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Funnels: What They Are, Where They Came From, and Why Most Are Built Backward

business insights

Blog

Funnels: What They Are, Where They Came From, and Why Most Are Built Backward

A funnel is not a website. It’s not a single email. It’s not an overpriced software platform someone tried to sell you in a webinar. It’s the journey someone takes from “Who are you?” → “This is interesting...” → “I need this in my life” → “Take my money.”

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100 Profitable Digital Product Ideas

Plus, a totally free challenge to kick you into action and get this baby launched.

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What is a Signature Service and Why You Need One in 2022

We’ve talked a lot about how to create a signature service here on the blog (like here, here, and also here). Creating a signature service is the best way to eliminate competition, stand out in your niche, and do exactly what you love for exactly who you love to work for. In fact, we help our clients refine their offer into a High-Touch Signature Service™ inside The Incubator. (Psst.. you can learn more and apply here.)

Before we dive into what this could look like for you, let’s get clear on what a signature service actually is!

Abagail Pumphrey 3/29/22 Abagail Pumphrey 3/29/22

What Subject Matter Experts Need to Know About Running a Profitable Business

By definition, a Subject Matter Expert (SME) is a person who is an authority in a particular area or topic. They’re knowledgeable about their topic, they focus on a very specific field, and they’re extremely sought after. If you’re a 1:1 service provider whose expertise lies in a specific niche, then you, our friend, are a Subject Matter Expert!

For example, a general Social Media Manager wouldn’t usually be classified as a SME, but an Instagram Strategy Consultant for veterinarians could be. You can fill in the blanks with your specific niche and ideal client. This isn’t to say one is better than the other, but we do want you to understand the difference between a generalist title versus a SME.

In this post, we’ll be covering 4 things that we think SMEs really need to be aware of about running a profitable business!

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Group Coaching vs. 1:1 Coaching: Which is Better for Your Business Growth?

As Business Service Providers it’s important to get clear on the education you want for yourself as a business leader. How are you adding value to your business and to your team? There are a lot of options out there so we wanted to give our perspective on group coaching services vs 1:1 coaching services and which is better for your business's growth.

We have heard all the apprehensions when it comes to group coaching programs. Anything from, people are afraid of not getting enough individual attention, or they won’t get their questions answered or they’re afraid they’ll get lost in the noise. If you’ve ever been avoidant of group coaching sessions for those reasons, we’re here to give you a different perspective.

Not only that, but from teaching our own group coaching program (The Incubator) AND investing in other people’s programs, we’ve learned the best ways you can stand out and get the most out of your group coaching experience.

Abagail Pumphrey 3/1/22 Abagail Pumphrey 3/1/22

Introducing the Freedom Era: How to Reignite Your High Level Service Based Business Before Burnout Defines You

Do you know how to actually prioritize life-first, work less, enjoy your personal time more, develop hobbies, not be so consumed by work, all the while making good moolah? The answer is probably not, even though literally every business owner ever aims to accomplish all of this.

Instead, we’re met with regurgitated tactics like waking up early to meditate, sell thousands of a low-ticket offer to a nonexistent audience, and “level up” our mindset. It’s no surprise that those tactics don’t cut it for us.

So, after trial and error, hunkered down in isolation, we realized we’d unlocked something that thousands of other service-based business owners and consultants have been searching for. Now, we’re bringing in a new era of business, and we want you to be a part of it.
Welcome to The Freedom Era: Reignite Your Business Before Burnout Defines You. We’re hosting this 1-day event on March 29, 2022, and you’re invited to grab your ticket right now for just $47.

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The 25 Best Dubsado Resources for 2022

We’re longtime Dubsado users and fans, and we know the impact that this particular CRM has on the way so many service providers are running their businesses. On the other hand, we know that with the implementation of any new or unfamiliar technology comes a learning curve that you have to get over.

To help you expand your knowledge (and therefore your user experience) with Dubsado, we’ve compiled a list of 25 resources that will teach you or guide you through many different aspects of using Dubsado. Stick around at the end for a bonus resource that will be a complete game changer for setting up and using Dubsado in your business!

Abagail Pumphrey 2/22/22 Abagail Pumphrey 2/22/22

The Top 19 Resources for Serviced Based Business Owners in 2022

Although we serve all kinds of businesses in various ways, 1:1 service providers most definitely make up the majority of our audience. A big issue we see them having is being unable to find information to help with all of the specific issues and nuances that come with serving clients.

We’ve cranked out tons of great content tailored to our friends in the service-based industry. Now, we’ve compiled these resources into a list that you can bookmark or save to keep with you during 2022 and beyond!

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11 Things You Need to Know Before Scaling Your Service Based Business

Scaling a service-based business is a special kind of feat. As a service provider, there are only so many hours in the day that you can dedicate to client work after all. This can definitely make scaling seem impossibly difficult or out of reach. After starting off as a service-based business for years and then working directly with service providers to scale their own 1:1 services, we’ve learned that there are 11 things you absolutely need to know before scaling. We’re going to dive into what those are in this blog post!

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How to Grow Your Service-Based Business with a High-Touch Signature Service

Running a 1:1 service-based business isn’t all flowers and rainbows, and we know you’re ready to grow your biz and take it to the next level. You’re ready to finally:

Free up your hours and stop wasting precious time on so many low-paying clients
Achieve those 5-figure months you’ve been dreaming about since you started
Feel confident in your client onboarding process and overall client experience
Have systems in place like a well-oiled machine instead of feeling like everything is on fire all the time

Well, the best way to accomplish all of those things is by growing your service-based business with a High-Touch Signature Service™. In this blog post, we’ll explain how developing one is the key to unlocking your goals, working less, and making more.

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The Art of Creating a Client Concierge Experience

When you hear the word “concierge”, what comes to mind? Your first thought may be a hotel concierge, the person you can count on to suggest restaurants, answer all your questions, show you the way, and just be your wing person throughout your time there, so you can have a great experience.

Well, you as a service provider can create a concierge-esque experience for your clients. In fact, it’s what we’d suggest you do, especially if you’re wanting to uplevel your offer and market to high-ticket clients.

In this blog post, we’ll be breaking down the art of creating a client concierge experience, so you can be confident that you’re not only delivering a service but also providing a top-notch client experience.

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Welcome to My Blog

Hey, I’m Abagail Pumphrey!

You know when you are so deeply passionate about something you can’t help but share it? That’s how this blog has felt for the last decade. I’ve written about my latest strategies, tech how-tos, experience with scaling and so much more. I hope you find just what you’re looking for. We’re here to help!

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