Have you ever felt like your marketing efforts are stuck in a loop, missing out on untapped potential? Join me in this episode as we unlock the secrets of top-of-funnel marketing, a paradigm shift that could supercharge your small business's success. In today's digital age, we often find ourselves focusing on the mid-funnel, trying to convert those who are already aware of us into loyal customers. But what about those who've never heard of our business? How can we connect with them? This is where top-of-funnel marketing steps in, helping us create brand awareness, spark conversations, and engage with a whole new audience.

To drive more buyers to your offer, you have to get in front of more of your ideal clients. During this episode, we’re talking about getting visible! I’m excited to discuss how this applies to you! I’ve also got something super tactical to help you get there. I will even take back something I said before and share what it can open up for you.

One of the biggest things that contributes to your success is your visibility. Does your ideal audience know who you are, what you offer, and how you can uniquely solve their problem? If not, they are likely to choose someone with more visibility who provides a similar service. In today’s episode, I’m taking a deep dive into getting visible, specifically how you can cultivate a mindset that will get you in front of more of your ideal clients and, ultimately, drive more buyers to your offer.

Today we are going to delve into one of the most talked about topics on the internet right now, Taylor Swift and Travis Kelce. A huge part of the reason I have avoided commentary until now is because I didn’t want to sound like a fan girl but you have all spoken and asked me to talk about this. You all know that I am a huge Taylor Swift fan so today, I’m going to talk about something that is making a huge economic impact on not just my city, but cities around the world.

My relationship with money has completely evolved since I started this business, and in today’s episode, I want to talk about money! We all have our own beliefs about money and without a good relationship with it we are going to create a ceiling that is impossible to break through. I want to see you be wealthy, and I have literally made it my mission in life and business to help you become financially free! I absolutely believe that there are things that hold you back from your own success, and the beliefs you hold about money are a huge part of that when it comes to building a business that is going to support you financially.

Your offer ecosystem will encompass all of your offers whether they exist now or in the future. I want you to imagine that your ideal client exists in this ecosystem. What tends to help business owners the most is to think of their ideal client as on a journey encountering problems that you’re there to help them solve. Your audience only knows what they know and you can help them on this journey in a way that’s really impactful. Your offers solve a variety of problems suitable to clients across the spectrum. Today we are going to focus on solving linear problems with clear solutions.

It’s been a little over 90 days since I took over as managing partner at Boss Project. Since then, I’ve been deep in experimentation! I’ve changed our email schedule, rolled out regular workshops and tried a ton of new tech and tools. I even planned out the next 16 months of promotions, product releases, and exciting new projects we are pursuing. On today’s episode, I’m giving you all a look behind the scenes: what’s working, what’s been fun, what I wouldn’t bother with, and what’s been the most effective.

n today’s episode, we're going to uncover the secret strategies other marketers are using to sustainably scale. I’m going to give you the tools to leverage them inside of your own business and turn strangers into buyers. I'm here to pull back the curtain, revealing nine indispensable strategies to transform strangers into dedicated buyers and drive organic traffic, with little to no budget. Tuning in, you’ll hear me share exactly how to drive free organic traffic to create more predictable income in your business.

When Boss Project first started, it was very different from what it is today. And, whether I realized it or not, I was growing two business models simultaneously, while using entirely different marketing strategies for each one. Since then, I’ve seen an increasing number of entrepreneurs looking to diversify their revenue streams or even pivot their business models entirely.

In today’s episode, I unpack how you can keep nurturing what you've built and let your business evolve by investigating the countless ways you can leverage organic marketing to grow your brand and fulfill the potential of your business. Stay tuned to learn how you can evolve your existing business while embracing the one you’re dreaming about!