Today on the show we are joined by the wonderful, the amazing, the multi-talented, Jessica Eley. If you do not already know Jessica, well you should! She is a mindset coach for high-achievers and has helped loads of business owners improve their practices and reach for the stars. She goes deep, wide and everywhere in-between with them and today we will be talking about the two different types of people there are in this world; be-ers and do-ers!

Jessica unpacks how figuring out which of these types you are can make such a difference to the way you approach life and business. She explains the pros and cons of each and how striving for more balance can serve you so well moving forward. We talk about the types of tools and strategies that work for each and we give great examples of how these play out. Jessica is definitely more of a be-er, while Emylee is definitely a do-er, the conversation has a natural contrasting dynamic, which you will definitely appreciate. Join us as we dive deep with Jessica!

It’s that time of the year again — we’re sharing our favorite words for 2020 and how they relate to your business! This past year, Abagail’s word has been “react”. She worked hard at learning to process her emotions in healthier ways and to not overreact to situations, trying to find that delicate balance between allowing yourself to feel the feelings but also not letting them guide your decision-making. 

Emylee, on the other hand, wanted to approach this year with “ease”, knowing that she had many changes ahead, such as moving to a new house and figuring out childcare. What she learned in the process was that she needed to make a decision that worked for her at that moment instead of trying to make long-term, “forever” decisions for every little thing. In this episode, we share our new words for 2020, and they’re good! Why not choose a word of your own (and share it with us over on Instagram) to guide you through the year; a word that summarizes the mindset you would like to adopt and take into the new year? Be sure to join our conversation to learn the whats, whys, and hows! 

Today on the podcast our guest is Claire Pelletreau, a Facebook ads and conversion optimization expert. Her genius involves brainstorming, strategizing, training and overseeing aspects of ad spend for her clients – but that’s not what we’re picking her brain for today. We hear her take on what it means to show up in your business and focus on things that increase profits. We also talk about the nagging sense that you’re not growing as you ought to in your business and those things that lead to self-sabotage. If you’ve ever suffered from imposter syndrome, this episode offers you loads of questions and points of consideration that will help you to move past those gnarly mindsets. 

Our whole mission is to help you transform your passion into a full-time business that provides you with a sustainable income, while also giving you the freedom to make your own rules. But becoming a creative entrepreneur comes with its own obstacles, and today we talk about the three-level model that we use to help our audience better understand business and where they are at in the process. The first tier of the model has you stuck in the idea phase, which often involves redesigning your brand, changing your website and trying to get all the cosmetic aspects perfect. The problem is, however, that you never move on to the implementation stage. 

When you are on the second level, you have started implementing your ideas and have made a few sales, but here you might also get trapped. There is a temptation to try several ideas at once and you come up with many tools and programs to help you grow. But the truth is, if you want to get to that third level, you need to simplify by choosing to focus on only one or two things, and then to carefully measure their results. Remember to sign up for our upcoming webinar where you’ll learn a whole lot more, including our business philosophy, the most common mistakes creative entrepreneurs are making and how to get past yourself! 

Today on the podcast we are joined by the fabulous Lauren Goldstein, CEO and founder of Golden Key Partnership, a strategy consulting firm that helps businesses to scale smart in order to be more sustainable. There is tons to learn from her seasoned and scientifically-backed approach, so today she will be dishing out straightforward facts, particularly as it pertains to productivity and how it relates to your profit. She shares time-wasting tactics that many of us are skilled at and pulls up some new studies that illuminate what distraction does to our day. A question we often think about is what we need to be doing to move our business forward, and it can be stressful to decide which of the dozens of things to take or leave. Lauren weighs in on the matter with some simple, no-nonsense advice. 

Being overwhelmed with tasks can lead to decision fatigue, which prevents us from effectively prioritizing tasks that are most important. Productivity and processes can make or break an entrepreneur because of burnout or be the demise of a business due to revenue and profit leaks. According to the IDC, companies lose 20 to 30% in revenue every year as a result of inefficiencies. This is a staggering statistic! Therefore, we bring you this episode that is guaranteed to help you improve your productivity, so be sure to join in the conversation! 

If you have not already heard of the law of diminishing returns, it states that everything we do is on a bell curve and as we do more work so the results improve. But once we pass a certain point or amount of work, the results begin to lessen and the work we do becomes less effective. After a certain amount of time and effort, our results can even start to decline and drop off to a point below our earlier work! The main lesson we want to extrapolate here is that more work equals better results up to a certain point.

As we work on projects, we have to find these points and understand how far our effort is going. We have to be able to apply this theory to our business otherwise we run the risk of shooting ourselves in the foot through overwork and time-wasting. We need to focus on productivity, how to spend our time wisely and when we are done with a specific task. Learning the answer to this question might take time but we can start to notice patterns if we are sensitive to this dynamic. This law will apply to physical as well as digital work and remember that your creativity and energy is subjective, we never really know for sure, but we can work on our mindset and perspective to minimize these negative effects.

Welcome back to another episode of the Strategy Hour Podcast! Today, we dive into the topic of owning and changing your deeply rooted beliefs. Imagine you are a tree and you have an abundance of beautiful fruit hanging from you, but you also have fruit that is rotten, that you feel ashamed of and that you don’t want others to see. The only way to determine what the problem is, why there is this bad fruit, is to go through the entire system to see where the change needs to happen.

On this episode, we talk about behavior, values, and beliefs using the metaphor of a tree – a helpful way to better understand ourselves and others. How do you bring about change in your life, where do you begin? We talk about where our values come from and how we can begin to not only change ourselves but our entire communities. Regardless of how ingrained you think your behavior is, we all have the ability to grow and improve and to even do a complete 180! This episode brings you inspirational stories and lots of practical advice for business, raising kids, and life in general, so be sure to tune in! 

Today on the show we are giving you a little break from the norm and offering a few updates on things besides Boss Project. That's right, this episode is dedicated to all those things outside of work, although some of it is more work! We both have a lot going on behind the scenes, in our personal lives and we wanted to share some of what keeps us inspired, busy and our occupied when we are not doing our main thing! 

This conversation includes a lot of life changes because that is what has been going on for both of us, personally. Hopefully, you will find it insightful, useful and show you just a little bit more of our world. We sure do love sharing it all with you, so let's go ahead and dive right in!

Today we’re excited to be talking about a number of awesome productivity hacks. We know this is a popular topic many have covered, but it’s because it shapes the future of your business and in fact, your day-to-day happiness! We sometimes get stuck in a rut where we simply can’t focus and work like we are able to at other times. Now, with the changing season, we thought it would be an appropriate time to relook at some of these daily practices and share what we’ve personally done to up our level of productivity. 

In this episode, each of us will share three tips that have worked for us, including claiming your me-time, structuring your day, considering your optimal work environment and building rewards into stressful tasks. For all of this and more, don’t miss out on today’s productivity hacks episode! 

This is an episode that can apply to any of our listeners, no matter where you are currently at with your biz! There are always times that you need to get people on board and with what you are doing or hoping to do. Whether you are just starting or ramping up to a new level, conversations have to be had with those close to us, to create understanding, buy-in and a system that can work for you. You need to be able to communicate where your passion lies and how you want to do things moving forward and these can be awkward conversations at times but we are here to guide you the process and make it that little bit easier! We want to help you to see what is important, what must be said and what can be left out.

These are such necessary conversations with our friends, partners, and family and their buy can be the help that you need to get where you are going. At the same time, you do not have to rely on people being on board with us to be successful, you will have to gauge your own needs in this regard. Change, whether big or small, can be a gamble and moving in new directions often has no guarantees. We suggest a bit of planning of these types of conversations as well as some warning for the other party involved. Most people do not like big announcements sprung on them out of nowhere! We also want to mention that other people's feelings are not your problem or your choice but that does not mean they will not affect you. We want to help you make things go smoother in potentially rocky terrain, so join us as we dive in!

Today on the podcast we have a Boss Talk about a topic that’s been on our minds a lot lately, probably because we’ve been going through all these transitions. So today we discuss what failure is to each of us and how it makes us feel. We felt that it was really important to open up this conversation because there’s a lot of shame that can come with failure, and that makes us not want to talk about it! But sharing ideas around this topic will hopefully build even stronger support in our community as it is something that all of us have gone through at some point in our lives. 

As cliché as it sounds, failure is always an opportunity to learn – even though this is not what we want to hear when it happens to us. It’s true though, failure gives us another opportunity to try again and brings us one step closer to that thing that we’re supposed to be doing and that feels good! Don’t miss out on this episode and join in the conversation by sending us a DM on Instagram! 

Ever been stuck with ideas and you just didn’t know if they were right for you or how to put them into action? We’ve been getting tons of questions from you all out there, and most of the questions being along the lines of, “How do you guys know when a product or a launch is the right thing to do?” and “When do you reassess and change things and how do you actually know that something isn’t quite right?” We’re here today to tell you about our past experiences and how we got to figuring it all out.

In our experience we’ve always just kinda “did it” and generally made it happen. There haven’t been many ideas that have come up that didn’t ultimately end up being created. We’re digging into how we originally started and how we knew it was the right choice for us.  We also delve into where our heads were at along the process and what you can do turn your vision into daily actions. From idea, to conception, to sale, we’re giving you both parts of our system. Be sure to keep listening to find out more!

As you know, all of our lives are ever evolving and the schedules and routines that organize our days are constantly in motion. A big part of this, for us, is obviously our business and we have learned some big lessons about riding the waves of change so that everything doesn't go terribly wrong any time something comes up. Today we will be talking about two major curveballs that life has thrown at us, one at Emily in the form of childcare and one at Abagail in the form of her husband's uncertain career. 

In the episode we will be unpacking these stories and sharing the silver linings of each for your listening pleasure! The biggest takeaway that we want to share with all of you from this topic is that the choices you make as life changes must be the right ones for you and for your family. Not for others' standards or by their advice or opinions. Do not let the norms of society manipulate how you live your life! We are sharing all of this to support you and remind you that the right way is your way and with enough thought and time you will find it! With all that said, let's get into some strategy!

Welcome back to the show everyone out there! So happy to have you and also so happy to have a great friend with us today! None other than Haley Burkhead is here to tell you all about how to make your business more profitable through automation and what she calls the scalability factor. Haley is our go to texting buddy for all things business and we are basically texting best buds at this point! We are able to help each other out so much in times of need so we hope what she has to say on the show today will help you too!

All of us want you to have that consistency that makes business work! This is what the scalability factor can do for you. It can take the parts of your biz that are challenging and the least fun and get them done; better, faster and at higher levels so you can focus on what you love to do; be creative and connect with your peeps! It is such a unique and well proven model we cannot wait for you to share in the results!

Welcome back to the Strategy Hour y’all! A couple of weeks ago we had a workshop and we got a few comments that caught us totally off guard. This came after we spoke about using referrals and tapping into the resources of your inner circle to jumpstart your business. We know what we are talking about when it comes to network marketing, but there is the icky side of this that involves random messages from people you haven’t been in contact with for ages and then they suddenly need something from you. That is not what we are advising you to do!

These “Hey Girl” messages are simply not the way to go! You don’t even need social media to have the conversations we are urging you to have. But if you are using social, here is our ten cents about it: respond to others in the way that you want to be responded to. Building our business came down to personal relationships and conversations and today we’re sharing more of our personal experiences and successes on this front. So be sure to tune in for this episode of Strategy Hour, and find out how to create those meaningful business relationships!