

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Optimize, Client Experience Abagail Pumphrey Optimize, Client Experience Abagail Pumphrey

What is a VIP Client Experience + How to Create One Easily

As a service provider, besides delivering your services well, there’s only one other thing that can truly make or break your business. It all ties into how you make your clients feel while working with you, or you may also know it as your client experience.

If you want the technical definition, the client experience is the sum of all interactions a client has with you. It involves every single stage of the client journey, from before they’ve even booked you yet!

The goal is to create a total VIP client experience to make your clients feel like they’re receiving top-notch, exclusive services. And today, we’re going to show you how you can create a VIP client experience and why it’s so important!

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Dubsado, Optimize, Client Experience Abagail Pumphrey Dubsado, Optimize, Client Experience Abagail Pumphrey

How to Automate and Personalize Your Client Experience Using Dubsado

As a service provider whose calendar is quickly filling to the brim, it’s imperative to find ways to free up space so that you can feel less stressed and overwhelmed, plus have more time to take care of your clients. The key method of getting back as much time as possible is automation.

Automation, quite simply, is when you put certain tasks or processes on autopilot in your business. (Personally, any and everything that’s able to be automated, we automate it.) These tasks either completely run on their own, or they require extremely little effort from you to make it happen.

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Our Top Time Saving Secrets to Managing Clients

When you’re working with clients, saving time is the biggest concern for our audience. An overflowing task list is like a dark shadow that keeps looming over you because you know it’s coming soon, but you’re trying everything in your power to stop it.

We’ve been to that point, especially when we were offering 1:1 services, but we’ve picked up a few time saving secrets to managing clients over the years. In this blog post, we want to share these secrets with you!

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Dubsado, Optimize, Services Abagail Pumphrey Dubsado, Optimize, Services Abagail Pumphrey

5 Ways to 5x the Value of Your Services (Without Increasing Your Time)

When it comes to serving clients, we’re big on making sure you’re providing an exceptional client experience, care, and value through your services. But when you think of the word “services”, what comes to mind? It’s much more than just doing the work that you offer— it also encompasses every aspect of their time with you from onboarding to offboarding.

However, while we think the value of your services is important, we think that saving time where you can is just as important. So, in this blog post, we’ll be breaking down 5 ways to 5x the value of your services without increasing your time!

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Optimize, Marketing Abagail Pumphrey Optimize, Marketing Abagail Pumphrey

Our 5 Favorite Ways to Repurpose Content in 2021 (Number 3 will surprise you!)

We have content come out monthly in many places. It feels like we’re posting everywhere all the time, but it’s what works for us and helps us get our message across to more people in more places. On an average monthly basis, we have 8-10 blog posts, around 15 Instagram feed posts (not including daily Stories), 12+ total emails, 8-10 podcast episodes, and multiple posts to our Facebook groups.

For a small business, this is a LOT of content, which means a lot of time creating it. However, we definitely aren’t creating a lot of it from scratch. The key to saving time with content creation is to repurpose as much as you can. There’s no need to reinvent the wheel with everything you post!

So, in this blog post, we’re going to break down our top 5 favorite ways to repurpose content in 2021. (Spoiler alert: Number 3 will surprise you!)

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Optimize, Marketing Abagail Pumphrey Optimize, Marketing Abagail Pumphrey

10 Evergreen Content Ideas to Keep the Traffic Coming

The culture of blog posts has changed drastically in the last 10 years. Back then, you were able to get away with writing 500-word fluff stuffed to the brim with keywords for a better ranking on Google. In today’s online world, though, it’s more important than ever that your posts provide genuine value and teach a comprehensive lesson of some sort.

Timeless value, at that. And you do that by creating evergreen content.

Let’s dive into what exactly “evergreen” content is, why it’s important, and 10 content ideas to get you started going evergreen with your posts.

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Optimize, Systems & Automation Guest User Optimize, Systems & Automation Guest User

Step-by-Step Guide to Creating Dubsado Proposals

Dubsado is an all-in-one CRM that allows you to do many many things right within the software. One of those things includes creating a variety of different forms, like proposals, contracts, questionnaires, and lead capture forms. Proposals are one of our favorite forms because when you send them, you have the option to make it an easy 3-step process for your clients where they can choose a package in your proposal, sign the contract, and pay the invoice all in three streamlined steps

Sending them is easy, and creating them can be even easier. Dubsado has a drag-and-drop form builder that makes building your proposal a breeze, which we’ll be diving into later. So, keep reading for our step-by-step guide to creating Dubsado proposals!

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Optimize, Marketing Abagail Pumphrey Optimize, Marketing Abagail Pumphrey

10 Tips for Networking When You Hate Networking

Networking is one of those words that can either make the social butterfly beam with excitement or the introverted feel more stressed and anxious. It’s not everyone’s favorite thing to do but if you’re a business owner it’s important to put yourself out there.

Making connections can help your business in so many ways. It enables you to meet influential people, gather info that may be beneficial to your business, and/or even just attain some biz support with like minded people.

Businesses are built around relationships. It’s truly who you know in many instances. So here are our 10 tips for networking when you hate networking.

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Optimize, Services Abagail Pumphrey Optimize, Services Abagail Pumphrey

How to Create a Signature Service for Your Virtual Assistant Business

As a Virtual Assistant, likely one of the best ways to describe your services is “flexible.” Especially as a General VA, flexibility is one thing that seemingly allows you to keep growing your business. Because you probably don’t specialize in one specific area, you’re able to keep adjusting and bending to your clients’ needs and adding more skills to your bucket.

However, another common theme within the VA world is one that we believe can become detrimental: hourly pricing. As you become more efficient in your work and take less time to complete things, this comes back to bite you in the rear.

The solution? Honing into a signature service that you can offer at a package rate. In this blog post, we’ll be diving into what a signature service is and how you can create one for your Virtual Assistant business!

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Optimize, Leadership Abagail Pumphrey Optimize, Leadership Abagail Pumphrey

Which is Best for Your Business? Group Coaching or 1 on 1

We’ve heard it many times before and we’re sure it won’t be the last time. You want to burn your business to the ground and rebuild it into something new? We get it, building a business is not easy and sometimes plateaus are hit and building something new feels like the best answer.

We know there’s a ceiling that gets hit over and over again with 1:1 service providers.You’re cruising along and then one day you’ve hit an income ceiling and time ceiling and it seems like the only way out is to pivot. You’re convinced that your done-for-you service is the timesuck (and it is), but your solution is to pivot to serve more people, but less hands on. And it seems sexy at first, we get it! But we’re here to do what we do best and poke holes in your seemingly seamless shift so you can truly find the best solution for you.

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Optimize, Project Management Abagail Pumphrey Optimize, Project Management Abagail Pumphrey

When is the "Right" Time to Work on Your Business

You’re technically working “on your business” all the time, but what about the time you take out to learn from someone else? To get new insights and ideas, what to do differently, growth strategies and guidance? Your schedule is so full that you hardly even have time to do the things outside of work that you enjoy, much less focus on business education.

You know that you need outside help, but you continue to push it back because you’re waiting for the “right” time, for a moment where you feel like you have more time on your calendar to dedicate to it. The thing is, how many other things are you waiting until that calendar space opens up for you to get to it?

Keep reading to find out when is actually the right time to work on your business and the importance of actively prioritizing education, so you can start seeing drastic changes quickly.

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Welcome to My Blog

Hey, I’m Abagail Pumphrey!

You know when you are so deeply passionate about something you can’t help but share it? That’s how this blog has felt for the last decade. I’ve written about my latest strategies, tech how-tos, experience with scaling and so much more. I hope you find just what you’re looking for. We’re here to help!

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