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I’m officially building my first Al app. No code. No hoodie-wearing co-founder. Just me, my idea, a no-code tool called Lovable.dev, and two years of quietly training an Al on everything I know about marketing, messaging, and digital products.
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100 Profitable Digital Product Ideas
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Our 5 Favorite Ways to Repurpose Content in 2021 (Number 3 will surprise you!)
We have content come out monthly in many places. It feels like we’re posting everywhere all the time, but it’s what works for us and helps us get our message across to more people in more places. On an average monthly basis, we have 8-10 blog posts, around 15 Instagram feed posts (not including daily Stories), 12+ total emails, 8-10 podcast episodes, and multiple posts to our Facebook groups.
For a small business, this is a LOT of content, which means a lot of time creating it. However, we definitely aren’t creating a lot of it from scratch. The key to saving time with content creation is to repurpose as much as you can. There’s no need to reinvent the wheel with everything you post!
So, in this blog post, we’re going to break down our top 5 favorite ways to repurpose content in 2021. (Spoiler alert: Number 3 will surprise you!)
15 Ways You Could be Using Canva Right Now
Whenever we need to create quick graphics, Canva is always our go-to. The user-friendly interface and intuitive builder makes it ridiculously easy to create graphics for practically anything we need. It’s the perfect graphic design tool for business owners looking to create marketing assets themselves because anyone can use it, no matter if you have little to no graphic design experience or you’re an award-winning designer. (Our in-house designer for Boss Project, for example, still uses Canva for many of our graphics.)
But what would you actually use Canva for? Anything, really! In fact, we can think of at least 15 ways you could be using Canva right now, which we’ll cover in this blog post.
The Ultimate Guide to Canva Features + How to Use Them in 2021
Canva takes the cake as one of our all-time favorite graphic design tools. Its user-friendly interface makes it the perfect go-to for small business owners (really, anyone) to create graphics for all different aspects of their business. Instead of having to use a super robust software like Adobe, Canva gives you all the best features wrapped up in one platform that’s available on desktop or the mobile app.
Even though it’s designed with the average user in mind, you face a learning curve with any tool or software. So today, we want to give you a complete walkthrough of Canva features inside the builder, plus how to use them!
Our Top 3 Must-Have Tools for Pinterest
We. Love. Pinterest. Seriously, it’s helped us tremendously increase the traffic we have to our website and blog, in turn increasing our conversion rates. However, as much as we love Pinterest, it isn’t the platform alone that gets us our results– it’s the tools that we pair it with that allow us to do wonderful things! Technically, Pinterest is really only doing half the work.
Today, we’ll be walking you through our top 3 (in no particular order) favorite, must-have tools that will up your Pinterest game and get you the results you’ve been striving for!
How to Plan a Month’s Worth of Social Content at Once
If there’s a way to save time and be more productive in our businesses, we’re all over it. One of our favorite ways to do this is to plan all of our social content. Otherwise, it can be way too overwhelming!
Before we started batching our content, we quickly realized that posting a day at a time was not the way to go. Our thoughts would become scattered from all of the ideas we had, yet no actual system of turning those ideas into content. One we did create a system for batching though, it saved our time, sanity, engagement (no more gaps in posting!).
So, today, we’re going to walk you through our step-by-step system for planning a month’s worth of social content at once, so you can get back to being the productive queen (or king) you are.
How to Boost Your Organic Reach Using Instagram Reels
Instagram recently released their new feature, Instagram Reels, and it’s catching like wildfire due to the similarities with its rival, TikTok. The reason TikTok is such an amazing platform for businesses is all thanks to the possibilities you have of organically reaching a large audience, and now Instagram has adopted this capability.
Accounts have been able to grow by the thousands after landing on Instagram’s explore page and gaining views from hundreds of thousands of people (similar to what happens when a TikTok video lands on the For You page). If you tailor your content to catch the attention of the right people, the opportunity to grow on Instagram is higher now more than ever.
But for those people who aren’t experienced with TikTok and the culture that’s now been brought over to Instagram, it can be super difficult determining what kind of content to post, how it works, etc. So, with that, we want to give a breakdown of Instagram Reels, how to use it, and what kind of content to post so you can increase your organic reach!
6 Reasons You Should Be Using Video Pins + How to Make Them
There are nearly 300 million daily users on Pinterest. That’s 300 million potential customers and clients out there just waiting to scroll upon your content. In fact, 97% of searches on Pinterest are unbranded, which leaves a huge opportunity for your content to show up. But how do you make them stop scrolling to check it out?
Since Pinterest is a visual search engine, you can bet that there are millions of beautifully stunning images already, but images are static, so a great way to catch someone’s eye is by creating a video Pin.
They’ve been around for a while, but their popularity has been rising exponentially in the past couple of years with the amount in 2019 increasing six times what it was in 2018. Even though video Pins are gaining traction, they’re still less used than images, which means there’s a huge opportunity just waiting for you to increase your visibility on the platform.
Another great thing about video Pins is that they automatically start playing when they’re halfway on a user’s screen. In a sea of static images, that’ll immediately catch someone’s eye and, hopefully, entice them to click through to your website. Why else should you create video Pins, though, and how do you create them?
What the Heck is the Instagram Algorithm and How Does It Work in 2020?
The Instagram algorithm, A.K.A. this seemingly mythical being that’s confusing the heck out of tons of people. You may see it talked about a lot either by Instagram gurus or in Facebook groups, but one piece of information that seems to get left out is what it is and how it even works.
We’re all aware that a few years ago, Instagram stopped showing posts in users’ home feed by chronological order, so now it almost feels more like a popularity contest. (We miss those simpler times!)
Everyone is scrambling around searching for information on how to beat this beast, so we pulled together a list of our top tips for making Instagram’s algorithm your very best friend.
How to Give Clients the Ultimate First Impression
“Gaining clients” can be a foreign, uncomfortable phrase to most new service-based businesses.
It’s new territory– hell, a new world– trying to navigate how to gain clients. You almost feel like you’re missing out on something that everyone else knows except you.
The thing is, this isn’t like the krabby patty secret formula.
It doesn’t have to be difficult. If you’re finding that you aren’t getting any leads, what you could do is reevaluate what kind of first impression you’re giving, and it all starts with one thing:
Your client introduction packet.
Step-by-Step Guide to Creating Dubsado Proposals
Dubsado is an all-in-one CRM that allows you to do many many things right within the software. One of those things includes creating a variety of different forms, like proposals, contracts, questionnaires, and lead capture forms. Proposals are one of our favorite forms because when you send them, you have the option to make it an easy 3-step process for your clients where they can choose a package in your proposal, sign the contract, and pay the invoice all in three streamlined steps
Sending them is easy, and creating them can be even easier. Dubsado has a drag-and-drop form builder that makes building your proposal a breeze, which we’ll be diving into later. So, keep reading for our step-by-step guide to creating Dubsado proposals!
10 Tips for Networking When You Hate Networking
Networking is one of those words that can either make the social butterfly beam with excitement or the introverted feel more stressed and anxious. It’s not everyone’s favorite thing to do but if you’re a business owner it’s important to put yourself out there.
Making connections can help your business in so many ways. It enables you to meet influential people, gather info that may be beneficial to your business, and/or even just attain some biz support with like minded people.
Businesses are built around relationships. It’s truly who you know in many instances. So here are our 10 tips for networking when you hate networking.
The #1 Key to Reigniting Your Service-Based Business
Have you ever felt like this? It’s a weekday morning, you know you need to get out of bed and work on your business but you just do NOT have the energy or the brain power. You’ve lost the gumption you had when you first started your business and now you’re just feeling burnt out, and in a Cycle of Doom™.
How to Create a Signature Service for Your Virtual Assistant Business
As a Virtual Assistant, likely one of the best ways to describe your services is “flexible.” Especially as a General VA, flexibility is one thing that seemingly allows you to keep growing your business. Because you probably don’t specialize in one specific area, you’re able to keep adjusting and bending to your clients’ needs and adding more skills to your bucket.
However, another common theme within the VA world is one that we believe can become detrimental: hourly pricing. As you become more efficient in your work and take less time to complete things, this comes back to bite you in the rear.
The solution? Honing into a signature service that you can offer at a package rate. In this blog post, we’ll be diving into what a signature service is and how you can create one for your Virtual Assistant business!
Which is Best for Your Business? Group Coaching or 1 on 1
We’ve heard it many times before and we’re sure it won’t be the last time. You want to burn your business to the ground and rebuild it into something new? We get it, building a business is not easy and sometimes plateaus are hit and building something new feels like the best answer.
We know there’s a ceiling that gets hit over and over again with 1:1 service providers.You’re cruising along and then one day you’ve hit an income ceiling and time ceiling and it seems like the only way out is to pivot. You’re convinced that your done-for-you service is the timesuck (and it is), but your solution is to pivot to serve more people, but less hands on. And it seems sexy at first, we get it! But we’re here to do what we do best and poke holes in your seemingly seamless shift so you can truly find the best solution for you.
When is the "Right" Time to Work on Your Business
You’re technically working “on your business” all the time, but what about the time you take out to learn from someone else? To get new insights and ideas, what to do differently, growth strategies and guidance? Your schedule is so full that you hardly even have time to do the things outside of work that you enjoy, much less focus on business education.
You know that you need outside help, but you continue to push it back because you’re waiting for the “right” time, for a moment where you feel like you have more time on your calendar to dedicate to it. The thing is, how many other things are you waiting until that calendar space opens up for you to get to it?
Keep reading to find out when is actually the right time to work on your business and the importance of actively prioritizing education, so you can start seeing drastic changes quickly.
Welcome to My Blog
Hey, I’m Abagail Pumphrey!
You know when you are so deeply passionate about something you can’t help but share it? That’s how this blog has felt for the last decade. I’ve written about my latest strategies, tech how-tos, experience with scaling and so much more. I hope you find just what you’re looking for. We’re here to help!
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