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Funnels: What They Are, Where They Came From, and Why Most Are Built Backward

business insights

Blog

Funnels: What They Are, Where They Came From, and Why Most Are Built Backward

A funnel is not a website. It’s not a single email. It’s not an overpriced software platform someone tried to sell you in a webinar. It’s the journey someone takes from “Who are you?” → “This is interesting...” → “I need this in my life” → “Take my money.”

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100 Profitable Digital Product Ideas

Plus, a totally free challenge to kick you into action and get this baby launched.

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Guest User 7/20/17 Guest User 7/20/17

How to Simplify Your Finances Especially if You've been putting Them Off

"I LOVE my business but… keeping up with the financials makes me feel all sorts of icky!"

That statement right there, is exactly what I hear from almost every creative I work with, time and time again! It feels like they have mastered all areas of their business but one. Managing finances correctly is a highly dreaded task for most creative entrepreneurs. I feel their pain, I really do! That’s why I want to provide you with a few simple but valuable steps to help you get started and begin to conquer this “left field” task. After reading this post, my hope is that you feel better and more capable of tackling this head on. Let’s get started!

Guest User 7/18/17 Guest User 7/18/17

5 Things to do Before You Pitch (prepping your biz for publicity)

You've watched your friends, colleagues and competitors land guest blog posts, podcast and television interviews and features in your favorite magazines. (You know, places like The Huffington Post, Being Boss and, ahem, this here blog.) They’re getting featured and getting the chance to grow their audience, boost their revenue and earn the kind of credibility you crave.

You want to have that experience – and that success – too. So you jump straight to working on some pitches of your own and end up missing a crucial step in the process of getting featured. (Don’t worry – almost everyone does.)

Guest User 7/13/17 Guest User 7/13/17

How to Humanize Your Business through Copywriting

Do you know how many online businesses there are today? About 1.2 bazillion* (*extreme hyperbole). Or at least, it feels that way, doesn’t it? There’s no doubt that the online business world is full to the brim, and more new businesses keep popping up every day.

With the glut of online businesses out there, you need a way to stand out and to connect with your potential clients and customers. You can’t simply say, “I’m a graphic designer” and have clients flock to you, because there are about 3.4 million* (*yep, hyperbole again) graphic designers out there.

So, what can you do about that? You can humanize your business through the very thing that you share all the time: your copywriting and content.

Guest User 7/11/17 Guest User 7/11/17

The Tightrope of Comparison and Confidence on Your Creativity

I totally believe in the power of a positive mental attitude, but I know that listening to a random recording is not going to cure the self-doubt and insecurity that can plague my own creative nature, or anyone else’s.

There is one thing that I’ve found to make a massive difference in how much I can do, and the quality of my work, though. It’s called confidence.

Guest User 7/6/17 Guest User 7/6/17

3 Mistakes to Avoid in Promoting Your Craft e-Commerce site

Many designer-makers sell their wares on big marketplaces like Amazon or Etsy, which enables them to become visible to a large audience almost seamlessly. However, these marketplaces can also make it difficult to stand out among the competition. If you are a designer-maker, DIY-er, or any other creative who sells homemade goods, you may have decided that setting up your own e-commerce shop is in your best interests.

Even after launching an e-commerce site, it can be difficult to stand apart from the herd. Thankfully, there are many different ways that you can promote your business and establish your value as an individual seller. With such a competitive market, it can be tempting to cut corners or engage in tactics that are less-than-savory. We’ll look at the top mistakes to avoid when promoting your craft e-commerce site and what you can do instead.

Guest User 7/4/17 Guest User 7/4/17

Keep More Profit with These 3 Quick and Easy Tips

If you're like most creative business owners, you're super busy doing #allthethings in your business. You're the chief service provider, director of marketing, and content manager. It's no wonder that you hardly have any time left to tackle the administrative part of your business. Let’s be honest. Your bookkeeping isn't exactly the shiniest penny in the jar either, so it's often pushed aside week after week until it can be pushed no more — which usually signals that it's tax time! Am I right?

Abagail Pumphrey 7/12/16 Abagail Pumphrey 7/12/16

The 411 on Entrepreneurship: 19 Things All First Time Business Owners Need to Know

Abagail Pumphrey 7/30/15 Abagail Pumphrey 7/30/15

Proven Ways to Grow Your List Overnight (BONUS: 101 Opt-in Headlines that Convert E-Book)

Abagail Pumphrey 7/9/24 Abagail Pumphrey 7/9/24

How to Create and Launch a No-Brainer Digital Product

I have a different approach. And it’s helped me launch more than 368+ digital products with more than $3M in sales. I’ve done it so successfully because I consistently bring real value and highlight the success of my clients.

Abagail Pumphrey 7/29/15 Abagail Pumphrey 7/29/15

Blog Boost Anatomy (BONUS: Blog Planning & Analysis Printable)

Abagail Pumphrey 7/26/23 Abagail Pumphrey 7/26/23

The Ultimate Guide to Hiring a Web Designer: Finding the Perfect Match for Your Website Design Needs

Designing a website that captures the essence of your brand and converts visitors into leads is a critical aspect of building an online presence and growing your client base. To ensure you achieve the best results, it's important to find a skilled web designer who understands your vision and can bring it to life. In this comprehensive guide, we'll walk you through the process of hiring a web designer, comparing popular platforms like WordPress, Showit, and Squarespace, scheduling consultations, providing essential tips for a successful collaboration, and highlighting the benefits of working with our team here at Boss Project.

Abagail Pumphrey 7/12/23 Abagail Pumphrey 7/12/23

Top 5 Time-Saving Tips for Managing Your Social Media

Social media has become an essential part of any business or individual's marketing strategy. However, managing multiple social media platforms can be time-consuming, especially if you're doing it all yourself. The good news is that there are several time-saving tips that can help you streamline your efforts and increase your productivity. Read on to learn our top 5 time-saving social media management tips!

Abagail Pumphrey 7/27/22 Abagail Pumphrey 7/27/22

How to Build Your Email List Fast

Believe it or not, email is still one of the best ways to market your business. It is estimated that there are 4 billion active email users right now (and that number is projected to increase). According to MarketingSherpa, email is STILL the most preferred marketing channel that most consumers want businesses to communicate with them through.

And not only is email your consumer’s favorite way of communicating but your list is YOURS. It belongs to you. If Instagram shuts your account down, you lose all of your followers. However, that email list you’ve built, you own it and will always be able to market to them.

So now that you know how important email is, you might be wondering how the heck you build an email list and fast? In this blog, we break down our best kept secrets to build your email list.

Abagail Pumphrey 7/26/22 Abagail Pumphrey 7/26/22

How to Take Action When You’re an Overthinker

We’ve talked before on our podcast about what it means to be the type of person who immediately takes action versus someone who tends to overthink before doing something, if they even do it. In the past, we’ve used the terms “be-er” and “do-er” to describe these two types, and then we learned there’s actually a more scientific Scholarly-level phrase– having a cognitive bias towards action or thinking.

If you have a cognitive bias towards thinking (a be-er), you’re someone who needs to, well, think. A ton. We believe that be-ers need to believe something specific about themselves first before they take action. (Like that you’re actually a productive or organized person before purchasing a planner. Or that you are the type of person who goes to the gym before you actually go to the gym.)

Is it possible to change your cognitive bias and become an action-taker when you’ve historically been an overthinker? Keep reading as we dive into the how-to!

Abagail Pumphrey 7/20/22 Abagail Pumphrey 7/20/22

10 Must-Know Canva Hacks for Creative Small Business Owners

Even though we have backgrounds in design and using fancier software, Canva has taken care of the majority of our graphic design needs for the past 7+ years. We have no idea how we would function without it since we use it to design our social graphics, Shop templates, presentation slides, podcast graphics, and so much more.

In our experience over the years we’ve been using Canva, there are at least 10 must-know hacks every creative small business owner needs to know!

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Welcome to My Blog

Hey, I’m Abagail Pumphrey!

You know when you are so deeply passionate about something you can’t help but share it? That’s how this blog has felt for the last decade. I’ve written about my latest strategies, tech how-tos, experience with scaling and so much more. I hope you find just what you’re looking for. We’re here to help!

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