Would you ever consider deleting your Instagram account if you had nearly 40,000 followers? Businesses go through different seasons and for a long time we had not focused on Instagram because we were otherwise occupied. But for some reason, our account remained semi-active and we were still slowly but surely gaining followers, even though we only really posted about the podcast and random bits in between. But the engagement was poor, so much so that we no longer saw the need to post at all or to have the account, and this set us on a rollercoaster of a journey of trying to figure out whether we should delete our existing account and start all over again. This might sound crazy, but we had what we believed were legitimate reasons for wanting to do that, and our intentions were so good! 

We were absolutely convinced that this was the way to go, that is, until a comment or two from our audience and friends threw a wrench in the works and forced us back to square one. This was an amazing educational process that we came though as we learned a ton about ourselves, our business and what our approach to our followers should be. If you are thinking about deleting your account and starting off with a clean slate or just looking to grow your Instagram engagement, this episode is perfect for you, so be sure to listen in! 

Today we talk about a fascinating topic, one that affects every single one of you in one way or another in your business. When we think about marketing, we tend to think about psychology in general and the things that inherently appeal to all people. But, there is a better way to approach marketing and it pertains to the different generations. Ever thought about why people of different ages think and behave so differently from one another and often bump heads, whether in families or in business? What we discuss today will shed a whole lot of light on this subject. We compare and contrast the generations, from the traditionalists up to Gen Z and everything in between. 

Each new generation is constructed in a unique way with different things that impact how they view the world and what kinds of consumers they are. For this reason, marketing efforts should be adjusted accordingly to ensure that you speak to the needs of the generation you are targeting, and so you can better understand why certain initiatives will be more effective than others. We have relied heavily on the research of the amazing Jason Dorsey for this episode, so a lot of the information provided here is from his work on the topic. Definitely check out his website if you want to find out more. Jason also speaks about a very interesting new thought about millennials, one which we will get into on this episode, so be sure to tune in! 

If you have not already heard of the law of diminishing returns, it states that everything we do is on a bell curve and as we do more work so the results improve. But once we pass a certain point or amount of work, the results begin to lessen and the work we do becomes less effective. After a certain amount of time and effort, our results can even start to decline and drop off to a point below our earlier work! The main lesson we want to extrapolate here is that more work equals better results up to a certain point.

As we work on projects, we have to find these points and understand how far our effort is going. We have to be able to apply this theory to our business otherwise we run the risk of shooting ourselves in the foot through overwork and time-wasting. We need to focus on productivity, how to spend our time wisely and when we are done with a specific task. Learning the answer to this question might take time but we can start to notice patterns if we are sensitive to this dynamic. This law will apply to physical as well as digital work and remember that your creativity and energy is subjective, we never really know for sure, but we can work on our mindset and perspective to minimize these negative effects.

Welcome back to another episode of the Strategy Hour Podcast! Today, we dive into the topic of owning and changing your deeply rooted beliefs. Imagine you are a tree and you have an abundance of beautiful fruit hanging from you, but you also have fruit that is rotten, that you feel ashamed of and that you don’t want others to see. The only way to determine what the problem is, why there is this bad fruit, is to go through the entire system to see where the change needs to happen.

On this episode, we talk about behavior, values, and beliefs using the metaphor of a tree – a helpful way to better understand ourselves and others. How do you bring about change in your life, where do you begin? We talk about where our values come from and how we can begin to not only change ourselves but our entire communities. Regardless of how ingrained you think your behavior is, we all have the ability to grow and improve and to even do a complete 180! This episode brings you inspirational stories and lots of practical advice for business, raising kids, and life in general, so be sure to tune in! 

Today on the show we are giving you a little break from the norm and offering a few updates on things besides Boss Project. That's right, this episode is dedicated to all those things outside of work, although some of it is more work! We both have a lot going on behind the scenes, in our personal lives and we wanted to share some of what keeps us inspired, busy and our occupied when we are not doing our main thing! 

This conversation includes a lot of life changes because that is what has been going on for both of us, personally. Hopefully, you will find it insightful, useful and show you just a little bit more of our world. We sure do love sharing it all with you, so let's go ahead and dive right in!

Today we’re excited to be talking about a number of awesome productivity hacks. We know this is a popular topic many have covered, but it’s because it shapes the future of your business and in fact, your day-to-day happiness! We sometimes get stuck in a rut where we simply can’t focus and work like we are able to at other times. Now, with the changing season, we thought it would be an appropriate time to relook at some of these daily practices and share what we’ve personally done to up our level of productivity. 

In this episode, each of us will share three tips that have worked for us, including claiming your me-time, structuring your day, considering your optimal work environment and building rewards into stressful tasks. For all of this and more, don’t miss out on today’s productivity hacks episode! 

This is an episode that can apply to any of our listeners, no matter where you are currently at with your biz! There are always times that you need to get people on board and with what you are doing or hoping to do. Whether you are just starting or ramping up to a new level, conversations have to be had with those close to us, to create understanding, buy-in and a system that can work for you. You need to be able to communicate where your passion lies and how you want to do things moving forward and these can be awkward conversations at times but we are here to guide you the process and make it that little bit easier! We want to help you to see what is important, what must be said and what can be left out.

These are such necessary conversations with our friends, partners, and family and their buy can be the help that you need to get where you are going. At the same time, you do not have to rely on people being on board with us to be successful, you will have to gauge your own needs in this regard. Change, whether big or small, can be a gamble and moving in new directions often has no guarantees. We suggest a bit of planning of these types of conversations as well as some warning for the other party involved. Most people do not like big announcements sprung on them out of nowhere! We also want to mention that other people's feelings are not your problem or your choice but that does not mean they will not affect you. We want to help you make things go smoother in potentially rocky terrain, so join us as we dive in!

On today’s show, we will be answering our most frequently asked question: “How did you get from point A to point B?” We will be sharing what to do, when to do it and how to do it all in your first two years of business. These steps got us from zero dollars to nearly half a million dollars and we want to give you a step-by-step breakdown of everything we did along the way. Even if your goal is not to make half a million dollars, the strategies we implemented and the lessons we have learned can definitely be applied to any business goal. Whatever your ultimate goal, the strategies and order we did them in are the same.

Inside this episode, we give you a business roadmap and the eight main steps we took to reach our goal. The order of these steps is key and that is exactly why we will be sharing them in detail with you! To give you a little taste, here is how we are going to break it all down. 1) Build Your Foundation, 2) Craft Your Message, 3) Nurture Your Dreamies, 4) Streamline With Systems, 5) See The Big Picture, 6) Create Sustainability, 7) Formulate A Passive Business, 8) Reach Those #Squad Goals. Okay, are you ready? Let’s get started!

Today on the podcast we have a Boss Talk about a topic that’s been on our minds a lot lately, probably because we’ve been going through all these transitions. So today we discuss what failure is to each of us and how it makes us feel. We felt that it was really important to open up this conversation because there’s a lot of shame that can come with failure, and that makes us not want to talk about it! But sharing ideas around this topic will hopefully build even stronger support in our community as it is something that all of us have gone through at some point in our lives. 

As cliché as it sounds, failure is always an opportunity to learn – even though this is not what we want to hear when it happens to us. It’s true though, failure gives us another opportunity to try again and brings us one step closer to that thing that we’re supposed to be doing and that feels good! Don’t miss out on this episode and join in the conversation by sending us a DM on Instagram!