In this episode, I break down why relying solely on live launches leaves money on the table and how pairing them with automated funnels creates the ultimate revenue-driving duo. I share why live launches are the perfect testing ground for building evergreen funnels that convert, plus the strategies that make this process seamless and effective!

Today, I’m sharing exactly how I would return to social media after a hiatus and how I want to see you do it so that you can show up with confidence, consistency, and authenticity! Without guilt over thinking too! Instead of worrying about what other people think of your social media habits, I want this return to be entirely focused on you and how you’re building a new routine to help you show up consistently. My goal for this episode is to see you move forward, build momentum, and help you rediscover why you were online in the first place.

I’ve been creating digital products for more than eight years now and I’ve learned so much along the way that I’m eager to share with the world. I want to help more people and cheer you on as you find success too. Your digital product should be a tool that magnetizes strangers who are your ideal customers. And you want to actually get paid to bring in qualified leads for your offers. In this episode, I’m diving into the digital products I’d avoid if I were starting fresh—and trust me, it’s not what you’d expect.

What if I told you that introducing humor to your online presence can attract more customers to your brand? Today, I’m joined by the hilarious founders of Take2Content, Shelby Dash and Kristina Clifford. Their business began as a passion project for making funny videos, but things really took off when brands started noticing their comedic talent and requesting custom content. After both our guests lost their day jobs during the pandemic, they seized the opportunity to pitch their unique, funny videos to companies, and it worked!

I’m so thrilled to interview two guests who are not only making waves in the coffee industry but also making a profound difference in the fight against human trafficking. Jenny Barber is the co-founder of Talitha Coffee Roasters, and her vision is to use the coffee industry as a platform to provide survivors with jobs, training, housing, healthcare, and counseling. Joining her is Mark Becklund, Vice President of Product and Growth at Talitha Coffee Roasters, who plays a key role in ensuring that every cup of coffee tastes great and contributes to the company’s true mission and goal.

It’s easy to look at successful CEOs and assume big decisions come naturally to them. But the truth is, they were once where you are now. They’ve just built up the experience to make it easier over time! Today I want to help fast-track that process for you by sharing some key considerations for making big business decisions.

There’s so much going on this time of year that it can slip by quickly, and I don’t want you to miss out on the BIG things I’ve planned for this holiday season. This has happened to me before. I had the best intentions to check in on some of my favorite creators to see what they had to offer during the holiday season., but then I got busy and missed out. There’s no going back in time, so I want you to know what’s coming this year and feel prepared to plan for it! I want to give you as much of a heads-up as possible. 

Holiday season is fast approaching and if you aren’t ready to take advantage of the holiday push or Black Friday, you’re leaving money on the table! Stores are starting their holiday pushes sooner than ever before and sales that used to last a couple of days are now lasting weeks or even months. This can be incredibly overwhelming for small business owners because it makes you worry about how much you have to do holiday promotion-wise. I have seen what happens when you ignore the holiday sales and it’s not good. I truly think it’s possible to strike a balance between family time and taking advantage of a time when people are spending more money. There are so many things that you could do and I would like to give you actionable tips today to help you during this time!

Believe it or not, the profit from your first sale isn’t the key to your business’s long-term success. In fact, if you’re getting paid at all to bring in qualified leads, you’re already ahead of most people selling products and services online. If you’re looking for more leads or want to sell and leverage digital products without getting lost in flashy marketing tactics, this is the perfect episode for you! You’ll learn how to attract leads and get paid at the same time.

Running a pre-sale is the perfect tool if you want to sell more digital products and courses. On today’s podcast, we’re talking about what pre-sales are and how your business can benefit from them. Tune in to learn some simple strategies to help you get started generating sales before building your next digital product!

I taught a live workshop recently that was so packed with valuable info that I wanted to make sure more people had access to it. Today’s podcast is the audio version of The Market Shift workshop. I want you to become more successful, so I’m sharing the exact methods I used to build the foundations of my business!

The feeling never gets old: it makes me so happy when our clients post in our community and tell me that they’ve launched their very first digital product! I want to make sure that you get the most out of all the time, work, and energy that you put into your offer. Ultimately, it’s only going to perform if you have access to the people who are going to be the most interested in what you have to offer. So, in today’s episode, I want to talk a little bit about what comes next.

I’m still amazed that a digital product I created resulted in $ 288,000 in sales and added 10,000 people to my email list– and they paid to join it! I’m going to share all about it in today’s show.

If there’s one thing I want you to take away from this pep talk, it’s this: the decisions you make today aren’t set in stone. Whatever you launch, it's an opportunity. Whether it succeeds or not, you’re going to learn something from it. The world will respond, and your job is to listen. As business owners, we often rush through things and don’t take the time to truly listen to what feedback is telling us.

There is definitely a trick to running Meta ads and it can take some time to figure out how to do it. Today, on the show, Kwadwo Sampany-Kessie discusses when to run Meta ads yourself and when it’s time to hire a pro. He’s a successful Facebook Ads Manager and Strategy Partner and host of The Art of Online Business Podcast.