business insights
I’m officially building my first Al app. No code. No hoodie-wearing co-founder. Just me, my idea, a no-code tool called Lovable.dev, and two years of quietly training an Al on everything I know about marketing, messaging, and digital products.
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100 Profitable Digital Product Ideas
Plus, a totally free challenge to kick you into action and get this baby launched.
How to Get Your Kids Involved When You Work from Home
When I started my business, I knew that my daughter, Olivia, would be involved somehow. I had always included her in “big girl” things (age appropriately, of course!). She was my little sidekick, so I ended up naming the company after her. Over the years, I have been surprised by how much of the business she has been interested in. She has learned so much from being involved, and I am here to encourage you to involve your kids in your business, too.
What the Heck is Leadpages and Why Would Your Small Business Need it Anyways?
LeadPages, LeadPages, LeadPages.
Here’s the thing – as a WordPress user, I don’t personally use LeadPages. I choose to build sales pages/landing pages with Beaver Builder and/or Divi (for clients whose sites are built that way), BUT I used LeadPages for a long time and I loved it, just like most of the small business world.
So, what is it?
LeadPages is basically just a system to help you build landing pages and sales pages EASILY.
Squarespace 101: Getting Started on Your First Website
You're a new business owner – you're small, but you have BIG dreams. When your empire does start to grow, are the platforms your business is built on designed to grow with you, or will they crumble under the weight of your big, badass empire of a business?
Squarespace is a website platform that is going to grow with your business, without blowing your budget when you're just starting out.That's exactly why I love it.
So, why should you make the switch to Squarespace? Here are the top 10 reasons to get on board with this platform.
How to Setup Your Canva Account like a Pro
One of the key trainings in my Canva course is about setting up your computer and Canva account like a pro.
As biz babes, automation and organization are key when creating graphics for our businesses. And if graphics are something you use and create on a daily basis, it’s crucial that you implement these three easy steps to help you save time, be more organized and feel more confident with the time you spend in Canva.
How to Use Later to Save you Time, Create Consistency and Not Miss Half of Your Instagram Audience
If you’ve ever joined any of our free trainings, then you know that half the power of the success of your business relies on consistency - Instagram growth is no different. By showing up multiple times a day or trying new posting times, you’re able to track your engagement results (hello, Instagram Analytics) and know when you should spend your time on Instagram. But we know it’s easy for the day to slip away from you. You’re busy hustling all day and all of a sudden you look up and realize that it’s 8:00 p.m. and you haven’t posted in three days. No bueno.
How to Import Subscribers from MailChimp to ConvertKit
Jessica here again, ConvertKit and business tech guru, with another lesson straight out of my ConvertKit Mastery eCourse.
How to Import Subscribers from MailChimp to ConvertKit
This same method will work for any other systems you want to import from – the first steps may just look a little different.
How to Create Your Own Gorgeous Labels in Canva
If you're anything like me, you not only own a label maker but you also find any excuse to use it and get excited about organizing things by category whenever possible.
Before styling visuals for femmepreneurs using Canva, I was a home and food stylist. I love it when things have structure and order. I love it when everything has a home and is easy to find. I also love it when I can add my own personal touch whether it be in my business or home. That’s exactly why I started creating my own labels so that I could create what I needed in the colors I loved on a whim.
17 Things You can Automate in Your Business to Save You Time, Energy & Money
We’ve got good news and bad news. The good news is there’s a sh*t ton of things you can automate in your business to save you time, save you energy, and make you more money. The bad news is that figuring out actually how to do all these things can drive you just as bonkers as it does to just do them manually.
Ok, but we’ve got even better news. If you scroll to the end of this glorious little post (you know, once you’re inspired about #AutomateAllTheThings) you’re gonna see a special present we have just for you. Spoiler alert: it’s free!
New Brand + Website Design + Photography for Homegrown & Happy
Maximizing Productivity and Well-being: 8 Strategies for Working Smarter, Not Harder
A kind of shift happens to most people when they become busy business owners. We tend to start putting our own health and happiness on the back burner and pouring all of our energy into the business. We’re guilty of doing this in the past, but we quickly realized the importance of prioritizing those things for the sake of our own sanity. Hustle culture is overrated, and we want more business owners to start working in smarter and healthier ways, consequently maximizing your productivity and well-being.
Here are our top strategies for working smarter, not harder this year and for years to come!
How to Identify and Define Values That Your Business Can Actually Live In
Something we’ve noticed is overlooked by many new or growing business owners is creating brand values. You may think since your business is small or because you may not have a team, that means they aren’t important at the moment, but that couldn’t be farther from the truth. If you want to ensure you’re developing a clear and concise brand, creating consistent brand awareness, and attracting the right kinds of clients and audience to your business, then you need to identify and define your brand values.
Go From Service Provider to Agency: How to Scale Your Marketing Business
Being a lone service provider is fine in the beginning, but to really scale and grow your marketing business to the next level that will allow you to hit big financial goals and actually spend less time in the weeds, you have to scale to an agency. This means you outsource many of the services through your team that you were previously doing yourself. As you hire team members who specialize in certain services, you can even expand your business offering to market to a larger audience.
But first, there are critical action steps to take before growing to that next level. Keep reading as we dive into how to scale your marketing business to go from service provider to agency!
The Best Way to Grow Your Service Business in 2023
We’re fresh into the new year, which comes the usual phase of absorbing as much information as there is available to help you better your business over the next year. To many service providers, this is actually a pretty fun time! Learning new tips and strategies is so exciting and motivates you to tackle them head-on and reach your goals.
As two gals with lots to share and talk about, we’ve released a massive amount of content about marketing, lead generation, relationship building, pricing and packaging your offers, getting referrals, building teams, the list goes on. So to make it easier on you without having to dig around, here’s a roundup of our top podcast episodes and blog posts on these topics!
The Best Strategies to Avoiding Burnout in 2022
We know how easy it is to feel totally burnt out in your business. In fact, you may not have even realized that you’re burned out! You may have convinced yourself that this is just the hustle and grind that it takes to get your business going or to scale past where you’re currently stuck.
In reality, this isn’t effective nor ideal. Growth and progress don’t happen during burnout, so you have to come up for air and create a clean slate. Keep reading to find out the best strategies to help you avoid burnout in 2022, so you can continue to grow and scale your business sustainably.
How to Become the Creative Director of Your Small Business
So often when starting a creative service-based business, you start to feel disconnected with the reason you even started your business in the first place. Even when you’re absolutely crushing it in your business, landing clients left and right, and are super busy, that often comes with more things outside of client deliverables.
Taking on the CEO role means you have to deal with more things that may feel out of alignment with the thing you really love doing. What we’ve learned from being in that position is that feeling that connection to what you’re creating is the most important thing for a service provider to protect.
In this blog post, we’ll be sharing how to become the creative director of your small business, so you can still deliver on your services while building a high caliber business!
Welcome to My Blog
Hey, I’m Abagail Pumphrey!
You know when you are so deeply passionate about something you can’t help but share it? That’s how this blog has felt for the last decade. I’ve written about my latest strategies, tech how-tos, experience with scaling and so much more. I hope you find just what you’re looking for. We’re here to help!
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